The role of social media in shaping airline’s image

Social media is important nowadays. With the development of technology today, most people want their needs to be fulfilled in an instant. Speed is the key in most cases. In this era all media gets digitized, the Internet also becomes the mode of carriage for all other media, meaning a lot of information is available on the internet. In today’s competitive business environment, under pressure from the digital revolution, the corporate brand with its identity, image, and reputation becomes the center of gravity for valuable and durable relationships between the firm and all interested parties. The researcher has chosen qualitative data for designing this research. Focus of this research it is aimed to understand the social media that has been used by Cathay Pacific Airways to shape its corporate image in the eyes of public. The analysis shows that the active promotion activities through social media has a big influence in the formation of the expected company image. The use of social media as one of the strategies that Cathay Pacific uses as a means of communication can increase customer engagement. Keywords: Corporate Communication; Corporate Image; Social Media; Perception; Airlines.

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Ayo Menikah (Muda)! : Mediatisasi Ajaran Islam di Media Sosial

Indonesian Journal of Anthropology ◽

10.24198/umbara.v2i1.15671 ◽

2018 ◽

Vol 2 (1) ◽

Author(s):

Izmy Khumairoh

Keyword(s):

Social Media ◽

Everyday Life ◽

The Public ◽

The Social ◽

Close Relationship ◽

Traditional Institutions ◽

The Public Sphere ◽

Use Of Social Media ◽

Role Of Religion

Abstract This article analyzes the close relationship between religion (i.e. religious discourses in the context of everyday life) and modernization (i.e. the intensive and excessive use of social media in society). This article is based on literature and social media review—in particular it reviews on how the role of religion changed drastically due to mediatization process that occurs in the public sphere; as well as how the social media plays a dynamic role in society. This article concludes that the new image of religion as shown in mass media and social media demonstrates its shifting power from traditional institutions to mass and social media. Religious value immerses into every aspect of the everyday life and the religious aura; and this phenomenon neglects the secularization theory. Keywords: anthropology, social media, marriage, Islam Abstrak Artikel ini menganalisis hubungan erat antara agama (yaitu wacana keagamaan dalam konteks kehidupan sehari-hari) dan modernisasi (yaitu penggunaan media sosial yang intensif dan eksesif dalam masyarakat). Analisis berdasar pada studi literatur dan observasi di dunia maya - termasuk beberapa akun media sosial dan interaksi antara netizen - terutama bahasan mengenai perubahan peran agama yang drastis akibat proses mediatisasi yang di ranah publik; sebagaimana media memainkan peran dinamis dalam masyarakat. Artikel ini menyimpulkan bahwa citra baru agama, yang terpampang di media massa dan media sosial, mencerminkan pergeseran kekuasaan agama dari institusi tradisional ke media. Nilai-nilai agama terus menemukan celah untuk memasuki setiap aspek kehidupan dan mencakup aspek aura agama sehingga fenomena ini tidak sesuai dengan teori sekulerisasi. Kata kunci: antropologi, media sosial, pernikahan, Islam

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Social Media and Citizen Engagement

Human-Centered System Design for Electronic Governance ◽

10.4018/978-1-4666-3640-8.ch013 ◽

2013 ◽

pp. 225-238

Author(s):

Charlie E. Cabotaje ◽

Erwin A. Alampay

Keyword(s):

Social Media ◽

Disaster Response ◽

Real Life ◽

The Philippines ◽

The Internet ◽

Citizen Engagement ◽

Face To Face ◽

First Case ◽

Use Of Social Media

Increased access and the convenience of participation to and through the internet encourage connectivity among citizens. These new and enhanced connections are no longer dependent on real-life, face-to-face interactions, and are less restricted by the boundaries of time and space (Frissen, 2005). In this chapter, two cases from the Philippines are documented and assessed in order to look at online citizen engagement. The first case looks at how people participate in promoting tourism in the Philippines through social media. The second case involves their use of social media for disaster response. Previous studies on ICTs and participation in the Philippines have looked at the role of intermediaries (see Alampay, 2002). Since then, the role of social media, in particular that of Facebook and Twitter, has grown dramatically and at times completely circumvents traditional notions of intermediation. The role of Facebook, in particular, will be highlighted in this chapter, and the authors will analyze its effectiveness, vis-à-vis traditional government channels for communication and delivery of similar services. By looking at these two cases and assessing the abovementioned aspects, it is hoped that the use of social media can be seen as an integral part of e-governance especially in engaging citizens to participate in local and national governance.

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Elections and Social Media

Public Affairs and Administration ◽

10.4018/978-1-4666-8358-7.ch015 ◽

2015 ◽

pp. 314-328

Author(s):

Ahmet Sarıtaş ◽

Elif Esra Aydın

Keyword(s):

Social Media ◽

Political Communication ◽

Political Campaigns ◽

The Internet ◽

Election Campaigns ◽

The Past ◽

Target Mass ◽

The Social ◽

The World ◽

Use Of Social Media

Today, using of the internet extended social media by individuals habitually enables both the business firms and politicians to reach their target mass at any time. In this context, internet has become a popular place recently where political communication and campaigns are realized by ensuring a new dimension to political campaigns. When we examine the posts and discussions in the social media, we can say that they are converted into open political sessions. As there are no censorship in such channels, individuals have a freedom to reach to any partial/impartial information and obtain transparent and fast feedback, and with this regard, political parties, leaders and candidates have a chance to be closer to electors. In this study, it is aimed to give information about the social media, present what medium has been used for election campaigns from the past until today and besides, by considering the effects of effective and efficient use of social media and new trends related to the internet by politicians, together with their applications in the world, to make suggestions about its situation and application in Turkey.

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Customer Engagement

Strategies and Tools for Managing Connected Consumers - Advances in Marketing, Customer Relationship Management, and E-Services ◽

10.4018/978-1-5225-9697-4.ch010 ◽

2020 ◽

pp. 163-176

Author(s):

Robin Cheng

Keyword(s):

Social Media ◽

Product Information ◽

Customer Engagement ◽

Social Commerce ◽

Media Technologies ◽

Product Service ◽

The Social ◽

Innovative Products ◽

Managerial Implications ◽

Use Of Social Media

This chapter focused on exploring the engagement in which consumers interact with each other while conducting online shopping activities, such as discovering products, sharing product information, and/or collaboratively making shopping decisions. At the core of the product/service offering, successful shopping models will be able to meet the needs of highly engaged shoppers. In order to develop sustainable shopping model for this group of shoppers, social support theory could explain the current phenomenon of the use of social media for shopping. The social media technologies facilitated collaborative learning and collaborative improvement on the sale of unconventional and innovative products. The chapter contributes in social commerce innovations and provides managerial implications for understanding the overall interactions of social commerce.

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Getting Brand Commitment Through Internet and Mobile Sports Marketing

Sports Media, Marketing, and Management ◽

10.4018/978-1-5225-5475-2.ch001 ◽

2018 ◽

pp. 1-17

Author(s):

Verónica Baena

Keyword(s):

Social Media ◽

Focus Group ◽

Sports Marketing ◽

Customer Engagement ◽

The Internet ◽

Marketing Department ◽

Business Press ◽

Football Team ◽

The Impact

This chapter provides a better understanding of the impact that the Internet and mobile sports marketing are having on a business's ability to achieve customer engagement. To achieve this goal, the case of Real Madrid football team is analyzed, as it is calculated to have over 200 million supporters worldwide. Information about Real Madrid was gathered from September 2012 to March 2013 by repeatedly browsing the team's Website, Facebook, Twitter, Instagram, and apps. Data from interviews of Real Madrid's marketing department published in business press and posts was also compiled. Additionally, a focus group was conducted to discuss the customer engagement of Real Madrid's fans. The findings offer new opportunities to get customer engagement. They also highlight the important role of social media to gain insight about the fans.

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Getting to 40!

Structural Interventions for HIV Prevention ◽

10.1093/oso/9780190675486.003.0010 ◽

2018 ◽

pp. 267-284

Author(s):

W Nutland

Keyword(s):

Social Media ◽

United Kingdom ◽

The Internet ◽

Court Cases ◽

New Wave ◽

Contributing Factors ◽

The United Kingdom ◽

Use Of Social Media ◽

Exposure Prophylaxis

There remains a lack of consensus about the extent to which pre-exposure prophylaxis (PrEP) contributed to the recent dramatic and stunning declines in HIV incidence occurring in the United Kingdom. This chapter describes the potential role of PrEP in this decline and offers insights into how this occurred despite a lack of formal, government-sponsored support for PrEP. Further, the chapter describes the development of a new PrEP movement in England as well as contributing factors, such as the leadership of a new wave of HIV activists, access to global generic markets, innovative supply chains, and the use of social media and the Internet. The “U-turn” and subsequent court cases are also described.

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The Social Media Usage and its Impact on the Innovative Behavior: The Mediator Role of Information Technology: A Field Study in the Information and Communication Technology Organizations in Jordan

International Journal of Business and Management ◽

10.5539/ijbm.v13n11p46 ◽

2018 ◽

Vol 13 (11) ◽

pp. 46

Author(s):

Khalid Mahmmod Ahmad Mansour ◽

Fayez Jomah Saleh Al-Najjar

Keyword(s):

Information Technology ◽

Social Media ◽

Information And Communication Technology ◽

Communication Technology ◽

Innovative Behavior ◽

Media Usage ◽

The Social ◽

Information And Communication ◽

Use Of Social Media

This study aimed to shed the light on the role of Social Media usage in the innovative behavior through the recent information technology (IT) in the organizations specialized in the information and communication technology (ICT) field. The study population consisted of the ICT organizations operating in Jordan as affiliated with the Information and Communication Technology Association (INTAJ) amounting to 161 organization. The analysis unit consisted of the managers in the top and middle level. The study relied on the simple random sample; and it reached a number of conclusions the most important of which is that the perceptions by respondents of the independent variable Social Media Usage were medium; and the same applies to all its dimensions. The dependent variable Innovative Behavior was also medium, as well as all its dimensions. As for the mediator variable IT, the respondents' perceptions were high, along with all its dimensions. The study indicated that there is a statistically significant impact for the Social Media usage with its component on the innovative behavior. Also, it was found that a statistically significant impact for the Social Media usage with its component on the innovative behavior through the IT in the organizations operating in the ICT field in Jordan. These conclusions indicated that there is an opportunity for the ICT organizations to promote its innovative behavior through the Social Media usage. Based on the reached conclusions, the study concluded a set of recommendations the most important of which is that the awareness should be increased with respect to the capacities that are available due to the use of the Social Media as well as the advantages that can be utilized by the ICT organizations in Jordan through this use; the organization should well utilize the Social Media usage especially the Groups and Sharing by taking the necessary decision that lead to the activation of the Social Media role in the various phases of the innovative behavior; and the need for the organizations to direct the use of Social Media through the dissemination of a culture of innovation based on the use of Social Media.

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Getting Brand Commitment through Internet and Mobile Sports Marketing

Advances in Marketing, Customer Relationship Management, and E-Services - Strategies in Sports Marketing ◽

10.4018/978-1-4666-5994-0.ch013 ◽

2014 ◽

pp. 203-218 ◽

Cited By ~ 1

Author(s):

Verónica Baena

Keyword(s):

Social Media ◽

Focus Group ◽

Sports Marketing ◽

Customer Engagement ◽

The Internet ◽

Marketing Department ◽

Business Press ◽

Football Team ◽

The Impact

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Expanding on “What Is the Social in Social Media?”: A Conversation with Geert Lovink

Social Media Archeology and Poetics ◽

10.7551/mitpress/9780262034654.003.0028 ◽

2016 ◽

Author(s):

Judy Malloy

Keyword(s):

Social Media ◽

Information Exchange ◽

English Language ◽

The Internet ◽

Network Architectures ◽

Research Networks ◽

The Social ◽

Contemporary Work ◽

Collective Production

In 1995, Geert Lovink started <nettime> with Pit Schultz. It expanded into many lists and languages and in the process demonstrated that English language and American-centric platforms do not have to be the lingua franca of the Internet. Lovink's contemporary work with the Institute of Network Cultures and its research networks, such as Unlike Us, has shaped a coalition that explores network architectures, the role of collective production, aesthetic tactics, and diverse, open information exchange. This introduction to the Epilogues focuses on his 2012 essay in e-flux -- “What Is the Social in Social Media?” -- asking three questions: Can you expand on what roles you envision for artists and writers in contemporary social media? How can we teach students to create in a difficult medium that so beautifully (and relentlessly) combines text, image, design, interactivity and collaboration? And how do you envision a social media of the future?

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The use of Social Networking Sites in modern recruitment – empirical study

Przedsiebiorczosc i Zarzadzanie ◽

10.2478/eam-2014-0017 ◽

2014 ◽

Vol 15 (2) ◽

pp. 63-73

Author(s):

Łukasz Sułkowski ◽

Michał Chmielecki

Keyword(s):

Social Media ◽

Social Networking ◽

Social Networking Sites ◽

Quantitative Research ◽

The Internet ◽

Primary Research ◽

Qualitative And Quantitative ◽

Talented People ◽

The Social

Abstract Current changes in technology and the role of the Internet open up new opportunities for companies both to communicate and to work. The fact that Social Media entered the business landscape, and in particular the recruitment landscape leads to a demand for knowledge about recruitment trends regarding social media. Contemporary social media and recruitment texts have been reviewed in order to identify what impact social media is having on the recruitment industry. It focuses on how companies and recruitment professionals are taking advantage of the social media landscape to recruit talented people. Relevant existing research has been reviewed and primary research conducted (both qualitative and quantitative). The authors have conducted 8 IDIs with recruiter from various industries. The latter consisted of 147 CAWIs with employees from various Polish organizations from several different industries. The article presents interesting results that can be especially useful for recruitment managers, specialists and company owners. It is recommended that in order to gain a fuller picture of the issues underlying the findings, quantitative research on a bigger scale should be undertaken.

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