Insights into the Culture of Young Internet Users
This study focuses on the Internet user behaviour of young people, at a time when information and communication technologies (ICT) are rapidly transforming how individuals behave and interact in the online environment. The intention is to put forward a snapshot of contemporary Internet user behaviour, with reference to social networking, and thus provide an overview and understanding of the various online activities undertaken by Generation Y and Generation Z in a non-Anglophone context. The study uses a mixed methods approach to gather data on the thoughts, experiences and behaviours of young Internet users in order to explain their social networking. The findings suggest commonality and disparity between Generation Y and Generation Z. They also reveal the extent to which certain national differences are less apparent when using social networks, suggesting that the widespread adoption of Internet technology is generating a somewhat ‘standardised' Internet user behaviour.