Services Marketing

Author(s):  
Tulika Sood

Service Sector which is considered to be the sector of the millennium and one of the key drivers of India's economic growth. The objective of the chapter is to identify the growth and challenges of the sector. The chapter also portrays some of the developments and major investments by companies in the services sector in India. The Government of India recognizes the importance of promoting growth in services sectors and provides several incentives in wide variety of sectors such as health care, tourism, education, engineering, communications, transportation, information technology, banking, finance, management, among others. The chapter provides a sneak peek into the various service industries in India.

Subject China's services sector. Significance Service industries now account for more than half of the Chinese economy. The government hopes that continued growth in the service sector will boost domestic consumption and create enough new jobs to absorb those lost from heavy industry and manufacturing. However, many of the service positions created so far are low-paid and insecure. Moreover, large numbers of workers are effectively excluded from these new jobs because of their age, skill level or geographic location. Impacts Jobs created by e-commerce and the 'sharing economy' will negatively affect workers in traditional retail and taxi services. Employers' reluctance to train staff and local governments' inability to offer retraining will hamper efforts to bridge the skills gap. Elderly workers laid off in China's north-eastern rust belt will be particularly hard-hit and the least able to adapt. Frustration and anger among the workforce caused by long-term unemployment and underemployment will lead to greater social instability.


2016 ◽  
Vol 6 (3) ◽  
pp. 211-218
Author(s):  
Shiva D

Service sector is the lifeline for the social economic growth of a country. It is today the largest and fastest growing sector globally contributing more to the global output and employing more people than any other sector. Services sectors have become more important in recent years as advances in technology have permitted new means of providing services across borders. The growth in output in the sector in recent times has mostly come from the rapid development of skill intensive services in the information technology and professional service segments, mostly oriented toward the external market. This study investigates to growth, contribution and development of services sector in Indian economy. Further this study discusses to economic policy and impact of services sector.


2016 ◽  
Vol 04 (02) ◽  
pp. 102-107
Author(s):  
Neera Gupta ◽  
Tushar Dixit ◽  
Vikram K.

AbstractMake in India is a flagship campaign from the Government of India which is aimed at various sectors. Indian health-care system can take advantages by introducing digital technologies to health care. The possible uses of health information technology as a method to engage with people involving communicable and noncommunicable diseases (NCDs) are wide-ranging. Health information technology can support interventions for prevention, diagnosis, managing surveillance, disease monitoring, and treatment compliance of many conditions. Digital health can offer various technologies such as wearables that are tracked by various mobile or smartphone applications to facilitates patient engagement, self-monitoring, and implementing behavior changes in NCDs such as diabetes. By incorporating the interactive audiovisual items, the digital health tools can create greater interest and engage people from different geographies, age, gender, and culture. Currently, the common digital heath tech issues include hesitancy from doctors to adopt any new product or technology, difficulty in reaching and accessing the needy patients, cultural diversity in population, and inadequate infrastructure. The ethical issues of consent, data security, and privacy of patients need to be addressed as they are highly sensitive in nature.


2017 ◽  
Vol 4 (1) ◽  
pp. 12-21 ◽  
Author(s):  
Ismaila Amadu ◽  
Ngoe Fritz Eseokwea ◽  
Marcel Ngambi

The goal of this paper is to determine the contribution of public health investments to the economic growth of Cameroon. The study used the human capital model of Lucas (1988) within the framework of endogenous growth theories. The Vector Error Correction Model (VECM) was employed in the estimations procedure using the World Development Indicators (WDI, 2013) data from the World Bank over the period spanning from 1988 to 2013.The findings show that government health expenditures contribute to economic growth only in the long run. From our results, we recommend that: first, the government should increase health spending to 10 or 15 percent of its GDP as initially suggested by the African Union and the World Health Organization respectively; second, government should enhance the provision of health care services by the private sector by putting in place incitation measures; third, competitive awards should be granted to those health units that render quality health care services.Int. J. Soc. Sc. Manage. Vol. 4, Issue-1: 12-21


2011 ◽  
pp. 1782-1803
Author(s):  
Leonardo Baggiani

This chapter investigates how the combination of savings and investments affects economic development and sustainability. This discussion aims to help to understand the role of savings as a support to growth, and how biasing individual decisions on consumption and debt via monetary policies can be a source of economic growth un-sustainability. Information technology helps to optimise the use of resources, but it even makes dangerous policies easier to implement. Section 1 shows theoretical insights into the contribution of savings to growth, and the concept of sustainability; section 2 focuses on the theories that better deal with the sustainability concern and investigates the role of information technology in monetary policy; section 3 shows the growing, positive contribution of e-money to growth and sustainability, and it suggests a new role for the government as advisor within an information-enhanced economy where information technology can play a prominent role; section 4 concludes.


2021 ◽  
Vol 12 (4) ◽  
pp. 1076
Author(s):  
Kevin FUCHS

Tourism education is an important component and contributor to the tourism industry's global success, particularly as technology and innovation become more prevalent in the hospitality and tourism sectors around the world. Several studies have been conducted on student perceptions of tourism education and the tourism industry's long-term viability in the current and future environment. The importance of a capable, competent, passionate, and dedicated workforce in the service industries in general, and the tourism industry in particular, cannot be overstated. Related studies have also suggested that in the service sector, workers' optimistic attitudes about their work are critical for customer loyalty and satisfaction. Service quality and customer service are leading principles in the business world. Assessing educational service quality is important for encouraging and providing feedback on the effectiveness of educational plans and their execution as higher education institutions compete for competitive advantages and high service quality. In a number of universities, as well as further afield, monitoring student satisfaction with education quality has become an important part of the educational process. This study shows how to use the SERVQUAL system to measure student satisfaction in a more effective way.It entails the use of the SERVQUAL methodology to query and survey five factors related to student services. The proposed instrument was tested on 400 undergraduate tourism students at a large regional university in Thailand. The approach's utility in collecting tourism students' impressions, evaluating them, and reducing them to a form usable by management as an off-the-shelf service quality evaluation tool is demonstrated by rigorous study.


2019 ◽  
Vol 8 (2) ◽  
pp. 1
Author(s):  
Ahmad Habibi Harahap ◽  
Eko Wahyu Nugrahadi

Economic growth of North Sumatera Province is not quite on the top of optimum. If the compared by some of others province in Indonesia and by  all of his potention, the North Sumatera Province only on the 10th rank of economic growth in Indonesia in 2009-2013 period. The purpose of this study is toanalyze the economic sectors which are the basis in each district/city in North Sumatera province and to determine the structure of economic growth in the district /city both sectoral and aggregate the province of North Sumatera. Structural transformation to some extent will have an impact on overall economic growth. Analysis tools used in this study is Location Quetiont (LQ), Growth Ratio Model (MRP), overlay analysis, and shift share analysis. Results of this study showed that the agriculture sector is a sector which is the basis in nearly 13 districts/cities in North Sumatera Province. But the growth in agriculture, processing industries, mining and quarrying, and the electricity, gas & water supply sector likely slowed, otherwise all tertiary sectors which include: trade, hotels, and restaurants; transportation and communication, finance, leasing, and services company, and the services sector is likely to experience growth positive. Transportation and communication is a sector with the highest growth occurring in North Sumatera Province. Shift Share Analysis results showed that in the Province of North Sumatera is going structural transformation characterized by decreasing the role of the agricultural sector, and the increasing role of the service sector. This condition as well as contrary to the Kuznets theory which states that the process of structural transformation contribution marked by shifting agriculture to manufacturing and then to services sector.


Author(s):  
Rio Stevanus Mamesah ◽  
Een Walewangko ◽  
George Kawung

ABSTRACT Pembangunan ekonomi di daerah saat ini sudah semakin terbuka lebar dengan lahirnya kebijakan-kebijakan pemerintah yang lebih berpihak ke daerah dalam konteks otonomi daerah, tapi bukan hanya dituntut untuk bisa berotonomi secara kewenangan pemerintah daerah juga dituntut untuk bisa berotonomi dalam hal keuangan untuk itu perencanaan yang matang perlu dilakukan. Komponen belanja investasi/belanja langsung pemerintah dalam bentuk belanja modal dan belanja pegawai merupakan salah satu penggenjot roda perekonomian. Manado sebagai ibukota Sulawesi Utara (Sulut) merupakan kota yang mengandalkan sector jasa guna mendongkrat perekonomiannya. Dalam penelitian ini digunakan alat analisis  Ordinary Least Square (OLS) untuk mengetahui seberapa besar pengaruh belanja modal dan belanja pegawai terhadap peningkatan ekonomi sector jasa. Dari hasil pengujian didapati angka R square sebesar 73,0 yang artinya pengaruh belanja modal dan belanja pegawai terhadap pertumbuhan ekonomi sector jasa adalah 73 persen sedangkan sisanya sebesar 27 persen dipengaruhi oleh variable lain yang ada di luar penelitian.Hal ini menunjukan bahwa peran pemerintah melalui komponen pengeluarannya sangat berpengaruh terhadap peningkatan sector jasa yang merupakan salah satu sector unggulan,untuk itu perhatian serius melalui perencanaan dan pengalokasian belanja perlu untuk diberi perhatian lebih dari pemerintah. Kata kunci : Belanja Modal, Belanja Pegawai, Otonomi, Sektor Jasa   Abstract Economic development in the region is now more wide open with the birth of government policies that favor to the region in the context of regional autonomy, but not only required to be autonomous as local authorities are also required to be autonomous in financial terms for the careful planning necessary. Investment expenditure component / direct government spending in the form of capital expenditures and personnel expenditures is one Boost the economy. As the North Sulawesi capital of Manado (Sulawesi) is a city that relies on the services sector in order to mendongkrat economy. This study used an analytical tool Ordinary Least Square (OLS) to determine how much influence capital expenditure and personnel expenditure towards economic improvement services sector. From the test results found to figures R square of 73.0, which means the effect of capital expenditure and personnel expenditure to economic growth service sector is 73 per cent while the remaining 27 percent influenced by other variables that are outside penelitian.Hal shows that the role of government through component spending is very influential on the increase in the services sector is one of the seed sector, to the serious attention through planning and allocation of expenditure need to be given more attention from the government.   Keywords: capital expenditures, personnel expenditures, Autonomy, Service Sector


Author(s):  
Amaefula C. G ◽  
Umezurike C. M

The paper examines the aggregated financial contributions of industrial and services sector output on the economic growth of Nigeria using ARDL model. The data sets on gross domestic product (GDP) and industrial and services sector output (measured in billions of naira) cover the period of 1981 to 2019. The ADF unit root test was used to test the order of integration of the variables under study. Applying Generalized Linear Model (Newton-Raphson) method of estimation, the results showed that both the industrial sector (IND) and services sector (SERV) contributed positively to GDP growth both at the short-run and long-run, significant under 5% level and the system is adjusting towards long-run equilibrium at the speed of approximately 102%. Therefore, the government should put more effort in industrial and services sector reforms so as to make these sectors more proactive at improving economic growth in Nigeria. KEYWORDS: Industry, services sector, economic growth, ARDL


Author(s):  
Leonardo Baggiani

This chapter investigates how the combination of savings and investments affects economic development and sustainability. This discussion aims to help to understand the role of savings as a support to growth, and how biasing individual decisions on consumption and debt via monetary policies can be a source of economic growth un-sustainability. Information technology helps to optimise the use of resources, but it even makes dangerous policies easier to implement. Section 1 shows theoretical insights into the contribution of savings to growth, and the concept of sustainability; section 2 focuses on the theories that better deal with the sustainability concern and investigates the role of information technology in monetary policy; section 3 shows the growing, positive contribution of e-money to growth and sustainability, and it suggests a new role for the government as advisor within an information-enhanced economy where information technology can play a prominent role; section 4 concludes.


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