Evolution of Brand Culture

2018 ◽  
pp. 107-131
Author(s):  
Sudhir Sharan ◽  
Suneel Kumar Prasad
Keyword(s):  
Life Cycle ◽  
World History ◽  
Business Success ◽  
Business Firm ◽  
Brand Culture ◽  
The World ◽  
Unique Identity ◽  
Single Attribute ◽  
Antecedents And Consequences ◽  
The Mind

This chapter is the result of a deep-seated question in the mind of the authors- What is the essence of a business firm? The search of answer led the authors from insight to insight and at one point it became clear that roots of business success are deep into the world history. Related to realization above and based on the wider knowledge about business was the second question: What single attribute of a business entity contained most of its essence? In other words, when a business is born, what factors impart its unique identity? These questions appeared significant and set the authors to explore title theme, that is, the story of journey through centuries of history. The focus was on two separate forces which become infinitely intriguing when brought together: brand and culture. This chapter is a brief story of the antecedents and consequences of (both qualitative and quantitative) differences in brand culture and its ability to shape the life cycle of specific organization.

Evolution of Brand Culture

2019 ◽  
pp. 66-84
Author(s):  
Sudhir Sharan ◽  
Suneel Kumar Prasad
Keyword(s):  
Life Cycle ◽  
World History ◽  
Business Success ◽  
Business Firm ◽  
Brand Culture ◽  
The World ◽  
Unique Identity ◽  
Single Attribute ◽  
Antecedents And Consequences ◽  
The Mind

This chapter is the result of a deep-seated question in the mind of the authors- What is the essence of a business firm? The search of answer led the authors from insight to insight and at one point it became clear that roots of business success are deep into the world history. Related to realization above and based on the wider knowledge about business was the second question: What single attribute of a business entity contained most of its essence? In other words, when a business is born, what factors impart its unique identity? These questions appeared significant and set the authors to explore title theme, that is, the story of journey through centuries of history. The focus was on two separate forces which become infinitely intriguing when brought together: brand and culture. This chapter is a brief story of the antecedents and consequences of (both qualitative and quantitative) differences in brand culture and its ability to shape the life cycle of specific organization.

Jihadism in the Post-Soviet Era: The Case of Interaction of Theoretical and Practical Aspects of the Revolutionary Struggle

2011 ◽  
Vol 15 (1-2) ◽  
pp. 275-298 ◽  
Author(s):  
Dmitry Shlapentokh
Keyword(s):  
World History ◽  
The Other ◽  
Special Role ◽  
The World ◽  
Soviet Ideology ◽  
In The Beginning ◽  
The Mind ◽  
Former Ussr

AbstractThe revolutionaries—and jihadists could be regarded as revolutionaries of the sort—often had two aspect of their approach to the reality. First, it is vision of the doctrine, often rigid and dogmatic. The other side is practical, and here jihadists changed their approached to the reality. In the beginning of post-Soviet era jihadists were still influenced by the long traditions of Russian nationalism incorporated in Soviet ideology. According to these tradition, Russia plays the special role in the world history. In the view of jihadists, it was the territory of the Former USSR, which shall play the role of the leader of the global anti-Western revolt. Still, as time progress, Russia lost its centrality in the mind of jihadists, and it became just one of the places of the global struggle. Some of them think that the space of Russia shall be used for creation of sort of a new edition of Pakistan where ethnicities are downplayed, and Islam is the major way of identity.

Nihilistic Thinking as the Self-Will of the Mind and the Projects of Its Overcoming

2020 ◽  
Vol 63 (10) ◽  
pp. 74-87
Author(s):  
Irina N. Sidorenko
Keyword(s):  
Significant Role ◽  
Current Situation ◽  
The Self ◽  
Spatial Perspective ◽  
The World ◽  
The Will ◽  
The Mind ◽  
Radical Transformation

 The author analyzes the conceptions of ontological nihilism in the works of S. Kierkegaard, F. Nietzsche, M. Heidegger, E. Jünger. On the basis of this analysis, violence is defined as a manifestation of nihilism, of the “will to nothingness” and hypertrophy of the self-will of man. The article demonstrates the importance of the problem of nihilism. The nihilistic thinking of modern man is expressed in the attitude toward a radical transformation of the world from the position of his “absolute” righteousness. The paradox of the current situation is that there is the reverse side of this transformative activity, when there is only the appearance of action and the dilution of responsibility. Confidence in the rightness of own views and beliefs increases the risk of the violent imposition of own vision of reality. Historical and philosophical reconstruction of the conceptions of nihilism allowed to reveal the following projects of its comprehension and resolution: (1) the project of “positing of values,” which consists in the transformation of the evaluation, which is understood as another perspective of positing values, leading to the affirmation of being; (2) the project of overcoming nihilism from the space of temporality, carried out through the resoluteness to accept the historicity of own existence; (3) the project of overcoming nihilism as the oblivion of being from the spatial perspective of the “line,” allowing to realize the “glimpse” of being. The author concludes that it is impossible to solve the problem of violence and its various forms of its manifestation without overcoming “ontological nihilism.” Significant role in solving the problem of ontological violence is assigned to philosophy as a critical and responsible form of thinking, which is capable to help a person to bear the burden of the world, to provide meanings and affirm being, as well as to unite people and resist the fundamentalist claims of exclusivity and rightness.

The Russian People as They Are. Turgenev’s View

2018 ◽  
pp. 71-82
Author(s):  
Sergey Nickolsky
Keyword(s):  
Short Stories ◽  
Philosophy Of History ◽  
Literary Genre ◽  
Classical Literature ◽  
The People ◽  
The World ◽  
Natural Man ◽  
The Mind ◽  
Nature And Society ◽  
Philosophical Nature

The question of the Russian man – his past, present and future – is the central one in the philosophy of history. Unfortunately, at present this area of philosophy is not suffciently developed in Russia. Partly the reason for this situation is the lack of understanding by researchers of the role played by Russian classical literature and its philosophizing writers in historiosophy. The Hunting Sketches, a collection of short stories by I.S. Turgenev, is a work still undervalued, not fully considered not only in details but also in general meanings. And this is understandable because it is the frst systematic encyclopedia of Russian worldview, which is not envisaged by the literary genre. To a certain extent, Turgenev’s line is continued by I. Goncharov (the theme of the mind and heart), L. Tolstoy (the theme of the living and the dead, nature and society, the people and the lords), F. Dostoevsky (natural and rational rights), A. Chekhov (worthy and vulgar life). This article examines the philosophical nature of The Hunting Sketches, its structure and content. According to author’s opinion, stories can be divided into ten groups according to their dominant meanings. Thus, in The Hunting Sketches the main Russian types are depicted: “natural man,” rational, submissive, cunning, honest, sensitive, passionate, poetic, homeless, suffering, calmly accepting death, imbued with the immensity of the world. In the image and the comments of the wandering protagonist, Ivan Turgenev reveals his own philosophical credo, which he defnes as a moderate liberalism – freedom of thought and action, without prejudice to others.

Intervenções de carreira ao longo da vida: perspectivas e desafios

2020 ◽  
Author(s):  
Iúri Novaes Luna ◽  
Valéria De Bettio Mattos
Keyword(s):  
Life Cycle ◽  
Human Development ◽  
National Literature ◽  
Research And Practice ◽  
Career Interventions ◽  
The World ◽  
Psychosocial Processes ◽  
Diversity Of Life ◽  
Professional Guidance ◽  
Central Purpose

This book, comprised of 13 chapters, presents papers which discuss the processes related to the career along one’s life cycle, from adolescents’ professional choices until processes of retirement. Notwithstanding the diversity of life and work contexts, present in the different chapters, they all somewhat correspond in their central purpose, presenting both perspectives and challenges related to contemporary career interventions. Some chapters address themes that are still seldom explored in national literature, while others discuss subjects that are long established in the area, however they are innovative. The authors study them in the context of changes in the world of work in the second decade of the 21st century, of the new career models and psychosocial processes that are linked to human development throughout life. The studies and practices in vocational guidance, career development and retirement, included in this book, are the results of research and practice in recent years carried out by professionals, professors and academics that in different ways have collaborated with the activities of LIOP - Laboratory of Information and Professional Guidance, at the Federal University of Santa Catarina.

The chronicle of COVID-19: possible strategies to curb the pandemic

2020 ◽  
Vol 27 ◽  
Author(s):  
Rajesh Kumar ◽  
Seetha Harilal ◽  
Abdullah G. Al-Sehemi ◽  
Githa Elizabeth Mathew ◽  
Simone Carradori ◽  
...  
Keyword(s):  
Life Cycle ◽  
Research And Development ◽  
Vaccine Development ◽  
Therapeutic Strategies ◽  
Antiviral Drugs ◽  
Limited Data ◽  
Social Distancing ◽  
The World ◽  
Novel Virus ◽  
Day By Day

: COVID-19, an epidemic that emerged in Wuhan, has become a pandemic affecting worldwide and is in a rapidly evolving condition. Day by day, the confirmed cases and deaths are increasing many folds. SARS-CoV-2 is a novel virus; therefore, limited data are available to curb the disease. Epidemiological approaches, isolation, quarantine, social distancing, lockdown, and curfew are being employed to halt the spread of the disease. Individual and joint efforts all over the world are producing a wealth of data and information which are expected to produce therapeutic strategies against COVID-19. Current research focuses on the utilization of antiviral drugs, repurposing strategies, vaccine development as well as basic to advanced research about the organism and the infection. The review focuses on the life cycle, targets, and possible therapeutic strategies, which can lead to further research and development of COVID-19 therapy.

The concepts of Ayurveda and Pāli Literature in connection to Psychotherapy

2017 ◽  
Vol 2 (3) ◽  
Author(s):  
Kolarkar Rajesh Shivajirao ◽  
Kolarkar Rajashree Rajesh
Keyword(s):  
Mental Disorders ◽  
Laws Of Nature ◽  
Code Of Conduct ◽  
Economic Consequences ◽  
Ultimate Truth ◽  
Traditional System ◽  
The World ◽  
Mind And Body ◽  
The Mind ◽  
The Buddha

The perfect balance of Mind and body is considered as complete health in Pāli literature as well as in Ayurveda. Pāli literature and Ayurveda have their own identity as most ancient and traditional system of medicine in India.The universal teachings of the Buddha are the most precious legacy ancient India gave to the world. The teachings are a practical code of conduct, a way of purity and of gracious living. There is a scientific study of the truth pertaining to mind and matter, and the ultimate truth beyond. In fact, the Buddha should be more appropriately known as a super-scientist who studied the entire laws of nature governing the Universe, by direct personal experience. The Buddha's rational teachings are clearly explained in the Eight-fold Noble Path, divided in three divisions of Sīla (morality), Samādhi (mastery over the mind), Paññā i.e. ‘Pragya' (purification of the mind, by developing insight). In Ayurveda Psychotherapy can be done by Satvavajaya Chikitsa and good conduct. Aim is to augment the Satva Guna in order to correct the imbalance in state of Rajas (Passion) and Tamas (Inertia). Sattvavajaya as psychotherapy, is the mental restraint, or a "mind control" as referred by Caraka, as well as Vagbhata is achieved Dnyan (education), Vidnyan (training in developing skill), Dhairya (development of coping mechanism), Smruti (memory enhancement), Samadhi (concentration of mind). According to WHO, Mental disorders are the common problem. The burden of mental disorders continues to grow with significant impacts on health and major social, human rights and economic consequences in all countries of the world.

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