An Overview on IoT and Its Impact on Marketing

2019 ◽  
pp. 1-20 ◽  
Author(s):  
Dora Simões ◽  
Sandra Filipe ◽  
Belem Barbosa
Keyword(s):  
Product Placement ◽  
Purchasing Behavior ◽  
Goods And Services ◽  
Content Development ◽  
Marketing Application ◽  
Production And Consumption ◽  
The Media ◽  
Brand Perception ◽  
Persona Development ◽  
The Internet Of Things

The internet of things (IoT) is attracting increased attention from researchers, practitioners, consumers, and the media, and it is expected to change dramatically the production and consumption of goods and services, as well as the interaction between organizations and their customers. This chapter explores the challenges of IoT for marketing management. The authors present the main concepts associated to the theme based on the extant literature, considering information management, technological and ethical aspects of its adoption by corporations and consumers, and they discuss the expected impacts on different marketing application domains such as product placement, purchasing behavior, storytelling and communication, customer experience and consumer' brand perception, real-time persona development, and product and content development, among others.

scholarly journals Three Futures Scenarios of Policy Instruments for Sustainable Textile Production and Consumption as Portrayed in the Finnish News Media

2021 ◽  
Vol 13 (2) ◽  
pp. 594
Author(s):  
Laura Virta ◽  
Riikka Räisänen
Keyword(s):  
News Media ◽  
Corporate Responsibility ◽  
Qualitative Content Analysis ◽  
Policy Instruments ◽  
Data Set ◽  
Textile Production ◽  
Goods And Services ◽  
Current State ◽  
Production And Consumption ◽  
The Media

This research uses futures studies as background methodology and presents three scenarios for sustainable textile production and consumption based on the data of the Finnish news media. The scenarios extend to 2050, and the emphasis is on recognising policy instruments that can potentially support sustainable textile production and consumption. The first data set included 214 news articles from 2019 that were analysed using theory-guided qualitative content analysis. The second data set consisted of five textile experts’ evaluations of the probability and preferability of claims based on the first data set. As a result, a table of future scenarios was created, including descriptions of the current state and preferable, threatening and probable textile futures. The data show that textile and fashion sustainability issues are strongly presented in the media as part of the comprehensive climate-change-driven criticism of consumerism. The data emphasised a need for a holistic change in production and consumption. The most likely forms of policy instruments appear to be stronger corporate responsibility legislation (regulatory), environmental taxation of goods and services (economic), and eco-labelling of goods and services (information). These help in reaching the preferable scenario for 2050, which suggests a carbon-neutral textile production based on a circular economy.

scholarly journals Advertising at the threshold: Paratextual promotion in the era of media convergence

2018 ◽  
Vol 19 (2) ◽  
pp. 195-215 ◽  
Author(s):  
Chris Hackley ◽  
Amy Rungpaka Hackley
Keyword(s):  
Mass Media ◽  
Analytical Framework ◽  
Product Placement ◽  
Future Research ◽  
Media Convergence ◽  
Research And Practice ◽  
The Media ◽  
Advertising Communication ◽  
Advertising And Promotion ◽  
Hybrid Forms

In the media convergence era, brands are embracing hybrid forms of advertising communication such as branded content, product placement and sponsored TV ‘pods’, brand blogs, shareable video, programmatic advertising, ‘native’ advertising and more, as alternatives to, and extensions of, traditional mass media advertising campaigns. In this article, we draw on Genette’s theory of transtextuality to reframe this phenomenon from a paratextual purview. We suggest that the analogy of the paratext articulates the iterative, ambiguous, participative and intertextual character of much contemporary brand communication. We describe extended examples of paratextual advertising and promotion that illustrate the fluid and mutually contingent relation of advertising text to paratext, and we outline an analytical framework for future research and practice.

scholarly journals Towards Self-Awareness Privacy Protection for Internet of Things Data Collection

2014 ◽  
Vol 2014 ◽  
pp. 1-9 ◽  
Author(s):  
Kok-Seng Wong ◽  
Myung Ho Kim
Keyword(s):  
Data Collection ◽  
Internet Of Things ◽  
Personal Data ◽  
Self Awareness ◽  
Privacy Concern ◽  
Goods And Services ◽  
Data Collector ◽  
Inaccurate Data ◽  
Secure Protocol ◽  
The Internet Of Things

The Internet of Things (IoT) is now an emerging global Internet-based information architecture used to facilitate the exchange of goods and services. IoT-related applications are aiming to bring technology to people anytime and anywhere, with any device. However, the use of IoT raises a privacy concern because data will be collected automatically from the network devices and objects which are embedded with IoT technologies. In the current applications, data collector is a dominant player who enforces the secure protocol that cannot be verified by the data owners. In view of this, some of the respondents might refuse to contribute their personal data or submit inaccurate data. In this paper, we study a self-awareness data collection protocol to raise the confidence of the respondents when submitting their personal data to the data collector. Our self-awareness protocol requires each respondent to help others in preserving his privacy. The communication (respondents and data collector) and collaboration (among respondents) in our solution will be performed automatically.

scholarly journals Continental shifts: capitalism, communications and change in Europe

2005 ◽  
Vol 7 ◽  
pp. 11-23
Author(s):  
Graham Murdock
Keyword(s):  
Political Economy ◽  
Cultural Production ◽  
Critical Approach ◽  
Production And Consumption ◽  
Challenges And Opportunities ◽  
Recent Developments ◽  
Classic Approach ◽  
Media Markets ◽  
The Media ◽  
Distribution Of Power

This article puts forward the fundamental lines of thought on the Political Economy of Communications and the Media, since the development of capitalism up to the present day. Clarifying the distinction between Economy and Political Economy, this work examines the central split between two traditions within Political Economy: the Classic approach which is centred on markets and competition mechanisms and the Critical approach which is centred on the analysis of property and the distribution of power in society. Despite internal distinct traditions, for political economists’ questions about cultural production and consumption are never simply matters of economic organisation or creative expression and the relations between them. They are always also questions about the organisation of power and its consequences for the constitution of public life. Based on different Political Economy perspectives, this article attempts to present the most recent developments on communications and media markets in Europe and the major challenges and opportunities the discipline faces in a time marked by the emergence of a digital public sphere.

The Post-Truth Era: Algorithms, Emotions, Power

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Iliana Pavlova ◽  
◽  
◽  
Keyword(s):  
Social Interactions ◽  
Modern World ◽  
Critical Survey ◽  
Media Technologies ◽  
Mechanical Reproduction ◽  
Digital World ◽  
Theoretical Approaches ◽  
The Media ◽  
Ubiquitous Media ◽  
The Internet Of Things

The paper aims to examine post-truth, considering its theoretical aspects and following the communication grounds for its appearance. The paper suggests that the Post-truth Era is a result of algorithmically managed social interactions and the automation of communication. The Internet of Things, the ubiquitous media presence and the algorithmic power transform „The Age of Mechanical Reproduction” (Walter Benjamin) into „a Posttruth Era”. In the digital world of the 21st century – a world completely fragmented into data and market segments, the media technologies not only reproduce and re-create reality, but also take the next step and create an entirely new reality. Based on the critical survey of various articles and theoretical approaches the paper identifies the problematic areas that could engender a future discussion, and draw attention to post-truth as a problem and its relevance to the modern world.

Classification of Digital Technologies in the Sphere of Public Procurement and corporate Readiness for Their Implementation

2021 ◽  
pp. 26-33
Author(s):  
M. Umnova ◽  
A. Kokoreva ◽  
O. Ikonnikov
Keyword(s):  
Public Procurement ◽  
Big Data Analytics ◽  
Digital Technologies ◽  
Government Procurement ◽  
Full Potential ◽  
Business World ◽  
Goods And Services ◽  
Two Sides ◽  
The Internet Of Things

The digitalization of public procurement is a popular topic of discussion in both the scientific and business world. Currently, government procurement of goods and services in Russia does not use the full potential of digital technologies and is at the stage of electronization and automation. Technologies such as big data analytics, the Internet of Things, cloud computing, and additive manufacturing are not yet widely used. This article examines this problem from two sides. First, the existing and promising digital technologies of public procurement are studied, their classification is given by complexity, level of application and functions. The directions for the development of digital technologies are discussed using examples in Russian and foreign practice. Secondly, attention is also paid to the problem of organizations' readiness for digital transformation in technological and organizational aspects, taking into account the influence of environmental factors.

A RESULT-ORIENTED FRAMEWORK TO SUPPORT THE LOW-CARBON TRANSFORMATION OF ENERGY SERVICES MARKETS

2020 ◽  
Vol 5 (2) ◽  
pp. 25-41
Author(s):  
Valeriy Deshko ◽  
◽  
Oleksandr Kovalko ◽  
Oleksandr Novoseltsev ◽  
Maria Yevtukhova ◽  
...  
Keyword(s):  
Renewable Energy Sources ◽  
Practical Significance ◽  
Low Carbon ◽  
Energy Services ◽  
Goods And Services ◽  
Organizational Mechanism ◽  
Production And Consumption ◽  
Almost All ◽  
Efficiency And Productivity

Today, the scope of energy services markets (ESMs) has expanded worldwide and covered almost all areas of production and consumption of goods and services for both industrial and public appointments, as well as households, mainly due to energy efficiency and renewable energy sources. At the same time, the incompleteness of theoretically grounded bases significantly reduces the pace of these markets development. The purpose of this study is to present the framework for the determination of directions and construct a model of structural organization and functional interaction of the ESMs participants. Such approach allows, by combining resources, capabilities and information, to expand the scope and improve the efficiency and productivity of energy services. A new structure-function model of ESMs participants’ interaction has been developed. In addition, a new organizational mechanism is proposed to support the efficient functioning of the ESMs in the form of a cycle of continuous improvement of the energy services results. The practical significance of the study is to create a conceptual framework for the organization and functioning of ESMs, which allows to systemically assess the new opportunities for such markets in both developed and developing countries.

Fake Online News

2019 ◽  
pp. 152-166
Author(s):  
Janet Aver Adikpo
Keyword(s):  
Online News ◽  
Primary Reason ◽  
Fake News ◽  
Media Environment ◽  
Influence Model ◽  
Production And Consumption ◽  
Information Spread ◽  
The Media ◽  
Hierarchy Of Influence ◽  
Model Trajectory

Today, the media environment has traversed several phases of technological advancements and as a result, there is a shift in the production and consumption of news. This chapter conceived fake news within the milieu of influencing information spread in the society, especially on the cyberspace. Using the hierarchy of influence model trajectory with fake news, it was established that it has become almost impossible to sustain trust and credibility through individual influences on online news content. The primary reason is that journalists are constrained by professional ethics, organizational routines, and ownership influence. Rather than verify facts and offer supporting claims, online users without professional orientation engage in a reproducing information indiscreetly. The chapter recommends that ethics be reconsidered as a means to recreate and imbibe journalistic values that will contend with the fake news pandemic.

Emerging Technologies and Universities

2021 ◽  
pp. 97-114
Author(s):  
Fausto E. Jacome
Keyword(s):  
Machine Learning ◽  
Internet Of Things ◽  
New Technologies ◽  
Emerging Technologies ◽  
The Internet ◽  
New Paradigm ◽  
New Era ◽  
Technological Revolution ◽  
Goods And Services ◽  
The Internet Of Things

Emerging technologies such as machine learning, the cloud, the internet of things (IoT), social web, mobility, robotics, and blockchain, among others, are powering a technological revolution in such a way that are transforming all human activities. These new technologies have generated creative ways of offering goods and services. Today's consumers demand in addition to quality, innovation, a real-time and ubiquitous service. In this context, what is the challenge that academy faces? What is the effect of these new technologies on the universities mission? What are people's expectations about academy in this new era? This chapter tries to get answers to these questions and explain how these emerging technologies are converting universities to lead society transformation to the digital age. Under this new paradigm, there are only two roads: innovate or perish. As might be expected universities are embracing these technologies for innovating themselves.

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