Evolving Faster Than Lightning

2019 ◽  
pp. 336-352
Author(s):  
Danny C. Barbery-Montoya
Keyword(s):  
Digital Marketing ◽  
Technological Tools

This chapter aims to show the extent of digital marketing when using technological tools to create interaction between the company, customers, and stakeholders. The literature about the main tech tools used nowadays was extensively read to develop this chapter. Next, the authors delve into the digital behavior of the consumer when using these tools. Thus, they propose the OXS model to show the stages of eBehavior and connected with digital marketing tools (DMT) backed with security, which creates a new value string (digital) that results in a more powerful and effective eWOM. The proposal of this model explains the classification of brands within the digital context.

scholarly journals POTOMETRIUM (POT TANAMAN GEOMETRIS DAN TERARIUM) SERTA PEMASARAN DIGITAL BAGI KELOMPOK PENJUAL TANAMAN HIAS DI KELURAHAN MACCINI SOMBALA KOTA MAKASSAR

2020 ◽  
Vol 4 (1) ◽  
pp. 110
Author(s):  
Citra Amalia Amal ◽  
Andi Annisa Amalia ◽  
Sri Andayaningsih
Keyword(s):  
Community Service ◽  
Monitoring And Evaluation ◽  
Ornamental Plant ◽  
Digital Marketing ◽  
Product Knowledge ◽  
Potted Plants ◽  
Artistic Value ◽  
Video Tutorials ◽  
Succulent Plants

POTOMETRIUM (Geometric and Terraium Pot Plants) and Digital Marketing for The Ornamental Plant Traders Group in Maccini Sombala Village, Makassar CityAbstract. The world of architecture is currently colored by the development of farming methods for urbanites in limited land by arranging plants into special containers of high artistic value such as terrariums and pots in the style of industrial geometry. Some of the problems faced by ornamental plant sellers are the high competition in selling similar types of potted plants because the types of pots sold are generally the same as those on the market, not yet skilled in assembling cactus and succulent plants into terrarium containers, and the sales system is still conventional in nature. To overcome these problems, community service was carried out in the form of developing productive partners with the theme POTOMETRIUM (Geometry and Terrarium Plant Pots). POTMETRIUM PPM activities consist of preparatory activities, identification and classification of ornamental plant sales groups, dissemination of POTOMETRIUM product knowledge and socialization of PKM implementation activities, implementation of geometric pot making workshops, implementation of technical terrarium arranging workshops, implementation of digital marketing technical workshops, making video tutorials POTOMETRIUM, publications implementation of activities, preparation of activity reports, and implementation of monitoring and evaluation of the results of PKM activities.Keywords: Geometric, terrarium, product, digital, ornamental plant.Abstrak. Dunia arsitektur saat ini diwarnai perkembangan metode bercocok tanam bagi kaum urban di lahan terbatas  dengan merangkai tanaman ke dalam wadah khusus yang bernilai seni tinggi diantaranya Terarium dan Pot bergaya industrial geometri. Beberapa permasalahan yang dihadapi oleh kelompok penjual tanaman hias yaitu tingginya persaingan penjualan jenis pot tanaman sejenis karena jenis pot yang dijual umumnya sama dengan yang ada di pasaran, belum terampil dalam merangkai tanaman kaktus dan sukulen ke dalam wadah terarium, dan sistem penjualan masih bersifat konvensional. Untuk mengatasi permasalahan tersebut, maka dilakukan pengabdian kepada masyarakat dalam bentuk pengembangan mitra produktif ber-tema POTOMETRIUM (Pot Tanaman Geometri dan Terarium). Kegiatan PPM POTOMETRIUM terdiri atas kegiatan persiapan, identifikasi dan klasifikasi kelompok penjual tanaman hias, sosialisasi pengetahuan produk POTOMETRIUM dan sosialisasi pelaksanaan kegiatan PKM, pelaksanaan workshop pembuatan pot geometris, pelaksanaan workshop teknis merangkai terarium, pelaksanaan workshop teknis pemasaran digital, pembuatan video tutorial POTOMETRIUM, publikasi pelaksanaan kegiatan, penyusunan laporan kegiatan, dan pelaksanaan monitoring serta evaluasi hasil kegiatan PKM.Kata Kunci: Geometris, terarium, produk, digital marketing, tanaman hias. 

Social CRM in Digital Marketing Agencies: An Extensive Classification of Services

2018 ◽  
Author(s):  
Gabriela Morgado Barata ◽  
Julio Viana ◽  
Olaf Reinhold ◽  
Fabio Lobato ◽  
Rainer Alt
Keyword(s):  
Digital Marketing ◽  
Social Crm

scholarly journals Proposed Digital Marketing Strategy for Muslim Women’s Fashion Brand (Arra Style)

2021 ◽  
Vol 3 (4) ◽  
pp. 36-44
Author(s):  
Roni Akbar
Keyword(s):  
Communication Channel ◽  
Customer Behavior ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Sales Channel ◽  
Fashion Brand ◽  
Women's Apparel ◽  
External Stakeholders ◽  
Medium Enterprise

Arra Style is a small and medium enterprise of women fashion brand in Indonesia initiated in November 2016, producing and selling Muslim women’s apparel. In 2019, along with the declining numbers of Tanah Abang visitors, the sales of Arra Style also decreased since the brand simply relied on sales of Tanah Abang in-store transaction and WhatsApp. To adapt to changing customer behavior, Arra Style needs to adopt the existing technology and implement digital marketing. By conducting interviews with the internal and external stakeholders, the author proposed digital marketing strategies through communication channel strategies and sales channel strategies. These strategies are based on the classification of customer journey through the 5A funnel.

Digital Moms

2019 ◽  
pp. 260-280
Author(s):  
Teresa Treviño
Keyword(s):  
Consumer Behavior ◽  
Marketing Strategy ◽  
New Technologies ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Brand Awareness ◽  
Attitudes And Perceptions ◽  
Technological Tools ◽  
Symbolic Meanings ◽  
Interpretative Approach

Given the rise of new technologies and the resultant changes in consumer behavior, marketing practices need to evolve, which requires organizations to rethink their strategies. Having a digital marketing strategy can establish a direct dialog with customers, thereby increasing knowledge about customers, suppliers, and partners, as well as building, consolidating, and maintaining brand awareness. However, little is known about the attitudes and perceptions of consumers toward popular digital marketing tools that can strategically be used in an integrated digital marketing strategy. Therefore, the objective of this research is to understand the perceptions of digital moms toward technology and digital marketing strategies. Following a qualitative and interpretative approach, the results contribute to the literature by (1) addressing the symbolic meanings that technological tools have in the lives of this group of consumers and (2) providing insights on how different digital marketing strategies commonly implemented by brands are perceived by digital moms.

scholarly journals A Semantic based Terms Relation Research for Classification in Web Information Mining

2019 ◽  
Vol 8 (2) ◽  
pp. 5275-5280
Keyword(s):  
Digital Marketing ◽  
Accurate Information ◽  
Bayes Classifier ◽  
Specific Service ◽  
Web Information ◽  
Service Information ◽  
Related Service ◽  
Relation Approach ◽  
The Web

The rapid growth of web information and its services in different areas such as e-commerce, healthcare, digital marketing, online booking, etc. is a challenge in providing accurate information in the domain services related to the user's query. The current web information of services classifies the retrieval of the relevant service and assists the classification by supporting the knowledge and classifications of the specific service information. Because of these limitations and the complexity of automatic update mechanisms to see this service information, a large number of non-related service information for a requested query, and getting the required web information of services is a cumbersome problem. This paper proposes Semantic based Terms Relation Approach (STRA) for classifying information for effective classification of WIS on the web. The approach utilize Concept Terms Similarity (CTS) method for the most relevant terms in a service domain and construct a Related Terms Hierarchal Model (RTHM), which will be used for classification. A modified Naive Bayes classifier is used to perform the classification of the web information of services using RTHM, to categorize and present accurately. The experiment evaluation of the proposed approach shows an improvement in the classification of information and achieve a highly related matching results against different number of users queries.

scholarly journals Improving the Classification of Digital Marketing Tools for the Industrial Goods Promotion in the Globalization Context

2020 ◽  
Vol 11 (4) ◽  
pp. 42
Author(s):  
Anna Rosokhata ◽  
Olena Rybina ◽  
Anna Derykolenko ◽  
Viktoriia Makerska
Keyword(s):  
Pairwise Comparison ◽  
Digital Tools ◽  
Digital Marketing ◽  
Digital Tool ◽  
Effective Implementation ◽  
World Markets ◽  
Importance Factor ◽  
The Cost ◽  
The Impact

In today's environment, the use of digital marketing tools is of great importance for domestic manufacturers, as it allows them to promote their products to the world markets quickly, with a relatively small cost, to provide target audience influence, to form and enhance their own image, as well as the image of their products, etc. The constant updating of the Digital Marketing tools and the disagreement among scientists regarding the systematization and classification of the objects of the digital environment need further consideration. The authors attempt to further develop the classification of digital marketing tools in the terms of identifiing new classification attribute "By type of mediation", which contributes to further systematization of digital tools, deepening understanding of the impact of various tools (direct, indirect), the degree of their specialization and economic interest, that makes possible their effective implementation at different entities. The comparative analysis of the main digital tools is being held resulting in defining their characteristics and the peculiarities of application. It is suggested to determine the importance factor of using each digital tool to promote industrial production by the method of pairwise comparison. It is proposed to consider the importance factor of using a particular digital tool when calculating the cost-effectiveness of using it.

Note on the spectral classification of carbon stars in the photographic infrared region

1966 ◽  
Vol 24 ◽  
pp. 21-23
Author(s):  
Y. Fujita
Keyword(s):  
Infrared Region ◽  
Spectral Classification ◽  
Carbon Stars

We have investigated the spectrograms (dispersion: 8Å/mm) in the photographic infrared region fromλ7500 toλ9000 of some carbon stars obtained by the coudé spectrograph of the 74-inch reflector attached to the Okayama Astrophysical Observatory. The names of the stars investigated are listed in Table 1.

Diagnostic Value of Electron Microscopy in Soft Tissue Tumors

1970 ◽  
Vol 28 ◽  
pp. 220-221
Author(s):  
Gerald Fine ◽  
Azorides R. Morales
Keyword(s):  
Cardiac Myxoma ◽  
Osteogenic Sarcoma ◽  
Diagnostic Value ◽  
Soft Tissue Tumors ◽  
Amelanotic Melanoma ◽  
Growth Patterns ◽  
Light Microscopic Level ◽  
Mesenchymal Tumors ◽  
Good Agreement

For years the separation of carcinoma and sarcoma and the subclassification of sarcomas has been based on the appearance of the tumor cells and their microscopic growth pattern and information derived from certain histochemical and special stains. Although this method of study has produced good agreement among pathologists in the separation of carcinoma from sarcoma, it has given less uniform results in the subclassification of sarcomas. There remain examples of neoplasms of different histogenesis, the classification of which is questionable because of similar cytologic and growth patterns at the light microscopic level; i.e. amelanotic melanoma versus carcinoma and occasionally sarcoma, sarcomas with an epithelial pattern of growth simulating carcinoma, histologically similar mesenchymal tumors of different histogenesis (histiocytoma versus rhabdomyosarcoma, lytic osteogenic sarcoma versus rhabdomyosarcoma), and myxomatous mesenchymal tumors of diverse histogenesis (myxoid rhabdo and liposarcomas, cardiac myxoma, myxoid neurofibroma, etc.)

Ultrastructure of mesotheliomas

1984 ◽  
Vol 42 ◽  
pp. 98-101
Author(s):  
Irving Dardick
Keyword(s):  
Electron Microscopy ◽  
Latent Period ◽  
Spindle Cell ◽  
Spindle Cell Sarcoma ◽  
Metastatic Adenocarcinoma ◽  
Cell Sarcoma ◽  
Cytological Features ◽  
Industrial Use ◽  
Degree Of Differentiation

With the extensive industrial use of asbestos in this century and the long latent period (20-50 years) between exposure and tumor presentation, the incidence of malignant mesothelioma is now increasing. Thus, surgical pathologists are more frequently faced with the dilemma of differentiating mesothelioma from metastatic adenocarcinoma and spindle-cell sarcoma involving serosal surfaces. Electron microscopy is amodality useful in clarifying this problem.In utilizing ultrastructural features in the diagnosis of mesothelioma, it is essential to appreciate that the classification of this tumor reflects a variety of morphologic forms of differing biologic behavior (Table 1). Furthermore, with the variable histology and degree of differentiation in mesotheliomas it might be expected that the ultrastructure of such tumors also reflects a range of cytological features. Such is the case.

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