Entrepreneurship and Innovation in E-Business

2011 ◽  
pp. 1-17 ◽  
Author(s):  
Fang Zhao
Keyword(s):  
Literature Review ◽  
Empirical Study ◽  
Case Studies ◽  
Integrative Approach ◽  
Comprehensive Literature Review ◽  
Dot Com

This chapter argues that a combination of entrepreneurship and innovation is a crucial factor to the long-term sustainability of e-commerce and e-businesses. Entrepreneurship and innovation are positively related to each other and interact to help an organisation to flourish. The chapter takes an integrative approach to exploring the synergies between entrepreneurship and innovation and to analysing the factors that foster an interaction between the two. Case studies of entrepreneurial and innovative dot-com companies were conducted to complement a comprehensive literature review of entrepreneurship and innovation. This empirical study contributes to a better understanding of the existing theories and practices of entrepreneurship and innovation in organisations.

Entrepreneurship and Innovation in e-Business

2005 ◽  
Vol 6 (1) ◽  
pp. 53-60 ◽  
Author(s):  
Fang Zhao
Keyword(s):  
Literature Review ◽  
Empirical Study ◽  
Case Studies ◽  
Integrative Approach ◽  
Comprehensive Literature Review

This paper argues that a combination of entrepreneurship and innovation is a crucial factor for the long-term sustainability of e-commerce and e-businesses. Entrepreneurship and innovation are positively related to each other and interact to help an organization to flourish. The study takes an integrative approach to exploring the synergies between entrepreneurship and innovation and to analysing the factors that foster an interaction between the two. Case studies of entrepreneurial and innovative dot.com companies were conducted to complement a comprehensive literature review of entrepreneurship and innovation. This empirical study contributes to a better understanding of the existing theories and practices of entrepreneurship and innovation in organizations.

Information Systems Prototyping in Practice

1999 ◽  
Vol 14 (1) ◽  
pp. 107-120 ◽  
Author(s):  
Paul Beynon-Davies ◽  
Douglas Tudhope ◽  
Hugh Mackay
Keyword(s):  
Information Systems ◽  
Literature Review ◽  
Empirical Study ◽  
Case Studies ◽  
Development Organizations ◽  
Comprehensive Literature Review ◽  
Is Development ◽  
Current Experience

This paper describes a study of the use of prototyping approaches in information systems (IS) development. It reports a comprehensive literature review of prototyping from which we developed a taxonomy of prototyping practice. This analysis guided an empirical study which has collected data on IS practitioners’ formulations of the current experience of prototyping in UK IS development organizations. These formulations are compared with data collected in a number of case studies of prototyping projects.

scholarly journals Marketing Ethics and Relationship Marketing - An Empirical Study that Measure the Effect of Ethics Practices Application on Maintaining Relationships with Customers

2016 ◽  
Vol 9 (9) ◽  
pp. 78 ◽  
Author(s):  
Muhammad Alshurideh ◽  
B. H. Al Kurdi ◽  
Anu Vij ◽  
Zaid Obiedat ◽  
Abdallah Naser
Keyword(s):  
Literature Review ◽  
Empirical Study ◽  
Relationship Marketing ◽  
Strong Influence ◽  
Marketing Ethics ◽  
Extensive Literature ◽  
Telecommunication Sector ◽  
Ethical Practices

<p>The purpose of this study is to measure the effect of ethics embedded practices on maintaining long-term relationships with customers. Based on an extensive literature review, four elements of marketing ethics, namely, honesty, autonomy, privacy and transparency were identified and examined by utilizing a sample of 360 participants. Adopting a quantitative approach, the study conducted on telecommunication sector subscribers revealed that the elements of marketing ethics affected an organization’s ability of maintaining long-term relationships with customers and had a strong influence on feedback, transparency and privacy. The results also showed the crucial role of generating feedback from customers for creating and maintaining long-term relationships. The results will enable marketers to not only analyze the importance of adopting ethical practices in their strategies but also the relative relevance of these practices as perceived by customers.</p>

scholarly journals Authors Online: Strategies for Digital Self Promotion

2021 ◽  
Author(s):  
Ashley Regimbal-Kung
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Best Practices ◽  
Case Studies ◽  
Digital Marketing ◽  
Self Presentation ◽  
Social Media Platform ◽  
Media Platform ◽  
Online Strategies

This paper explored strategies of digital self-promotion for authors online through the investigation of emerging, independent self-published writers. This research provides best practices through those strategies to assist self-published writers in furthering their public profile in digital marketing. The literature review provides context in the online self-publishing environment, connecting with the audience; encouraging collaboration (produsage); adapting to the shifting publishing marketplace through self-presentation strategies (branding), and; bolstering two-way communication (market sensing). It also provides the basis for coding self-presentation themes in self-presentation. This research suggests that best practices can optimize the time that writers spend on marketing, not only to attract initial attention from publishers but at any stage in their career. This research gathers data and develops case studies of four self-published authors that use Wattpad, a social media platform for writers. It analyzes these authors’ strategies for self-promotion and measures their effectiveness through the level of engagement elicited from their fans. It develops best practices from these strategies. This research finds that digital self-promotional activities are successful if they are creative, unique and develop a community of fan followers. It is especially effective when authors reflect the interests of their target audience. It was also found these strategies helped develop the author’s branding for long-term effectiveness

scholarly journals Factors Influencing Exhibitor Satisfaction and Loyalty: A Meta-Analysis on the Chinese Exhibition Market

2020 ◽  
Vol 12 (20) ◽  
pp. 8390 ◽  
Author(s):  
Linyan Liu ◽  
Zheng Xiang ◽  
Yuyao Liu ◽  
Florian J. Zach ◽  
Nancy McGehee
Keyword(s):  
Literature Review ◽  
Meta Analysis ◽  
Tourism Industry ◽  
The Internet ◽  
Management Service ◽  
Factors Affecting ◽  
Factors Influencing ◽  
Comprehensive Literature Review ◽  
Hospitality And Tourism Industry

With the exhibition sector becoming increasingly important for the hospitality and tourism industry, it is critical to understand what drives the success of an exhibition. Through a comprehensive literature review, we first identified two broad categories of factors, namely exhibition attributes and exhibitor perceptions, that influence exhibitor satisfaction and loyalty. Next, a meta-analysis was conducted based on 26 empirical papers studying the Chinese exhibition market to quantitatively evaluate these relationships. The results show that among the exhibition attributes, booth management, service personnel, and exhibition environment are the most important factors affecting exhibitor satisfaction, while exhibition brand is the most important factor affecting loyalty. Among exhibitor perceptions, service quality is more important for satisfaction, while perceived value is more meaningful to loyalty. This study offers insights into strategies for exhibition organizers to cultivate long-term relationships, and to better cope with the challenges of emerging forces such as the Internet.

scholarly journals Extended Reality in Spatial Sciences: A Review of Research Challenges and Future Directions

2020 ◽  
Vol 9 (7) ◽  
pp. 439
Author(s):  
Arzu Çöltekin ◽  
Ian Lochhead ◽  
Marguerite Madden ◽  
Sidonie Christophe ◽  
Alexandre Devaux ◽  
...  
Keyword(s):  
Literature Review ◽  
Case Studies ◽  
Human Factor ◽  
Mixed Reality ◽  
Scientific Interest ◽  
Technology Design ◽  
Future Directions ◽  
Research Challenges ◽  
Comprehensive Literature Review

This manuscript identifies and documents unsolved problems and research challenges in the extended reality (XR) domain (i.e., virtual (VR), augmented (AR), and mixed reality (MR)). The manuscript is structured to include technology, design, and human factor perspectives. The text is visualization/display-focused, that is, other modalities such as audio, haptic, smell, and touch, while important for XR, are beyond the scope of this paper. We further narrow our focus to mainly geospatial research, with necessary deviations to other domains where these technologies are widely researched. The main objective of the study is to provide an overview of broader research challenges and directions in XR, especially in spatial sciences. Aside from the research challenges identified based on a comprehensive literature review, we provide case studies with original results from our own studies in each section as examples to demonstrate the relevance of the challenges in the current research. We believe that this paper will be of relevance to anyone who has scientific interest in extended reality, and/or uses these systems in their research.

scholarly journals A Comprehensive Review of Seven Steps to a Comprehensive Literature Review

2018 ◽  
Author(s):  
Jan Williams
Keyword(s):  
Literature Review ◽  
Best Practices ◽  
Empirical Research ◽  
Educational Policies ◽  
Master's Level ◽  
Comprehensive Review ◽  
Doctoral Level ◽  
Strong Potential ◽  
Comprehensive Literature Review

Onwuegbuzie and Frels (2015) provide the framework for evaluating current research and present seven steps for developing a Comprehensive Literature Review. Today a significant dilemma of research involves the sparse number of rigorous, empirical research studies to guide development of best practices of writing. The authors describe the purpose of their book as “a tool and guide for master’s-level students, doctoral-level students, and new and experienced researchers” to approach writing a CLR in a through and investigative way. The thrust and challenge is for researchers to concentrate on improving their methods and practices when reviewing topics with strong potential for shaping long-term educational policies.

scholarly journals Authors Online: Strategies for Digital Self Promotion

2021 ◽  
Author(s):  
Ashley Regimbal-Kung
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Best Practices ◽  
Case Studies ◽  
Digital Marketing ◽  
Self Presentation ◽  
Social Media Platform ◽  
Media Platform ◽  
Online Strategies

This paper explored strategies of digital self-promotion for authors online through the investigation of emerging, independent self-published writers. This research provides best practices through those strategies to assist self-published writers in furthering their public profile in digital marketing. The literature review provides context in the online self-publishing environment, connecting with the audience; encouraging collaboration (produsage); adapting to the shifting publishing marketplace through self-presentation strategies (branding), and; bolstering two-way communication (market sensing). It also provides the basis for coding self-presentation themes in self-presentation. This research suggests that best practices can optimize the time that writers spend on marketing, not only to attract initial attention from publishers but at any stage in their career. This research gathers data and develops case studies of four self-published authors that use Wattpad, a social media platform for writers. It analyzes these authors’ strategies for self-promotion and measures their effectiveness through the level of engagement elicited from their fans. It develops best practices from these strategies. This research finds that digital self-promotional activities are successful if they are creative, unique and develop a community of fan followers. It is especially effective when authors reflect the interests of their target audience. It was also found these strategies helped develop the author’s branding for long-term effectiveness

scholarly journals Surfacing some implications of the sharing economy: A New Zealand perspective

2021 ◽  
Author(s):  
◽  
Caleb Dunn
Keyword(s):  
New Zealand ◽  
Literature Review ◽  
Sharing Economy ◽  
Subject Area ◽  
Information Collection ◽  
Business Managers ◽  
Comprehensive Literature Review ◽  
Physical Resources ◽  
Depth Interviews

<p>This thesis highlights major influences and effects that the sharing economy appears to be having on New Zealand businesses. The sharing economy is “a socio-economic ecosystem built around the sharing of human and physical resources” (Matofska, 2014). It has enabled consumers to borrow and/or lease resources owned by other businesses and even individuals within a nation’s economy as a whole. The purpose of this study is to uncover insights into whether New Zealand businesses are preparing or have prepared to counter the effects of the shifting market landscape, in the form of the sharing economy, and how have these reactions manifested. The distinctiveness of this particular study is the focus on primary information collection and emphasis on cross- industry and organisation empirical research. A comprehensive literature review has been undertaken to capture the nature of previous studies in this subject area and frame the direction that this research will take. Subsequent to the literature review, it was decided that qualitative in-depth interviews with ten business managers from New Zealand companies would provide the best scope in identifying the key reactions and effects of managers to emergence of the sharing economy.  The results demonstrate that a majority of the participants have re-considered their operational strategy, with many moving into niche areas of their industry to deliver value that cannot be matched by sharing platforms. Resource allocation and worker conditions have also adjusted to better suit the dynamics of a market environment that has been influenced by the sharing economy. A number of issues in adaptation to the sharing economy have also been unearthed. Regulatory disputes and market suitability to sharing processes have been the major causes for concern, but through collaboration with a variety of stakeholders, those who have adjusted have found success in creating what they indicate are prosperous environments. Some incumbents have been unyielding as their industry experiences disruption from the sharing economy, and the results of this thesis demonstrate that this is done at their own detriment. Incumbent firms must be wary of the growing levels of sophistication of sharing platforms and whether their adaptions thus far are sustainable in the long term.</p>

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