Official Tourism Web Sites and City Marketing

2011 ◽  
pp. 152-183 ◽  
Author(s):  
Pablo Díaz-Luque
Keyword(s):  
Web Sites ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
The Internet ◽  
City Marketing ◽  
Large Cities ◽  
The World ◽  
Tourism Destinations ◽  
The Right ◽  
The City

Large cities are one of the most popular tourism destinations throughout the world. Business and leisure tourists visit these areas every year and before they travel there, they look for useful information on the Internet. This chapter analyses the tourism Web sites developed by Convention and Visitor Bureaus. These Web sites represent the official image of the city on the Internet and trough them tourism organizations can organize the marketing and mix strategy. The chapter studies the concept of a city as a tourism destination, the organizations that manage tourist activities, and the right marketing strategies to be developed on these official Web sites. The strategy begins with the market research to select the right marketing segments and it continues with the right actions from a marketing mix perspective. It means different options in terms of product-destination exhibition, price policies, commercialization, and communication actions.

scholarly journals A Simulation of the Structure of the World-Wide Web

2002 ◽  
Vol 7 (1) ◽  
pp. 9-25 ◽  
Author(s):  
Moses Boudourides ◽  
Gerasimos Antypas
Keyword(s):  
World Wide Web ◽  
Power Law ◽  
Web Sites ◽  
World Wide ◽  
The Internet ◽  
Web Pages ◽  
Small Worlds ◽  
Web Page ◽  
Simple Simulation ◽  
The World

In this paper we are presenting a simple simulation of the Internet World-Wide Web, where one observes the appearance of web pages belonging to different web sites, covering a number of different thematic topics and possessing links to other web pages. The goal of our simulation is to reproduce the form of the observed World-Wide Web and of its growth, using a small number of simple assumptions. In our simulation, existing web pages may generate new ones as follows: First, each web page is equipped with a topic concerning its contents. Second, links between web pages are established according to common topics. Next, new web pages may be randomly generated and subsequently they might be equipped with a topic and be assigned to web sites. By repeated iterations of these rules, our simulation appears to exhibit the observed structure of the World-Wide Web and, in particular, a power law type of growth. In order to visualise the network of web pages, we have followed N. Gilbert's (1997) methodology of scientometric simulation, assuming that web pages can be represented by points in the plane. Furthermore, the simulated graph is found to possess the property of small worlds, as it is the case with a large number of other complex networks.

scholarly journals Internet Control and Auto-regulation in Singapore

2002 ◽  
Vol 3 (1) ◽  
Author(s):  
Terence Lee
Keyword(s):  
New Media ◽  
The Internet ◽  
Contested Space ◽  
Media Technologies ◽  
Liberal Democratic ◽  
Internet Control ◽  
The World ◽  
City State ◽  
The City ◽  
Economic Development Strategies

This paper sets out to consider the use of new media technologies in the city-state of Singapore, widely acknowledged as one of the most technologically-advanced and networked societies in the world. Singapore is well-known as a politically censorious and highly-regulated society, which has been subjected to frequent and fierce insults and criticisms by those hailing from liberal democratic traditions. Indeed, much has been said about how the Singapore polity resonates with a climate of fear, which gives rise to the prevalent practice of self-censorship. This paper examines how certain groups in Singapore attempt to employ the Internet to find their voice and seek their desired social, cultural and political ends, and how the regulatory devices adopted by the highly pervasive People Action's Party (PAP) government respond to and set limits to these online ventures whilst concomitantly pursuing national technological cum economic development strategies. It concludes that the Internet in Singapore is a highly contested space where the art of governmentality, in the forms of information controls and 'automatic' modes of regulation, is tried, tested, and subsequently perfected.

scholarly journals Influence of Tourism Destination Products and Images on Tourist Visiting Decision to Kota Seribu Sungai Banjarmasin

2018 ◽  
Vol 2 (2) ◽  
pp. 73
Author(s):  
Devin Cahya Triansya ◽  
Beta Budisetyorini
Keyword(s):  
Positive Influence ◽  
Destination Image ◽  
Tourism Destination ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Tourism Sector ◽  
The World ◽  
Tourism Destinations ◽  
The Impact ◽  
The City

 AbstractThe continuous rapidly growth of tourism sector with the tight competition in the field of tourismmakes not all tourist destinations in the world always experience an increase in the number of tourist visits each year. Banjarmasin City, dubbed the “Kota Seribu Sungai” or "City of Thousand Rivers" and is known as the Thousand Rivers tourist destination has experiencedfluctuate number of tourist arrivals and tend to decline. The fluctuate number of tourist arrivalssourced from tourist visiting decisions can be influenced by various factors, including tourism destination productsand image. This study aims to see the effects of tourism destination products consisting of physical products, people, packages, and programsalsothe image of tourism destinations consisting of cognitive image and affective image on tourists visiting decision to the city of Thousand River Banjarmasin. The data obtained were taken by questionnaire to 123 tourists by accidental sampling. The results of the research were analyzed using multiple linear regression with two equations, namely (I) The influence of tourism destination products on tourist visiting decision and (II) The impact of tourism destination image on tourist visiting decision. The resultsfound the positive influence of tourism destination products to thetourist visiting decision of 54.5% and the image of tourism destination on the tourist visiting decision of 53.4% and the rest of 45.5% and 46.6% influenced by other factors not examined. The results of the analysis also showed the effect of tourism destination products variable partially consisting of physical products, packages, and programs have an effect on the decision of tourists while people have no influence. As for the variable image of tourism destinations in partial consisting of cognitive image and affective image affect the decision of tourists visiting to Kota Seribu Sungai Banjarmasin. 

scholarly journals THE EFFECT ANALYSIS OF MARKETING MIX ON PURCHASE DECISIONS AND CUSTOMER LOYALTY USING STRUCTURAL EQUATION MODELING METHOD

Tibuana ◽  
2020 ◽  
Vol 3 (02) ◽  
pp. 23-28
Author(s):  
Suparto Suparto
Keyword(s):  
Customer Loyalty ◽  
Structural Equation ◽  
Business Owners ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Equation Modeling ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Effect Analysis ◽  
The Right

Distros have been known by the general publicespecially millennial who are fond of the brandor brand image of a product. The number ofvery tight competition makes Lollypop ShopSurabaya as one of the distributions that are inneed of designing the right marketing strategy.The purpose of this study was to determine theeffect of 4P marketing mix variables consistingof products, price, place and promotion ofpurchasing decisions and customer loyalty asa consideration of business owners indetermining marketing strategies. Dataanalysis was performed using the StructuralEquation Modeling (SEM) method whichinvolved 120 respondents obtained from thepurposive sampling method. The results of theanalysis show that product and promotionvariables have a positive and significant effecton purchasing decisions. Price and placevariables have a positive but not significanteffect on product purchasing decisions.Product variable is the variable that mostinfluences the purchasing decision of LollypopShop Surabaya products with product variantsas the indicators most desired by consumers.

scholarly journals The New Semantics Suggested for the Marketing Mix by Millennials

2019 ◽  
Vol 8 (2S9) ◽  
pp. 141-144
Keyword(s):  
Consumer Goods ◽  
Fast Moving ◽  
Random Sampling ◽  
Sampling Technique ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Capital City ◽  
Model Data ◽  
Fast Moving Consumer Goods ◽  
The City

This is an auxiliary study dealing with the 4 Ps of the Marketing Mix Model introduced by Robert F. Lauterborn. It focused on the comparative popularity of the components of the Marketing Mix among the contemporary consumers of fast moving consumer goods (FMCGs) produced by Unilever and Proctor and Gamble in the capital city of Islamabad, Pakistan. These two companies are two of the prominent multi-national companies providing products of day-to-day use in the country. This study sought to find out the most popular vocabulary to describe the components of the Marketing Mix among the consumers of FMCGs who are marketing graduates and thereby, revise, enhance and refurbish it to make it more relevant to the millennial perspective. The perspective of the consumers is important to gauge if the Lauterborn’s Model is still applicable to the modern consumers or if the consumers have other marketing priorities, which may differ from the model. Data were collected through a survey based on the random sampling technique from millennial consumers at five local universities in the city. Analysis of the data revealed useful information regarding the validity of the semantics in the presently accepted marketing mix. Findings of this study have the potential to assist marketing strategies, especially at the advertising departments of the leading FMCG chains Unilever and Proctor and Gamble. Results of this study may also be applied to marketing campaigns of similar prominent multi-national companies producing FMCGs in Pakistan, like Nestle, Reckitt Benckiser and the Coca Cola Company

scholarly journals The Ambiguities of ‘Sustainable’ Berlin

2020 ◽  
Author(s):  
Ares Kalandides ◽  
Boris Grésillon
Keyword(s):  
Environmental Planning ◽  
Marketing Strategies ◽  
City Marketing ◽  
Target Groups ◽  
Sustainable City ◽  
Sustainable Planning ◽  
Environmental Limits ◽  
The One ◽  
The City ◽  
Over Time

City Marketing has a strong tradition in Berlin, with two organisations, Berlin Partner and Visit Berlin, responsible for designing and implementing relevant strategies. Sustainability has been on and off the city marketing agenda, almost exclusively in its environmental dimension. In this article we examine the current representations of Berlin as a “sustainable city” in the official City Marketing strategies. We look at how sustainability is used and instrumentalized to create a specific city profile, and also to attract particular target groups in tourism. We propose an analysis of sustainable planning in Berlin since reunification, to show how it has moved into different directions over time and how this has (or has not) been followed by City Marketing. In this endeavour we move between the existing, and as we argue deeper and more sophisticated, environmental planning of the city on the one hand, and the reductions and simplifications of City Marketing representations on the other. Finally, we argue that there are inherent contradictions in marketing a sustainable city, where both in terms of tourism and economic development, the concept of growth seems to be reaching environmental limits.

Chinese Culture and Internet E-Commerce

2011 ◽  
pp. 267-288
Author(s):  
Jeffrey Hsu
Keyword(s):  
Hong Kong ◽  
Web Sites ◽  
Chinese Culture ◽  
World Wide ◽  
Chinese Language ◽  
The United States ◽  
The Internet ◽  
Cultural Aspects ◽  
The World ◽  
Practical Guidelines

The potential for the Internet and e-commerce in China and Chinese-speaking nations (including Hong Kong, Taiwan and Singapore) is huge. Many experts believe that China will have the second largest population of web surfers, after the United States, by the year 2005 (McCarthy, 2000). Currently, the Internet population in China is doubling every six months (CNNIC, 2001). There are many issues relating to China’s cultural aspects and society, which can impact the design and content of web sites that are directed towards Chinese audiences. Some of these issues include basic differences between Chinese and American/Western cultures, family and collective orientations, religion and faith, color, symbolism, ordering and risk/uncertainty. Attention is given to the differences between the cultures of China, Hong Kong, Taiwan, and Singapore, as well as addressing issues brought up by related theories and frameworks. A discussion of important considerations that relate to using Chinese language on the World Wide Web (WWW) is also included. Finally, insights are gained by examining web sites produced in China and Chinese-speaking countries. This chapter will focus on many of these issues and provide practical guidelines and advice for those who want to reach out to Chinese audiences, whether for e-commerce, education, or other needs.

Electronic Government and Integrated Library Systems

2011 ◽  
pp. 1229-1334
Author(s):  
Yukiko Inoue
Keyword(s):  
Web Sites ◽  
Technology Policy ◽  
Geographic Distance ◽  
The United States ◽  
Internet Technology ◽  
The Internet ◽  
The World ◽  
Democratic Engagement ◽  
Key Issues ◽  
The Republic

Twenty First Century Government is enabled by technology— policy is inspired by it, business change is delivered by it, customer and corporate services are dependent on it, and democratic engagement is exploring it. Technology alone does not transform government, but government cannot transform to meet modern citizens’ expectations without it (Cabinet Office, 2005, p. 3). According to the E-Government Readiness Ranking Report (United Nations, 2005), in 2005 the United States was the world leader followed by Denmark, Sweden, and the United Kingdom; and in 2004 the Republic of Korea, Singapore, Estonia, Malta, and Chile were also among the top 25 “e-ready” countries. The Ranking Report further emphasizes that 55 countries, out of 179, which maintained a government Web site, encouraged citizens to participate in discussing key issues of importance, and that most developing country governments around the world are promoting citizen awareness about policies, programs, approaches, and strategies on their Web sites—thus making an effort to engage multi-stakeholders in participatory decision-making. Indeed, one of the significant innovations in information technology (IT) in the digital age has been the creation and ongoing development of the Internet—Internet technology has changed rules about how information is managed, collected, and disseminated in commercial, government, and private domains. Internet technology also increases communication flexibility while reducing cost by permitting the exchange of large amounts of data instantaneously regardless of geographic distance (McNeal, Tolbert, Mossberger, & Dotterweich, 2003). In Hirsch’s (2006) words, “The Internet has finally achieved the convergence dream of the 1970s and everything that can be canned in digital form is traveling the Net” (p.3).

Privacy Risk in E-Commerce

2009 ◽  
pp. 1188-1193
Author(s):  
Tziporah Stern
Keyword(s):  
World Wide ◽  
Personal Information ◽  
The Internet ◽  
Digital Information ◽  
New Techniques ◽  
Privacy Concerns ◽  
Technological Advances ◽  
The World ◽  
Data Files ◽  
The Right

Privacy, or the right to hold information about oneself in secret (Masuda, 1979; O’Brien & Yasnof, 1999), has become increasingly important in the information society. With the rapid technological advances and the digitalization of information, retrieval of specific records is more rapid; personal information can be integrated into a number of different data files; and copying, transporting, collecting, storing, and processing large amounts of information is easier. Additionally, the advent of the World Wide Web and the fast-paced growth of the Internet have created further cause for concern. The vast amounts of digital information and the pervasiveness of the Internet facilitate new techniques for gathering information—for example, spyware, phishing, and cookies. Hence, personal information is much more vulnerable to being inappropriately used. This article outlines the importance of privacy in an e-commerce environment, the specific privacy concerns individuals may have, antecedents to these concerns, and potential remedies to quell them.

Digital Governance and Democratization in the Arab World

2011 ◽  
pp. 676-687
Author(s):  
Deborah L. Wheeler
Keyword(s):  
Arab World ◽  
State Intervention ◽  
Economic Incentives ◽  
The Internet ◽  
Authoritarian State ◽  
The World ◽  
Building Information ◽  
The Right ◽  
Free Flow Of Information ◽  
Flow Of Information

Making the choice to be an Internet society is not a process governed simply by a state’s attitudes towards computers and the data that flows between them. Rather, being an Internet society means fostering the wide embrace of perspectives modeled on the technology itself. The basic components of designing an Internet society include a commitment to the free flow of information across and among hierarchies; a belief that it is best not to privilege any single information node; a realization that censorship is difficult if not futile; and a commitment to the idea that communities, companies and individuals have the right to represent themselves within electronic landscapes. All of these information attitudes have spill over effects in the real world. While constructing an Internet society is also about building information infrastructure and teaching people to use new tools, it is the clear spill over effects linked with the technology’s design principles that have most developing countries proceeding with caution. For many countries around the world, especially (semi) authoritarian ones, no matter how strong the economic incentives for being an Internet society are, politically and socially, accepting such processes of change without selective state intervention is uncommon. Nowhere are these interventions more apparent than in the puzzling mosaic of Internet led development in the Arab World. This article entertains a series of questions regarding emerging Internet societies in the Arab World: 1. To what degree is the Internet spreading in the Arab World and what factors are most commonly driving (or inhibiting) these processes of technological change? 2. In what way is the Internet contributing to processes of political change in the region? And how is the authoritarian state intervening to regulate Internet use in an attempt to control the spill over effects of such use? 3. What might be the longer term impacts of emergent Internet cultures in the region?  

Sign in / Sign up

Export Citation Format

Share Document