Ad Avoidance and Distance Education Marketing

2011 ◽  
pp. 75-88
Author(s):  
N. Bilge Ispir
Keyword(s):  
Distance Education ◽  
Avoidance Behavior ◽  
Target Audience ◽  
The Other ◽  
Marketing Communication ◽  
Education Programs ◽  
Media Environment ◽  
Communication Problems ◽  
Education Marketing ◽  
Communication Programs

All distance education institutions need inform their target audience (in this case, target students) about their education programs. In order to do this, distance education institutions apply some marketing communication activities including advertising. Distance education institutions have to use media to send their messages to target audiences. But target audiences are already in an ad-cluttered media environment and find ads irritating, boring, and offensive. Because of this, audiences try to avoid ads with different ways. On the other hand, audiences’ ad avoidance behavior is affected by some factors including attitudes toward an ad, ad clutter, and communication problems. This study aims to understand ad avoidance behavior and factors that affect ad avoidance. In the light of this understanding, distance education institutions may develop effective marketing communication programs and may manage ad avoidance.

Ad Avoidance and Distance Education Marketing

E-Marketing ◽  
2012 ◽  
pp. 552-565
Author(s):  
N. Bilge Ispir
Keyword(s):  
Distance Education ◽  
Avoidance Behavior ◽  
Target Audience ◽  
The Other ◽  
Marketing Communication ◽  
Education Programs ◽  
Media Environment ◽  
Communication Problems ◽  
Education Marketing ◽  
Communication Programs

All distance education institutions need inform their target audience (in this case, target students) about their education programs. In order to do this, distance education institutions apply some marketing communication activities including advertising. Distance education institutions have to use media to send their messages to target audiences. But target audiences are already in an ad-cluttered media environment and find ads irritating, boring, and offensive. Because of this, audiences try to avoid ads with different ways. On the other hand, audiences’ ad avoidance behavior is affected by some factors including attitudes toward an ad, ad clutter, and communication problems. This study aims to understand ad avoidance behavior and factors that affect ad avoidance. In the light of this understanding, distance education institutions may develop effective marketing communication programs and may manage ad avoidance.

Development of distance education in Chinese higher education in perspectives of accessibility, quality and equity under COVID-19

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ying Chen ◽  
Angela Yung Chi Hou ◽  
Lei Huang
Keyword(s):  
Higher Education ◽  
Distance Education ◽  
Instructional Strategy ◽  
National Level ◽  
The Other ◽  
Research Articles ◽  
Chinese Higher Education ◽  
Chinese Government ◽  
Ict Literacy ◽  
Content Type

PurposeThis paper aimed to explore the development of distance education (DE) in Chinese higher education as well as the three significant themes: accessibility, quality and equity in Chinese DE and the performance of these three themes in Chinese DE.Design/methodology/approachDocument analysis was used as the major research method in this study to examine the development and challenges in terms of accessibility, quality and equity in Chinese DE. In this study, national-level official policy documents and reports from the Chinese government were collected and analyzed. Also, scientific articles from CNKI were analyzed to find out the evolution of the Frontier topics on Chinese DE in accessibility, quality and equity.FindingsThere are three major findings. First, the Chinese government has shown its positive attitude toward DE in higher education. Second, compared with the other two themes: quality and equity; the number of articles in the accessibility of DE was lower than the other two themes and the problems of accessing online courses were insufficiently caused by two reasons due to lack of basic ICT literacy and poor Internet infrastructure. Third, there was a gap between Chinese policies and research articles mainly because of the unbalanced development of accessibility in policy management and research articles.Research limitations/implicationsAlthough this paper has summarized the development of the DE in Chinese higher education, it was clear that accessibility, quality and equity were three critical issues in DE. However, there are still other essential factors that contribute to the development of DE that requires further investigation, such as learner satisfaction, different features of learning platforms and instructional strategy.Practical implicationsThe findings of this paper can be used to identify the attitude toward the DE of the Chinese government. Besides, the accessibility could be a research and practical focus for Chinese DE in the future.Originality/valueThis study showed some significant policies released by the Chinese government toward DE in higher education and revealed the achievements, trends and challenges in the accessibility, quality and equity of Chinese DE.

Factors which Influence Students Enterpreneurship Intentions: The Role of Education Programs, Subjective Norms and Perceived Behavioral Control

2017 ◽  
Vol 7 (1) ◽  
pp. 173-179
Author(s):  
Elona Cera ◽  
Nevila Furxhiu
Keyword(s):  
Public Administration ◽  
Positive Impact ◽  
Behavioral Control ◽  
Subjective Norms ◽  
The Other ◽  
First Year ◽  
Perceived Behavioral Control ◽  
Education Programs ◽  
The Empirical Analysis

Abstract The entrepreneur aim is a very important factor, which is considered as a key element in youth employment and the development of the country's welfare. Literature suggests that same of factors which influence enterpreneurship intention are educatin programs, subjective norms and perceived behavioral control. This study was conducted based on an intentional sample, which consisted of master's student, respectively the first year Business Administration and Public Administration, in Economic Faculty of Tirana University. The sample is composed with 63 people. The empirical analysis is based in the main two elements: first, the use of a standardized instrument and secondly, statistical analysis, factor analysis, correlation and linear regression. The study shows that education programs and subjective norms don’t relate positively with the entrepreneur aim. On the other hand, it emerges that perceived behavioral control has a positive impact on the development of entrepreneurial goal.

scholarly journals WhatsApp Activities for Enhancing TEFL Pedagogical Knowledge and Classroom Practices: Suggested Types and Student-Teachers' Reflection

2020 ◽  
Vol 13 (12) ◽  
pp. 102
Author(s):  
Sumer Salman Abou Shaaban
Keyword(s):  
Student Teachers ◽  
Classroom Practices ◽  
Pedagogical Knowledge ◽  
The Other ◽  
Related Literature ◽  
Language Level ◽  
Communication Problems ◽  
Reading Materials ◽  
Open Discussion ◽  
Faculty Of Education

This research was conducted to suggest a set of WhatsApp activities to enhance pedagogical knowledge and classroom practices that can be used in TEFL courses and to explore student-teachers' reflection towards the use of WhatsApp and the suggested activities. By reviewing related literature of using social networks and WhatsApp and though interviewing (9) TEFL instructors and (17) TEFL student-teachers, the researcher was able to suggest several activities that were used effectively in TEFL courses. These activities are: (1) reading materials (2) prediction ideas to get interest for the next lecture (3) videos (4) questions for flip classes or reviewing questions or proposing a problem to solve (5) open discussion topics or reflection on the lecture. A set of bases for using WhatsApp activities such as: posting clear content and having clear instructions for doing the activity, meeting FL student-teachers' language level or little higher language level, and not overloading TEFL student-teachers was presented. A group of (104) TEFL student-teachers from the faculty of education at Al-Azhar University-Gaza completed the following three reflection questions: what are the benefits of using WhatsApp and the suggested activities? What are the disadvantages of using WhatsApp and the suggested activities? What are the recommendations for improving the usage of WhatsApp applications and the suggested activities? Their responses were analysed qualitatively and quantitatively. The most common benefits were classified under (a.) pedagogical knowledge (b.) classroom practices (c.) review and evaluation (quizzes or tests) (d.) course requirements. On the other hand, the mentioned disadvantages were classified as (a.) technical and security problems (b.) communication problems.

scholarly journals Segmentasi Pasar Ganda dalam Konser Malam Gembira: Merayakan Karya Cipta Guruh Soekarno Putra

2019 ◽  
Vol 4 (1) ◽  
pp. 1-7
Author(s):  
Gisela Anindita
Keyword(s):  
Social Media ◽  
Market Segmentation ◽  
Target Audience ◽  
Communication Strategy ◽  
Target Market ◽  
Marketing Communication ◽  
Important Thing ◽  
Product Service

Abstrak Komunikasi marketing adalah sebuah strategi dalam penyampaian informasi mengenai sebuah produk, jasa, ataupun kegiatan. Dalam komunikasi marketing, salah satu hal terpenting ialah segmentasi pasar. Target komunikasi dapat dibagi melalui demografis dan psikologis. Dalam artikel ini akan mendeskripsikan bagaimana ambiguitas target komunikasi marketing dapat terjadi pada Konser Malam Gembira: Merayakan Karya Cipta Guruh Soekarno Putra (KMG)pada tahun 2017. Secara garis besar, target komunikasi marketing KMG terbagi menjadi dua, yakni generasi X (kelahiran 1961-1980) dan generasi peralihan Y (1981-1997) dan Z (1998-2011). Hasilnya adalah karena adanya pengaruh perbedaan generasi dalam manajemen KMG itu sendiri. Nama Guruh Soekarno Putra, konsep acara, dan media sosial yang digunakan dalam strategi komunikasi marketing pun menimbulkan ambiguitas, sehingga target market yang dicapai terlalu luas dan menimbulkan ketidak-teraturan pada saat acara tersebut. Abstract Marketing communication is a strategy to give information about a product, service, or any activity. In marketing communication, one of the most important thing is a market segmentation. Communication target audience can be devided by demographic and psychology. This article will be describe about how ambiguity of communication target audience on Konser Malam Gembira: Merayakan Karya Cipta Guruh Soekarno Putra (KMG) 2017 can be occur. In larger scale, communication target audience KMG divide in to two, the X generation (born between 1961-1980) and transitional generation between Y (born between 19811997) and Z (1998-2011). The result found that the ambiguity is occur because of differencess between both generation inside the KMG organization itself. The name of Guruh Soekarno Putro, the concept of the concert, an social media that used in marketing communication strategy also make a ambiguity, thus maket the marketing target too widely and raises the chaotic at the concert.

scholarly journals CONSUMER MISBEHAVIOR IN TOURISM MARKET

2016 ◽  
Vol 4 ◽  
pp. 121-125
Author(s):  
Marta Grybś-Kabocik
Keyword(s):  
Consumer Behavior ◽  
Service Provider ◽  
Crucial Role ◽  
Target Audience ◽  
The Other ◽  
Significant Problem ◽  
Negative Effects ◽  
Consumer Decisions ◽  
Other Hand ◽  
Preventive Actions

The activities of misbehaving customers represent a significant problem for organizations across diverse sectors and industries. Their need for satisfaction is the most important driver of consumer behavior with the consumer choosing how they fulfill this need. Unfortunately, consumer decisions often lead to consumer misbehavior and negative effects on the service provider or on other consumers. Consumer misbehavior is difficult to control. First, it is not always possible to prove misbehavior of a particular consumer. On the other hand, preventive actions, like social campaigns, may not always reach the target audience. Moreover, neither service provider regulations nor monitoring of infrastructure sufficiently prevents consumers from misbehaving in every case. It seems, however, that the consumers who reject the fraudulent behavior of others have a crucial role in the fight against consumer misbehavior, as they are constant observers of this phenomenon and can react immediately. The aim of this article, therefore, is to present the concept of consumer misbehavior with examples relating to the tourism market. Moreover, the attitudes of consumers towards consumer misbehavior are examined through nethnographic research.

scholarly journals MODELO PARA LA INVESTIGACIÓN COMPARATIVA ENTRE UNIVERSIDADES DE EDUCACIÓN A DISTANCIA, ABIERTAS O EN LÍNEA

2016 ◽  
Vol 7 (1) ◽  
pp. 252-283
Author(s):  
Alexandra María Abarca-Chinchilla ◽  
Jennifer Azofeifa-Retana ◽  
Ana Cristina Brenes-Villalobos
Keyword(s):  
Distance Education ◽  
Online Education ◽  
Research Program ◽  
Comparative Studies ◽  
The Other ◽  
Open Education ◽  
Professional Networking ◽  
Educación A Distancia ◽  
Flexible Networks ◽  
Education Model

Dada la necesidad de contar con un modelo que supere los principales vacíos que, a nivel histórico-metodológico, se han identificado en estudios comparativos de educación a distancia y que vayan más allá de la mera descripción de situaciones o contextos educativos; en el Programa de Investigación en Fundamentos de Educación a Distancia (PROIFED) surge el interés de proponer un modelo para realizar este tipo de estudios, con el fin de desarrollarlos en redes flexibles de profesionales, que promuevan el intercambio de información para conocer cómo otras universidades dirigen y resuelven sus situaciones de conflicto y cómo proyectan su quehacer en la educación a distancia, abierta o en línea.  Se dispone el presente modelo, el cual procura ser integrador y articulado; abierto o adaptativo a algunos requerimientos específicos que la persona investigadora requiera, con el fin de fortalecer y promover el mejoramiento del modelo de educación a distancia de la Universidad Estatal a Distancia (UNED), Costa Rica.Palabras clave: Educación a distancia, Educación en línea, Educación abierta, Educología comparativa, Estudios comparativos, Red de profesionales.AbstractThe Research Program on Fundamentals of Distance Education of UNED Costa Rica proposes an analytical model for the generation of comparative studies among open, online and distance education universities and institutions. This model is intended to satisfy a historical and methodological vacuum identified in comparative studies that are usually limited to the mere descriptions of educational contexts and situations. The comparative studies proposed by this model, on the other hand, are thought to be developed by professionals assembled in flexible networks and to promote the exchange of information about the ways in which open, online and distance education universities confront and resolve their situational conflicts and how these universities project their work. This model for comparative studies is designed to be open, adaptable to specific requirements of researchers, and to strengthen and promote the improvement of the distance education model of UNED Costa Rica.Keywords: Distance learning, Online education, Open education, Comparative educology, Comparative studies, Professional networking

scholarly journals Does Technology Impact on Teaching Styles or Do Teaching Styles Impact on Technology in the Delivery of Higher Education?

10.28945/2792 ◽  
2004 ◽  
Author(s):  
Tony Jewels ◽  
Carmen de Pablos Heredero ◽  
Marilyn Campbell
Keyword(s):  
Higher Education ◽  
Distance Education ◽  
Case Studies ◽  
Teaching Styles ◽  
Interaction Effects ◽  
The Other ◽  
Web Based ◽  
Other Hand ◽  
Practice Teaching ◽  
Institutional Adoption

Although there are many teaching styles in higher education, they can usually be reduced to two: the traditional, on campus attendance, lecturing, student-passive style and the newer, distance education, self-paced, student-active style. It is the contention of this paper, illustrated by two case studies of one Spanish and one Australian university, that the differences in technology seem to have evolved due to these different teaching styles. On the other hand, both institutions seem to be in the same stage of technological implementation, although the technological product appears different. A discussion is provided to consider the interaction effects in practice, teaching styles and institutional adoption stage on web based technologies in these two universities.

Educating Aviators

2015 ◽  
pp. 86-111
Author(s):  
Tarryn Kille ◽  
Paul Bates ◽  
Patrick S. Murray
Keyword(s):  
Distance Education ◽  
Distance Learning ◽  
Tertiary Education ◽  
The Body ◽  
Pilot Training ◽  
Critical Examination ◽  
Education Programs ◽  
Aviation Programs ◽  
Effective Delivery ◽  
Pilot Programs

This chapter provides a critical examination of the evolution of distance education in tertiary aviation programs. By reviewing the literature and studies associated with Professional Pilot training, the chapter explores the issues affecting the delivery of distance education in university Professional Pilot programs, including the global shortage of Professional Pilots, the nature of work as a Professional Pilot, the importance of simulation, and the integration of assessment. In an effort to address some of the challenges, this chapter also offers recommendations and solutions. The authors contend that tertiary aviation distance education programs need to be adjusted to consider the needs of the student and industry by: (1) implementing action-based learning, (2) considering pedagogy before technology, (3) encouraging interaction and collaboration, and (4) embedding formative assessment. The chapter aims to contribute to the body of literature aimed at enhancing the effective delivery of distance learning in aviation tertiary education.

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