The Influence of Organizational Communication Openness on the Post-Adoption of Computers

2011 ◽  
pp. 179-202
Author(s):  
Said Al-Gahtani ◽  
Hung-Pin Shih
Keyword(s):  
Social Identity Theory ◽  
Behavioral Control ◽  
Social Factor ◽  
Subjective Norms ◽  
Computer Usage ◽  
Perceived Behavioral Control ◽  
Personal Factors ◽  
Organizational Boundaries ◽  
The Social ◽  
Continued Use

This study adopts social identity theory (SIT) to examine the post-adoption of computers using a research model that extends the theory of planned behavior (TPB) with two organizational cultural factors. Individual attitudes toward using computers and perceived behavioral control are TPB personal factors, while subjective norms can be viewed as the social factor. Empirical findings from 400 Arab end-users show that openness to superior-subordinate relationships (reducing organizational boundaries) significantly influences current computer usage only through personal factors. In contrast, openness to superior-subordinate relationships significantly influences continued use of computers through personal and social factors. However, openness to work communication (reducing communicative boundaries) does not significantly influence either current computer usage or continued use of computers through TPB beliefs. The implications for research and practice, and the limitations of this study, are discussed accordingly.

Ecotourism Behavior of Nature-Based Tourists: An Integrative Framework

2017 ◽  
Vol 57 (6) ◽  
pp. 792-810 ◽  
Author(s):  
Tsung Hung Lee ◽  
Fen-Hauh Jan
Keyword(s):  
Technology Acceptance ◽  
Social Identity Theory ◽  
Behavioral Control ◽  
Behavioral Model ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Environmental Attitude ◽  
Self Identity ◽  
Integrative Framework ◽  
Tourism Destinations

This study aims to examine an ecotourism behavioral model using environmental attitude, subjective norms, perceived behavioral control, perceived ecotourism usefulness, biospheric value, ecotourism self-identity, ecotourism behavioral intention, and ecotourism behavior among nature-based tourists. The analysis tested ten hypotheses and integrated the theory of planned behavior, the technology acceptance model, value-belief-norm theory, and social identity theory to provide an integrated ecotourism behavioral model for four important Taiwanese nature-based tourism destinations. This integrated framework provides an approach to creating critical insights for nature-based tourism researchers and managers to accurately grasp the factors that influence ecotourism behavior. Managers of nature-based tourism destinations should offer ecotourism programs that focus on ecotourism experiences that increase ecotourism behavioral intentions by increasing levels of perceived ecotourism usefulness, biospheric value, ecotourism self-identity, environmental attitude, subjective norms, and perceived behavioral control, thereby enhancing ecotourism behavior at nature-based tourism destinations and assisting in the development of sustainable tourism.

Social media as a marketing tool for events

2019 ◽  
Vol 10 (1) ◽  
pp. 28-44 ◽  
Author(s):  
Ayman Abdo Harb ◽  
Deborah Fowler ◽  
Hyo Jung (Julie) Chang ◽  
Shane C. Blum ◽  
Wejdan Alakaleek
Keyword(s):  
Social Media ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Actual Behavior ◽  
Content Type ◽  
The Social ◽  
Perceived Enjoyment ◽  
Marketing Tool ◽  
The Impact

PurposeThis study relied on the Theory of Planned Behavior (TPB) to assess factors that affected event fans’ decisions regarding their intention to attend events by using social network websites. The purpose of this study is to examine the impact of event fans’ attitudes, subjective norms and perceived behavioral control on their intentions to go to events based on social networking sites (SNSs) marketing. In addition, the researchers examined the impact of perceived enjoyment on event fans’ attitudes towards events pages on SNS.Design/methodology/approachThis study used a quantitative research method and used an online survey distributed on Qualtrics and based on the TPB. Populations in the study were followers of events pages on Facebook, Twitter and Instagram. The sample was convenience.FindingsBy using the partial least square-structural equation modeling (PLS-SEM), the study found that all the research hypothesis were supported except (H2). While event fans’ attitudes had not a statistically significant impact on their behavioral intentions towards using social media to go to events (H2), perceived enjoyment had a statistically significant impact on event fans’ attitudes towards events pages on SNS (H1). According to the research findings, event fans were influenced by their subjective norms (H3) and perceived behavioral control (H4). These factors significantly influenced event fans’ behavioral intention, which led to their actual behavior (H5).Practical implicationsThis study provided evidence supporting that subjective norms and perceived behavioral control were effective in forming intention towards events page, which in turn affected actual behavior, while perceived enjoyment was effective in forming events fan attitudes towards events’ social media pages. This may indicate a need for positive images of the events depicted through social media. In addition, when using social media as a marketing medium for events, event marketers and organizers should understand how other important people’s opinions and perceptions affect the intention and behavior formation. This implies the need to stress the social acceptance of the events, and use family ties, family and other social-units elements of events.Social implicationsThis study provided statistical evidence supporting the applicability of the TPB within the context of event marketing and using social media. This implies a better understanding of the rational decision-making process, along with the social factors affecting the process of forming behavioral intentions and intentions. Furthermore, perceived enjoyment was incorporated within the model. Perceived enjoyment was effective in forming positive attitudes towards events’ social media pages. This highlights the need to provide information and contents in an enjoyable and user-friendly way.Originality/valueThe value of this study is derived from its aim to highlight the importance of social media as an effective marketing tool for events. Moreover, this study sought to contribute to the literature on social media by exploring how social media affected event attendees’ behavior and attitudes and by gauging the impact of social media on the event industry.

scholarly journals ANALISIS PENGARUH PEMBAJAKAN DIGITAL DI KALANGAN MAHASISWA PADA KAMPUS GICI BUSINESS SCHOOL BATAM

Jursima ◽  
2017 ◽  
Vol 5 (2) ◽  
pp. 26
Author(s):  
Joko Setiawan
Keyword(s):  
Social Sciences ◽  
Moral Obligation ◽  
Business School ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Digital Piracy ◽  
The Social

<p><strong><em>Penelitian ini me</em></strong><strong><em>neliti</em></strong><strong><em> attitude, perceived behavioral control, subjective norms, moral obligation dan past piracy behavioral untuk menganalisis intention terhadap digital piracy (software) dan intention terhadap behavior pada digital piracy software) di kalangan mahasiswa </em></strong><strong><em>GICI Business School </em></strong><strong><em>Batam.</em></strong></p><p><strong><em>Metode pengumpulan data menggunakan kuesioner dengan jumlah akhir responden sebanyak </em></strong><strong><em>10</em></strong><strong><em>0 orang. Data yang diperoleh diuji dengan menggunakan perangkat lunak Statistical Package for the Social Sciences (SPSS) versi 20 untuk mengetahui pengaruh antara variabel-variabel attitude, perceived behavioral control, subjective norms, moral obligation dan past piracy behavior terhadap intention dan intention terhadap behavior pada digital piracy (software).</em></strong></p><p><strong><em>Hasil penelitian menunjukkan bahwa attitude, perceived behavioral control, subjective norms, moral obligation dan past piracy behavior terhadap intention mempengaruhi intention dalam melakukan digital piracy (software). </em></strong></p>

scholarly journals Behavioral intentions of technology teachers to implement an engineering-focused curriculum

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Kuang-Chao Yu ◽  
Pai-Hsing Wu ◽  
Kuen-Yi Lin ◽  
Szu-Chun Fan ◽  
Sy-Yi Tzeng ◽  
...  
Keyword(s):  
Behavioral Intentions ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Behavioral Control ◽  
Perceived Ease Of Use ◽  
Teachers Perceptions ◽  
Technology Teachers ◽  
Factors Influencing

Abstract Background Teaching engineering at a high school level has been a subject of substantial concern during recent curriculum reforms. Many countries are increasingly including engineering-focused subjects in their technology curriculum guidelines. However, technology teachers face challenges regarding the optimal implementation of an engineering-focused curriculum. It is essential to understand technology teachers’ perceptions of and behavior in classroom practices when teaching an engineering-focused curriculum. To explore the factors influencing the effective implementation of the curriculum, this study aimed to explore the association between technology teachers’ perceptions regarding curriculum guidelines (i.e., perceived ease of use, perceived usefulness, and beliefs) and their behavioral intentions. In addition, this study explored how these perceptions change for teachers who participated in a professional development program (PDP) for teaching an engineering-focused curriculum compared with those who did not participate in the program (NoPDP). Results In this study, structural equation modeling was used to investigate factors potentially influencing teachers’ behavioral intentions, including subjective norms and perceived behavioral control. The results showed that technology teachers’ behavioral intentions were influenced by their perceptions of the curriculum's usefulness. Subjective norms and perceived behavioral control were also significant determinants of behavioral intentions. Moreover, the results differed between the two groups. Perceived usefulness had direct and indirect effects on the behavioral intentions of the PDP and NoPDP groups, respectively. Conclusions We constructed a model of technology teachers’ behavioral intentions to implement an engineering-focused curriculum and identified factors influencing technology teachers’ behavioral intentions to implement an engineering-focused curriculum. Our conclusions are as follows: (1) the model was adequate for determining the factors influencing technology teachers’ behavioral intentions; (2) in the PDP group, perceived usefulness, subjective norms, and perceived behavioral control were significantly associated with behavioral intentions; and (3) in the NoPDP group, perceived usefulness and perceived ease of use were associated with behavioral intentions and self-reported behavior only via the mediating factor of beliefs. The above influencing factors should be taken into account when planning professional development programs for pre- and in-service teachers, as these programs will have implications regarding the successful implementation of an engineering-focused curriculum.

scholarly journals Factors Affecting COVID-19 Preventive Behaviors among University Students in Beijing, China: An Empirical Study Based on the Extended Theory of Planned Behavior

2021 ◽  
Vol 18 (13) ◽  
pp. 7009
Author(s):  
Jiabin Li ◽  
Xianwei Liu ◽  
Yang Zou ◽  
Yichu Deng ◽  
Meng Zhang ◽  
...  
Keyword(s):  
Higher Education ◽  
Theory Of Planned Behavior ◽  
University Students ◽  
Perceived Risk ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Preventive Behaviors ◽  
Institutional Climate ◽  
Beijing China

Higher education institutions (HEIs), among other social systems, have an irreplaceable role in combating COVID-19. However, we know little about institutional and individual factors that might facilitate university students’ beliefs and behaviors toward preventive behaviors for COVID-19 within the higher education context. Our study applies an extended theory of planned behavior (TPB) model to investigate the structural relationships among the institutional climate, attitudes, subjective norms, perceived behavioral control and preventive behaviors of university students and to detect the moderating impacts of perceived risk on the structural model. Data were collected from 3693 university students at 18 universities in Beijing, China through an online survey. Structural equation modeling (SEM) and multigroup analysis were performed to examine the empirical model. The results reveal that (1) the institutional climate has a significant, direct effect on preventive behaviors for COVID-19 among university students, (2) the TPB components, namely attitudes, subjective norms and perceived behavioral control, partially mediate the relationship between the institutional climate and preventive behaviors for COVID-19, and (3) perceived risk moderates several paths in the model. Theoretical and practical implications are offered, and recommendations for future research are outlined.

Factors Related to Physicians' Willingness to Vaccinate Girls Against HPV: The Importance of Subjective Norms and Perceived Behavioral Control

2010 ◽  
Vol 50 (2) ◽  
pp. 144-158 ◽  
Author(s):  
Natoshia M. Askelson ◽  
Shelly Campo ◽  
John B. Lowe ◽  
Leslie K. Dennis ◽  
Sandi Smith ◽  
...  
Keyword(s):  
Behavioral Control ◽  
Subjective Norms ◽  
Perceived Behavioral Control

Faktor Yang Mempengaruhi Intensi Masyarakat Menjadi Nasabah Bank Syariah Ditinjau Dari Planned Behaviour Theory (Survei Pada Masyarakat Kota Bekasi)

2021 ◽  
Vol 12 (1) ◽  
pp. 49-59
Author(s):  
Asep Sumaryo ◽  
Purnama Putra
Keyword(s):  
Behavioral Control ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Subjective Norms ◽  
Future Research ◽  
Perceived Behavioral Control ◽  
Islamic Banks ◽  
The People ◽  
Planned Behavior Theory

Indonesia is a country with the largest Muslim population in the world of its 240 million people,88.2% are Muslims. Islamic banks exist because of the public's need for alternative transactions thatare interest-free. However, the growth of Islamic banks in Indonesia is still not optimal, one of thefactors is that people are still not enthusiastic about Islamic banks and the lack of intention of thepeople to become customers of Islamic banks. There are several factors that affect the intention interms of planned behavior theory, namely attitudes, subjective norms and perceptions of behaviorcontrol. So the research aims to determine the effect of attitudes, subjective norms and perceptionsof behavioral control on the intention of the people of Bekasi city to become customers in Islamicbanks. The research method uses multiple linear regression analysis. The data used are the results ofquestionnaires distributed to 12 districts in the city of Bekasi. The sample consisted of 132 people inBekasi city who were taken by using purposive sampling technique. Data were tested partially andsimultaneously. The data is processed using SPSS (Statistical Product and Service Solution) version22. The results of this study show partially that attitude variables have a positive and significant effect,subjective norm variables have a positive and significant effect, behavioral control perceptions have apositive but insignificant effect on intention to become a customer. Islamic Bank. Meanwhile, attitudes,subjective norms and perceived behavioral control simultaneously have a significant positive effect onthe intention to become a customer of Islamic banks. Future research is expected to expand the scopeof research, add variables and other factors and extend the research period.

Attitude, social norms, and perceived behavioral control influence the academic integrity-related behavioral intentions of graduate students

2021 ◽  
Vol 49 (4) ◽  
pp. 1-12
Author(s):  
Ting Yang ◽  
Yungui Wang ◽  
Jun Deng ◽  
Chunji Huang
Keyword(s):  
Graduate Students ◽  
Theory Of Planned Behavior ◽  
Social Norms ◽  
Planned Behavior ◽  
Academic Integrity ◽  
Behavioral Intentions ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Postgraduate Students

Graduate students have become the driving force of scientific research at Chinese universities. Therefore, further work is needed to understand what influences postgraduate students' academic integrity. Using the theory of planned behavior, this study investigated the relationships between postgraduates' attitude toward academic integrity, social norms (subjective, descriptive, and moral), perceived behavioral control, and intentions, and examined the moderating role of social identity in the relationship between social norms and intentions. We conducted a survey with 1,256 Chinese biomedical postgraduate students, and analyzed the data with structural equation modeling. The results show that attitude, subjective norms, descriptive norms, and perceived behavioral control influenced students' academic integrity-related behavioral intentions. The model explained over half of the variance in intentions, indicating that attitude, subjective norms, descriptive norms, and perceived behavioral control were the main variables influencing academic integrity-related behaviors. The theory of planned behavior can be applied in research on postgraduates' academic integrity.

Factors which Influence Students Enterpreneurship Intentions: The Role of Education Programs, Subjective Norms and Perceived Behavioral Control

2017 ◽  
Vol 7 (1) ◽  
pp. 173-179
Author(s):  
Elona Cera ◽  
Nevila Furxhiu
Keyword(s):  
Public Administration ◽  
Positive Impact ◽  
Behavioral Control ◽  
Subjective Norms ◽  
The Other ◽  
First Year ◽  
Perceived Behavioral Control ◽  
Education Programs ◽  
The Empirical Analysis

Abstract The entrepreneur aim is a very important factor, which is considered as a key element in youth employment and the development of the country's welfare. Literature suggests that same of factors which influence enterpreneurship intention are educatin programs, subjective norms and perceived behavioral control. This study was conducted based on an intentional sample, which consisted of master's student, respectively the first year Business Administration and Public Administration, in Economic Faculty of Tirana University. The sample is composed with 63 people. The empirical analysis is based in the main two elements: first, the use of a standardized instrument and secondly, statistical analysis, factor analysis, correlation and linear regression. The study shows that education programs and subjective norms don’t relate positively with the entrepreneur aim. On the other hand, it emerges that perceived behavioral control has a positive impact on the development of entrepreneurial goal.

scholarly journals What single midlife women think about and do to protect their sexual health

2018 ◽  
Author(s):  
◽  
Kimberly C. Hart
Keyword(s):  
Sexual Health ◽  
Condom Use ◽  
Sexual Partner ◽  
Behavioral Control ◽  
Public Health Problem ◽  
Subjective Norms ◽  
Sexual Partners ◽  
Midlife Women ◽  
Perceived Behavioral Control ◽  
Convenience Sample

Sexually transmitted infections (STI) are a significant public health problem among U.S. women. Single midlife women aged 40-59 are at particular risk for STI. Little is known about the factors that contribute to low sexual health protection and condom non-use in this population. The majority of research on STI prevention has focused on populations of younger women. This cross sectional study, guided by the theory of planned behavior examined relationships between STI perceived risk, attitudes, subjective norms, perceived behavioral control, condom use intention and sexual health behaviors. Data were collected with a convenience sample of single midlife women at risk for STI who participated via a web-based survey. Of the 611 women who entered the survey website, eligible participants (n=285) were predominantly 40-49 years of age (65.6%), Caucasian (94.7%), college graduates, (62.1%) and employed (85.3%). Approximately one-third (31.6%, n=90) indicated a previous STI diagnosis. Half (49.5%) of the women reported they had used a condom use with the last new sexual partner. For the entire sample, attitudes, subjective norms, and perceived behavioral control each significantly correlated with intention to use condoms with a new sexual partner. Logistic regression analysis showed that using a condom with a new sexual partner significantly increased as attitude (p=.002) and intention (p=.001) increased. Higher level of education correlated with decreased subject norms and intention towards condom use. There was a significant decrease in condom use of women with a college degree. A positive correlation was found between STI and number of new sexual partners. However, having more new sexual partners was significantly correlated with decreased condom use. Findings indicated this sample of single midlife women had positive attitudes, subjective norms, perceived behavioral control and intention toward condom use. Yet, a condom was used only half of the time with new sexual partners. Findings from this study can inform interventions and programs that aim to enhance sexual health outcomes and reduce STI acquisition among midlife women.

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