Business IT Systems Implementation

2010 ◽  
pp. 1234-1242
Author(s):  
Calin Gurau

The traditional channels of marketing are gradually being transformed by, or assimilated into, the global network represented by the Internet and modern information technology (IT) applications. Unfortunately, in most cases, the current IT systems are not fluid and dynamic enough to cope with ubiquitous customers who can contact the firm through a multitude of communication channels, such as mobile phones, Internet, or fax. The effective implementation of modern marketing strategies depends on the effective use of IT systems and procedures. Internet-based technology can facilitate information dissemination, file transformation, data mining, and processing (Roberts, Raymond, & Hazard, 2005), which creates opportunities for the development and implementation of efficient customer relationship management systems. On the other hand, the new information technologies can also be used to increase the employees’ satisfaction and productivity (Dorgan, 2003; Eichorn, 2004). Thus, the implementation and use of an efficient IT system for business and marketing activities becomes a fundamental task, which should be managed jointly by business specialists and IT professionals (Wierenga & Van Bruggen, 2000). Unfortunately, these opportunities are hindered by many challenges at organisational or managerial levels, such as defining and restructuring the internal and the external sources of information, centralising the marketing database, and integrating the IT and marketing procedures at operational level. Considering all these issues this paper attempts, on the basis of secondary data, to provide an overview of the main issues related with the implementation of IT systems in business organisations and the challenges related with the integration between information technology and marketing systems. After a brief presentation of the previous research on this topic, the paper presents the stages of a gradual integration of IT systems in a business organisation and proposes a theoretical model

Author(s):  
Calin Gurau

The traditional channels of marketing are gradually being transformed by, or assimilated into, the global network represented by the Internet and modern information technology (IT) applications. Unfortunately, in most cases, the current IT systems are not fluid and dynamic enough to cope with ubiquitous customers who can contact the firm through a multitude of communication channels, such as mobile phones, Internet, or fax. The effective implementation of modern marketing strategies depends on the effective use of IT systems and procedures. Internet-based technology can facilitate information dissemination, file transformation, data mining, and processing (Roberts, Raymond, & Hazard, 2005), which creates opportunities for the development and implementation of efficient customer relationship management systems. On the other hand, the new information technologies can also be used to increase the employees’ satisfaction and productivity (Dorgan, 2003; Eichorn, 2004). Thus, the implementation and use of an efficient IT system for business and marketing activities becomes a fundamental task, which should be managed jointly by business specialists and IT professionals (Wierenga & Van Bruggen, 2000). Unfortunately, these opportunities are hindered by many challenges at organisational or managerial levels, such as defining and restructuring the internal and the external sources of information, centralising the marketing database, and integrating the IT and marketing procedures at operational level. Considering all these issues this paper attempts, on the basis of secondary data, to provide an overview of the main issues related with the implementation of IT systems in business organisations and the challenges related with the integration between information technology and marketing systems. After a brief presentation of the previous research on this topic, the paper presents the stages of a gradual integration of IT systems in a business organisation and proposes a theoretical model


2014 ◽  
Vol 40 (1) ◽  
pp. 30-49
Author(s):  
László Csonka

Abstract The aim of this paper is to look at the extent and type of internationalization among Hungarian information technology (IT) small- and medium-sized enterprises (SMEs) and the possible relationship between the degree of innovativeness and the internationalization of these companies. Information technologies play an important role in the Hungarian economy: this sector is one of the most R&D intensive industries in which many SMEs are active. The paper reviews relevant theories of internationalization in research, development and innovation (RDI) to give a broader picture of the environment in which SMEs have to succeed. This is followed by a secondary data analysis to show the situation of the industry in Hungary, then by an analysis of the survey data and interviews designed specifically for the purpose of this research. The new empirical results show that Hungarian IT SMEs are still at the beginning of the internationalization process: while aware of the advantages of collaborations and internationalization, they are still reluctant to venture out of their “safety zone” and therefore they collaborate only with their closest partners. Very few SMEs have decided to establish international RDI contacts. The analysis suggests that the main barriers in internationalization of the Hungarian SMEs are due to lack of capital, appropriate managerial capabilities and innovation-friendly economic environment. So far, most theories/empirical research have concentrated on the role and activities of multinational enterprises in the internationalization of RDI, while in the literature less relevant knowledge on SMEs is available. The aim of this paper is to contribute to this latter part of the literature by analyzing the international activities of innovative/R&D-intensive SMEs in Hungary.


Author(s):  
Kecheng Liu ◽  
Michael Hu

Technological infrastructure must satisfy business requirements, and more importantly, it must be able to evolve to meet the new requirements. This requires not only a good understanding of business strategies, visions and functions, but also the evolvability built into the architecture. This chapter first presents a semiotic approach to the business and information technology (hereafter IT) systems. This approach treats the IT system as an integral part of the business organisation. The chapter then discusses the applicability of a semiotic framework in the e-government in the UK, particularly in an evolvable architecture for e-policing. The semiotic framework is applied in the assessment of the e-government strategies and systems requirements, and in the analysis of these requirements to the e-architecture. A case study demonstrating the applicability of the framework is conducted to evaluate the implementation of the national Information Systems Strategy for the Police Service (ISS4PS) and the Crime Justice Information Technology community (CJIT) in the UK.


Author(s):  
Ricardo Colomo-Palacios

Semantic technologies are evolving to reach a mature state. Given the importance of Information Technologies in general and Internet in particular to organizations worldwide, these technologies can provide enhanced functionality to both existing and future solutions. This chapter provides an overview of the use of semantic technologies in several application domains, namely: construction & real estate, customer relationship management, e-government, e-learning, environmental sciences, health domain, human resource management, Information Technology, manufacturing, media and tourism, and cultural heritage. More than a hundred references are provided to support the idea that semantic technologies are applicable to almost all areas of interest.


2020 ◽  
pp. 168-175
Author(s):  
Oleksandr Fradynskyi ◽  
Alina Brendak

Purpose. The aim of the article is research of foreign approaches to the formation and functioning of information technology in the field of customs. Methodology of research. The theoretical basis of the study is international regulations, scientific works of domestic and foreign scientists on the functioning of customs information technologies, official websites of customs administrations. The main results of the study are obtained through the use of a dialectical method of cognition of phenomena that have a legal and economic nature and relate to approaches to the use of information technology in the implementation of customs procedures. In addition, such research methods are used as: analysis and synthesis – when reviewing the latest trends in research; abstract and logical – to form conclusions from the study. Findings. The main advantages of the use of customs information technologies in the field of state customs are outlined. The main provisions of international normative legal and instructive acts are analysed. The example of Singapore and the United States reveals the evolution and functioning of IT systems in the activities of customs services. It is concluded that the focus of Singapore's customs information systems on the simplification of foreign economic activity, in contrast to the US Customs and Border Service, where security accents of IT systems prevail. Originality. The study of foreign experience in the formation and functioning of customs information technologies is further developed, in particular, the recommendations of the World Customs Organization in this area are analysed and the main directions of development of customs information technologies are outlined on the example of Singapore and the USA. Practical value. The obtained results of the research can be used in the practical activity of the divisions of the State Customs Service of Ukraine, the competence of which includes the issues of introduction and practical use of customs information technologies. Key words: customs service, information technologies, customs risks, TradeNet system, World Customs Organization, Kyoto Convention, security, customs procedures.


Author(s):  
Geoffrey N. Soutar ◽  
Steven Ward

While there has been research on the diffusion of a particular type of innovation, few if any studies have examined the acceptance of a set of innovations (behavioral innovativeness) over time. This study using the Rasch methodology found evidence that computer hardware innovations are adopted in a particular order. The same could not be said for computer software, whose acceptance may be application based. This study applied a theoretical framework based on the diffusion of innovation literature (See Rodgers 1995). Data was collected via a telephone survey of 302 computer users. Scores obtained from Rasch analysis were used as the dependent variable (that of behavioral innovativeness) in a regression analysis, against factors such as overall innovativeness, use innovativeness, opinion leadership/acceptance, product class knowledge and use of sources of information. Determinates of the level of behavioral innovativeness were found to be personality traits of innovateness, (a willingness to trial new technology) and use innovateness (how innovatively existing information technology was used). The level of recent purchases in the last month of information technology items, a measure of leading edge use was also positively associated with acceptance of new technology. The research findings suggest that computer hardware manufacturers can assume that there is an order of acceptance of new technology and so can predict from the knowledge of existing hardware the acceptance of innovations in the future. Computer manufacturers can also effectively target early adopters of their technology given the results of this study. Rasch modeling can also be beneficial for organizations wishing to market diverse computer packages to users, as it allows a numerical scoring of a users acquisition profile or use of information technologies.


2012 ◽  
pp. 477-498
Author(s):  
Ricardo Colomo-Palacios

Semantic technologies are evolving to reach a mature state. Given the importance of Information Technologies in general and Internet in particular to organizations worldwide, these technologies can provide enhanced functionality to both existing and future solutions. This chapter provides an overview of the use of semantic technologies in several application domains, namely: construction & real estate, customer relationship management, e-government, e-learning, environmental sciences, health domain, human resource management, Information Technology, manufacturing, media and tourism, and cultural heritage. More than a hundred references are provided to support the idea that semantic technologies are applicable to almost all areas of interest.


Author(s):  
John O. McGinnis

This chapter considers the impact of new technologies on the administrative state. Information technology has the potential to improve administrative government by changing the nature of the information on which it relies. Theorists in the New Deal may have been correct that Congress could not effectively gather information to create the detailed policy directives that would achieve its legislative objectives. But regulatory agencies have not proved all that much better. Only by requiring agencies to rely on the more dispersed sources of information provided by markets and experiments is the situation likely to improve. By creating more objective measures of results, the use of such information technologies also constrains the influence of special interests.


2017 ◽  
Vol 11 (1) ◽  
pp. 41
Author(s):  
Niken Lestari

This paper discusses the communication strategy developed by telecentres and challenges faced by the manager. The purpose of this paper is to analyze the effective communication strategy in the extension process conducted through telecenters. The primary data obtained through field visits, observation, and interviews with managers of telecenters. Meanwhile secondary data obtained from writings made by telecenter managers on the internet and the data from the Communications and Information Technology Ministry. Telecenter in Indonesia is designed as a community development center to hold activities such as training, improvement of skills and knowledge as well as the implementation of economic activity. Based on data from Communications and Information Technology Ministry, East Java is the province that has the most telecenters because it was developed with cost sharing between provinces and districts budget. The analysis showed that the telecentres implement 10 stages of Wilson’s strategy with some adjustments. The role of the Office of Communications and Information Technology is very crucial in the planning and management of communication so that there should be capacity building for the officers. The challenges are about the institutional strengthening (organizational structure obscurity) and the unavailability of sources of information in accordance with the level and/or pattern of knowledge in rural communities. Infomobilisator role as an educator is very important given the complexity of the issue and the large amount of information in the internet. Telecenter was considered successful in creating a interconnectedness between individuals and between groups (communities). However, the impact related to increased prosperity for farmers have not been prominent. For the old generation of farmers, information about the price of commodities, seeds, and means of support have not become a real need and a felt need. Therefore, it is the role of infomobili sator to achieve intermediate objectives in order to reach the ultimate goal of poverty reduction.Tulisan ini membahas tentang strategi komunikasi yang dikem bang kan oleh telecenter dan tantangan yang dihadapi oleh pengelola. Tujuan tulisan ini yaitu menganalisis strategi komunikasi yang efektif dalam proses penyuluhan yang dilaku kan melalui telecenter. Data primer diperoleh melalui kunjungan lapangan, pengamatan, dan wawancara dengan pengelola telecenter. Sementara data sekunder diperoleh dari tulisan yang dibuat pengelola telecenter di internet dan data dari Kominfo. Telecenter di Indonesia dirancang sebagai tempat kegiatan pemberdayaan masya  rakat berupa pelatihan, peningkatan ketrampilan, dan pengetahuan serta pelaksanaan kegiatan ekonomi. Berdasarkan data Kominfo, Jawa Timur merupakan provinsi yang memiliki paling banyak telecenter karena dikembangkan dengan pola pembiayaan bersama antara provinsi dengan kabupaten. Hasil analisis menunjukkan bahwa telecenter menerapkan 10 tahap strategi Wilson dengan bebe rapa penyesuaian. Peran Dinas Kominfo provinsi sangat besar dalam proses perencanaan dan manajemen komunikasi sehingga perlu ada peningkatan kapasitas SDM Dinas Kominfo terkait kedua hal tersebut. Tantangan yang dihadapi pengelola yaitu seputar kelembagaan (ketidakjelasan struktur organisasi) dan tidak tersedianya sumber informasi yang sesuai dengan tingkat dan/atau pola pengetahuan masyarakat desa. Peran infomobilisator sebagai penyuluh sangat penting mengingat kompleksitas isu dan jumlah informasi yang sangat besar di internet. Telecenter dianggap berhasil menciptakan “keterhubungan” (interconnectedness) antar perorangan dan antar kelompok masyarakat (komunitas). Namun dampaknya bagi peningkatan kesejahteraan bagi petani belum menonjol. Bagi petani generasi lama, informasi seputar harga komoditi, bibit, sarana pendukung belum menjadi real need dan felt need. Oleh karena itu, peran infomobilisator sangat penting untuk membantu mencapai tujuan antara sebagai jembatan ke tujuan akhir yaitu pengentasan kemiskinan.


2018 ◽  
Vol 7 (2) ◽  
pp. 180
Author(s):  
Wiyanto Wiyanto ◽  
Fajar Butsianto ◽  
Karsito Karsito

Information technology is rapidly developed in this century that impact to various aspects of the organization really need information technology to support the performance and everyday business processes. In health services, information technology is required to process and storage the patient medical records, so that the patient's medical record is well preserved, and competitive advantage can be obtained between patient and polyclinic. The application of Customer Relationship Management (CRM) approach can be developed by implementing information system of medical record history to get new patient and retain existing patient, improving relationship with patient and maintaining patient loyalty as well as supporting the company/organization to provide excellent service to customers in real time through the advantage of information technology. The aims of this research are to understand patient medical record by CRM approach and Unified Modeling Language (UML) for system design, system validation using Forum Group Discussion (FGD), and using software testing Model ISO 9126. The result of this research are Medical Record History Information System and the result of system validation with FGD is 100% accepted, the result of system test using Model ISO 9126 is good with success rate 82,86%, so it can give contribution to polyclinic.


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