THE MAIN VECTORS OF ACCOUNTING DEVELOPMENT IN A DIGITAL ECONOMY

Purpose. The aim of the article is the analysis of scientific approaches to the interpretation of the peculiarities of the development of digital technologies of modern accounting in the digital economy. Methodology of research. The study was conducted using a dialectical approach to the study of the current state of the digital economy. In the course of the research general and special methods were used, in particular: the analytical method was used in the review of normative sources; the method of classification made it possible to differentiate the main components of the digital economy and accounting, and the method of description ‒ to give them a detailed description; monographic method is used in the study of literature sources on digital economics and accounting, system and analytical ‒ in the processing of information. Findings. It is determined that the digital economy is a communication environment of economic activity on the Internet, the result of transformational effects of new general-purpose technologies in the field of information and communication. It is substantiated that significant technological and informatization shifts, as well as growth of potential of digital economic information space stimulate modernization of accounting science, promote development of methodology and organization of accounting process, actualize the problem of positioning of accounting activity. The basic principles of functioning of the digital accounting platform are revealed, which allow to create the newest electronic systems with a significant number of users. Originality. It has been established that the block-chain is a promising accounting technology that eliminates traditional methods of accounting, documentation, processing, registration, inventory systems, while allowing companies to register both parties to the transaction in a joint book in real time, rather than keeping agreed records of financial transactions separately, private database. Practical value. The obtained results of the study will help increase the efficiency of the formation and development of accounting in a digital economy and will be the basis for further research in this area. Key words: digital economy, information technologies, accounting, digital accounting, block-chain, digital platform, digital technologies.

DIVERGENT CHANGES IN THE FOOD SECTOR

Purpose. The aim of the article is to analyse and evaluate divergent changes in the food sector of Ukraine and other countries, taking into account the challenges of the environmental environment. Methodology of research. The following research methods are used to achieve this goal: theoretical synthesis, analysis, abstract and logical – to reveal the relationship of the global food crisis in the context of achieving food security goals; interpretation and comparison – to determine the prospects for improving food security; tabular and graphical – for a visual representation of food security in the world. Finding. It has been established that food security is an objective necessity for human development. Its provision is a guarantee of regular access of the population to high-quality food necessary for leading an active and healthy life. There has been an increase in food insecurity in many countries around the world, which was especially acute during the COVID-19 pandemic. Taking into account the analysed indicators of food security, reserves have been identified for improving the growth of food security in the strategy of sustainable development of Ukraine and the world. Originality. A cumulative interrelated analysis of pandemic and post-pandemic poverty growth, declining profitability, and price differentiation in food security has been conducted. The assessment of divergent changes in the food sector of Ukraine and other countries is carried out taking into account the challenges of the environmental environment. Practical value. The results of the study on food security can be used in the management of the economy and the agro-industrial sector as one of the goals of sustainable development. Key words: food security, pandemic, poverty, reduction of profitability, strategic development goals, global environment, food security indicators, consumer price index.

SWOT-ANALYSIS AS A TOOL FOR DETERMINING A SMALL ENTREPRENEURIAL STRUCTURE DEVELOPMENT STRATEGY

Purpose. The aim of the article is strategic analysis of the state of development of LLC “GALYCHMED”, identification of positive and negative trends and changes, identification, and awareness of the factors that cause inhibition of its development, search for priority ways and directions of development of the analysed enterprise. Methodology of research. To achieve this goal, a toolkit of research methods was used, namely: economic-statistical and calculation-analytical – to study the opportunities and threats to the external environment of the operation of LLC “GALYCHMED”, the strengths and weaknesses of the studied enterprise; matrix method of strategic analysis (SWOT-analysis) – to comprehensively reflect the results of the analysis of the external and internal environment of LLC “GALYCHMED”; problem-oriented – to substantiate the strategic directions and the potential scenario of solving the issues of development of the analysed enterprise; tabular – for visual display and effective perception of statistical data; induction and deduction – for concluding; logical – for the consistent generalization of theoretical and practical provisions of scientific research. Findings. SWOT analysis was performed according to the stages of filling in the SWOT matrix, processing (summarizing) results, and analysis of results. It is noted that the main purpose of SWOT analysis as a matrix method is to obtain reliable data on the company’s capabilities and threats to its promotion in the market of goods and services, so before SWOT analysis are the following tasks: identifying marketing opportunities that meet the company’s resources; identification of marketing threats and development of measures to neutralize their impact; identifying the strengths of the enterprise and comparing them with market opportunities; identification of enterprise weaknesses and development of strategic directions for overcoming them; identification of competitive advantages of the enterprise and formation of its strategic priorities. It is established that the influence of the macroenvironment is negative and the mesoenvironment is positive. The most important factors of positive influence are the attitude of the buyer to the product, the population, the attitude of people to work, and so on. Among the most negative factors are inflation, the social situation in the country and the world (COVID-19), financial crisis, slowing economic growth, the purchasing power of the population, industry competitors, potential competitors, and more. The following advantages of the analysed enterprise are determined: the goods sold by the enterprise; quality of services; state of the sales system; market share; availability of credit; enterprise assets; net profit. It is proved that the unstable financial market due to the pandemic, the devaluation of the national currency, the situation in the banking sector, losses in the area of environmental protection in eastern Ukraine, as well as other factors negatively affected the trading activities of LLC “GALYCHMED”. In most retailers, costs have risen and profits have fallen, prompting more conservative pricing and spending cuts. Originality. The application of SWOT analysis has been further developed, which allows to selection measures to ensure the economic growth of the enterprise, systematize problem situations, identify and use new potentials faster than competitors, avoid dangers, make informed decisions about small business development, and prevent irrational use of financial assets. This technique is an effective, affordable, cheap way to assess the state of the problem and management situation in small businesses. Practical value. The results of the SWOT analysis are recommended for use by the researched enterprise (LLC “GALYCHMED”) and other retail enterprises to determine the development strategy, for market analysis and study of competitiveness, but each time it must be adapted to the specifics of the enterprise. Key words: SWOT analysis, strengths, and weaknesses of the enterprise, opportunities and threats, external environment, economic environment, financial and economic situation, retail trade, strategic planning, demography, political environment.

RETROSPECTIVE OF THE DEFINITION OF THE ESSENCE OF HUMAN CAPITAL AND ITS CONTENT

Purpose. The aim of the article is substantiation of the concept of human capital development in economic thought in view of various directions and theories to ensure economic relations and the evolution of human capital, clarification of the essence and content at the present stage of economic development. Methodology of research. The methods generally accepted in economics were used in the course of writing the article: theoretical and comparative analysis – to reveal the essence and significance of human capital; analysis and synthesis, system and structural, abstract and logical, grouping method – to group the functions of human capital and determine its content. Findings. The concepts and basic theoretical approaches to determining the essence of human capital in the economic system of society are studied. The need to invest in person through investments, by limiting consumption, which over time will bring economic effect, was determined. The main sources of human capital investment, levels of perception and accumulation of capital among people of working age are identified. The main functions of human capital are systematized. The peculiarities of human capital wear and tear in the process of development are determined and outlined. Originality. The study of the essence of human capital and the need to invest in its accumulation has been further developed, which allows to obtain an integrated economic and social effect, which benefits not only a particular person but also the company where he works and society as a whole. Practical value. The conducted results of the study can be used in the development of social and economic development programs at the regional, local and national levels, taking into account the peculiarities of accumulation and development of human capital in the territorial units of Ukraine. Key words: capital, person, development, investments, theory, efficiency, evolution.

THE ENERGY-SAVING TECHNOLOGIES USE ACTIVATION IN CROPS - A GUARANTEE OF EFFECTIVE DEVELOPMENT OF THE ENTERPRISES ECONOMY IN UKRAINE

Purpose. The aim of the article is conduction of a retrospective analysis of the experience results of introducing innovative, energy-saving technologies in agriculture of Ukrainian enterprises. Choosing of inhibitory factors of innovative development and providing recommendations for further introduction of innovations to increase economic efficiency and competitiveness of agricultural enterprises in different regions of our country. Methodology of research. The following research methods were used to achieve this goal: monographic – for a detailed study of phenomena, processes and best practices of enterprises; abstract and logical - to outline the main factors influencing the accelerated use of energy-saving, innovative technologies in agriculture of Ukrainian enterprises; for the description of analytical tables, formation of conclusions and offers; comparative analysis - to compare the effectiveness of the different variants of technologies used for growing crops in crop rotations. Findings. Energy-saving, innovative technologies in agriculture by crop rotations in the regions of Ukraine are generalized and systematized. It is recommended for the Left-Coast Forest-Steppe and Steppe to use a differentiated system of tillage in crop rotations, which reduces about 120-150 UAH / ha of direct costs compared to traditional plowing. Originality. The substantiation of introduction of energy saving technologies in agriculture on crop rotations and their effective influence on development of the enterprises economy in separate regions of Ukraine has received further development. Practical value. Substantiated results of the study can be used by agricultural enterprises, which will increase the economic efficiency of both the crop sector and promote the development of the agricultural economy in the regions of Ukraine. Key words: energy-saving technologies in agriculture, “Mini-till”, “No-till”, “Strip-till”, differentiated technologies, resource savings, productivity, economic efficiency, competitiveness.

FEATURES OF DEVELOPMENT OF ACCOUNTING POLICY OF TRADE ENTERPRISES

Purpose. The aim of the article is the development of separate elements and stages of accounting policy of trade enterprises taking into account their adaptation to the international standards of accounting and financial reporting. Methodology of research. The theoretical and informational basis of the study were the works of leading economists in the field of accounting, as well as national and international standards of accounting and financial reporting. In the process of research general and special methods were used, in particular: the method of classification allowed to differentiate the main components of accounting of trade enterprises, and the method of description gave them a detailed description; the monographic method is used in the study of literature sources on the creation of the main aspects of the accounting policy of commercial enterprises; the system and analytical method is applied at processing of the received information. Findings. Approaches to determining the peculiarities of trade enterprises and accounting are considered. Identification characteristics and values for drawing up the accounting policy of trade enterprises are substantiated. The main problems that arise when compiling the accounting policy of commercial enterprises are identified. The place of accounting policy in the accounting and analytical system of trade enterprises is determined. Options for organizing the accounting policy of commercial enterprises in compliance with international standards of accounting and financial reporting are considered. Originality. The peculiarities of the organization of the accounting policy of trade enterprises with observance of the international standards of accounting and financial reporting are substantiated. Practical value. The obtained theoretical and applied recommendations can be used to improve existing approaches to the accounting policy of commercial enterprises. Key words: trade enterprise, accounting policy, stages of development, elements of accounting, development technology, reporting, accounting standards.

SUSTAINABLE DEVELOPMENT: PARADIGM TRANSFORMATION IN THE СONTEXT OF ECONOMY ECOLOGIZATION

Purpose. The purpose of the article is systematization of approaches to the definition of “sustainable development”, substantiation of its complementary components and improving the concept interpretation. Methodology of research. Dialectical method of scientific knowledge, general scientific principles, provisions of sustainable development concept are theoretical and methodological basis of the study. Systems analysis is used for disclosure of basic categories. Analysis and synthesis are used to improve the meaningful interpretation of sustainable development. Findings. It is substantiated that sustainable development is associated with the transformation of the human’s role in the process of socio-ecological and economic progress, progressive economic growth and the formation of a new circular economy. The difference between the concepts of “sustainable development” and “stability” is determined. Stability is a dynamic growth vector characterized by a positive value. Sustainable development implies not only positive values of growth, but also negative and zero indicators. The difference between stability and sustainable development is that the latter allows zero and negative values, and the amplitude of cyclical fluctuations is much larger than in stability process. Originality. Interpretation of “sustainable development” concept is improved. It is interpreted as a pluralistic, complementary process that interconnects with economic, social and ecological systems, determines their dynamics and direction in order to increase and qualitative growth of the integrated socio-ecological-economic effect, preservation and enrichment of the environment. Practical value. The main provisions of the study can be applied in the formation and use of sustainable development programs at the micro, meso and macro levels. Key words: sustainable development; stability; system; environmental management; environment; economic growth; environmental responsibility.

Cryptocurrency: mechanism of functioning and prospects of distribution in the conditions of globalization

Purpose. The aim of the article is deepening ideas about the place, role, tasks and mechanism of operation and prospects for the spread of cryptocurrencies as an innovative institutional form of money circulation in the context of globalization. Methodology of research. The theoretical and methodological basis of the study are the dialectical method of cognition, the conceptual provisions of economic theory, scientific works of foreign and domestic scientists on the mechanism of operation and prospects for the spread of cryptocurrencies in the context of globalization. A systematic approach to the study and timely detection of global problems of transformation of the nature of financial intermediation in the monetary system is also used. The study of economic aspects of the content of virtual digital assets (cryptocurrency) is carried out using such methods as analysis, synthesis, abstraction, generalization, scenario planning and forecasting of economic processes. Findings. A critical review of scientific developments on the content and features of the mechanism of cryptocurrencies in the economy with further outline of prospects for their spread in the context of globalization is performed. The developed theoretical and practical principles made it possible to reveal the content of transformations in the system of money circulation. The conducted research allowed to state the difference between the quasi-financial assets (digital virtual money) and traditional (fiduciary) money. Originality. The substantiation of theoretical and applied ideas about the speed and volume of distribution of virtual digital currencies in the conditions of globalization has been further developed, approaches to non-state payment support systems have been systematized. Practical value. The results of the conducted study can be the basis for further research on the spread of virtual digital currencies (cryptocurrencies), can also be used to shape the financial policy of Ukraine in the monetary system. Key words: cryptocurrency, global economy, financial intermediation, central bank, digital platforms.