Value Propositions for Companies in Their Payment Ads in Networks

2020 ◽  
pp. 232-246
Author(s):  
Rafa Marín Pastrana
Keyword(s):  
Social Networks ◽  
New Media ◽  
Customer Service ◽  
Daily Life ◽  
The Internet ◽  
Value Propositions ◽  
Content Marketing

The maturity of social networks as part of the daily life of consumers has caused both large companies and all enterprises to try to take advantage of the potential they have to reach their audiences and clienteles with relatively low advertising budgets. However, many of them still do not assimilate the functioning of these new media and use them as a simple promotional tool. The reduction of the organic scope, the stagnation of Facebook, the crisis of credibility, and the evolution of the networks themselves towards smaller communities, as happened at the beginning, complete a panorama that hinders the objective of maximizing profits and ensuring a ROI in line . How should this challenge be faced when the internet is displacing television as the main advertising investment support worldwide? Personalization and content marketing, customer service, and preference for quality and engagement are the main answers.

scholarly journals Using the New Media by Companies From the Sme Sector in Podkarpackie Province

2018 ◽  
Vol 4 (2) ◽  
pp. 85-95 ◽  
Author(s):  
Justyna Masłyk
Keyword(s):  
Social Networks ◽  
Social Media ◽  
New Media ◽  
Entire Population ◽  
The Internet ◽  
Research Project ◽  
Media Development ◽  
Preliminary Results ◽  
Online Presence ◽  
Use Of Social Media

Abstract The main purpose of this article is to present the results of research concerning the use of social media by companies from the SME sector in Podkarpackie Province. The article includes data obtained in the first stage of the study, which is a part of a research project on the use of social media in the area of creating the image of an organization / company as an employer.The survey covered the entire population of companies from the SME sector, which are registered in Podkarpackie Province (REGON database). The research phase, the results of which are presented in this article, mainly involved the analysis of data on companies from the SME sector in Podkarpackie Province in terms of their presence on the Internet (having an individual website, having company profiles on selected social networks). The results of the first stage of the study confirm that the companies see the potential of the online presence / functioning in social media (more and more companies have their own website, Facebook profiles). The dynamics of changes in this area is definitely not adequate to the pace of new media development. On the basis of preliminary results of further stages of the research, it can also be concluded that in the vast majority of cases, however, these are non-strategic and non-systematic activities.

scholarly journals The Role Of Facebook In Activating Local Tourism : An Analytical Study

2019 ◽  
Vol 1 (3) ◽  
pp. 77-86
Author(s):  
Samia Bouguerra
Keyword(s):  
Social Networks ◽  
New Media ◽  
Information And Communication Technologies ◽  
Rapid Development ◽  
Jel Classification ◽  
Tourism Industry ◽  
Economic Life ◽  
The Internet ◽  
The World

The development of the world today in information and communication technologies has affected all aspects of the economic life of the countries, especially with the emergence of the Internet and the new media through social networks such as Facebook, Twitter, Instagram and others. With the emergence of social networks on the Internet, the marketing of services, especially tourism services, depends on the human factor itself through the exchange and exchange of information about tourist areas, traditional products, hotels and others. The new era has begun to depend on the consumers themselves and their contribution to the promotion of services and places... With the rapid development of social networks, especially Facebook, the importance of harnessing these sites to serve the tourism industry in the countries of the world in general and Algeria in particular, where the industry depends largely on the views of consumers and the spread of information among them, which opened a wide door to identify the places of tourism and hotels and offer services from By visiting people and benefiting from their services, which positively affects other users who may one day be tourists in the same areas. Therefore, this study is an attempt to highlight the role of social networks and their contribution to the activation of tourism in general and local tourism in particular, taking the Facebook network model, through the analysis of the Facebook page beaches of Annaba, and answer the following fundamental question:To what extent does Facebook contribute to the activation of local tourism in Algeria? JEL Classification: Z3, M3.

scholarly journals Social Networks in Modern Political Communications: a Concept Analysis of Foreign Periodicals

2021 ◽  
Vol 2021 (3) ◽  
pp. 289-303
Author(s):  
Aleksandra Pisareva
Keyword(s):  
Social Networks ◽  
Mass Media ◽  
New Media ◽  
Political Communication ◽  
Research Topic ◽  
The Internet ◽  
Similar Amount ◽  
Protest Movements ◽  
Role Of The State

Over the past two decades, Russian and foreign researchers have documented the growing influence of social networks on political communication. The Internet has become a new mass media. In Russia, bloggers with more than 3,000 subscribers acquire a mass media status. Internet users are not passive recipients of messages: they distribute them and generate their own content. The Internet is a different kind of reality, where anything is possible. Traditional mass media are less efficient than the Internet in providing news. As a result, the Internet and social networks have become a new means of political interaction. The COVID-19 pandemic boosted the digitalization of mass communications and made this process irreversible. The present article reviews 250 foreign research papers published by Taylor and Francis, Oxford University Press, and SAGE Publications in 2020–2021. The objective was to determine the attractiveness of political communication in social networks as a research topic. 12 % of the articles featured the role of social nets in political communication, Facebook being the most popular research material. A similar amount of papers focused on the behavior of network users and the role of the state in the management of social networks. Foreign terms used to describe the research topic appeared to be different from those used by Russian linguists. For instance, foreign authors use "social media" as a synonym for "sites of social networks", while Russian scientists prefer a much broader interpretation. Some terms and acronyms, such as SNSa, are absent from Russian works. Foreign authors exploit classical political science theories to study the issues of political content, the effect of social networks on protest movements and racial conflicts, and the use of new media in election campaigns. They are unfamiliar with Russian approaches to empirical data analysis, e.g. theory of "weak ties", "close world", two-stage flow of communication, the concept of "third place", etc.

scholarly journals The Need and Possibility for Evangelizing Through the Internet

Kairos ◽  
2019 ◽  
Vol 13 (1) ◽  
pp. 93-106
Author(s):  
Danijel Časni
Keyword(s):  
Social Networks ◽  
New Media ◽  
Local Level ◽  
Good News ◽  
The Internet ◽  
Technological Advancement ◽  
Global Level ◽  
Evangelical Churches ◽  
The Church ◽  
Insight Into

In today’s society of technological advancement, evangelizing through the Internet is an adequate tool for proclaiming the Good News. By using the Internet, the Church communicates on a local level to its local church but also on a broader scale at the global level, thus fulfilling its mission of proclaiming the Gospel “to all the nations.” The paper talks about the need of using the Internet and social networks for evangelism, as a medium for communicating the message of salvation and hope in Jesus Christ. By analyzing the usage of the Internet in Evangelical churches in Croatia we gain an insight into the current condition and the possibility of a more efficient way of using the new media in proclaiming the Good News.

scholarly journals The democracy in a network society: Problems and prospects of development

2020 ◽  
Vol 16 (2) ◽  
pp. 251-262
Author(s):  
Yaroslav V. Samarin ◽  
Keyword(s):  
Social Networks ◽  
New Media ◽  
Public Sphere ◽  
Deliberative Democracy ◽  
Social Issues ◽  
The Internet ◽  
Internet Age ◽  
The People ◽  
The Public Sphere ◽  
The Impact

This article examines the role of the new media and social networks as a factor in the development of deliberative democracy. In the late 1990s, it was thought that the communication revolution would be a way to overcome the crisis of representative democracy. With the development of the Internet, the transition from a hierarchical model of communications to a network was supposed to bring changes to the sphere of politics. New media and social networks should guarantee ac- cess of civil society to the political public sphere and help narrow the gap between the elite and the people. Requirements are being formulated to increase the transparency and accountability of state institutions, and to strengthen policy control. It was believed that the Internet will become a place where the principles of deliberative democracy will be embodied. But now we should admit that the new media development causes disappointment, and a times anxiety. Instead of the growth of public discussions, we may encounter “echo chambers”, a victim of the essence of information for effect, which as a result, leads to the radicalization of citizens. Governments and IT-corporations exploit the increased capabilities of social networks and Big Data to control and manipulate information, which jeopardizes the possibility of free discussion. The impact on emotions and simple slogans turned out to be more acceptable in the Internet age than a reflec- tive discussion on social issues. The communication revolution has led to changes in the public sphere, but at the same time, it can lead to the erosion of democracy.

“Who Are You Kidding?”: Visual Political Irony in Contemporary Russia

2018 ◽  
Vol 25 (4) ◽  
pp. 432-444 ◽  
Author(s):  
Anna Sanina
Keyword(s):  
Social Networks ◽  
New Media ◽  
Visual Images ◽  
The Internet ◽  
Russian History ◽  
Political Dialogue ◽  
Significant Events ◽  
Political Events ◽  
Computer Mediated ◽  
Vladimir Putin

The study analyzes the visual dimensions of computer-mediated political irony in Russia. Based on material published between 2011 and 2014 concerning significant events in Russian history, such as the re-election of Vladimir Putin, the rise of the Russian protest movement, the Crimean crises, and so on, the article discusses ironical pictures published on weblogs and social networks, together with 56 interviews of creators and distributors of the content. The results of the study show that in contemporary Russia, novel forms of political dialogue have become widespread in new media, initiated by people who use irony and visual images to express their feelings about political events, everyday routines, and politicians’ activities. Reflection, context, and visual representation offer original vocabularies for organizing public dialogue on the Internet. The findings show a fundamental subject of visual political irony as a routine, rather than eventfulness. The creation and consumption of the content includes elements of slacktivism and to a lesser extent activism.

scholarly journals Disability and the Internet in 2015: Where to now?

First Monday ◽  
2015 ◽  
Author(s):  
Katie Ellis ◽  
Mike Kent
Keyword(s):  
Social Networks ◽  
New Media ◽  
Web 2.0 ◽  
Mobile Devices ◽  
Online Social Networks ◽  
People With Disabilities ◽  
The Internet ◽  
Legal Environment ◽  
Special Issue ◽  
Access To Technology

Earlier this decade, the emerging field of disability media began to focus on the Internet and people with disabilities. Books such as Paul T. Jaeger’s Disability and the Internet in 2012 and Disability and new media by this issue’s editors in 2011 both extended earlier work in this field particularly Goggin and Newell’s 2003 Digital disability.This new focus incorporated changes to the environment with the hype around Web 2.0, the rise of online social networks and the increasing prevalence of smartphone and other mobile devices being used to access the Internet, as well as the evolving legal environment around access to technology for people with disabilities.Our aim in compiling this special issue was to continue the work we began with Disability and new media.

scholarly journals “Youtuber Movies” From New Media to the Cinema

2020 ◽  
Vol 8 (2) ◽  
pp. 94-118
Author(s):  
Barış Tolga Ekinci
Keyword(s):  
Social Media ◽  
New Media ◽  
Daily Life ◽  
The Other ◽  
The Internet ◽  
Traditional Media ◽  
Cultural Changes ◽  
Genre Criticism ◽  
Other Hand ◽  
The Social

In our day, the new media has become an inseparable part of the daily life. Since the internet and the social media have been widespread, the new media has been effective in socio-cultural changes and transformations. On the other hand, this process, which is also called as digitalization, is not only effective in the new media. The relation between the traditional media and the new media has also been under transformation. In this study, based on the relation between the mainstream cinema and the new media, “YouTuber movies” are investigated. In this context, the selected “YouTuber movies” were examined via genre criticism method, and the data was interpreted in the conclusions part.

scholarly journals Pilietinės aplinkosaugos iniciatyvos ir judėjimai pasitelkus naująsias medijas

2012 ◽  
Vol 62 ◽  
pp. 18-32
Author(s):  
Indrė Petrauskaitė
Keyword(s):  
Social Networks ◽  
New Media ◽  
Public Space ◽  
Environmental Issues ◽  
The Internet ◽  
Environmental Movements ◽  
Environmental Initiatives ◽  
Active Involvement ◽  
The Impact ◽  
Citizen’S Participation

Pilietinis dalyvavimas ir aktyvus piliečių įsitraukimas į valstybės politinį gyvenimą įvairiomis pilietinio dalyvavimo formomis yra neatskiriama tvaraus valdymo ir darnaus vystymosi dalis. Valstybėse vykdomi regionų plėtros projektai vis dažniau grindžiami darnaus vystymosi principais, ir vienas iš pagrindinių veiksnių – piliečių dalyvavimo skatinimas ir dalyvavimo formų priemonių užtikrinimas. Todėl vis daugiau dėmesio skiriama internetui ir naujosioms medijoms, kurios leidžia piliečiams lengviau bendradarbiauti, savo nuomonę svarbiais visuomeniniais klausimais pasakyti iniciatyvų internetinėje erdvėje būdu. Išpopuliarėjus socialinių tinklų svetainėms, medijoms tapus lengviau prieinamoms kiekvienam piliečiui, pasaulyje ėmė daugėti pilietinių iniciatyvų, kurios kartais peraugdavo į pilietinius judėjimus ar net revoliucijas. Straipsnyje remiantis socialinių tinklų, viešosios erdvės teorijomis siekiama nustatyti, kokią įtaką internetas ir naujosios medijos daro aplinkosaugos problemų sprendimui pilietiniu lygmeniu.Reikšminiai žodžiai: aplinkosauga, pilietinės iniciatyvos, naujosios medijos, socialiniai tinklai, viešoji erdvė, internetas, socialinių tinklų svetainės.Environmental Initiatives and Movements in the Context of new Media’s PossibilitiesIndrė Petrauskaitė SummaryCivic engagement and active involvement in the po­litical life of the various forms of participation is an integral part of sustainable government and sustain­able development. Nowadays, the state should en­courage ensuring the principles of sustainable devel­opment. One means to do it is promoting Citizen’s participation and its forms. A growing attention given to the Internet and new media through which the citizens can cooperate, their views on impor­tant issues and initiatives can take the online space for discussions and movements. Social networking websites, new media getting more and more popular every day hold a prominent place in the lives of a large number of people. That is why citizen in the world began to increase overall civic initiatives, which sometimes degenerate into civil movements or even revolutions. This paper examines the con­cept of civic participation and the impact of new media and the Internet on environmental initiatives and movements. The article is dedicated showing how the new media and the Internet influence civil participation in environmental issues. It discusses few important components of civil participations: the level of civil society, social capital, social net­works, public space, and defines changes of each level which are determined by the new media and the Internet. Also, the article explores changes of issues of environmental initiatives and movements and defines the fundamental changes that influence the growth of environmental movements nowadays. The research and conclusions on the impact of the new media and the Internet on environmental initia­tives are strengthen by academic observations and examples of environmental movements. Keywords: environmental initiatives and move­ments, civil initiatives, new media, social networks, public space, the Internet, sites of social networks.

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