Demarketing

Author(s):  
Pinaz Tiwari ◽  
Snigdha Kainthola ◽  
Nimit Ranjan Chowdhary

Ensuring sustainability at a tourist destination is a challenge which is faced by many nations. The challenge compounds since short term monetary gains often blind the desire for sustainable development. The term overtourism has gained popularity during the last few years as instances of anti-tourism reactions have been reported from several cities like Venice, Shimla, Barcelona, etc. An acceptable solution for countering overtourism has not yet been found because of the subjectivity and complexity of the situation. This chapter focuses on deconstructing the situation of overtourism in different parts of the world and how de-marketing can be used as one of the strategies for sustainable tourism. It shows the demarketing structure in marketing framework by modifying the 5As of tourism. It also shows the marketing mix framework within the domain of demarketing. It provides an insight into the role of de-marketing in striking a balance between the interests of local communities and stakeholders on one hand and enhancing the tourist experience at a destination on the other.

Author(s):  
I Nyoman Darma Putra

This article discusses the role of women in supporting sustainable tourism development in Bali by promoting Balinese cuisine to the tourism world. To date, studies on the role of Balinese women in the tourism industry have looked mainly at women as ordinary workers or professionals. In fact, Balinese women operate as culinary entrepreneurs who have not only been successful in introducing Balinese cuisine to the world of tourism but have opened up job opportunities for men and women alike. The data presented in this article was collected through observation of four leading Balinese women who run successful local culinary outlets or restaurants offering local dishes, and is complemented by interviews and other published sources relating to their business activities. The four pioneering women surveyed are Men Tempeh of Gilimanuk (West Bali) serving chicken betutu, the suckling pig restaurant manager Ibu Oka in Ubud, the owner of Made’s Warung Ni Made Masih, and the catering company owner Ibu Warti Buleleng, based in Denpasar. This article concludes that these four Balinese culinary heroines or srikandi have successfully managed to preserve and promote Balinese dishes to the world of tourism while contributing to the sustainable development of Balinese tourism by providing opportunities for tourists to experience local cuisine.


2021 ◽  
Vol 5 (S4) ◽  
Author(s):  
Liubov Zharova ◽  
Natalia Raksha ◽  
Anhelina Spitsyna ◽  
Olena Karolop ◽  
Tetiana Mirzodaieva

The COVID-19 epidemic has hit the world economy hard, leaving no industry without consequences. The travel and tourism industries have been hit hardest by partial and complete lockdowns around the world. Exit from the recession and recovery of the sector should take place in the format of a new normal. In the framework of this study, it was argued that another framework for the development of tourism and hospitality is sustainable development. The necessity of rethinking the industry in the direction of sustainability is substantiated in connection with nature conservation, reassessment of the socio-cultural environment, and the benefits of active participation in the economy and local development. Emphasis is placed on the need for a solution that is primary - rethinking or rapid recovery. Underlined, that sustainable tourism should have a positive impact by improving the livelihoods of local communities. The most important thing is the employment of locals in the tourism business. Ensuring their financial security is important, especially during periods such as the decline in tourists caused by the pandemic. Sustainable tourism is financially profitable and profitable for stakeholders.


Author(s):  
Marvin Carlson

As soon as one human being stands up before others and pretends to be something or someone else, both acting and theatre are created. However, one of the most distinctive features of theatre is the wide variety of people usually involved in its creation. Even though the playwright often works alone, when his or her play is converted into theatre, an entire group of other contributors is required. ‘The makers of theatre’ examines the role of the other contributors—actors, puppets, designers, directors, and the audience—and considers what they bring or have brought to the theatre in different eras of history and different parts of the world.


2005 ◽  
Vol 3 (3) ◽  
pp. 260-270 ◽  
Author(s):  
José Antonio Caride Gómez

The proclamation of the Decade of Education for Sustainable Development by the United Nations has placed education in general, and environmental education in particular, at the front of a future full of important and uncertain meanings. On the one hand, those inviting a conceptual, theoretical and praxiological revision of the education–environment–development relationship appeal to the role of education in the construction of ‘sustainability’ and lifestyles that will make it possible. On the other hand, there are those that anticipate new and different readings of the environmental educative task. They range from the questioning of its historic entity and identity (more than 30 years of initiatives, plans and programmes across the world) to the firm demand for its proposals to provide an ‘education’ that is essential for the renewal of human action and thought. The article subscribes to the latter position, arguing in favour of the necessity of an environmental education that does not contradict itself, neither in its critical-reflexive discourses nor in its emancipative practices, as a fundamental pillar of any development that aims at being ‘human’ and ‘sustainable’ from a pedagogical, ecological and social point of view.


2019 ◽  
Vol 58 (2) ◽  
pp. 249-259
Author(s):  
Joseph Acquisto

This essay examines a polemic between two Baudelaire critics of the 1930s, Jean Cassou and Benjamin Fondane, which centered on the relationship of poetry to progressive politics and metaphysics. I argue that a return to Baudelaire's poetry can yield insight into what seems like an impasse in Cassou and Fondane. Baudelaire provides the possibility of realigning metaphysics and politics so that poetry has the potential to become the space in which we can begin to think the two of them together, as opposed to seeing them in unresolvable tension. Or rather, the tension that Baudelaire animates between the two allows us a new way of thinking about the role of esthetics in moments of political crisis. We can in some ways see Baudelaire as responding, avant la lettre, to two of his early twentieth-century readers who correctly perceived his work as the space that breathes a new urgency into the questions of how modern poetry relates to the world from which it springs and in which it intervenes.


2020 ◽  
Vol 11 (SPL1) ◽  
pp. 171-174
Author(s):  
Tarare Toshida ◽  
Chaple Jagruti

The covid-19 resulted in broad range of spread throughout the world in which India has also became a prey of it and in this situation the means of media is extensively inϑluencing the mentality of the people. Media always played a role of loop between society and sources of information. In this epidemic also media is playing a vital role in shaping the reaction in ϑirst place for both good and ill by providing important facts regarding symptoms of Corona virus, preventive measures against the virus and also how to deal with any suspect of disease to overcome covid-19. On the other hand, there are endless people who spread endless rumours overs social media and are adversely affecting life of people but we always count on media because they provide us with valuable answers to our questions, facts and everything in need. Media always remains on top of the line when it comes to stop the out spread of rumours which are surely dangerous kind of information for society. So on our side we should react fairly and maturely to handle the situation to keep it in the favour of humanity and help government not only to ϑight this pandemic but also the info emic.


2020 ◽  
Vol 20 (4) ◽  
pp. 328-346
Author(s):  
Esther Miedema ◽  
Winny Koster ◽  
Nicky Pouw ◽  
Philippe Meyer ◽  
Albena Sotirova

There is a burgeoning body of research on the role of ‘shame’ and ‘honour’ in decisions regarding early marriage in different parts of the world. Conceptualizing shame and honour as idioms through which gendered socio-economic inequalities are created and maintained, we examine early marriage decisions in Bangladesh, Nepal, Pakistan, Ghana, Burkina Faso and Senegal. While we acknowledge the existence of important differences between countries in terms of the nature and manifestations of shame and honour, we argue that regardless of setting, neither shame and honour, nor female sexuality and chastity can be separated from the socio-economic hierarchies and inequalities. Thus, in this article we seek to identify the cross-cutting dynamic of marriage as a means to overcome the shame associated with young single women’s sexuality, protecting family honour and social standing, and/or securing young women’s social-economic future. Building on our data and available scholarship, we question the potential of emphasizing ‘choice’ as a means of reducing early marriage and advancing women’s emancipation in international development efforts. Instead, we argue in favour of initiatives that engage with young people and caregivers on the ways in which, at grassroot levels, communities may revise narratives of respectability, marriageability and social standing.


2020 ◽  
Vol 0 (0) ◽  
Author(s):  
Willy Ngaka

AbstractThis paper explores some of the factors that limit the effectiveness of Uganda’s mother tongue-based education policy, where instruction in lower primary classes is provided in the mother tongue. Using socio-cultural and ethnographic lenses, the paper draws from the experiences of a study implemented by a Ugandan NGO in one primary school in Arua district. Findings revealed weaknesses in implementation of the MTBE policy, highlighting deficiencies in the training of teachers, and lack of sensitization of local communities to the value of MTBE. The study also highlights the need for greater involvement of many kinds of stakeholder, and in particular, it focuses on how communities can be encouraged to work together with schools. A clearer understanding of what literacy involves, and how subjects can be taught in poorly-resourced communities, can be gained by considering the contribution of funds of local knowledge and modes of expression that build on local cultural resources. However, the strategies proposed are insufficient given the flawed model of primary education that the present MTBE policy embodies. A reenvisioning of how MTBE articulates with English-medium education is also needed. Substantial rethinking is needed to address target 4.6 of SDG 4 (UNDP, Transforming our world: The 2030 agenda for sustainable development. https://sustainabledevelopment.un.org/post2015/transformingourworld (accessed 30 November 2015), 2015) which aims to ensure that “all youth and a substantial proportion of adults achieve literacy and numeracy by 2030”.


2021 ◽  
Vol 27 (5) ◽  
pp. 126-133
Author(s):  
E. Rasoulinezhad ◽  

The outbreak of Covid-19 disease since late 2019 has led to fundamental changes in the process of globalization and liberalization of the world economy. In order to prevent the spread of this disease and control its negative consequences, many countries have implemented policies such as urban quarantine, cutting off passenger communication with neighboring countries and the world, closing tourist and tourist places, and implementing policies to protect domestic industries. In general, it led to the phenomenon of reverse globalization. According to the development of new economic convergence, which is based on the role of the market in economic relations between countries can play an important role in improving the productive capacity of countries in a region and create economic integration in different parts of the world. Such a state of integration in different parts of the world could be the solution to the process of globalization and in the post-Corona era, the concept of “one for all, all for one” was created at the regional and global level. As policy implications, the paper recommended some points to make a greater integration between Iran and Russia in the region


2021 ◽  
Vol 13 (1) ◽  
pp. 129-152
Author(s):  
Jon Stewart

In his Lectures on the Philosophy of Religion, Hegel argues that the development of the religions of the world leads up to and culminates in Christianity, which is the one true religion. One key element which separates Christianity from the other religions, according to Hegel, concerns the issue of alienation. He argues that the previous religions all contain some form of alienation, which can be found in their conceptions of the divine. In this paper, I wish to examine Hegel’s view that Christianity alone overcomes religious alienation. What is it that makes Christianity so special in this regard? This is a particularly important issue given that the question of alienation is so central in the post-Hegelian thinkers such as Feuerbach, Bauer, and Marx, who all insist that, far from overcoming alienation, Christianity is guilty of causing it. I wish to argue that this issue provides new insight into the old criticism of Hegel as a thinker of abstraction.


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