Digital Influencers and Follower Behavior

2020 ◽  
pp. 30-51
Author(s):  
Isabel Maria Lopes ◽  
Maria Isabel Ribeiro ◽  
António Fernandes ◽  
Teresa Guarda
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
New Technologies ◽  
Internet Access ◽  
Education Institution ◽  
Academic Community ◽  
Daily Lives ◽  
Integrated Or ◽  
Probabilistic Sample ◽  
Transversal Study

The advent of new technologies, the massification of internet access, the availability of personal computers in the market, and the entrance of smartphones into citizens' daily lives all have constituted a revolution that has led to a change in consumer behavior. There is no need for an empirical study, since it is enough to enter some social networks to observe that companies are using these networks as a marketing vehicle. Digital marketing constitutes a great tool to attract new clients and customers, be it by means of content or paid advertisements in browsers, blogs, videos, Instagram, etc. Hence, the aim of this study is to understand the role and importance of digital influencers in consumers' daily lives. For this, the authors developed an exploratory, quantitative, observational, and transversal study based on a non-probabilistic sample, composed of 161 individuals who integrated or interacted with someone who integrated the academic community of a higher education institution.

scholarly journals STUDENTS 'OPINION OF A SELECTED EDUCATIONAL INSTITUTION ON THE USE OF TECHNOLOGICAL INNOVATION IN ORDINARY LIFE

2021 ◽  
Vol 2 ◽  
pp. 34-40
Author(s):  
Peter Jucha ◽  
Tatiana Corejova
Keyword(s):  
Higher Education ◽  
Technological Innovation ◽  
Autonomous Vehicles ◽  
Technological Progress ◽  
New Technologies ◽  
Educational Institution ◽  
Education Institution ◽  
Daily Lives ◽  
General Attitude ◽  
Ordinary Life

Technological progress is becoming more significant every year, and people are witnessing a number of innovations that are becoming part of their daily lives. The development of technology is advancing at great speed because the needs and requirements of people are becoming more and more difficult to meet, and so innovations are being developed to help fulfill these needs. However, not all people accept technological progress and innovation positively. The aim of the paper is to evaluate the opinion of people, specifically students of the selected higher education institution, on new technologies and innovations. In particular we wish to evaluate their general attitude towards technological innovation, but also their views on the use of specific technologies such as robots, drones or autonomous vehicles. Students' responses as to whether they would like them and whether they would be satisfied with the aforementioned innovations being widely used in the future vary. Some would benefit from the use of such innovations, others would not. Some students don't like it because people could lose their jobs and others don't really believe in such innovations. The results of the paper provide an evaluation of all the answers given by the students.

scholarly journals THE IMPACT OF KNOWLEDGE MANAGEMENT ON SUSTAINABLE ACTIVITIES OF HIGHER EDUCATION INSTITUTION

2019 ◽  
Vol 3 ◽  
pp. 17-29
Author(s):  
Ieva Grybauskienė ◽  
Žymantė Jankauskienė ◽  
Erika Kubilienė
Keyword(s):  
Higher Education ◽  
Knowledge Management ◽  
Knowledge Society ◽  
Education Institution ◽  
Academic Community ◽  
Future Market ◽  
Effective Implementation ◽  
Future Behavior ◽  
Trained Staff ◽  
The Impact

The main responsibilities for the European Higher Education Area are based on processes‘ execution through the knowledge, therefore each institution has to evaluate its own knowledge and organize activities implementing these knowledge goals. Knowledge management (KM) is considered one of the main disciplines of the 21st century, which helps organizations to create a competitive advantage, to identify unique knowledge within the organization and to develop further knowledge creation and integration into activities. KM can be analyzed specifically, however it‘s recognized that human resources remain the most important factor, which leads to effective implementation of the stages of KM. Preparing trained staff for the knowledge society and economy, who are able to assess the benefits and importance of knowledge, higher education institutions (HEI) shape the future behavior of future market players, define the need for future competences and values. Following this example, it‘s useful to analyze, how KM processes are integrated into the academic community and which role the KM plays in the development of HEI‘s activity and competence.

scholarly journals Employee Engagement Factors in A Higher Education Institution

2019 ◽  
Vol 10 (3) ◽  
pp. 187-200
Author(s):  
Ahmad Azmy
Keyword(s):  
Higher Education ◽  
Employee Engagement ◽  
Employee Satisfaction ◽  
Education Institution ◽  
Academic Community ◽  
Academic Quality ◽  
Higher Education Institution ◽  
Supervisory Relationships ◽  
And Performance ◽  
Planning Culture

This reseach analyzed factors that correlated with employee engagement in a higher education institution. The object of this research was the lecturers and employees with the total of 100 people. There were measured on how to produce academic quality accompanied by excellent service to students. Dimensions used were compensation, leadership and organizational planning, culture and corporate communication, job environment, supervisory relationships, employee satisfaction and training, development, and resources. The process of collecting data was through the questionnaires. The research method used Confirmatory Factor Analysis (CFA). In the results, all dimensions used have a significant influence on employee engagement because of p-values <0,05 and t-tables > t-statistics. The supervisor relationship dimension has the highest correlation of 66,5%, and employee satisfaction has the lowest correlation of 13,8%. Higher education institutions must increase employee engagement to maintain productivity and performance. Employee engagement is one of the keys to the success of educational institutions to produce exceptional academic quality and services for the entire academic community.

scholarly journals Multicultural and Diversity Management in Higher Education Institutions in the Philippines

2021 ◽  
Vol 2 (11) ◽  
pp. 1275-1282
Author(s):  
Elvira Llantos
Keyword(s):  
Higher Education ◽  
Work Experience ◽  
Higher Education Institutions ◽  
Diversity Management ◽  
Education Institution ◽  
The Philippines ◽  
Academic Community ◽  
Permanent Employees ◽  
Quantitative Descriptive ◽  
The University

The multicultural and diversity management (MDM) encompasses acceptance and respect, recognition and valuing of individual differences of the university stakeholders. This study determined the perceptions of the academic managers/ leaders towards multicultural and diversity management in a higher education institutions. This quantitative descriptive research determined the perceptions of 100 purposively selected academic managers/ leaders of selected higher education institutions in the Philippines. The researcher-designed questionnaire was administered online using Google Form. Data were analysed using frequency, percentage distribution, mean, and rank. The majority of the respondents belonged to the age group of 41- 50 years old. The respondents were dominated by males and were single. In terms of highest educational attainment, the majority of the respondents have a master’s degree with 1- 10 years of work experience. The majority of the respondents were Coordinators/Program Chairs who were Regular/Permanent employees. On the basis of the findings of the study, it can be gleaned that the majority of the respondents believed that multiculturalism and diversity management (MDM) in higher education institutions should be integrated with the human resources programs to improve the lenses of equality in the universities and colleges as a workplace. Most of them believe that the MDM program prepares employees for higher diversity in their team, as such; it helps in welcoming recruits with diverse backgrounds into the academic community and promotes a positive organizational culture. Respondents also believed that multicultural and diversity management in Higher Education Institution is one of the best ways that university employees and students can become accustomed to other cultures, nonjudgmental, respectful, and accepting of differences, receptive to different ways of thinking.

scholarly journals The use of social networks in a higher education establishment

2018 ◽  
Vol 55 ◽  
pp. 03003 ◽  
Author(s):  
Nina Berman
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Educational Institution ◽  
Effective Interaction ◽  
Education Institution ◽  
Educational Environment ◽  
Educational Process ◽  
Information Space ◽  
Communication Tool ◽  
The Subject

The use of social networks as an element of the electronic educational environment in the educational institution and their influence on the formation of the information space of a higher education establishment is considered in this paper. Organization of effective interaction of participants in the educational process is an actual task of management. The subject of this analysis are social networks in the information space of a higher education institution. The possibilities and functions of social networks as a communication tool are analyzed.

scholarly journals ENGLISH LESSON AS A SPOT FOR A CREATIVE TEACHER AT A PEDAOGICAL INSTITUTION OF HIGHER EDUCATION

2021 ◽  
pp. 123-132
Author(s):  
Yevheniia Protsko
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Teacher Training ◽  
Information And Communication Technologies ◽  
Education Institution ◽  
Training Institution ◽  
Learning Tools ◽  
Irregular Motion ◽  
Teacher Training Institution ◽  
Creative Teacher

The article provides an overview of alternative activity English lesson forms, including online resources and social servers that can be used at the English lessons while teacher training. Today global informatization of the public causes total extension of social networks and accessible Internet services. The urge of using online learning tools in English lesson is emphasized by the author. The study focuses on the possibilities to use alternative activity lesson forms, as well as the Internet space, in lesson activities in general and the teaching of future English teachers in particular. Social networks contribute to free, cheap, elucidated, and direct contact with the hearers; promote engaging in discussions, learning new topics, acquiring and consolidating new knowledge and skills, assessing their and the colleagues’ activity, thinking reproving; stimulates the higher education applicants’ formation of firm motivation to study foreign languages.Late reviews prove that social networks are very public among higher education applicants all over the world. It helps young people to conjoin on educational, cognitive interests, hobbies, and preferences, and on educational purpose – learning English. All this increase the possibilities of a normal occupation and transfer it to a new stage. The author indicates the ways to develop creative qualities of teachers of English. To educate a creative and successful would-be teacher, it is an educator of a higher education institution who is to use creativity as an inseparable part of his everyday life, but not as a casual irregular motion. Keywords: English teacher training; alternative activity lesson forms; Internet resources; social servers; creative teacher; teacher training institution of higher education; English teaching; information and communication technologies.

scholarly journals Exploring Two Cases of Amazigh Maintenance and Shift in a Moroccan Higher Education Institution

2021 ◽  
Vol 3 (2) ◽  
pp. 145-155
Author(s):  
Abdelaziz Ait Taleb ◽  
Mohamed El Ghazi
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Language Use ◽  
Mother Tongue ◽  
Education Institution ◽  
Language Choice ◽  
Self Report ◽  
Higher Education Institution ◽  
Language Maintenance And Shift ◽  
The City

The study of Language Maintenance and Shift (LMS) is mainly concerned with exploring the effects of contact between two varieties or more on the speakers' "habitual use" of these varieties. This paper focuses on investigating two cases of LMS among native Amazigh-speaking youngsters who were enrolled at a higher education institution in the city of Agadir, Morocco. With regard to their linguistic background, the two cases are bilingual in an Amazigh variety (Tashlhit) as their mother tongue and Moroccan Arabic (Darija) as their L2. The purpose of the study is to explore the possible determinants of LMS among these two cases by exploring both their language choice patterns and social networks in particular language use domains (family and school). The instruments utilized to collect data included 'natural speech' recordings, self-report questionnaires, and interviews. The collected data were analyzed and interpreted in the light of Domain analysis and Social Network theories. The results revealed inconsistency in the case studies' patterns and determinants of LMS. Accordingly, the study concluded by recommending adopting more comprehensive models to better comprehend the dynamics of LMS in indigenous settings.

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