Social Concerns in Advertising

2021 ◽  
pp. 427-441
Author(s):  
Ana Sofia Cardoso ◽  
Bruno Barbosa Sousa ◽  
Ana Teresa Pedreiro
Keyword(s):  
Representation Of Women ◽  
Female Self ◽  
Sexual Appeal ◽  
Self Image ◽  
Emotional Appeals ◽  
Social Concerns

Sexism is a complex construct since authors have different notions to present about the topic. Some of them state that sexism is the actions of prejudice based on gender. Therefore, to understand the evolution of sexism in advertising, we should focus on a niche that is provided by the emotional appeals: sexual appeal. The consequences of these stereotypes range from affecting female self-image to misogynistic teachings to which female, male, and child sex are exposed in the ads in question. In today's society, feminists, activists, consumers, and some media have been expressing concern about the sexist representation of women in advertising. In an exploratory and conceptual perspective, this chapter presents contributions for communication, marketing, and publicity around the phenomenon of sexism.

scholarly journals Thematic Analysis of Oromo Proverbs Said About Women

2021 ◽  
Vol 9 (1) ◽  
pp. 561-573
Author(s):  
Alemitu Oli Aleta
Keyword(s):  
Male Dominance ◽  
Target Language ◽  
Representation Of Women ◽  
Original Language ◽  
Self Image ◽  
Women's Participation ◽  
Negative Images ◽  
Women's Equality ◽  
Inferior Status ◽  
Status Of Women

The purpose of this study is to look at the representation of women in the Oromo proverbs and to evaluate the awareness of the society about the effects of these proverbs on women. To achieve this goal, an attempt was made to collect proverbs that refer to women. The data was collected from pre documented books because of the inconvenience of data collection in the field due to the COVID-19 pandemic. The collected data was translated from the original language ‘Afaan Oromoo` to the target language `English` and finally analyzed and interpreted qualitatively. From the result, women are portrayed both positively and negatively in Oromo proverbs, and the image of a mother and wives are positive. They are represented as excellent house makers and obedient servants of their family. This study, also found out that women are perceived negatively and disrespected in Oromo proverbs. Male dominance and the inferior position and the low status of women are clearly observed. In these proverbs, women are perceived as ignorant, dependent, weak, irresponsible, unpredictable, and as inferior members of their community. In general, the actual characteristics of women are considered as nothing and ideal behaviors are disseminated in proverbs and in cultural trends. The transmission of these proverbs has a contribution to the perpetuation of the negative images of women and this causes women’s negative self-image and their low participation in different social affairs in their community. Therefore, educating women, giving awareness creation training about women’s equality to the society, increasing women’s participation, and discouraging the use of the proverbs that socialize the inferior status of women may be a solution to create a better positive image of women in the society.

Libel, Scandal, and Bad Big Names

George Cukor ◽  
2015 ◽  
Author(s):  
Dominic Lennard
Keyword(s):  
Social Forces ◽  
Romeo And Juliet ◽  
Female Self ◽  
Self Image ◽  
The Individual

This chapter discusses four of Cukor's films which focus on socially condoned and legitimated identities, especially on their tendency to articulate a particular performance of self as the truthful and necessary expression of one's identity while concealing broader social forces that work to disempower the individual. These four films also illustrate selves that transcend societal prescriptions and, consequently, cannot ever find stable realization within the filmic world that contains them. The films under scrutiny are: Camille (1936) and Romeo and Juliet (1936), which both feature socially forbidden love; and It Should Happen to You (1954) and Les Girls (1957), both of which explore the problematic female self-image.

scholarly journals Imagens de mulher: representações do envelhecimento feminino nos media brasileiros

2012 ◽  
Vol 21 ◽  
pp. 67-78
Author(s):  
Maria Luisa Mendonça
Keyword(s):  
Identity Construction ◽  
Social Relations ◽  
Minority Groups ◽  
Representation Of Women ◽  
Self Image ◽  
Construction Of Self ◽  
The Media ◽  
Image Identity ◽  
Media Discourses

This text is part of a more extensive project I am currently working on entitled “Representation of the others: How the Media looks at diversity” which intends to investigate, through analysis of different media productions, contents related to various minority groups (ethnic, gender, age, culture etc.) and their articulation between identity construction and subjectivity. The concern on representation assumes that the discourses about aging reflect on the construction of self image, identity and possible hierarchical social relations. So, in this paper, the focus is on the representation of women aging in Brazilian media, especially on the TV series ‘Cinquentinha’ and its continuation ‘Lara com Z’. How are women portrayed? Analyzing media discourses may reveal a little more about this universe and make evident the necessity of constructing different ways of representation in order to modify and disrupt hierarchies, stereotypes and prejudices.

Love and Miracles: Body, Feminine Self-Image and Family in Narratives by Two Holocaust Survivors from Salonika

2015 ◽  
Vol 9 (1) ◽  
pp. 69-84
Author(s):  
Alexander Tamar
Keyword(s):  
Holocaust Survivors ◽  
Personal Narratives ◽  
The Body ◽  
Literary Analysis ◽  
Feminine Voice ◽  
Female Self ◽  
Self Image ◽  
Feminine Self ◽  
External Forces

This article presents an in-depth literary analysis of two feminine personal narratives, survivors of the Salonika Holocaust, in an attempt to isolate the unique feminine voice that can be discerned from the narratives through the perception of the body and the female self-image. The two narratives offer two opposite models of behavior: one active, one passive. Aliza Baruch found her future husband in the camp and took care of her brother. Later she gave birth to two children even though she suffered sterilization experiments in Auschwitz. Aliza ascribes her survival to her determined nature, and to the force of love she felt within herself. Mary Nahman, who arrived at Auschwitz married and pregnant, perceived herself as a child who was not conscious of her surroundings but was a recipient of help from everybody. She ascribes her survival to external forces, divine assistance and miracles.

Democratizing Against the Grain

2018 ◽  
Author(s):  
Anne Phillips
Keyword(s):  
Decision Making ◽  
Gender Equality ◽  
Minority Groups ◽  
The Self ◽  
Cultural Bias ◽  
Democratic Legitimacy ◽  
Political Equality ◽  
Representation Of Women ◽  
Self Image ◽  
Women's Participation

Equality in representation and decision-making is crucial to gender equality; it can also help address concerns about cultural bias in the framing of supposedly universal rights. Yet achieving this equality is proving an uphill struggle in self-proclaimed democracies supposedly committed to egalitarian principles. In systems of authority that define themselves against what they perceive as the overly conflictual practices of democracy, or that explicitly endorse a hierarchy, there is not even that language of political equality and democratic legitimacy in which to make the case. This chapter demonstrates the dependence on this language in most of the arguments deployed to promote greater representation of women and minority groups, and warns against excess confidence in contexts where the self-image takes a different form. One implication is that there is sometimes a trade-off between pressing for women’s participation in every decision-making arena and arguing for non-negotiable constitutional guarantees of gender equality. The chapter draws on material from South Africa.

scholarly journals Citra Perempuan dalam Novel Metropop “Tetralogi Empat Musim” Karya Ilana Tan

2019 ◽  
Vol 14 (4) ◽  
pp. 583-598
Author(s):  
Tania Intan ◽  
Vincentia Tri Handayani ◽  
Witakania Sundasari Som
Keyword(s):  
Literary Criticism ◽  
Urban Areas ◽  
Methodological Approach ◽  
Social Image ◽  
Love Relationships ◽  
Female Self ◽  
Self Image ◽  
Feminist Literary Criticism ◽  
The Social ◽  
Female Figures

When the storyline of chick lit and teen lit is always dominated by female figures, the metropop shows female and male figures. However, like popular novels that are more read and written by women, the metropop always presents issues that are centered on women. Therefore, this research was conducted with the aim of revealing the image of women in the ‘Tetralogi Empat Musim’ metropop by Ilana Tan consisting of ‘Summer in Seoul’ (2006), ‘Autumn in Paris’ (2007), ‘Winter in Tokyo’ (2008), and ‘Spring in London’ (2010). Data was collected by note-taking technique, and analyzed by descriptive-qualitative method. The methodological approach and the theoretical basis adopted for this research are feminist literary criticism. The results of the analyse indicate that in the tetralogy, (1) female self-image is displayed subject with TWITS (Teenage Women in Their 30s) characteristics, namely single, independent, working, aged between 24-30 years, beautiful and attractive, living in urban areas, lifestyle metropolis, heterosexual, and have character ‘The Waif’, and have 'weakness'. (2) The social image of women is described as being still the object of a patriarchal system in the form of dependence on male figures due to love relationships.

Can the Academic Self-Concept be Positive and Realistic?

2005 ◽  
Vol 19 (3) ◽  
pp. 129-132 ◽  
Author(s):  
Reimer Kornmann
Keyword(s):  
Academic Performance ◽  
Opposite Effect ◽  
Self Esteem ◽  
Point Of View ◽  
The Other ◽  
Self Concept ◽  
High Ability ◽  
Self Image ◽  
Other Hand

Summary: My comment is basically restricted to the situation in which less-able students find themselves and refers only to literature in German. From this point of view I am basically able to confirm Marsh's results. It must, however, be said that with less-able pupils the opposite effect can be found: Levels of self-esteem in these pupils are raised, at least temporarily, by separate instruction, academic performance however drops; combined instruction, on the other hand, leads to improved academic performance, while levels of self-esteem drop. Apparently, the positive self-image of less-able pupils who receive separate instruction does not bring about the potential enhancement of academic performance one might expect from high-ability pupils receiving separate instruction. To resolve the dilemma, it is proposed that individual progress in learning be accentuated, and that comparisons with others be dispensed with. This fosters a self-image that can in equal measure be realistic and optimistic.

The Perspective of Older Men With Depression on Suicide and Its Prevention in Primary Care

Crisis ◽  
2018 ◽  
Vol 39 (5) ◽  
pp. 397-405 ◽  
Author(s):  
Steven Vannoy ◽  
Mijung Park ◽  
Meredith R. Maroney ◽  
Jürgen Unützer ◽  
Ester Carolina Apesoa-Varano ◽  
...  
Keyword(s):  
Primary Care ◽  
Low Socioeconomic Status ◽  
Thematic Analysis ◽  
Older Men ◽  
Primary Care Providers ◽  
Depression Treatment ◽  
Care Providers ◽  
Low Socioeconomic ◽  
Self Image ◽  
The Impact

Abstract. Background: Suicide rates in older men are higher than in the general population, yet their utilization of mental health services is lower. Aims: This study aimed to describe: (a) what primary care providers (PCPs) can do to prevent late-life suicide, and (b) older men's attitudes toward discussing suicide with a PCP. Method: Thematic analysis of interviews focused on depression and suicide with 77 depressed, low-socioeconomic status, older men of Mexican origin, or US-born non-Hispanic whites recruited from primary care. Results: Several themes inhibiting suicide emerged: it is a problematic solution, due to religious prohibition, conflicts with self-image, the impact on others; and, lack of means/capacity. Three approaches to preventing suicide emerged: talking with them about depression, talking about the impact of their suicide on others, and encouraging them to be active. The vast majority, 98%, were open to such conversations. An unexpected theme spontaneously arose: "What prevents men from acting on suicidal thoughts?" Conclusion: Suicide is rarely discussed in primary care encounters in the context of depression treatment. Our study suggests that older men are likely to be open to discussing suicide with their PCP. We have identified several pragmatic approaches to assist clinicians in reducing older men's distress and preventing suicide.

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