Knowledge Management and Social Media in Tourism Industry

Author(s):  
Rocco Agrifoglio ◽  
Concetta Metallo

The chapter aims to provide an overview of the role of social media for knowledge management in tourism industry. Respect than traditional tools, the social media penetration within such industry is growing thanks to opportunity for travelers and travel professionals to access critical tourism knowledge everywhere and every time. Prior research has mainly focused on how social media are changing the tourism industry, while it is lacking enough the contribution of these technologies to managing touristic knowledge. This chapter seeks to shed light on how social media support knowledge management, with particular attention to knowledge creation, sharing, and preservation processes, in tourism industry. In particular, while knowledge creation and sharing process have attracted the attention of scholars, knowledge preservation via social media seems be still in its infancy stage.

Author(s):  
Rocco Agrifoglio ◽  
Concetta Metallo

The chapter aims to provide an overview of the role of social media for knowledge management in tourism industry. Respect than traditional tools, the social media penetration within such industry is growing thanks to opportunity for travelers and travel professionals to access critical tourism knowledge everywhere and every time. Prior research has mainly focused on how social media are changing the tourism industry, while it is lacking enough the contribution of these technologies to managing touristic knowledge. This chapter seeks to shed light on how social media support knowledge management, with particular attention to knowledge creation, sharing, and preservation processes, in tourism industry. In particular, while knowledge creation and sharing process have attracted the attention of scholars, knowledge preservation via social media seems be still in its infancy stage.


2020 ◽  
Vol 13 (20) ◽  
Author(s):  
Muhammad Nazmul Huda

Over the last few years the nature of communication has undergone a substantial change and it is still changing. Especially the revolution in social networking systems has tremendously changed the way of social communication. Modern social media opens up the possibilities of learning, discovering and sharing ideas and interacting with one another. Ethics and values are the spiritual aspect of any religion and civilization. Islam is the comprehensive moral guide line for the whole mankind, which requires being spread out to them around the world. The Prophet (SAAS) also said, “Convey my teachings to the people even if it were a single sentence” (Bukhari, Hadith No. 667). So in the modern and cyber era, the practice of promoting moral values can be performed in many ways. Though there are no experimental studies regarding the use of social media in promoting ethics (dā’wah), this study will shed light on the understanding of how social media should be utilized for this purpose. It recommends, therefore, that the social media should be used by religious callers to improve the scalability of their dā’wah towards contemporary societies.


2018 ◽  
Vol 37 (4) ◽  
Author(s):  
Elina Late ◽  
Sanna Kumpulainen ◽  
Sanna Talja ◽  
Lisa Christian ◽  
Carol Tenopir

The use of social media in scholarly communication has grown in recent years, and consequently, scholars’ uses of social media has gained importance as a research topic.The aim of this article is to shed light on the role of social media in scholars’ work. The research presents findings from a survey (N=528) conducted in Finland in late 2016. There exists no prior research on the role and uses social media among Finnish scholars. This research specifically focuses on the perceived role of social media in information seeking and sharing. We also study the differences between disciplines, age groups, and positions. Results show that scholars do not perceive social media as being central for their or information seeking and sharing, and that social media services are not replacing traditional publishing forums. Scholars do appreciate the social media services intended and developed for academic use, and find them as having value for their work than general social media services. However, according to our results, social media services have a marginal role in scholars’ information seeking and scholars infrequently share their readings in social media platforms. Some disciplinary differences existed, but there was no connection between scholars’ age or position and the role of social media. Our study shows that the role of social media in academic work and scholarly communication is still rather small. Further research is needed to find out what are the reasons for scholars lack of interest towards social media.


Author(s):  
Lorna Uden ◽  
Marja Naaranoja

In today’s society, innovation and knowledge management are no longer luxury items. Instead, they are necessities and a means of economic development and competitiveness. Knowledge and innovation are inseparable. Knowledge management competencies and capacities are essential to any organisation that aspires to be innovative. Innovation and knowledge management are closely related. This paper discusses the importance of knowledge management in innovation for organisations. It describes how innovations can be achieved through the role of knowledge management using a case study involving the renovation and building of a school project in Finland. The case study shows how knowledge creation and sharing were used to help innovation using vision building.


2018 ◽  
Author(s):  
Violetta Splitter ◽  
Hannah Trittin

Knowledge creation is particularly important for organizations in order to innovate and securetheir existence over time (e.g., Mount & Garcia Martinez, 2014; Nonaka & von Krogh, 2009;Von Krogh, 2012). Recently, organizations typically strive to create new knowledge by settingup social media platforms (Razmerita, Kirchner, & Nabeth, 2014). Hence, there is growingscholarly interest in the role of social media, i.e. digital technologies of the Web 2.0 generation(Leonardi & Vaast, 2017) in collaborative knowledge endeavors (Hemsley & Mason, 2013;Kallinikos & Tempini, 2014; Leonardi & Vaast, 2016; Neeley & Leonardi, 2018; Voigt &Ernst, 2010; Wagner, Vollmar, & Wagner, 2014).Yet, the majority of social media studies focuses on knowledge sharing (e.g., Majchrzak, Faraj,Kane, & Azad, 2013; for recent overviews, see Leonardi & Vaast, 2016; Panahi, Watson, &Partridge, 2013). In particular, scholars highlight that social media facilitate knowledge sharingbehavior in organizations in a unique manner due to their unique affordances, i.e., the“perceptions of an objects’ utility” (Treem & Leonardi, 2012, p. 145), which cover visibility,editability, persistence, and association for the ‘object’ social media (Leonardi & Vaast, 2015;Treem & Leonardi, 2012). These scholars further speculate that the affordances of social mediamight also contribute to knowledge creation (Leonardi & Vaast, 2017).


Humaniora ◽  
2020 ◽  
Vol 11 (1) ◽  
pp. 13
Author(s):  
Abitassha Az Zahra ◽  
Eko Priyo Purnomo ◽  
Aulia Nur Kasiwi

The research aimed to explain the pattern of social communication on the issue of rejection of the PLTU Batang development policy. It used data on Twitter accounts involved in the rejection of the PLTU Batang development policy. In analyzing existing data, qualitative methods and social analysis networks were used. To see social networks in the rejection of the PLTU Batang development policy, the research used the NodeXL application to find out the patterns of social communication networks in #TolakPLTUBatang. From the results, it can be seen that in the dissemination of social networking information, the @praditya_wibby account is the most central account in the social network and has a strong influence on the social network. The @praditya_wibby account has a role in moving the community through Twitter to make a critical social movement. This means that in the current digital era, democracy enters a new form through the movement of public opinion delivery through social media. Besides, by encouraging the role of online news, the distribution of information becomes faster to form new perceptions of an issue. This is evident from the correlation network where the @praditya_wibby account has correlations with several compass online media accounts, tirto.id, okezonenews, vice, antaranews, BBCIndonesia, and CNN Indonesia.


2021 ◽  
pp. 016344372110158
Author(s):  
Opeyemi Akanbi

Moving beyond the current focus on the individual as the unit of analysis in the privacy paradox, this article examines the misalignment between privacy attitudes and online behaviors at the level of society as a collective. I draw on Facebook’s market performance to show how despite concerns about privacy, market structures drive user, advertiser and investor behaviors to continue to reward corporate owners of social media platforms. In this market-oriented analysis, I introduce the metaphor of elasticity to capture the responsiveness of demand for social media to the data (price) charged by social media companies. Overall, this article positions social media as inelastic, relative to privacy costs; highlights the role of the social collective in the privacy crises; and ultimately underscores the need for structural interventions in addressing privacy risks.


2021 ◽  
Vol 13 (7) ◽  
pp. 3836
Author(s):  
David Flores-Ruiz ◽  
Adolfo Elizondo-Salto ◽  
María de la O. Barroso-González

This paper explores the role of social media in tourist sentiment analysis. To do this, it describes previous studies that have carried out tourist sentiment analysis using social media data, before analyzing changes in tourists’ sentiments and behaviors during the COVID-19 pandemic. In the case study, which focuses on Andalusia, the changes experienced by the tourism sector in the southern Spanish region as a result of the COVID-19 pandemic are assessed using the Andalusian Tourism Situation Survey (ECTA). This information is then compared with data obtained from a sentiment analysis based on the social network Twitter. On the basis of this comparative analysis, the paper concludes that it is possible to identify and classify tourists’ perceptions using sentiment analysis on a mass scale with the help of statistical software (RStudio and Knime). The sentiment analysis using Twitter data correlates with and is supplemented by information from the ECTA survey, with both analyses showing that tourists placed greater value on safety and preferred to travel individually to nearby, less crowded destinations since the pandemic began. Of the two analytical tools, sentiment analysis can be carried out on social media on a continuous basis and offers cost savings.


Litera ◽  
2021 ◽  
pp. 38-55
Author(s):  
Rivaa Mukhammad Salem Alsalibi

The subject of this research is the specifics, forms and functions of interaction in social media groups between the representatives of ethnic communities. The goal consists in determination of the role of social networks in adaptation of ethnocultural communities of St. Petersburg. The research is based on the polling technique for acquisition of information on the cognitive, emotional, and behavioral state of a person. The survey was conducted via distribution of questionnaires among the representatives of ethnic groups. The article also employs the method of systematic scientific observation over the social media groups, topic raised therein, as well as reading and analysis of the comments. The scientific novelty of this work consists in outlining of the nature, trends and development prospects of cross-cultural communications as the channel for ethnocultural interaction.  The main conclusions, which touch upon users from various ethnic communities who do not have enough experience in organization of activity of social media groups, demonstrate that it causes the loss of the sense of security, accumulation of prejudices and escalation of interethnic conflicts, as well as preference of the with restricted access, which contributes to lock down of the group and impedes adaptation in the accepting society. Stabilization of situation can be achieved by improvement of the quality of content posted in the social media, as well as level of their administration.


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