Internet Commerce and Exporting

2001 ◽  
pp. 24-42 ◽  
Author(s):  
Munib Karavdic ◽  
Gary D. Gregory
Keyword(s):  
New Technologies ◽  
Software Agents ◽  
Sales Promotion ◽  
Strategy Development ◽  
The Internet ◽  
Internet Commerce ◽  
Segmentation Strategy ◽  
Technological Advances ◽  
New Business ◽  
On Line

A host of new products and services are now available to more than a half-billion consumers. Firms now have greater opportunities to customize their product/service offerings as well as rely on standardized offerings as a preference. Global firms have the opportunity to customize their advertising and sales promotion messages to specific customer segments without the significant cost once involved in developing numerous messages for numerous markets. This communication segmentation strategy allows firms to achieve real dissemination strategies because of the elimination of wasted audience coverage and better-targeted messages aimed at the core benefits sought by various consumer segments. This is the new business world created by the Internet. As a result of recent technological advances in market entry, many firms are now beginning to increase their marketing and export functions. An emerging part of new technologies development involves electronic transactions over the open network, the Internet. An important Internet characteristic is its global coverage. Using the Internet as an access to the international market, firms generate significant revenues. For example, the music CD distributor CDNow, as a pure on-line company generated 21 percent of its total revenue from international markets in the first quarter of 1998; Dell, a computer manufacturer, generated 20 percent; and FastParts, an electronic components distributor, generated 30 percent. With other numerous examples of generating international revenue on-line, the Internet has already been proven a strategic tool in the exporting process. In this chapter we examine Internet marketing strategy for exporting and possible implications for firms using electronic technologies. The first part of this chapter presents Internet commerce as a specific entry mode to global markets using advanced technologies, represented by the Internet. Part Two introduces a model for Internet exporting strategies utilizing key components in the marketing mix (i.e., product, promotion, place, and price). The focus of this model is on the interaction between Internet commerce activities and software agents, and the potential impact on the exporting process. Applying the model of Internet-based exporting strategy to businesses, Part Three develops a strategic matrix that classifies firms based on the degree of product transferability and their capitalization on Internet technologies in exporting. Particular emphasis is given to the role of software agents in the electronic exporting process at different stages in strategy development. Finally, we summarize the impact of Internet commerce on exporting activities and highlight the benefits of incorporating new technologies into an exporting strategy.

A Model of Internet Commerce Adoption (Mica)

2011 ◽  
pp. 189-201 ◽  
Author(s):  
Joan Cooper ◽  
Lois Burgess
Keyword(s):  
Economies Of Scale ◽  
Customer Relationships ◽  
Medium Size ◽  
The Internet ◽  
Internet Commerce ◽  
Business Context ◽  
New Business ◽  
Commercial Medium ◽  
On Line ◽  
Business To Consumer

The commercialisation of the Internet has led to widespread usage of on-line services and being connected to the Internet has become a high priority for both large and small to medium size enterprises (SMEs) (Wai-Pun, Farhoomard and Tunnainen, 1997). Internet usage around the world is doubling every 10 days, with the number of people on the Internet expected to increase ten-fold from 100 million to 1 billion by 2005 (Network Wizards, 1995). The biggest transformation is in the area of e-commerce, which is expected to boom from (US) $6 billion in 1997 to more than $300 billion in 2002 (NOIE, 1998b). There is no doubt that it will be an imperative for any business to be part of the global Internet commerce community. Doing business online provides new opportunities for business, as well as presenting new business opportunities, facilitating new forms of e-commerce across industries in both the business to consumer and business to business context. It also provides new one-one as well as the more traditional one-many customer relationships and greater opportunities for customer-supplier interaction (Rayport and Savioka, 1995). The result will be more open economies and a levelling of opportunities for all businesses. This will enable small companies to overcome the main advantages (such as economies of scale and greater access to resources) of their larger counterparts. The proliferation of e-commerce and the exponential growth of the Internet as a commercial medium has resulted in the development of a number of frameworks that seek to enable a better understanding of what businesses are doing on the Web.

Consumer Trust and Confidence in Internet Commerce

2001 ◽  
pp. 43-57
Author(s):  
Shahul Hameed
Keyword(s):  
Product Information ◽  
Personal Data ◽  
Business Environment ◽  
Consumer Trust ◽  
The Internet ◽  
Internet Commerce ◽  
New Business ◽  
Actual Volume ◽  
Tremendous Amount ◽  
On Line

The Internet network is rapidly becoming more and more popular among companies as an avenue to do business. It has made it easy for them to advertise, market their products and services, and communicate with their customers. Advertising and marketing on the Internet offers the promise of huge profits. Sellers, though, are not the only ones to reap benefits from the Internet. Purchasing products over the Net has also become extremely beneficial. It is faster than the traditional process of mail ordering, and various on-line support forums provide advice that is not found in manuals, catalogs, or brochures. Over the last few years, retail and computer experts have called the Internet the hottest marketing trend and the new consumer market. There are a number of benefits which Internet commerce could potentially deliver to consumers—convenience, wide choice of products, better product information, new types of products and services, and even lower prices. Nevertheless, the actual volume of consumer buying on the Internet is still small, a tiny fraction of worldwide consumer purchases. At the heart of this phenomenon of Internet commerce are the most essential concerns of the consumer—trust, confidence, and protection. Trust, itself, represents an evaluation of information, an analysis that requires decisions about the value of specific information in terms of several factors. Methodologies are being constructed to evaluate information more systematically, to generate decisions about increasingly complex and sophisticated relationships. In turn these methodologies about information and trust will strongly influence the growth of the Internet as a medium for commerce. In this new business environment, consumers find themselves increasingly in the driver’s seat, holding a tremendous amount of purchasing power over providers and sellers. They are empowered because they now have access to a worldwide assortment of suppliers—the Web gives them the power to buy from anyone, anywhere, anytime. The consumers, therefore, want to have control over the collection and use of their personal data and to have appropriate redress mechanisms available in the event of a problem.

Viability through Web-Enabled Technologies

2011 ◽  
pp. 122-145
Author(s):  
Dirk Vriens ◽  
Paul Hendriks
Keyword(s):  
Small Businesses ◽  
New Technologies ◽  
Market Potential ◽  
The Internet ◽  
Virtual Office ◽  
New Business ◽  
High Street ◽  
Information And Communication ◽  
On Line ◽  
The Way

It is often claimed that the Internet and associated technologies have paved the way for new types of businesses, new types of consumer behavior, and new types of services (cf. Cameron, 1996; Cronin, 1996; Laudon and Laudon, 1997). The emergence of virtual, office-less organizations, enabled by similar technologies, will—so it is said—profoundly affect both the way we work and the structure and culture of organizations (e.g., Ciborra and Suetens, 1996). Communication technologies and applications have led to the globalization of businesses, opening up new markets as well as new competition, even for small businesses (e.g., Sterne, 1995). The new technologies, brought together under the common denominator of web-enabled technologies (WETs), seem to offer great opportunities for those who recognize them, and severe threats for organizations that have awakened too late. Simultaneously, more deliberate voices call for caution. Anderson (1997, p. 5), for instance, asserts that “few companies are as yet making any money on-line, but plenty are trying.” He points out that this is only one example of the fact that “practically everything that was predicted about electronic commerce three years ago has turned out to be wrong” (ibid., p. 4). According to Anderson, it is a major mistake to equate the market potential of the Internet with its sheer size. Partly because of its size, “today’s Internet is, far from being a perfect market, the high street from hell” (ibid.). Such contradictory signals are bound to puzzle organizations and leave them struggling with questions like: “Could WETs significantly improve our current way of doing business?”; “Could these technologies enable us to define a new business model?” or “Is it just hype and should it better be ignored?” In short, organizations are struggling with questions concerning the usefulness of WETs applied to their own situation. In a sense, this is nothing new since similar questions arise every time a new form of information and communication technology (ICT) is launched. For WETs the need for organizations to address this issue, however, may be more imperative, because their impact on organizations seems to be extremely diverse, highly complex and cannot be compared so easily to that of earlier forms of ICT.

Private Label Sales through Catalogs with Augmented Reality

2016 ◽  
pp. 275-305
Author(s):  
Gerardo Reyes Ruiz ◽  
Samuel Olmos Peña ◽  
Marisol Hernández Hernández
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
High Speed ◽  
Information Technologies ◽  
New Technologies ◽  
New Technology ◽  
Private Label ◽  
The Internet ◽  
Technological Advances ◽  
New Information

New technologies have changed the way today's own label products are being offered. Today the Internet and even more the so-called social networks have played key roles in dispersing any particular product in a more efficient and dynamic sense. Also, having a smartphone and a wireless high-speed network are no longer a luxury or a temporary fad, but rather a necessity for the new generations. These technological advances and new marketing trends have not gone unnoticed by the medium and large stores. The augmented reality applied to interactive catalogs is a new technology that supports the adding of virtual reality to a real environment which in turn makes it a tool for discovering new uses, forms, and in this case, spending habits. The challenge for companies with their private labels in achieving their business objectives, is providing customers with products and services of the highest quality, thus promoting the efficient and streamlined use of all resources that are accounted for and at the same time promoting the use of new information technologies as a strategic competitive.

scholarly journals Lost, stolen or skimmed: Overcoming credit card fraud in South Africa

2016 ◽  
Author(s):  
Trevor Budhram
Keyword(s):  
South Africa ◽  
Convenient Method ◽  
Credit Card ◽  
Credit Cards ◽  
Identity Theft ◽  
The Internet ◽  
Credit Card Fraud ◽  
Technological Advances ◽  
On Line ◽  
Financial Losses

A credit card is a convenient method of payment, but it does carry risks. The enormous growth in the use of credit cards has resulted in high levels of credit card fraud. Technological advances have allowed the perpetrators to produce counterfeit cards that resemble the genuine card so closely that it is difficult for shopkeepers, tellers, police and bank investigators to identify a fraudulent card. Identity theft and the exponential growth of the internet have further compounded the crime of credit card fraud by allowing for on-line purchasing, resulting in huge financial losses to the card industry and consumers alike. This article discusses credit card fraud in South Africa and offers information about the measures taken to reduce it.

scholarly journals Business Models and Internet of Things

2019 ◽  
Vol 13 (1) ◽  
pp. 1192-1203
Author(s):  
Dragos Tohanean ◽  
Anca Vasilescu
Keyword(s):  
Internet Of Things ◽  
Value Chain ◽  
Business Models ◽  
New Technologies ◽  
Value Added ◽  
The Internet ◽  
Real Time Processing ◽  
New Business ◽  
The Internet Of Things ◽  
New Business Models

Abstract Information technology has massively transformed the world of business over the past fifty years - first individual functional areas within companies (“first wave”), later increasingly also cross-divisional value-added processes and trade (“second wave”). Those companies that recognized the tremendous economic potential of these upheavals and consistently adapted, profited enormously - many others, however, fell dramatically. At the same time, innovative startups emerged that successfully created and occupied new markets. With the Internet of Things (IoT), the third digital wave is currently rolling up. Their impact will be enormous - both for our everyday lives and for many industries that have so far been largely spared the disruptive power of digital transformation. Accordingly, the challenges facing most companies today are: understanding more complex competition, acquiring new digital technologies, making existing offerings smart, developing new services, networking production, efficiently analyzing vast amounts of data, and building viable organizations to push all this forward. The IoT is a driver for digitization. By analyzing machine data, the use of sensors and the intelligent real-time processing of huge amounts of data in the cloud, new business models are created. With the information gained, companies are able to improve their value chain. However, one of the most difficult issues in this context for many companies is how they can further develop their existing business model or establish successful new business models that will be based on new technologies and IoT. To investigate resulting impacts, we draw on the existing business models and deduct specifics for the Internet of Things. Building on this, in order to reach the aims of the paper the authors will use a descriptive research method and a case study in order to present how new business models work with the IoT.

scholarly journals Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies

2020 ◽  
Vol 12 (3) ◽  
pp. 1003 ◽  
Author(s):  
Jose Ramon Saura ◽  
Pedro Palos-Sanchez ◽  
Beatriz Rodríguez Herráez
Keyword(s):  
Business Models ◽  
New Technologies ◽  
Online Advertising ◽  
Sustainable Growth ◽  
Digital Marketing ◽  
The Internet ◽  
Digital Ecosystem ◽  
Internet Users ◽  
New Business ◽  
New Business Models

In recent years, digital marketing has transformed the way in which companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the Internet has given rise to new business models based on the bidirectionality of communication between companies and Internet users. Digital marketing, new business models, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies have started to see the digital ecosystem as not only their present, but also as their future. From this long-term perspective, companies are concerned about sustainability and the growth of their business models. There are new business models on the Internet that support social causes, new platforms aimed at supporting social and sustainable projects, and digital advertising campaigns promoting sustainability. The overarching aim of this Special Issue was to analyze the development of these new strategies as well as their influence on the sustainability of digital marketing strategies. Therefore, we aimed to analyze how companies adopt these new technologies in a digital environment that is increasingly concerned with the sustainability of business models and actions on the Internet.

Private Label Sales through Catalogs With Augmented Reality

2018 ◽  
pp. 1500-1531
Author(s):  
Gerardo Reyes Ruiz ◽  
Samuel Olmos Peña ◽  
Marisol Hernández Hernández
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
High Speed ◽  
Information Technologies ◽  
New Technologies ◽  
New Technology ◽  
Private Label ◽  
The Internet ◽  
Technological Advances ◽  
New Information

New technologies have changed the way today's own label products are being offered. Today the Internet and even more the so-called social networks have played key roles in dispersing any particular product in a more efficient and dynamic sense. Also, having a smartphone and a wireless high-speed network are no longer a luxury or a temporary fad, but rather a necessity for the new generations. These technological advances and new marketing trends have not gone unnoticed by the medium and large stores. The augmented reality applied to interactive catalogs is a new technology that supports the adding of virtual reality to a real environment which in turn makes it a tool for discovering new uses, forms, and in this case, spending habits. The challenge for companies with their private labels in achieving their business objectives, is providing customers with products and services of the highest quality, thus promoting the efficient and streamlined use of all resources that are accounted for and at the same time promoting the use of new information technologies as a strategic competitive.

scholarly journals Selected E-Course Controls: Accounting Department Heads Views

2005 ◽  
Vol 2 (5) ◽  
Author(s):  
Gary Saunders ◽  
Jean Price
Keyword(s):  
Academic Dishonesty ◽  
New Technology ◽  
The Internet ◽  
Department Heads ◽  
Digital Photo ◽  
Technological Advances ◽  
On Line ◽  
Use Of The Internet ◽  
The Web ◽  
Internet Courses

Use of the Internet continues to increase, and new technology continues to provide more and better communication options.  As more and more students choose to enroll in Internet courses (e-courses), technological advances offer various ways to control academic dishonesty.  A questionnaire was developed and distributed to chairpersons of accounting departments to obtain their views about the use of several technological enhancements that could serve as controls in e-courses.  Such controls would require that some of these newer physical enhancements be on students’ computers when they register for an e-course.  Respondents strongly favored requiring students to provide a digital photo ID and audio capabilities when registering for an e-course.  Other potential controls were not supported.  Those surveyed also tended to believe that students should use a web cam when completing examinations on-line and that faculty should compare the photo ID with the web cam image.  In other settings, they felt that such a comparison was unnecessary.  Overall, the accounting department heads surveyed endorsed requiring the student who enrolls in an e-course to obtain some existing technology, and they expect the student to be prepared to spend more than $100 to obtain the technology.

scholarly journals Sistem-Mekanisme Promosi Novel Chicklit dan Teenlit Indonesia

2019 ◽  
Vol 14 (1) ◽  
pp. 75
Author(s):  
Redyanto Noor
Keyword(s):  
Large Scale ◽  
Sales Promotion ◽  
Team Work ◽  
Public Relation ◽  
The Internet ◽  
Mass Psychology ◽  
Professional Workers ◽  
On Line ◽  
Marketing Profession

In the context of promotion there are interesting phenomena related to the process of traveling chicklit and teenlit novels since going out from the publisher's warehouse to the readers. The process is through systems and mechanisms that involve many professional workers outside the field of literature. They are the marketing profession; from a public-relation, sales-promotion, to event organizers. To spread the chicklit and teenlit novels, team-work utilizes mass psychology conditions. The potential for public consumerism is exploited through various strategies. Every major publisher such as Elex Media Komputindo, GagasMedia, and Gramedia Pustaka Utama, has a promotion and marketing division that is responsible for selling products and ensuring the smooth distribution of products to consumers in the broadest range of regions. This business involves professional workers in certain fields that work in synergy. Promotional tips are carried out through event launching, book launching, book reviews, "meet the authors", and others. That way, marketing novels is not enough just to be stacked in a shop window, but promoted on a large scale through magazines, newspapers, book covers, even on-line bookstores (e-shop) on the internet.

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