A Model of Internet Commerce Adoption (Mica)

2011 ◽  
pp. 189-201 ◽  
Author(s):  
Joan Cooper ◽  
Lois Burgess

The commercialisation of the Internet has led to widespread usage of on-line services and being connected to the Internet has become a high priority for both large and small to medium size enterprises (SMEs) (Wai-Pun, Farhoomard and Tunnainen, 1997). Internet usage around the world is doubling every 10 days, with the number of people on the Internet expected to increase ten-fold from 100 million to 1 billion by 2005 (Network Wizards, 1995). The biggest transformation is in the area of e-commerce, which is expected to boom from (US) $6 billion in 1997 to more than $300 billion in 2002 (NOIE, 1998b). There is no doubt that it will be an imperative for any business to be part of the global Internet commerce community. Doing business online provides new opportunities for business, as well as presenting new business opportunities, facilitating new forms of e-commerce across industries in both the business to consumer and business to business context. It also provides new one-one as well as the more traditional one-many customer relationships and greater opportunities for customer-supplier interaction (Rayport and Savioka, 1995). The result will be more open economies and a levelling of opportunities for all businesses. This will enable small companies to overcome the main advantages (such as economies of scale and greater access to resources) of their larger counterparts. The proliferation of e-commerce and the exponential growth of the Internet as a commercial medium has resulted in the development of a number of frameworks that seek to enable a better understanding of what businesses are doing on the Web.

Author(s):  
Munib Karavdic ◽  
Gary D. Gregory

A host of new products and services are now available to more than a half-billion consumers. Firms now have greater opportunities to customize their product/service offerings as well as rely on standardized offerings as a preference. Global firms have the opportunity to customize their advertising and sales promotion messages to specific customer segments without the significant cost once involved in developing numerous messages for numerous markets. This communication segmentation strategy allows firms to achieve real dissemination strategies because of the elimination of wasted audience coverage and better-targeted messages aimed at the core benefits sought by various consumer segments. This is the new business world created by the Internet. As a result of recent technological advances in market entry, many firms are now beginning to increase their marketing and export functions. An emerging part of new technologies development involves electronic transactions over the open network, the Internet. An important Internet characteristic is its global coverage. Using the Internet as an access to the international market, firms generate significant revenues. For example, the music CD distributor CDNow, as a pure on-line company generated 21 percent of its total revenue from international markets in the first quarter of 1998; Dell, a computer manufacturer, generated 20 percent; and FastParts, an electronic components distributor, generated 30 percent. With other numerous examples of generating international revenue on-line, the Internet has already been proven a strategic tool in the exporting process. In this chapter we examine Internet marketing strategy for exporting and possible implications for firms using electronic technologies. The first part of this chapter presents Internet commerce as a specific entry mode to global markets using advanced technologies, represented by the Internet. Part Two introduces a model for Internet exporting strategies utilizing key components in the marketing mix (i.e., product, promotion, place, and price). The focus of this model is on the interaction between Internet commerce activities and software agents, and the potential impact on the exporting process. Applying the model of Internet-based exporting strategy to businesses, Part Three develops a strategic matrix that classifies firms based on the degree of product transferability and their capitalization on Internet technologies in exporting. Particular emphasis is given to the role of software agents in the electronic exporting process at different stages in strategy development. Finally, we summarize the impact of Internet commerce on exporting activities and highlight the benefits of incorporating new technologies into an exporting strategy.


Author(s):  
Shahul Hameed

The Internet network is rapidly becoming more and more popular among companies as an avenue to do business. It has made it easy for them to advertise, market their products and services, and communicate with their customers. Advertising and marketing on the Internet offers the promise of huge profits. Sellers, though, are not the only ones to reap benefits from the Internet. Purchasing products over the Net has also become extremely beneficial. It is faster than the traditional process of mail ordering, and various on-line support forums provide advice that is not found in manuals, catalogs, or brochures. Over the last few years, retail and computer experts have called the Internet the hottest marketing trend and the new consumer market. There are a number of benefits which Internet commerce could potentially deliver to consumers—convenience, wide choice of products, better product information, new types of products and services, and even lower prices. Nevertheless, the actual volume of consumer buying on the Internet is still small, a tiny fraction of worldwide consumer purchases. At the heart of this phenomenon of Internet commerce are the most essential concerns of the consumer—trust, confidence, and protection. Trust, itself, represents an evaluation of information, an analysis that requires decisions about the value of specific information in terms of several factors. Methodologies are being constructed to evaluate information more systematically, to generate decisions about increasingly complex and sophisticated relationships. In turn these methodologies about information and trust will strongly influence the growth of the Internet as a medium for commerce. In this new business environment, consumers find themselves increasingly in the driver’s seat, holding a tremendous amount of purchasing power over providers and sellers. They are empowered because they now have access to a worldwide assortment of suppliers—the Web gives them the power to buy from anyone, anywhere, anytime. The consumers, therefore, want to have control over the collection and use of their personal data and to have appropriate redress mechanisms available in the event of a problem.


2010 ◽  
Vol 34-35 ◽  
pp. 1190-1194
Author(s):  
Xu Hao

Recently, the emergence of the Internet, particularly the Web, has led to a growth in the use of e-commerce in business-to-business, business-to-consumer, business-to-public administration, consumer-to-public administration, and user-to-user activities, leading to new business opportunities, as well as to a variety of problems. This paper research presents a brief overview of e-commerce technology and utilizes a survey, based on this overview to garner insights from Information Systems professionals at leading e-commerce firms.


Author(s):  
Raquel Arguedas ◽  
Inmaculada Pra ◽  
María Dolores Reina

For over a decade, financial institutions, driven by advances in Information and Communication Technology (ICT), have been shifting to a new business model that prioritizes new channels for managing customer relationships. These new channels, which are based on the Internet and mobile devices, offer major business and growth opportunities. This chapter looks at the current status of online and mobile banking in Spain from the perspective of both financial institutions and users and compares it to the situation in Europe at large. Following an analysis, it draws a number of conclusions regarding the future prospects of these channels and the areas offering the greatest potential for growth and profitability.


2001 ◽  
Vol 16 (1) ◽  
pp. 23-32 ◽  
Author(s):  
Susan J. Winter ◽  
T. Grandon Gill

officeTech® is a start-up company providing office assistance over the Internet. It certifies assistants’ skills, matches them with potential clients, supervises the quality of the work done and provides software tools for on-line collaboration. The founder, Gayle Barr, believed that this type of assistance would soon be the predominant model due to a convergence of several trends. First, advances in the Internet technology GroupWare and their acceptance by managers and professionals coupled with growth in the amount of coordination across time zones due to globalization and expansion of the number of telecommuting workers indicated that clients would be willing and able to work in a virtual relationship with their assistants. Second, extensive corporate downsizing and a large number of home-based new business start-ups had created a large pool of clients who did not have adequate permanent assistance available. In addition, many companies were now using large numbers of part-time and contract workers on an ongoing basis for clerical and professional positions. Thus, Barr reasoned, the technology was accessible, the need for part-time and temporary administrative assistance was apparent and clients were now sufficiently comfortable with such arrangements that the officeTech® concept should be feasible.


Author(s):  
Muroki F. Mwaura ◽  
Andrew B. Nyaboga

The purpose of this research was to investigate the extent to which small businesses in Northern New Jersey are prepared for e-commerce. The Internet has changed the market place and the face of business more dramatically than any other technological innovation since the Industrial Revolution. In the last ten years, the Internet has changed and fundamentally restructured business to business, business to consumer and consumer to consumer relationships. Internet based commerce is estimated to be growing at the rate of 200% per annum and the volume of Internet commerce is estimated to exceed $2 trillion by 2003.


Author(s):  
Lei-da Chen ◽  
Steve Haney ◽  
Alex Pandzik ◽  
John Spigarelli ◽  
Chris Jesseman

While more small to medium size enterprises begin to conduct business over the Internet, the degrees of success in these endeavors vary. There is an urgent need for an understanding of the issues that uniquely contribute to the successes and failures of small business Internet commerce. This chapter takes a qualitative approach to study the case of a small traditional retailer, Getz’s Incorporated, transforming itself to take advantage of Internet commerce. The study examines the company’s e-commerce strategies, experiences and transformation from a 100-year-old traditional retailer to a successful brick-and-click store. The overall goal was to provide a meaningful contribution to an area of research sorely lacking in relevant cases — small business Internet commerce. Founded in 1898, Getz’s is a Michigan-based retailer that made its first attempt in Internet commerce in 1997. The company specializes in marketing rugged outdoor clothing to local customers. The success of Getz’s Internet commerce effort was remarkable. By studying the company, the authors of this chapter have developed a list of six critical success factors attributing to the positive impact that Internet commerce has upon the company. Despite its success, the company and other small business e-commerce firms everywhere, face many challenges. The conclusions gathered from this chapter will be applicable to the broad universe of small businesses that seek to use the Internet to expand their target market, serve their customers, reduce costs and increase revenue.


Author(s):  
Dirk Vriens ◽  
Paul Hendriks

It is often claimed that the Internet and associated technologies have paved the way for new types of businesses, new types of consumer behavior, and new types of services (cf. Cameron, 1996; Cronin, 1996; Laudon and Laudon, 1997). The emergence of virtual, office-less organizations, enabled by similar technologies, will—so it is said—profoundly affect both the way we work and the structure and culture of organizations (e.g., Ciborra and Suetens, 1996). Communication technologies and applications have led to the globalization of businesses, opening up new markets as well as new competition, even for small businesses (e.g., Sterne, 1995). The new technologies, brought together under the common denominator of web-enabled technologies (WETs), seem to offer great opportunities for those who recognize them, and severe threats for organizations that have awakened too late. Simultaneously, more deliberate voices call for caution. Anderson (1997, p. 5), for instance, asserts that “few companies are as yet making any money on-line, but plenty are trying.” He points out that this is only one example of the fact that “practically everything that was predicted about electronic commerce three years ago has turned out to be wrong” (ibid., p. 4). According to Anderson, it is a major mistake to equate the market potential of the Internet with its sheer size. Partly because of its size, “today’s Internet is, far from being a perfect market, the high street from hell” (ibid.). Such contradictory signals are bound to puzzle organizations and leave them struggling with questions like: “Could WETs significantly improve our current way of doing business?”; “Could these technologies enable us to define a new business model?” or “Is it just hype and should it better be ignored?” In short, organizations are struggling with questions concerning the usefulness of WETs applied to their own situation. In a sense, this is nothing new since similar questions arise every time a new form of information and communication technology (ICT) is launched. For WETs the need for organizations to address this issue, however, may be more imperative, because their impact on organizations seems to be extremely diverse, highly complex and cannot be compared so easily to that of earlier forms of ICT.


Author(s):  
Nestor J. Zaluzec

The Information SuperHighway, Email, The Internet, FTP, BBS, Modems, : all buzz words which are becoming more and more routine in our daily life. Confusing terminology? Hopefully it won't be in a few minutes, all you need is to have a handle on a few basic concepts and terms and you will be on-line with the rest of the "telecommunication experts". These terms all refer to some type or aspect of tools associated with a range of computer-based communication software and hardware. They are in fact far less complex than the instruments we use on a day to day basis as microscopist's and microanalyst's. The key is for each of us to know what each is and how to make use of the wealth of information which they can make available to us for the asking. Basically all of these items relate to mechanisms and protocols by which we as scientists can easily exchange information rapidly and efficiently to colleagues in the office down the hall, or half-way around the world using computers and various communications media. The purpose of this tutorial/paper is to outline and demonstrate the basic ideas of some of the major information systems available to all of us today. For the sake of simplicity we will break this presentation down into two distinct (but as we shall see later connected) areas: telecommunications over conventional phone lines, and telecommunications by computer networks. Live tutorial/demonstrations of both procedures will be presented in the Computer Workshop/Software Exchange during the course of the meeting.


Author(s):  
Courtney Deine-Jones

As more libraries offer patron access to the Internet and other on-line services, they must consider the needs of patrons with disabilities who will be using their Internet links either from the library or from remote sites. In planning and implementing technological improvements to optimize access for all patrons, librarians and information specialists must take into account questions of both physical and intellectual access to electronic information. This paper addresses these issues from a pragmatic perspective, reviewing available options and suggesting strategies for improving access for people with various disabilities.


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