Impact of Women's Portrayal in Television Commercials on Promoting Fast-Moving Consumer Goods

2021 ◽  
Vol 12 (1) ◽  
pp. 80-92
Author(s):  
Sree Pavani V. ◽  
Ramachandra Aryasri A. ◽  
Sudhir Reddy M.
Keyword(s):  
Statistical Analysis ◽  
Consumer Goods ◽  
Research Work ◽  
Primary Role ◽  
Television Commercials ◽  
The World ◽  
Fast Moving Consumer Goods ◽  
Tv Commercials ◽  
The Impact

In various fields, the role of women has been changing over the years in diverse fields around the world like academics, advertising, politics, etc. Nowadays, women portrayal plays a primary role in TV commercials for marketing the FMCG products at an extreme level. This paper intends to study the women portrayal in TV commercials for the purpose of promoting FMCG. It conducts the study in three different perceptive. The first perspective investigates the relevance between the characteristic/category of the FMCG and the impact of women portrayal. The second and third perspectives include the economy, exploitation, and the growth of the FMCG sectors. The fourth perspective understands the merits, challenges, and bottlenecks faced by the promoters or producers of the FMCG, who exploit the commercials. Accordingly, the research work prepares an extensive questionnaire under these four perspectives to carry out a valuable study. After getting various responses from 21 industries, it carries out the statistical analysis to validate the overall responses. Eventually, it reveals the impact of women portrayal on systematically promoting FMCG products.

Exploring the interrelationship between quality, safety and HR within crisis management framework

2019 ◽  
Vol 31 (4) ◽  
pp. 541-562 ◽  
Author(s):  
Christina Nizamidou ◽  
Fotis Vouzas ◽  
Katerina Gotzamani
Keyword(s):  
Statistical Analysis ◽  
Literature Review ◽  
Crisis Management ◽  
Research Work ◽  
Added Value ◽  
Top Management ◽  
Content Type ◽  
Main Research ◽  
The Impact

Purpose The purpose of the paper is twofold: first, to examine the interaction of quality, safety and crisis management (CM), and second, to explore the role played by an HR department in terms of CM. Design/methodology/approach This paper consists of two parts: theoretical and empirical. The theoretical part follows the approach of an extended literature review. The empirical part illustrates the statistical analysis of the obtained data from Greek organizations that employ the largest number of employees, regardless of their business sector. Findings The statistical analysis allowed the authors to confirm their main research hypotheses. First, it showed the interrelationship that exists between safety, quality and CM. Second, it presented the impact of this relationship on human resources and the vital role of HR department, in case of a crisis. Practical implications Organizations and their top management can review and redesign their CM procedures according to the findings of this survey, aiming a fast recovery and a return to normalcy. Originality/value Based on the literature review, there has been a little research work on the interrelationship between safety, quality and the level of CM familiarity and the role of HR department at the times of crisis. The added value of attaining this goal may become a motivational element for any organization and its top management to continue investing more in safety, quality and CM issues.

The Impact of COVID-19 Quarantine on Children‘s Behaviors and Language

2020 ◽  
Vol 11 (SPL1) ◽  
pp. 796-806
Author(s):  
Sana M Kamal ◽  
Ali Al-Samydai ◽  
Rudaina Othman Yousif ◽  
Talal Aburjai
Keyword(s):  
Social Relations ◽  
Child Psychology ◽  
Simple Random Sample ◽  
Community Pharmacies ◽  
The World ◽  
Female Children ◽  
And Behavior ◽  
The Impact ◽  
Pharmaceutical Interventions

COVID-19 pandemic has spread across the world, which considered a relative of the severe acute respiratory syndrome (SARS), with possibility of transmission from animals to human and effect each of health and economic. Several preventative strategies and non-pharmaceutical interventions have been used to slow down the spread of COVID-19. The questionnaire contained 36 questions regarding the impact of COVID-19 quarantine on children`s behaviors and language have been distributed online (Google form). Data collected after asking parents about their children behavior during quarantine, among the survey completers (n=469), 42.3% were female children, and 57.7 were male children. Results showed that quarantine has an impact on children`s behaviors and language, where stress and isolationism has a higher effect, while social relations had no impact. The majority of the respondents (75.0%) had confidence that community pharmacies can play an important role in helping families in protection their children`s behaviors and language as they made the highest contact with pharmacists during quarantine. One of the main recommendations that could be applied to help parents protection and improvement their children`s behaviors and language in quarantine condition base on simple random sample opinion is increasing the role of community pharmacies inpatient counseling and especially towards children after giving courses to pharmacists in child psychology and behavior. This could be helpful to family to protect their children, from any changing in them behaviors and language in such conditions in the future if the world reface such the same problem.

AN EMPIRICAL STUDY OF INDIAN INSURANCE INDUSTRY POST GLOBAL FINANCIAL CRISIS

2015 ◽  
Vol 6 (01-02) ◽  
Author(s):  
Anis Ur Rehman ◽  
Yasir Arafat Elahi ◽  
Sushma .
Keyword(s):  
Financial Crisis ◽  
Global Financial Crisis ◽  
Insurance Industry ◽  
Primary Data ◽  
Policy Recommendations ◽  
Insurance Sector ◽  
The World ◽  
The Impact ◽  
The New Deal

India has recently emerged as a major political and economic power in the world. The financial crisis that engulfed the world in 2008 needed developing countries like India to lead the rescue and recovery, instead of G7 westerns countries who dealt with such crisis in the past. Recently, discussions and negotiations are going amongst G20 countries regarding a new global financial architecture (G-20 Summit, 2008). The outcome will affect the relevant industries in India and hence it is a public interest issue for the actuarial profession in the country. Increased and more intrusive and costly regulations and red tapes are likely to be a part of the new deal (Economic Survey 2009-10). The objective of this paper is to study the perception of higher level authorities in Insurance sector regarding the role of regulator in minimizing the impact of global financial crisis. The primary data has been collected from 200 authorities in insurance industry. The data has been analyzed with statistical tools like MS-Excel. On the basis of the findings, various measures and policy recommendations for insurers have been suggested to minimize the impact of crisis.

scholarly journals The Impact of Ultraviolet Radiation on the Aetiology and Development of Uveal Melanoma

Cancers ◽  
2021 ◽  
Vol 13 (7) ◽  
pp. 1700
Author(s):  
Melissa Chalada ◽  
Charmaine A. Ramlogan-Steel ◽  
Bijay P. Dhungel ◽  
Christopher J. Layton ◽  
Jason C. Steel
Keyword(s):  
Risk Factors ◽  
Ultraviolet Radiation ◽  
Uveal Melanoma ◽  
World Health Organisation ◽  
World Health ◽  
Genetic Mutations ◽  
High Incidence ◽  
The World ◽  
The Impact

Uveal melanoma (UM) is currently classified by the World Health Organisation as a melanoma caused by risk factors other than cumulative solar damage. However, factors relating to ultraviolet radiation (UVR) susceptibility such as light-coloured skin and eyes, propensity to burn, and proximity to the equator, frequently correlate with higher risk of UM. These risk factors echo those of the far more common cutaneous melanoma (CM), which is widely accepted to be caused by excessive UVR exposure, suggesting a role of UVR in the development and progression of a proportion of UM. Indeed, this could mean that countries, such as Australia, with high UVR exposure and the highest incidences of CM would represent a similarly high incidence of UM if UVR exposure is truly involved. Most cases of UM lack the typical genetic mutations that are related to UVR damage, although recent evidence in a small minority of cases has shown otherwise. This review therefore reassesses statistical, environmental, anatomical, and physiological evidence for and against the role of UVR in the aetiology of UM.

scholarly journals Seeing the World Topsy-Turvy: The Primary Role of Kinematics in Biological Motion Inversion Effects

i-Perception ◽  
10.1068/i0612 ◽  
2014 ◽  
Vol 5 (2) ◽  
pp. 120-131 ◽  
Author(s):  
Sue-Anne Fitzgerald ◽  
Anna Brooks ◽  
Rick van der Zwan ◽  
Duncan Blair
Keyword(s):  
Biological Motion ◽  
Primary Role ◽  
The World ◽  
Inversion Effects

scholarly journals Assessing the impact of libraries – the role of ISO 16439

2018 ◽  
Vol 119 (1/2) ◽  
pp. 87-93 ◽  
Author(s):  
Claire Creaser
Keyword(s):  
Design Methodology ◽  
International Standards ◽  
Content Type ◽  
International Standard ◽  
The World ◽  
The Difference ◽  
Library Impact ◽  
The Impact

Purpose Library impact and how to evaluate it has been debated for a number of years. While the activity – the busy-ness – of the library is now routinely measured and described, the difference the library makes is less tangible and harder to measure. Libraries in all sectors and worldwide are grappling with this issue, and the purpose of this paper is to summarise international standards available to support them. Design/methodology/approach The first international standard concerning library impact, ISO 16439 Information and documentation – methods and procedures for assessing the impact of libraries, was published in 2014 after several years in development. Findings The standard describes a range of methods for assessing library impact which have been used across the world in a variety of libraries in all sectors. Originality/value This paper summarises the key methods described in the standard, and gives references for further reading.

Ties that Bind?

1998 ◽  
Vol 31 (1) ◽  
pp. 45-71 ◽  
Author(s):  
WILL H. MOORE ◽  
DAVID R. DAVIS
Keyword(s):  
Decision Making ◽  
Statistical Analysis ◽  
General Model ◽  
International Conflict ◽  
Conflict Behavior ◽  
Structural Constraints ◽  
Structural Factors ◽  
International Interactions ◽  
The Impact

In this article, the authors develop and empirically evaluate a general model of the linkages between domestic and international conflict behavior. Much of the literature on domestic international interactions has focused on the structural constraints of the international and domestic systems on leaders' foreign policy decisions. Rather than focusing on structural constraints, the present authors model the influence of the behavior of domestic and international rivals on leader decision making. The impact of rivals' behavior on conflict across the domestic-international nexus has been neglected relative to the role of structural factors. This study helps redress that imbalance. The authors test their model with a statistical analysis of Zaire during the period 1975 to 1992 and find substantial support for the model.

scholarly journals The impact of COVID-19 “infodemic” on drug-utilization behaviors: implication for Pharmacovigilance

2020 ◽  
Author(s):  
Marco Tuccori ◽  
Irma Convertino ◽  
Sara Ferraro ◽  
Emiliano Cappello ◽  
Giulia Valdiserra ◽  
...  
Keyword(s):  
Social Media ◽  
Emergency Management ◽  
Opinion Leaders ◽  
Angiotensin Ii Receptor ◽  
Angiotensin Ii Receptor Antagonists ◽  
The World ◽  
Potential Risks ◽  
The Impact ◽  
Hazardous Use

The COVID-19 pandemic that hit the world in 2020 triggered a massive dissemination of information (“infodemic”) about the disease channeled through the web and social media. This “infodemic” included also sensational and distorted information about drugs, which likely affected primarily opinion leaders and people particularly active on social media, and subsequently other peoples leading to inadequate choices by individual patients everywhere. In particular, for some drugs approved with other indications, namely chloroquine, hydroxychloroquine, NSAIDs, ACE inhibitors, angiotensin II receptor antagonists, favipiravir and umifenovir, information has spread that has led to a hazardous use. In this article, we analyzed the rationale behind the claim for use of these drugs in COVID-19, the communication about their effect on the disease, the consequences of this communication on people's behavior and the response of some influential regulatory authorities in an attempt to minimize the actual or potential risks arising from this behavior. Finally, we discussed the role of pharmacovigilance stakeholders in emergency management and possible strategies to be put in place to deal with other similar situations in the future.

scholarly journals The role of tourism in the economy. The formation of tourist flows to the ASEAN countries

2021 ◽  
Vol 42 (18) ◽  
pp. 66-77
Author(s):  
Sazhida S. SAFINA ◽  
◽  
Irina G. TETERKINA ◽  
Keyword(s):  
Asia Pacific ◽  
Tourist Flows ◽  
The World ◽  
World Tourism Organization ◽  
Asean Countries ◽  
Tourist Demand ◽  
Tourism Organization ◽  
Statistical Yearbook ◽  
The Impact

In the presented article on the base of statistical data from the World Tourism and Travel Council, the World Tourism Organization, the ASEAN Statistical Yearbook, and the official websites of national tourism organizations of the ASEAN countries the impact of tourism on the economy of the ASEAN countries is assessed. The region’s tourist demand and supply are analyzed. The factors of the formation of the main tourist flows from Asia-Pacific, European, American and Australia and Oceania macroregions are studied.

scholarly journals «War and Peace» of Ukrainian Tourism: the Impact of Geopolitical Factors on the Tourism Process in Ukraine

2019 ◽  
Author(s):  
Anatoliy Parfinenko
Keyword(s):  
Spatial Structure ◽  
Public Diplomacy ◽  
International Tourism ◽  
International Tourist ◽  
Tourist Flows ◽  
The World ◽  
Domestic Tourism ◽  
The Impact ◽  
Tourist Flow

The article intends to highlight geopolitical aspects in the development of international tourism in Ukraine as a global phenomenon that carries out economic, social and international political action. The paper analyzes international tourist flows in Ukraine, their dynamics and spatial structure during 2000–2017 in particular, in the context of military-political aggression on the part of Russia and intensification of Ukrainian-Russian intergovernmental relations. It has been established that the current dynamics of the international tourist flow in Ukraine is characterized by a sharp decrease in the volume of international visitors, a decrease in the rates of development of tourism activity and the reformatting of the spatial structure of the inbound and outbound tourist flow. The question arises as to the expediency of tourism development during the military-political confrontation. The experience of holding Eurovision–2017 in Ukraine, which took place against the backdrop of the anti-terrorist operation, is highlighted. The conclusion is drawn about the constructive role of tourism as a factor of «soft power» that can influence the informing of the world about the «Ukrainian issue». In this sense, international tourist flows acted as channels of public diplomacy, reflecting the true situation in Ukraine, which is fundamentally different from the Russian mass media. Attention is drawn to the intensification of domestic tourism in Ukraine, taking place against the backdrop of deteriorating key indicators of economic and social development. It is argued that the growth of the weight of domestic tourism was also possible due to the growth of patriotic sentiment in Ukrainian society. In a sense, the development of domestic tourism is seen as a continuation of the struggle of the Ukrainian people for their independence and territorial integrity. Consequently, the constructive role of tourism lies not only in the presentation of the country to the world community, but also in the construction of a national identity within the country. In this way domestic tourism favors further development of the Ukrainian political nation. Key words: international tourism; actors of geopolitical influence; Russia–Ukraine international relations; regional structure of tourism flows in Ukraine; public diplomacy.

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