scholarly journals Consumer Behavior Towards Delicatessen Products and Branding Influence

2021 ◽  
Vol 12 (4) ◽  
pp. 39-47
Author(s):  
Sotiria Baziana ◽  
Eirini Tzimitra-Kalogianni ◽  
Aristotelis Batzios ◽  
Ourania Tremma
Keyword(s):  
Consumer Behavior ◽  
Consumer Behaviour ◽  
Product Market ◽  
Holistic Development ◽  
Further Development ◽  
Larger Sample ◽  
Marketing Approach

It is a fact that branding is a tool for the business to get stronger and also embrace sustainability, which can apply to the delicatessen product market. In addition, the demand of delicatessen products has increased as new trends emerged. Greek businesses have successfully entered the market, advertising the superiority of delicatessen products. The aim of this paper is to provide better understanding of consumer behaviour towards delicatessen products. This is achieved through the views of market experts and a research on consumers investigating how branding influences them. The findings show that there are differences between market experts' opinions and consumers' preferences, which can contribute to the holistic development of the delicatessen market. Finally, this study may provide a basis for a survey of a larger sample of delicatessen firms nationwide and contributes important knowledge to enhance further development in the delicatessen sector and in the management and marketing approach of the market of Thessaloniki.

scholarly journals A STUDY ON CONSUMER BEHAVIOUR TOWARDS POTHYS TEXTILE IN TIRUNELVELI DISTRICT

2016 ◽  
Vol 4 (4SE) ◽  
pp. 21-28
Author(s):  
A. Hamil ◽  
Kothai Natchiar
Keyword(s):  
Consumer Behavior ◽  
Consumer Behaviour ◽  
Buying Behaviour ◽  
Day By Day

Now   a days the consumer buying behaviour is changing day by day. The ultimate decision of whether (or) not to purchase a product (or) service and from whom to buy has always been vested in the hands of the final consumers. In this article I discussed about the various sections and types of sarees sold in Pothys textile and Guinness record saree and also in this study provide on consumer behavior towards Pothys textile.

Impact of Digital Communication on Consumer Behaviour Processes in Luxury Branding Segment

2018 ◽  
pp. 132-157
Author(s):  
Harsha Gupta
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Consumer Behaviour ◽  
Digital Communication ◽  
Consumer Decision Making ◽  
Online Questionnaire ◽  
Consumer Decision ◽  
Luxury Branding ◽  
Buying Behaviour ◽  
The Impact

With a boom in digital marketing and the luxury sector in India, research in both the segments have become crucial for mining insights that guide consumer buying behaviour. However, both these constructs are comparatively new and have not been researched much. Hence, research in this field will help marketers across the corporate and academic sectors to understand deeper insights about consumer decision making process. This research will help in understanding how different vehicles of digital communication impact consumer behavior processes in the luxury brand apparel segment. The data for this research has been collected using an online questionnaire from respondents across India. Hence, this chapter will enable the readers in identifying which digital vehicles are most suitable for the different stages of the consumer behaviour process when marketing to luxury consumers; identifying the ranking of digital vehicles during consumer buying behaviour process; and analyzing the impact of various digital communications at different stages of the consumer behaviour process.

Investigation of Consumer Behavior

2019 ◽  
pp. 1400-1411
Author(s):  
Sotiria Baziana ◽  
Eirini Tzimitra-Kalogianni
Keyword(s):  
Statistical Analysis ◽  
Consumer Behavior ◽  
Business Models ◽  
New Technologies ◽  
Business Case ◽  
Business Strategies ◽  
Organic Products ◽  
Organic Wine ◽  
The City ◽  
Further Development

Evidence shows that sustainability not only helps a business case getting stronger, but also embraces a sustainability agenda which can stimulate innovation, pushing companies to rethink their operations, products and business models. In addition, during the past few years the demand for organic wine has increased and many Greek businesses have entered the market, advertising the superiority of organic wine. The main objective of this study is to portray the need for an implementation of new technologies in the distribution and supply of organic wine in the city of Xanthi. Furthermore, the investigation of consumers' attitude will constitute the basis for further development of business strategies regarding sustainability and innovation in the agri-food chain. From the quantitative and qualitative data, the statistical analysis will provide findings on consumer behavior, attitudes, new trends, and factors that affect the choice of organic wine. Finally, the current paper is indicative of the general consumer stance towards organic-products.

Comparative Analysis of Various Tools to Predict Consumer Behaviour

2019 ◽  
Vol 16 (9) ◽  
pp. 3860-3866
Author(s):  
Sonia Sharma ◽  
Dalip ◽  
Munishwar Rai
Keyword(s):  
Comparative Analysis ◽  
Consumer Behavior ◽  
Consumer Behaviour ◽  
Data Gathering ◽  
The Internet ◽  
Web Log ◽  
Business Applications ◽  
Points Of Interest ◽  
Online Business ◽  
Number Of Individuals

With the unstable development of the data accessible on the Internet, WWW has turned into the most capable stage to store, recover, and communicate data. The same number of individuals have taken to the Internet for data gathering, examining client conduct from web get to the logs can be useful to make versatile framework, recommender framework, and clever online business applications. We get to log records are the documents that contain data about the connection amongst clients and the sites with the utilization of the Internet. It contains many points of interest as authentication of users, Address related to IP, time of visit, accessing, data transferred, status setting of result, URL and so on. To analyze web log data for prediction of consumer behavior, various free and paid tools is available online. By studying and comparing various analyzer, a website owner can select the best tool for prediction of consumer behavior. This paper gives a neat report between celebrated log analyzer instruments in light of their highlights and execution.

scholarly journals Reflexões sobre o comportamento ecologicamente correto do consumidor capixaba

2017 ◽  
Vol 16 (2) ◽  
pp. 655-680
Author(s):  
Leandro de Athayde Hemerly ◽  
Marcia Juliana D’Angelo
Keyword(s):  
Consumer Behavior ◽  
Consumer Behaviour ◽  
Social Issues ◽  
The State ◽  
Espírito Santo ◽  
Ecological Awareness ◽  
New Business ◽  
Education Degree ◽  
Green Behavior ◽  
Espirito Santo

Os problemas ambientais têm gerado novas oportunidade de negócios para as organizações, como a preocupação com a consciência ecológica e com o comportamento dos consumidores, que estão mais atentos às questões ambientais e sociais e às suas consequências. Assim, neste estudo quantitativo, a partir de um questionário adaptado da escala de Comportamento do Consumidor Ecologicamente Consciente (Ecologically Conscious Consumer Behavior) (ECCB)), de Straughan e Roberts (1999) e Lages e Vargas Neto (2002), teve-se como objetivo discutir os fatores que podem influenciar a consciência ecológica dos consumidores capixabas no momento em que estão realizando suas compras. Os principais resultados mostram que o novo modelo mental dos consumidores capixabas tem implicado a adoção de um comportamento verde somente para alguns hábitos. E quanto maior a escolaridade e a idade, maior a consciência ecológica dos consumidores. Já a renda não impacta tal comportamento, o que é bom para o Estado do Espírito Santo, que tem disparidades sociais e econômicas.Palavras-chave: Consumo ecologicamente correto. Marketing verde. Legislação. Abstract Environmental problems have generated new business opportunities for organizations, such as concern for ecological awareness and consumer behaviour, which are more conscious to environmental and social issues, and its consequences. Thus, this quantitative study, from the  questionnaire of Ecologically Conscious Consumer Behavior of Straughan and Roberts (1999) and Lages and Vargas Neto (2002), aims to discuss the factors that may influence the ecological consciousness of consumers in the State of Espírito Santo when they are shopping. Findings show that consumers’ new mental model of this region has implied in adopting a green behavior only for some habits. In addition, the greater the education degree and age, the greater the ecological awareness of consumers. Income does not affect such behavior, which is good for the State of Espírito Santo, which has social and economic disparities.Keywords: Ecologically conscious consumer. Green marketing. Legislation.

Role of consumer behaviour studies in improving water supply delivery to the urban poor

Water Policy ◽  
2006 ◽  
Vol 8 (2) ◽  
pp. 111-126 ◽  
Author(s):  
F. N. Addo-Yobo ◽  
C. Njiru
Keyword(s):  
Water Supply ◽  
Urban Poor ◽  
Consumer Behaviour ◽  
Widespread Application ◽  
Goods And Services ◽  
Services Delivery ◽  
State Of Water ◽  
Sustainable Water Supply ◽  
Marketing Approach

A recent report by WHO and UNICEF on the state of water and sanitation provision across the globe paints a gloomy picture of the situation in developing countries. Of great concern is the plight of the urban poor whose numbers are increasing rapidly across the developing world. Currently, a more market-like approach is being promoted as the way forward in the water sector. This approach is seen as an effective way of being demand responsive and hence a useful way of providing a sustainable water supply service for all groups of consumers. The authors advocate that a prerequisite for effectively using a marketing approach is a good understanding of the behaviour of the target consumers, that is, knowing what consumers think, feel, do and the things and places that influence and are influenced by what they think, feel and do. Consumer behaviour studies have widespread application in the marketing of goods and services and the application of some of these concepts could be useful in improving water services delivery. Better understanding of consumer behaviour could help in developing strategies for successfully marketing water as both a social and an economic good, thus enhancing the sustainability of water supply services.

A Perspective on M-Commerce

2011 ◽  
pp. 262-267
Author(s):  
Mark S. Lee
Keyword(s):  
Consumer Behavior ◽  
Reference Point ◽  
Mobile Commerce ◽  
Online Consumer Behavior ◽  
Starting Point ◽  
Usage Patterns ◽  
Online Consumer ◽  
Marketing Approach

Several statistics from several industry sources have forecast staggering growth for m-commerce over the next five years. But assuming we believe the statistics, marketers need to understand the dynamics of mobile usage and position themselves to take advantage of this substantial opportunity. While most marketers understand that wireless consumers have different application needs and usage patterns than standard online users, many may be perplexed in finding a logical starting point for developing a marketing approach to m-commerce. This chapter outlines some of the key differences in online consumer behavior and provides a perspective on how marketers might use mobile commerce to stimulate consideration and purchase of their products and services. The chapter shares an approach and an existing application used by The Coca-Cola Company to provide a reference point and to help other marketers understand and leverage mobile commerce as another viable tool in their marketing arsenal.

Impact of Container Shipping and Ports on Globalisation and Consumer Behaviour

2020 ◽  
pp. 104-118
Author(s):  
Santosh Kumar Singh
Keyword(s):  
Consumer Behavior ◽  
Consumer Behaviour ◽  
Consumption Patterns ◽  
Container Shipping ◽  
The World

This chapter evaluates the role on container shipping and development of ports and terminals around the world on globalization and consumer behavior. Container shipping is the unsung hero of globalization. It is remarkable that despite containerization and container shipping having such an all-encompassing impact and consequences on consumption, consumption patterns, consumer behavior, and societies in every corner of the world, container shipping is simply invisible to the world at large. The chapter also looks at impact of ever-growing large ports on the society and economy of the cities the ports are located in.

Analysis of Factors Affecting Consumer Behavior to Watch Kick Andy Program at Grand Studio Metro TV Kedoya, West Jakarta

2021 ◽  
Vol 4 (2) ◽  
pp. 43-56
Author(s):  
Joko Suhariyanto ◽  
Andini Nurwulandari ◽  
Made Adnyana
Keyword(s):  
Consumer Behavior ◽  
Sample Size ◽  
Structural Equation Model ◽  
Analytical Method ◽  
Structural Equation ◽  
Consumer Behaviour ◽  
Equation Model ◽  
Primary Data ◽  
Factors Affecting ◽  
Software Program

In this research, four factors influence the behaviour of consumers, namely: Cultural, Social, Personal and Psychological; researchers include another variable that is the education variable which is one of the functions of communication (television). This study aimed to analyze how much influence partial and simultaneously of consumer behaviour toward watching decision. The research was conducted, and watched the Kick Andy program that came to Grand Studio Metro TV. This study collected primary data by sending questionnaires directly to the audience—a cumulative sample size of 135 respondents was used in this study. The analytical method used was the SEM (Structural Equation Model) and processed by AMOS software program 22. The results of the analysis show that the behaviour of consumers has an influence on the decision for watching with r-squares of 0.857 or 85.7%, which means that the variable decision for watching can be explained by the variables of Culture, Social, Personal, Psychological, and Education 85.7%, while the remaining 14.3% influenced by another variable outside this research.

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