Disconnect to Connect to Different Age Group Customers

2022 ◽  
Vol 35 (1) ◽  
pp. 0-0
Keyword(s):  
Service Sector ◽  
Human Interaction ◽  
Service Firms ◽  
Age Group ◽  
Interactive Marketing ◽  
Human Contact ◽  
Management Personnel ◽  
The World ◽  
Customer Services ◽  
Smart Technologies

The present study aimed to identify the inabilities of service firms to connect to different age group customers whilst the era of smart technologies. Despite various service innovations customer services seem to be worsening across the world. It is imperative to understand different age group customers' experiences while using smart technologies to address current customer strategies and practices in the service sector. The study adopted the CIT method to collect participants’ experiences who were using smart technologies in various service settings. The study indicates that how staff and top management personnel of service firms are using smart technologies as a shield to avoid human contact with their customers presently. Additionally, the study highlights the relevance of people, empathy, and interactive marketing practices for improving services even in the era of smart technologies. It means that service firms should connect more and more customers through various smart technologies but get themselves disconnected from these technologies to keep a direct human interaction.

Effect of interactive marketing channels on service customer acquisition

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kashef A. Majid
Keyword(s):  
Service Sector ◽  
Marketing Channels ◽  
Marketing Communications ◽  
Hazard Models ◽  
Customer Acquisition ◽  
Service Firms ◽  
Interactive Marketing ◽  
Content Type ◽  
The Cost ◽  
Over Time

Purpose The cost of customer acquisition is one of the largest expenses that service firms incur due to loss-generating quotes/proposals. This paper aims to connect interactive marketing communications channels with increased customer acquisition and non-interactive marketing communications channels with decreased customer acquisition by service firms. Design/methodology/approach Two field studies using hazard models were used to assess the probability of acquiring a new customer after the prospect first contacts the firm. Multiple discrete hazard models were used to compare channels against each other. Findings Three interactive marketing communications channels (word-of-mouth, online review forum, search engine optimization) increased the rate of acquiring a customer over time. I also compared non-interactive channels (billboard/signage, direct mail), but the analysis did not reveal any significant impact on acquisition rate by the non-interactive marketing communications channels. Originality/value The present study illustrates why the cost of acquisition is so high in the service sector and takes the unique step of linking interactive marketing communications channels with higher customer acquisition rates over time in a services context. Specifically, interactive marketing channels enable customers to find firms that offer the attributes that they seek, thereby increasing acquisition probabilities and decreasing acquisition costs.

Spatial Immersion and Human Interaction

2020 ◽  
pp. 371-392
Author(s):  
Shaojung Sharon Wang
Keyword(s):  
Age Groups ◽  
Older Age ◽  
Human Interaction ◽  
Mediation Effect ◽  
Age Group ◽  
Physical Environments ◽  
Technological Advances ◽  
The World ◽  
The Media ◽  
The Relationship

This study investigated how Pokémon GO play may integrate players' gaming experiences and physical environments to facilitate spatial-human immersions in psychologically meaningful ways. Two age groups that represent generational players were further compared. A survey of 1031 players found that co-presence was positively associated with game enjoyment and game involvement, and nostalgia was positively associated with game enjoyment. The mediation effect of nostalgia on game involvement through game enjoyment was significant and game involvement completely mediated the relationship between game enjoyment and place attachment. In the 35 years and older age group, the direct effect of nostalgia on game involvement and the indirect effect of nostalgia on game involvement through game enjoyment were both significant. Theoretical implications on linking spatial relationships and the process of movement in the immersive AR environment and connecting the media experiences from one's formative youth period to the world of technological advances are elaborated.

DEVELOPMENT OF THE WORLD MARKET OF SERVICES IN TURBULENCE CONDITIONS AND CHANGES

2017 ◽  
Author(s):  
Larysa Nosach ◽  
◽  
Victoria Morgun ◽  
Keyword(s):  
Economic Development ◽  
International Trade ◽  
Service Sector ◽  
World Market ◽  
Global Dimension ◽  
Trade In Services ◽  
Current State ◽  
The World

The author's research of the current state and features of the development of the world market for services in conditions of turbulence of world processes was carried; the world leaders of the service sector in the global dimension and leaders of the most dynamic articles of service categories were identified; the share of world exports of services by countries by the level of their economic development was justified; weaknesses in the assessment of indicators of international trade in services were identified; the research is based on UNCTAD statistics.

Changing Composition and Growth Performance of Services Sector in India after Liberalization

2020 ◽  
pp. 432-436
Keyword(s):  
Growth Rate ◽  
Growth Performance ◽  
Direct Investment ◽  
Service Sector ◽  
World Market ◽  
Limiting Factor ◽  
Arunachal Pradesh ◽  
Services Sector ◽  
State Economy ◽  
The World

This present study makes an analysis of changing contribution of sub-sector and composition and growth performance in Indian economy. In addition to that, the contribution of sub-sector of service sector in state economy. The results revealed that the growth rate of Chandigarh was high due to providing especial emphasis on dominating sub-sectors of services and its most preferred destination for technology whereas, Sikkim and Arunachal Pradesh due to geographical and environmental conditions development were higher in floriculture and agriculture, although, tourism emerged as a new profession and have different opportunities. Apart of that, in the wake of some challenges in the form of lack of infrastructure, recent crisis in the world market, foreign direct investment (FDI) restrictions and outsourcing backlash were major limiting factor.

Critical Insight into the Attributes of Emerging Novel Coronavirus (COVID-19) in India and Across the World

Coronaviruses ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 49-56
Author(s):  
Gaurav M. Doshi ◽  
Hemen S. Ved ◽  
Ami P. Thakkar
Keyword(s):  
Review Article ◽  
World Health ◽  
Effective Vaccine ◽  
Human Contact ◽  
The World ◽  
Critical Insight ◽  
Novel Coronavirus ◽  
Health Organization ◽  
Insight Into ◽  
Old Drugs

The World Health Organization (WHO) has recently announced the spread of novel coronavirus (nCoV) globally and has declared it a pandemic. The probable source of transmission of the virus, which is from animal to human and human to human contact, has been established. As per the statistics reported by the WHO on 11th April 2020, data has shown that more than sixteen lakh confirmed cases have been identified globally. The reported cases related to nCoV in India have been rising substantially. The review article discusses the characteristics of nCoV in detail with the probability of potentially effective old drugs that may inhibit the virus. The research may further emphasize and draw the attention of the world towards the development of an effective vaccine as well as alternative therapies. Moreover, the article will help to bridge the gap between the new researchers since it’s the current thrust area of research.

scholarly journals WebRTC - Realtime Communication for the Open Web Platform

Queue ◽  
2021 ◽  
Vol 19 (1) ◽  
pp. 77-93
Author(s):  
Niklas Blum ◽  
Serge Lachapelle ◽  
Harald Alvestrand
Keyword(s):  
High Speed ◽  
Network Access ◽  
The Past ◽  
Human Contact ◽  
High Speed Network ◽  
The World ◽  
Web Platform

In this time of pandemic, the world has turned to Internet-based, RTC (realtime communication) as never before. The number of RTC products has, over the past decade, exploded in large part because of cheaper high-speed network access and more powerful devices, but also because of an open, royalty-free platform called WebRTC. WebRTC is growing from enabling useful experiences to being essential in allowing billions to continue their work and education, and keep vital human contact during a pandemic. The opportunities and impact that lie ahead for WebRTC are intriguing indeed.

scholarly journals Positive Human Contact and Housing Systems Impact the Responses of Piglets to Various Stressors

Animals ◽  
2021 ◽  
Vol 11 (6) ◽  
pp. 1619
Author(s):  
Megan E. Hayes ◽  
Lauren M. Hemsworth ◽  
Rebecca S. Morrison ◽  
Alan J. Tilbrook ◽  
Paul H. Hemsworth
Keyword(s):  
Physiological Responses ◽  
Human Interaction ◽  
Lower Intensity ◽  
Oral Vaccination ◽  
Escape Behaviour ◽  
Housing Systems ◽  
Iron Administration ◽  
Human Contact ◽  
Piglet Growth

This experiment studied the effects of lactation housing systems and human interaction on piglets’ responses to routine stressors. Forty litters of piglets were reared in either a standard farrowing crate (FC) or a loose farrowing and lactation pen (LP; PigSAFE pen) and received either routine contact with humans (C) or regular opportunities for positive human contact (+HC; 3 min of patting, stroking and scratching 5 times/week). Behavioural and physiological responses to routine husbandry procedures, weaning, novelty and humans were studied in addition to effects on piglet growth, injuries and survival. Compared to C piglets, +HC piglets vocalised for shorter durations (p = 0.018) during husbandry procedures and showed a lower intensity of escape behaviour during iron injection (p = 0.042) and oral vaccination (p = 0.026) at 3 d of age, capture at 2 wk of age (p < 0.001), and intramuscular vaccination (p = 0.005) at 3 wk of age. +HC piglets at 2 wk of age were faster than C piglets to approach (p = 0.048) and interact (p = 0.042) with a stationary unfamiliar human. Compared to LP piglets, FC piglets showed a lower intensity of escape behaviour during capture and iron administration by a stockperson at 3 d of age (p = 0.043). FC piglets at 2 wk of age were faster than LP piglets to approach (p = 0.005) and interact (p = 0.027) with a novel object and approach (p = 0.009) and interact (p = 0.008) with an unfamiliar human. FC piglets had fewer injuries than LP piglets at 2 wk of age (p = 0.004). +HC pigs had fewer injuries than C pigs after weaning (p = 0.003). After weaning there were more pigs from LP than FC observed to be upright (both stationary, p = 0.002 and walking, p = 0.024), vocalizing (p = 0.004), nosing another pig (p = 0.035) and nosing the pen floor (p = 0.038). There were no significant effects on neutrophil:lymphocyte ratios or plasma cortisol concentrations 1.5 h after weaning. However, 25 h after weaning +HC pigs had higher haptoglobin concentrations than C pigs (p = 0.002), and C/LP pigs had higher cortisol concentrations than +HC/LP and C/FC pigs (p = 0.012). There were no significant effects on piglet growth, the number of piglets born alive or the number stillborn, however there were more piglets weaned from FC than LP (p = 0.035). The results from this experiment raise questions that require further research on the ability of pigs reared in loose pens to cope with stressors such as exposure to humans, novelty, husbandry procedures and weaning. This experiment also provides evidence that regular positive human interaction reduces pigs’ fear of humans and husbandry procedures imposed by stockpeople. More research is required to determine if any of these effects are sustained long-term.

Health Problems of Adolescence: Report of a WHO Expert Committee. World Health Organization:

PEDIATRICS ◽  
1966 ◽  
Vol 37 (2) ◽  
pp. 392-392
Author(s):  
THOMAS E. CONE
Keyword(s):  
World Health Organization ◽  
Health Problems ◽  
World Health ◽  
Expert Committee ◽  
Age Group ◽  
Committee Meeting ◽  
Adolescent Population ◽  
The World ◽  
Group 15 ◽  
Health Organization

This is a timely, concise, eminently practical, thoughtfully, even tenderly, written 28 page report of a recent WHO Expert Committee meeting on the health problems of adolescence. The members and the consultants to the Committee deftly summarize the major worldwide trends affecting our adolescent population. The size of this population is staggering; in the age group 15-19 years alone there are already 300 million adolescents in the world, and there seems every likelihood that these numbers will increase rapidly during the next decade.

POSSIBILITIES OF REALIZATION OF SERVICE SECTOR POTENTIAL IN THE GLOBAL ECONOMY

2021 ◽  
Author(s):  
Oksana Melnichuk
Keyword(s):  
International Trade ◽  
Gross Domestic Product ◽  
Global Economy ◽  
World Economy ◽  
Service Sector ◽  
Developing Economies ◽  
Domestic Product ◽  
Trade In Services ◽  
Services Sector ◽  
The World

The relevance of the study is due to the growing role of services in the world economy. Trade in services has become the dominant driver of economic growth and development in both developed and developing economies. Since the 1980s, data suggest that there is a stronger relationship between trade in services and gross domestic product (GDP) than in the case of commodity growth and GDP. It is noted that the quality of policies, regulations and institutional frameworks is a key factor in determining the effectiveness of services. As services are increasingly subject to liberalization through multilateral and regional trade agreements, it is important that countries develop harmonized approaches to internal regulation and trade liberalization in the services sector. The article identifies the features and characteristics of the service sector as a factor of multifaceted development and growth. The dynamics of international trade in services by geographical structure and types of development of countries is studied on the basis of statistical data of international organizations, taking into account the impact of the pandemic. It is noted that international trade in services is becoming an increasingly important part of global commerce. The problematic aspects of the activity of small business entities to enter foreign markets of services are considered. The issue of urgency of digital economy development for the sphere of services and contribution to world markets is outlined. Opening up the services sector has the potential to bring great benefits and deserves more attention. Further prospects for the realization of entrepreneurial potential in a comprehensive global economy are outlined. It is noted that services are an important part of the world economy, generating more than two-thirds of world gross domestic product (GDP), attracting more than three-quarters of foreign direct investment in developed economies, and creating most of new jobs worldwide. Establishing effective coordination mechanisms between trade negotiators, policymakers and regulators will be an important tool for the development of the global economy.

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