The Role of National Culture Values and Trust in Online Sharing Hospitality Platform Acceptance

The sharing economy, as an emerging business model, has grown greatly in the last decade. However, the acceptance rate of the sharing economy varies from country to country. Researchers have noted the importance of cultural values on technology acceptance in different countries. This study investigates the influence of national cultural values and trust on the acceptance of online sharing hospitality platforms by users in the US and China via a survey methodology. The four espoused national cultural dimensions of individualism/collectivism, uncertainty avoidance, masculinity/femininity, and power distance were measured at the individual level. Extending from the technology acceptance model (TAM), the research model integrates both direct and moderating effects of culture and trust. The two constructs of trust both have significant direct effects on intention to use. Uncertainty avoidance has a significant moderating effect. The results emphasize the importance of trust and cultural values, especially uncertainty avoidance in online hospitality platforms adoption.

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E-Commerce and Mobile Commerce Application Adoptions

Electronic Commerce ◽

10.4018/978-1-59904-943-4.ch068 ◽

2011 ◽

pp. 826-836

Author(s):

Charlie Chen ◽

Samuel C. Yang

Keyword(s):

Technology Acceptance ◽

Mobile Commerce ◽

Organizational Readiness ◽

Ease Of Use ◽

Perceived Usefulness ◽

Perceived Ease Of Use ◽

Individual Level ◽

Cognitive Beliefs ◽

Acceptance Model ◽

The Individual

E-commerce applications are primarily used at home and in the workplace. Utilitarian elements, including cognitive beliefs of perceived usefulness, perceived ease of use (at the individual level), industry pressure, organizational readiness, economics, and trust (at the business level) are key determinants contributing to the usage of e-commerce applications. Mobile devices redefine the meaning of workplace. The use of mobile services could be in and outside the workplace. Hedonic elements, such as fun, culture, life style, and hype are key determinants contributing to the usage of mobile commerce applications. The purpose of our article is to discuss and clarify immediate determinants of e-commerce and mobile commerce applications based on the technology acceptance model.

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E-Commerce and Mobile Commerce Application Adoptions

Encyclopedia of E-Commerce, E-Government, and Mobile Commerce ◽

10.4018/978-1-59140-799-7.ch047 ◽

2011 ◽

pp. 284-290 ◽

Cited By ~ 1

Author(s):

Charlie Chen ◽

Samuel C. Yang

Keyword(s):

Technology Acceptance ◽

Mobile Commerce ◽

Organizational Readiness ◽

Ease Of Use ◽

Perceived Usefulness ◽

Perceived Ease Of Use ◽

Individual Level ◽

Cognitive Beliefs ◽

Acceptance Model ◽

The Individual

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E-Commerce and Mobile Commerce Applications Adoptions

Mobile Computing ◽

10.4018/978-1-60566-054-7.ch129 ◽

2009 ◽

pp. 1615-1625

Author(s):

Charlie Chen ◽

Samuel C. Yang

Keyword(s):

Technology Acceptance ◽

Mobile Commerce ◽

Organizational Readiness ◽

Ease Of Use ◽

Perceived Usefulness ◽

Perceived Ease Of Use ◽

Individual Level ◽

Cognitive Beliefs ◽

Acceptance Model ◽

The Individual

E-commerce applications are primarily used at home and in the workplace. Utilitarian elements, including cognitive beliefs of perceived usefulness, perceived ease of use (at the individual level), industry pressure, organizational readiness, economics, and trust (at the business level) are key determinants contributing to the usage of ecommerce applications. Mobile devices redefine the meaning of workplace. The use of mobile services could be in and outside the workplace. Hedonic elements, such as fun, culture, life style, and hype are key determinants contributing to the usage of mobile commerce applications. The purpose of our article is to discuss and clarify immediate determinants of e-commerce and mobile commerce applications based on the technology acceptance model.

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Adoption of e-technology in the context of training in sustainability programs, cultural characteristics and European experience

E3S Web of Conferences ◽

10.1051/e3sconf/202128404003 ◽

2021 ◽

Vol 284 ◽

pp. 04003

Author(s):

Mikhail Leontev

Keyword(s):

Sustainable Development ◽

Distance Learning ◽

Technology Acceptance ◽

Learning Technologies ◽

Ease Of Use ◽

Perceived Usefulness ◽

Cultural Dimensions ◽

Development Programs ◽

Individual Level ◽

The Individual

This study examines the influence of culture at the individual level on the adoption and use of electronic distance learning technologies by students of a technical university when teaching in sustainable development programs. Four cultural dimensions were investigated: individualism / collectivism, masculinity / femininity, power distance and uncertainty avoidance at the individual level. We also used the Technology acceptance model (TAM), which includes additional constructs. The results of the study demonstrated that perceived usefulness, perceived ease of use, social norms, quality of work life, individualism, masculinity were important determinants of students' behavioral intentions to adopt e-learning technologies when teaching in sustainable development programs. The results obtained are considered both from a theoretical and a practical point of view, recommendations for improving electronic distance learning are proposed.

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A pragmatic approach to the analysis of marketing adaptation to Russian national culture

Professional Discourse & Communication ◽

10.24833/2687-0126-2020-2-2-31-46 ◽

2020 ◽

Vol 2 (2) ◽

pp. 31-46

Author(s):

A. N. Tikhomirova

Keyword(s):

Marketing Strategy ◽

Cultural Values ◽

National Culture ◽

Cross Cultural ◽

Cultural Dimensions ◽

Pragmatic Approach ◽

Individual Level ◽

Strategy Adaptation ◽

Fast Moving Consumer Goods ◽

The Individual

There are a great number of transnational corporations operating all over the world. All of them are facing the issue of national culture, and cross-cultural difference is of vital importance. Choosing appropriate marketing strategy assures success or failure on the international market. The concept of culture is very dynamic and requires constant observation. The tasks marketing managers started to deal with became more complex, requiring cultural sensitivity and ability to overcome cross-cultural differences.The research, presented in this paper, attempts to analyze whether national culture affects marketing strategy of international companies. The framework of cultural dimensions developed by Hofstede was taken as a basis for the analysis of Russian national culture. The author resorts to the quantitative approach based on the conducted survey and analyzes data collected in the Russian Federation. At first cultural values were used to identify Russia. Cultural values were measured at the individual level and compared to the previous findings on Russian culture. Analysis of differences in cultural values on the individual level among Russian population has shown that there is some kind of difference between previous findings related to Russia and findings obtained during the research. The level of adaptation was evaluated from the consumers’ point of view. Questionnaire was designed based on the analyzed literature, and obtained data was statistically analyzed with SPSS. Linear regression and correlation analysis were used to prove the hypotheses of the research work. Though Russian national culture was depicted as unique with a great number of peculiarities, in the industries, analyzed in this paper, the connection between marketing strategy adaptation and uncertainty avoidance, and marketing strategy adaptation and dimension of collectivism for fast moving consumer goods was proved statistically.The second stage of the research included the analysis of the empirical evidence of the cultural adaptation of the advertisement of fast moving consumer goods for the Russian consumer. A number of samples were analyzed, and two cases are presented in the paper. The pragmatic approach was used for the analysis of the empirical data.The results of the study add to the theoretical knowledge about the relationship between cultural dimensions in Russia and marketing strategies employed by transnational companies. They also contribute to the knowledge about Russian consumers’ behavior patterns. The framework can be potentially applied to other spheres of professional business in Russia.

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Cultural Interpretation of E-Commerce Acceptance in Developing Countries

Emerging Markets and E-Commerce in Developing Economies ◽

10.4018/978-1-60566-100-1.ch009 ◽

2009 ◽

pp. 193-209 ◽

Cited By ~ 3

Author(s):

Zakariya Belkhamza

Keyword(s):

Developing Countries ◽

Technology Acceptance ◽

Cultural Values ◽

Cultural Differences ◽

Developed Countries ◽

Uncertainty Avoidance ◽

Perceived Usefulness ◽

Usage Behavior ◽

Acceptance Model ◽

The Relationship

Global deployment in information and communication technology requires understandings of the cultural constraints in technology acceptance and usage behavior. Prior research indicates that the salient technology acceptance models may not be applicable to all cultures since empirical support was mainly obtained from North America and developed countries. There has been little research done on technology acceptance and usage behavior in the context of developing countries which exhibit distinctive cultural differences from developed countries. The purpose of this study is to test the cross-cultural applicability of technology acceptance model in two developing countries, Malaysia and Algeria, and to investigate the influence of cultural values on the acceptance of e-commerce. The four cultural values of individualism/ collectivism, power distance, uncertainty avoidance, and masculinity/femininity identified by Hofstede are posited to comparatively explain the e-commerce acceptance in the context of the two countries. Only uncertainty avoidance was found to moderate the relationship between perceived usefulness and intention to use e-commerce, whereas the other three national culture dimensions did not moderate the relationship, which validate the longstanding notion of important cultural differences between Malaysia and Algeria and show that those differences extend to the e-commerce context.

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Revisiting Technology Acceptance Model (TAM) at the Individual Internet Banking Adoption Level

Metamorphosis ◽

10.1177/0972622520140107 ◽

2014 ◽

Vol 13 (1) ◽

pp. 42-56 ◽

Cited By ~ 1

Author(s):

Irfan Bashir ◽

C. Madhavaiah

Keyword(s):

Technology Acceptance ◽

Technology Acceptance Model ◽

Keyword Search ◽

Internet Banking ◽

Cultural Dimensions ◽

Wide Range ◽

Comprehensive Picture ◽

Trust In Technology ◽

Acceptance Model ◽

The Individual

The purpose of this article is to examine convergence or divergence of Technology Acceptance Model (TAM) based studies in Internet Banking (IB) services on adoption patterns. Literature survey was conducted using convenience sampling in order to cover wide range of journals. A keyword search was conducted and 24 closely related studies were selected for the systematic review in order to provide a comprehensive picture of the existing studies. The review concluded that culture which plays significant role in technology adoption has been ignored in context of IB adoption. This findings show that models with attitude as mediating variable are better predictors of individual IB adoption. Further, it is observed that technological factors such as technological complexity, experience and trust in technology have received very less attention which studying adoption patterns of technology such as IB. This article contributes to existing body of IB adoption literature by incorporating culture as moderating variable into the framework of TAM. In addition, study advances IB literature on attitude and adoption patterns. This article is novel in terms of incorporating cultural dimensions (i.e., uncertainty avoidance, and individualism/ collectivism) as moderators into the frame of extended TAM in context of IB.

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Moderating Effect of Hofstede's Cultural Values On The Locus of Control/Job Performance Relationship of Managers In USA, Mexico, South Korea, and Hong Kong

Journal of Business Strategies ◽

10.54155/jbs.30.1.15-34 ◽

1970 ◽

Vol 30 (1) ◽

pp. 15-34

Author(s):

Maria Leach-Lopez

Keyword(s):

Hong Kong ◽

Locus Of Control ◽

South Korea ◽

Job Performance ◽

Cultural Values ◽

Management Control ◽

Individual Level ◽

The Us ◽

The Individual ◽

Relationship Of

This study evaluates relationships between job performance, locus of control,and cultural values. Survey data was collected from 265 managers working for UScontrolled firms located in the US, Hong Kong, South Korea and Mexico. Findingsindicate that there is a stronger relationship between reported job performance and amanager’s personality versus the manager’s culture. These results should help multinationalfirms better understand a significant influence on the job performance ofmid-level managers working in different countries. US controlled, manufacturingmultinational firms can feel confident when designing management control systemsat the individual level regardless of the country in which they operate.

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Evaluation of the adoption of Health Information Technology

10.20944/preprints202110.0151.v1 ◽

2021 ◽

Author(s):

Marina Juliana Gonçalves ◽

Claudia Aparecida de Mattos

Keyword(s):

Information Technology ◽

Technology Acceptance ◽

Health Information Technology ◽

Health Information ◽

Health Management ◽

Individual Level ◽

Institutional Improvement ◽

Acceptance Model ◽

The Individual ◽

Organisational Level

The adoption of health information technology (HIT) has increased considerably, contributing to better communication between physicians and patients and providing technological bases for learning and institutional improvement. This type of technology brings many challenges; therefore, understanding its adoption and assimilation is important to assess its potential for engendering desirable outcomes in health management. The assimilation of health information systems should be highlighted as their importance in health organisations is now recognised as a key facilitator assisting in providing better health outcomes. Thus, this study aimed to analyse HIT adoption based on models such as Technology, Organisation and Environment (TOE), which analyses at the organisational level, with other models, such as the Technology Acceptance Model (TAM), which analyses at the individual level, and the assimilation of the adopted technologies.

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