An Improved Model of the Internet Public Opinion Spreading on Mass Emergencies

2013 ◽  
Vol 433-435 ◽  
pp. 1760-1764 ◽  
Author(s):  
Li Ma ◽  
Zhong Tian Jia ◽  
Hai Yan Sun ◽  
Chuan Yu

In the WEB2.0 environment, the report of public events will appear on the Internet as soon as they occur and attract a large number of peoples attention in a very short time. It is believed that the Internet public opinion represents the social public opinion. Hence, it is very valuable to study the relationship between the Internet public opinion and mass emergencies. In this paper, we proposed an improved effect model of the Internet public opinion spreading on mass emergencies. Different from the original model, we use variables as the parameters of the equation instead of constants and the whole mass emergency is divided into five stages. In the first two stages, the new participants proportion u(t) and the new leavers proportion v(t) holds the inequality u(t)≥v(t), and in the other stages, they hold u(t)≤v(t). Simulations show that the design of our proposed model can well fit the mass emergency development process.

2020 ◽  
Vol 16 (4) ◽  
pp. 602-617
Author(s):  
Sukanya Sharma ◽  
Saumya Singh ◽  
Fedric Kujur ◽  
Gairik Das

In this digital era, the internet, and Social Media (SM) has had a radical impact on the shopping behavior of “costumers” The SM provides a platform where “costumers” are exposed to the best product with the best price along with reviews and opinions about the merchandise. So, we can turn our heads and look at a brand in a way as if the brand is speaking to us. This study was an attempt to explore the Social Media Marketing Activities (SMMA) that are being used for the marketing of fashionable products like apparel and to what level the SMMA activities of brands truly strengthen the relationship with customers and motivate purchase intention. Moreover, SMMA has a robust application in developing a marketing strategy for business. It has become a significant tool that collaborates with businesses and people. It is concluded that the “costumer”-brand relationship does have a positive and statistically significant impact on consumers’ purchase intention through SM.


2021 ◽  
Vol 11 (2) ◽  
pp. 169-188
Author(s):  
Sevinç Alkan Özcan ◽  
Muhammed Hüzeyin Mercan

Regulations, measures and restrictions implemented by state authorities on public events and mass gatherings due to fear, anxiety, and panic caused by COVID-19 pandemic have made religious field more open to state intervention since the global pandemic started and religious practices underwent radical changes. Governments’ public health measures concerning the places of mass worship and religious gatherings to stop the spread of the pandemic and the reactions of religious groups against their orders and imposed restrictions emerged as a new dimension of the debates on state-religion and state-individual relations. In this regard, the main purpose of the study is to discuss the new global religious trends that emerged with the outbreak of COVID-19 pandemic, which reshapes state-religion relations through the regulations and measure for containing the virus, in light of the experiences in different regions and religious traditions, and to analyze the relationship between the religion and the state in the Middle East, specifically the cases of Israel and Iran as religious character is dominant and orthodox religious groups play a significant role within the social and political structure in both countries.


Matrizes ◽  
2015 ◽  
Vol 9 (1) ◽  
pp. 53
Author(s):  
Derrick de Kerckhove

The article metaphorically uses the human limbic system to describe the new system of social interaction created by social networks, exploring the conditions involved in the creation and development of emotions on the Internet, in such a way as to reveal the relation between technology and psychology. In defence of the argument that the immediacy of social media favours reactions to public events, it presents examples such as the individual responses to the financial global crisis and the demand for more transparency in the governments and financial institutions, in cases like WikiLeaks and the Arab Spring. It concludes that the Internet allows individuals to extend their action, that now have a global reach, with possible effects upon citizenship.


2019 ◽  

There has hardly been any other development that has changed our everyday lives as significantly as digitalisation, and there is hardly anything as commonplace as neighbourship. Despite the links between these two concepts growing, they have been neglected in social science research in Germany so far. The prevailing sentiment is that the Internet and social media sites have no connection to the real world, but there are countless neighbourship groups on Facebook, Twitter hashtags named after neighbourhoods or entire websites, such as ‘nebenan.de’, which endeavour to strengthen local community bonds through digital means. In short, the social developments in this respect are already considerably more advanced than the knowledge that exists about it. This anthology makes a fundamental contribution to the sociological debate on digitalisation and neighbourship by aiming to provide an overview of the relationship between digitalisation and neighbourship on the one hand, and open up avenues for further research on the other. It therefore examines and systematises attempts to strengthen local community bonds using digital media from different perspectives.


2007 ◽  
Vol 18 (08) ◽  
pp. 1231-1242 ◽  
Author(s):  
BO SHEN ◽  
YUN LIU

The opinion formation process is a general phenomenon in community and society. In recent years, several models of opinion formation have been proposed; however, most models mainly focus on describing views exchange between individuals and interaction between individuals and the environment. In this paper, we present an opinion formation model which takes into account the initial state of opinions and the contacting process with topics. The model involves two stages. The first one is the process in which individuals contact a given topic for the first time and the second one is the social interaction process between individuals. Using the proposed model, we simulate opinion formation process with several sets of parameters. Simulation results indicate that the proposed model may be successfully used for opinion formation simulations. It is also found that the initial state and contacting process have significant influence on opinion formation. Moreover, the model could be helpful for understanding some social phenomena such as quick formation of public opinion about certain topic and the crucial effect of small fluctuations on opinion distribution.


Author(s):  
Akaileh Mustafa

Viral marketing is becoming a key instrument in marketing strategies now days, used by a lot of firms to achieve these goals, due to the wide spread  of the internet among all people now days, and the tendency of people from deferent ages to spend more time on the internet to use the social media, customer’s satisfaction have received a great attention in marketing research since a long time ago, whereas academic literature in the viral marketing is still sparse, particularly the dimention that influencing customer’s satisfaction in fast food restaurants in Jordan. Therefore, this paper attempts to fill this gap by examining the relationship between promotion, Brand awareness, Trust, and Brand association on customer’s satisfaction to address the inconsistent findings in the previous studies.


Author(s):  
Weimin Gao ◽  
Jiaming Zhong ◽  
Yuan Xiao

Network Public Opinion is significant in maintaining social harmony and stability and promoting transparency in government affairs. However, with the development of economy and transformation of society, our country has entered a high-risk period, which is full of unexpected public events. Unexpected mass accidents also cause hot discussions among the Internet users once they are exposed on the network. Different ideas, opinions, emotions, and attitudes about unexpected public events will be collected and collide on the Internet. It makes Network Public Opinion play an increasingly important role in the evolution of unexpected public events. It could promote the spread and upgrade of unexpected public events and bring more and more profound influence on to our social life. We use the case study method to analyze and solve the problems by applying the dynamic principles of the SIR epidemic model, comprehensively considering the social environment and various influencing factors, and constructing a mathematical model for the spread of network group events. The study uses Matlab to simulate the change trajectory of the number of participants in the network group events. By adjusting the number of contacts φ in the model, the development of network group emergencies can be effectively controlled and managed. As long as the government takes timely intervention measures, the dissemination of network group events can be basically controlled. Combined with public opinion big data to discover the important factors affecting the spread of public opinion, the control effect is obvious.


Author(s):  
Alexey Titkov

The article continues the discussion of Grigory Yudin’s book Public Opinion. The review considers Yudin’s arguments on the “plebiscitarian bias” in opinion-poll technology, on the linkages between opinion-polls, Rousseauist tradition and the “plebiscitarian model”, and on Gallup’s, Schumpeter’s, and Weber’s contributions to plebiscitarism. In the context of the proposed conceptual model, controversial issues in the interpretation of Weber’s and Schumpeter’s ideas, as well as an estimation of the Russian political regime in the 2010s are debated. Models of plebescitarism (including their principles and criteria) as proposed by Yudin, and by Urbinati in Democracy Disfigured are compared. The article highlights the differences between Gallup and Schumpeter, as well as between Schumpeter and Weber, in their insights into democracy and public opinion. The reviewer pays attention to the relationship between the classical doctrine of representative democracy by Schumpeter and the bourgeois public sphere by Habermas, and between public debates and the quantification of public opinion. We examine the argument about the continuity between public-opinion polls and the big projects of Modernity, such as representative democracy, public sphere, and biopolitics. Continuity argument is proposed as an alternative to Yudin’s hypothesis about the radical reinvention of ‘democracy’ and ‘public opinion’ during the inter-war period of the 20th century. Yudin’s insights on the social and political onthology of opinion-polls are preliminary, and are reconstructed for further discussion.


2017 ◽  
Vol 18 (1) ◽  
pp. 22-29
Author(s):  
Tassia Tabille Steglich

O orçamento público é um dos instrumentos utilizados pela Administração Pública para garantir o atendimento das demandas sociais. Entretanto, para que estas demandas sejam conhecidas do Poder Público, torna-se necessária a participação da sociedade nos eventos públicos destinados à discussão para elaboração dos instrumentos orçamentários. Este artigo realiza um apanhado teórico sobre conceitos pertinentes ao tema, realizando inclusive o estudo da participação social na elaboração do PPA 2014-2017 do Município de Ijuí, Rio Grande do Sul. Para enriquecer a abordagem da pesquisa, foram aplicados questionários online, buscando identificar a relação entre os cidadãos ijuienses e Administração Pública municipal. Foi possível perceber a falta de interesse dos indivíduos em relação à participação em eventos destinados a discussões públicas sobre o processo de elaboração do orçamento municipal e, neste sentido, ao final deste estudo são realizadas proposições, que poderão auxiliar na construção de uma consciência coletiva acerca da relevância da participação social na construção dos instrumentos de planejamento e orçamento.Palavras-chave: Gestão Municipal. Orçamento Público. Participação Social.AbstractPublic budget is one of the instruments used by public authorities to ensure the fulfillment of social demands. However, so that such these demands are known to the government, it is necessary the society’s participation in public events in order to dialogue about thebudget instruments preparation. This article makes a theoretical overview of relevant concepts to the topic, besides carrying out the study of social participation in the PPA 2014-2017 preparation in the City of Ijuí, Rio Grande do Sul. To enrich the research approach, online questionnaires were performed in order to identify the relationship between Ijui city’s dweller citizens and public administration. It was possible to notice the lack of individuals interest regarding the= participation in events aimed at public discussions on the preparation of the municipal budget process and therefore, the end of this study makes proposals that can assist in building a collective awareness on the social participation relevance in the construction of planning and budget tools.Keywords: Municipal Management. Public Budget. Social Participation.


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