Using the Web by Finnish SME’s for Corporate Social Responsibility Activities

2012 ◽  
Vol 463-464 ◽  
pp. 1186-1189 ◽  
Author(s):  
Elena Simina Lakatos ◽  
Roxana Mirela Gazdac ◽  
Viorel Dan

The Web is evolving, so the Internet is the cheapest mean of communication, is essential in today’s world, for all these reasons the article discusses its implications, more interesting for Finnish SMEs that still do not use or ignore the Internet. Facing more and more acute challenges, worldwide, such as vulnerability of the internet network, the moral side of knowledge management or the relationship between human and artificial intelligence involves the individual and collective actors, animated features not only from intellectual aspiration to new discoveries, but what we might call “the ethics of the responsible legitimacy.” Therefore, this study has analyzed the availability of these companies’ websites and the manner they communicate their corporate social responsibility (CSR) activities, in order to have a full picture of CSR online communication of SMEs in Finland.

Nirmana ◽  
2022 ◽  
Vol 20 (2) ◽  
pp. 106-120
Author(s):  
Natalia Widiasari

Advertising plays an important role in narrating the social side of a company which is often referred to as Corporate Social Responsibility (CSR). Corporate social campaigns are often seen as dubious, however, audiences as individuals interpret advertisements based on their values and experiences. TBSI (The Body Shop Indonesia) advertisements were conceptualized and analyzed using narrative transportation. Interviews are conducted with nine informants from various backgrounds. The results of the study are described in themes, namely (1) insight, (2) the relationship between CSR messages and the participant's value system, and (3) narrative responses to CSR advertisements. The result of the study states that advertising does not necessarily make the value from a social issue to be embedded or instilled in someone. Narrative and commitment to these values depend on the individual, person by person.


Author(s):  
Mary Lyn Stoll

Corporate Social Responsibility (CSR) is highly valuable for transnational corporations, but entails special requirements of heightened honesty in the marketing of CSR as compared to other goods and services. Because trust is essential to communicating the value of CSR effectively, companies must attend to the unique benefits and challenges that online communication of CSR commitments pose. While the Internet is ideal in allowing for global reach and greater capacity than the confines of standard advertisements, the Internet also poses special challenges in terms of facilitating trust with consumers and other stakeholders. This chapter highlights both the problems and benefits of marketing good corporate conduct online and provides moral guidelines for marketers of good corporate conduct.


Author(s):  
Ana Lambić ◽  
Patrik Arh ◽  
Evelin Arh ◽  
Miha Marič

Successful organizations, both in Slovenia and around the world, are aware of the importance of their stakeholders - all their employees, business partners, customers, society, environment, etc.; consequently, we increasingly encounter the concept of corporate social responsibility. It can be defined as a concept where organizations behave responsibly in everyday business processes and decisions, and where organizations develop a strategy for responsible treatment of employees, suppliers, customers, shareholders, and other stakeholders. Employees in the company are one of the most important stakeholders in the organization, so it is crucial to determine the impact of corporate social responsibility on employees, e.g., perception of the organization, satisfaction, belonging, reputation of the individual, etc. The purpose of this paper is to research the relationship between corporate social responsibility and employees. For the purposes of the research, we used a critical review of secondary sources of literature and based on the synthesis method, we presented our findings. Based on what we have found, we studied the relationship and the impact of corporate social responsibility on employees.


Author(s):  
Wenzhong Zhu ◽  
Yabo Shang ◽  
Sitong He ◽  
Wen-Tsao Pan

In the age of the Internet economy, Internet enterprises have attracted tremendous public attention, especially in China. In this paper, data mining through regression analysis, grey relational analysis, decision tree analysis and cluster analysis is implemented to further study the relationship between corporate social responsibility (CSR) and corporate financial performance (CFP) of Internet enterprises in China. This study collects and analyzes data of 20 Internet enterprises in China from the year of 2011 to 2016 and draws the following conclusions: (1) the relationship between CSR and CFP of the Internet enterprises is negative; (2) from the stakeholder perspective, CSR to shareholders, creditors and government is positively related to CFP; CSR to customers, suppliers and employees is not positively related to CFP; (3) through decision tree analysis, it is found that what affects the overall CSR performance of the Internet enterprises the most is CSR to customers and suppliers, while what affects the CFP of the Internet enterprises the most is CSR to creditors; (4) through cluster analysis, 20 enterprises can be divided into three types. This study has theoretical, methodological, practical and educational implications for future related research, business practitioners and educational institutions.


2019 ◽  
pp. 1049-1065 ◽  
Author(s):  
Mary Lyn Stoll

Corporate Social Responsibility (CSR) is highly valuable for transnational corporations, but entails special requirements of heightened honesty in the marketing of CSR as compared to other goods and services. Because trust is essential to communicating the value of CSR effectively, companies must attend to the unique benefits and challenges that online communication of CSR commitments pose. While the Internet is ideal in allowing for global reach and greater capacity than the confines of standard advertisements, the Internet also poses special challenges in terms of facilitating trust with consumers and other stakeholders. This chapter highlights both the problems and benefits of marketing good corporate conduct online and provides moral guidelines for marketers of good corporate conduct.


2012 ◽  
Vol 16 (3) ◽  
pp. 332
Author(s):  
Whedy Prasetyo

Development of financial performance in the application of Good Corporate Governance and Corporate Social Responsibility which affects the values of honesty private individuals, in order to be able to run the accountability, value for money, fairness in financial management, transparency, control, and free of conflicts of interest (independence). The main concern in this study is focused on achieving value personal spirituality through the financial performance and capabilities of Good Corporate Governance (GCG) and Corporate Social Responsibility (CSR) in moderating the relationship with the financial performance of value personal spirituality. This study is a descriptive verifikatif. The unit of analysis in this study was 15 companies in Indonesia with a policy that has been applied through the concept since January of 2008 until now, with the support of the annual report of the company, the company's financial statements, company reports to the disclosure of Good Corporate Governance and Corporate Social Responsibility in the annual report. Overall reports published successively during the years 2008-2011. The results of this study indicate financial performance affects the value of personal spirituality, and for variable GCG obtained results that could moderate the relationship of financial performance to the value of personal spirituality. But for the disclosure of CSR variables obtained results can’t moderate the relationship with the financial performance of personal spirituality.


Author(s):  
Geoff Moore

The purpose of the concluding chapter is to review and draw some conclusions from all that has been covered in previous chapters. To do so, it first summarizes the MacIntyrean virtue ethics approach, particularly at the individual level. It then reconsiders the organizational and managerial implications, drawing out some of the themes which have emerged from the various studies which have been explored particularly in Chapters 8 and 9. In doing so, the chapter considers a question which has been implicit in the discussions to this point: how feasible is all of this, particularly for organizations? In the light of that, it revisits the earlier critique of current approaches to organizational ethics (Corporate Social Responsibility and the stakeholder approach), before concluding.


2021 ◽  
pp. 1-29
Author(s):  
Jette Steen Knudsen ◽  
Jeremy Moon

We investigate the relationship of corporate social responsibility (CSR) (often assumed to reflect corporate voluntarism) and government (often assumed to reflect coercion). We distinguish two broad perspectives on the CSR and government relationship: the dichotomous (i.e., government and CSR are / should be independent of one another) and the related (i.e., government and CSR are / should be interconnected). Using typologies of CSR public policy and of CSR and the law, we present an integrated framework for corporate discretion for engagement with public policy for CSR. We make four related contributions. First, we explain the dichotomous and the related perspectives with reference to their various assumptions and analyses. Second, we demonstrate that public policy for CSR and corporate discretion coexist and interact. Specifically, we show, third, that public policy for CSR can inform and stimulate corporate discretion and, fourth, that corporations have discretion for CSR, particularly as to how corporations engage with such policy.


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