Information Technology in the E-Commerce Marketing Strategy of OAWAY Website

2013 ◽  
Vol 859 ◽  
pp. 551-555
Author(s):  
Wen Rong Jiang ◽  
Shi Wei Lin
Keyword(s):  
Information Technology ◽  
Marketing Strategy ◽  
Corporate Culture ◽  
Network Marketing ◽  
Marketing Technology ◽  
Event Marketing ◽  
Search Results ◽  
Promotion Process ◽  
Marketing Methods

In this paper, it is analyzing the e-commerce marketing strategy with information technology in the promotion process of SME (small and medium-sized enterprises) . Some marketing methods is indicated. There are through search engine optimization, microblogging marketing, BBS marketing, event marketing technology , etc. Using these methods, the e-commerce website can be faster and better indexed by search engines with information technology. Then, improve the e-commerce website's ranking in search results. Thus, enhance the e-commerce website's sales, corporate online image and corporate culture. This kind of marketing strategy is more suitable for long-term optimization and promotion of SME e-commerce website. The corporate e-commerce network marketing will bring better results.

scholarly journals Analisa Strategi E-Marketing dan Implementasinya pada Rental Company

2011 ◽  
Vol 2 (1) ◽  
pp. 31
Author(s):  
Meyliana Meyliana
Keyword(s):  
Information Technology ◽  
Marketing Strategy ◽  
Customer Relationship Management ◽  
Customer Loyalty ◽  
Relationship Management ◽  
Customer Relationship ◽  
Target Market ◽  
Event Marketing ◽  
Technology Marketing ◽  
A Company

Customers are the main key for persistence of a company. The company could arrange old customers and attract new customers, as marketing event. Marketing is one component in customer relationship management. Marketing today has become a trend in doing promotion, increase new customers to expand target market, and maintain old customer loyalty to increase the company sales’ point volume. Supported by appropriate information technology, marketing event could be changed as events that give benefit to the company. Marketing event with information technology, e-marketing, is done to increase company image. After being analysed, this e-marketing strategy will be implemented to rental company. 

scholarly journals Pengaruh Dimensi Budaya Terhadap Perilaku Penggunaan E-commerce: Daerah Istimewa Yogyakarta

2018 ◽  
Vol 2 (1) ◽  
pp. 1
Author(s):  
Danar Retno Sari ◽  
Teduh Dirgahayu
Keyword(s):  
Information Technology ◽  
Marketing Strategy ◽  
Planned Behavior ◽  
Alternative Model ◽  
Power Distance ◽  
Individual Behavior ◽  
Five Dimensions ◽  
Business People ◽  
Academic Area

  The use of e-commerce influenced by culture, which consist of five dimensions, such as power distance, individualism, masculinity, uncertainty avoidance, and long-term orientation (Hofsterde, 1984). This paper aim to investigate and explored the effect of culture dimenssion on behavior to use e-commerce in Daerah Istimewa Yogyakarta. Theory Planned Behavior as a model to investigate behavior to use e-commerce. Culture dimensiona as indicator used to support variable in TPB. Our result showed that power distance and masculinity had significant effect on behavior to use e-comerce in Daerah Istimewa Yogyakarta. This factors can be used to create a new marketing strategy for business people. In an academic area, this model can be used as alternative model to predict intentions and individual behavior using information technology, especially e-commerce.

EVENT MARKETING AS AN EFFECTIVE TOOL FOR BUILDING LONG-TERM CUSTOMER RELATIONSHIPS

2019 ◽  
Vol 9 (10) ◽  
pp. 1584-1591
Author(s):  
Natalya Sharafutdinova ◽  
◽  
Elena Novikova ◽  
Keyword(s):  
Customer Relationships ◽  
Event Marketing

STRATEGI PEMASARAN DALAM PERSAINGAN DESTINASI PARIWISATA

Pringgitan ◽  
2021 ◽  
Vol 2 (01) ◽  
Author(s):  
Suhartapa Suhartapa
Keyword(s):  
Marketing Strategy ◽  
Tourism Destination ◽  
Short Term ◽  
Marketing Program ◽  
Marketing Function ◽  
Marketing Activities ◽  
Tourism Destinations ◽  
Selling Process ◽  
Target Markets

Tourism destination marketing activities begin by selecting target markets, and these activities are referred to as the segmenting and targeting process. Meanwhile, activities to acquire, maintain and develop target markets are called the selling process. And the last thing is creating, delivering and communicating the destination offering is called the positioning process. The process of tourism activities can be in the form of long-term decisions or strategic levels which include the branding, segmenting, targeting, selling and positioning processes. Meanwhile, the short-term activity process or the tactical level is usually called a marketing program in the form of various maneuvers so that the predetermined marketing strategy can run well. Meanwhile, tactical activities, which are usually called marketing programs, are short-term processes aimed at making the marketing strategy run as determined. Activities that are tactical in this marketing program are decisions about the marketing mix. Competition for tourism destinations can be carried out through strategies that optimize the functions of tourism destinations. Like other industries, the function of a tourism destination can be in the form of an operational function and a marketing function. Keywords: Marketing Strategy, Competitive Strategy, Tourism Destination

Strategi Pemasaran Produk Asuransi Investasi di Indonesia

2021 ◽  
Vol 5 (2) ◽  
pp. 183-194
Author(s):  
Aida Lasmi ◽  
Nuri Aslami
Keyword(s):  
Qualitative Analysis ◽  
Marketing Strategy ◽  
Good Service ◽  
The Public ◽  
Depth Analysis ◽  
The Right ◽  
Customer Trust ◽  
Strategy Marketing

Today's Indonesian people have a high desire to protect themselves with iberinsurance and even invest while being insured. Insurance has slowly become a necessity for the community as a form of protection and investment in the medium and long term. For investment insurers, a person does not need to manage the purchased policy, it is enough to pay the initial investment premium and then everything is managed by the police issuer, so that it is convenient for the public to use it according to their needs and provisions. The purpose of this research is to find out the implementation of the marketing strategy for investment insurance products at PT AXAi Mandiri Financiali Services (Axa Mandiri) in attracting customers through analyzing the strengths, weaknesses, opportunities and threats faced and simulating premiums on investment insurance products, explaining the qualitative analysis used by the company in depth analysis. The results obtained are that the company iAxa Mandirii increases customer trust by sharpening aspects of its marketing strategy, which begins with identifying the aspects that underlie the preparation of insurance which focuses on investment, determining the brand to be more recognizable by the wider community, a strong personal team, good service, the right choice of products and quality, the right premium, Attractive product packagingii and continuous promotion are the overall strengths applied by Axa Mandiri.  Keywords: strategy, marketing, insurance, investment

scholarly journals Is “transgenerational response” a hidden cause of failed corporate turnarounds and chronic underperformance?

2017 ◽  
Vol 45 (3) ◽  
pp. 23-29
Author(s):  
John Oliver
Keyword(s):  
Financial Performance ◽  
Case Studies ◽  
Corporate Culture ◽  
Ceo Turnover ◽  
Business Leaders ◽  
Adaptive Responses ◽  
Content Type ◽  
Organizational Policies ◽  
And Performance

Purpose CEO turnover and chronic corporate underperformance are examined through the lens of Transgenerational Response. Design/methodology/approach The criteria for investigating Transgenerational Response in corporations consisted of identifying a Critical Corporate Incident, the number of corporate generations and the resultant corporate financial performance. Findings The evidence presented in the case studies illustrates how a Critical Corporate Incident has produced the consequential effect of chronic financial performance in the years following the incident. Research limitations/implications These case studies have not presented the “actual” adaptive responses, inherited attitudes and behaviours that have subsequently embedded themselves in a new corporate culture, post the Critical Corporate Incident, to the detriment of the long-term health and performance of each firm. Practical implications Examining CEO turnover and chronic corporate underperformance through the lens of Transgenerational Response means that business leaders can identify how a historic event has affected the performance of their firm in subsequent generations. With this knowledge in hand, they will be able to examine the inherited attitudes and behaviours, organizational policies, strategy and adaptive cultural routines that have combined to consolidate the firms chronic under performance. Originality/value This is a highly original, evidence based, idea that has the potential to reshape our current understanding of CEO turnover and underperforming firms. It will help business leaders identify how a historic event has affected the performance of a firm in subsequent generations.

scholarly journals The Impact of Information Technology on Motor Carrier Productivity

2010 ◽  
Author(s):  
B. Starr McMullen
Keyword(s):  
Information Technology ◽  
Marketing Strategy ◽  
Technical Efficiency ◽  
Economic Efficiency ◽  
Technology Use ◽  
Malmquist Index ◽  
Satellite Communications ◽  
Efficiency Change ◽  
Motor Carrier ◽  
The Relationship

This study examines the relationship between motor carrier productivity, marketing strategy, and use of information technology for a sample of U.S. general freight commodity carriers. We use a unique data set containing information on firm marketing strategy and information technology use collected in a survey of Class I and II motor carrier firms (U.S. Department of Transportation, 1999). The measure of productivity used here is the non-parametric Malmquist Index as explained in Grosskopf (1993) and previously applied to general freight motor carriers by McMullen and Okuyama (2000). The Malmquist Index is decomposed into two components: economic efficiency change (EC) and technical efficiency change (TC). A tobit model regression model is used to examine the relationship between firm productivity, marketing strategy, and use of information technology. Information technologies included in the tobit analysis are electronic data interchange (EDI) and satellite communications (SATCOM). We also include firm size, use of owner-operators, and percent unionization as explanatory variables in the tobit regression. Results indicate that use of EDI has a positive and significant impact on economic efficiency (EC). Firms that try to market their product by providing service at the "lowest freight rate" are found to exhibit greater technical efficiency (TC), suggesting that productivity and cost measures that ignore marketing strategy may be biased. Finally, economic efficiency (EC) is found to be significantly greater for firms that are more heavily unionized.

scholarly journals OBSERVATION AND ANALYSIS OF IMMIGRATION INFORMATION TECHNOLOGY IN IMMIGRATION CHECKPOINTS IN SEVERAL COUNTRIES

2019 ◽  
Vol 1 (1) ◽  
pp. 81-88
Author(s):  
Bagas Hidayat Putra
Keyword(s):  
Qualitative Research ◽  
Information Technology ◽  
Information System ◽  
Research Method ◽  
Learning Material ◽  
Qualitative Research Method ◽  
Technology System ◽  
Foreign Countries ◽  
Information Technology System

The application of immigration information technology at the Immigration Checkpoint (TPI) is a very important matter to always be considered and developed in the very long term in the future, one of them is to focus on developing the autogate system. With some literacy regarding immigration information technology at TPI in several countries, it can result in several comparisons between the immigration information technology system in Indonesia with the immigration information technology system in several foreign countries. This can be used as study or learning material in seeing some of the shortcomings or gaps that the immigration technology information system in Indonesia has. The results of the study carried out with this qualitative research method have explained that the immigration information technology system in TPI Indonesia still has several gaps or shortcomings when compared to the existing systems in several other countries. So, it is very necessary to make several further studies or research related to the development of an immigration information technology system at TPI Indonesia that can adapt several existing systems in several countries.

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