The Research on Development of Sports Tourism and Sports Marketing Model
2014 ◽
Vol 926-930
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pp. 4049-4052
Keyword(s):
Sports tourism is a new modern way to travel. With improvement of the social and economic development and people's living standards, people are increasing interest in physical fitness, so sports tourism that full of personalization quietly rising. This paper discusses the evaluation of the effectiveness of large-scale sporting events based on tourism marketing method, and propose several sports tourism marketing models.
Keyword(s):
2021 ◽
Vol 3
(9)
◽
pp. 87-94
1991 ◽
Vol 5
(3)
◽
pp. 143-154
◽
2021 ◽
2020 ◽
Vol 223
(3)
◽
pp. 197-202
Keyword(s):
1957 ◽
Vol 17
(1)
◽
pp. 1-24
◽