scholarly journals Translating The Waste Land: Literal accuracy, poetic fidelity and cross-cultural communication

Literator ◽  
2001 ◽  
Vol 22 (2) ◽  
pp. 21-38
Author(s):  
A. Wessels

The author of this article published an Afrikaans translation of T.S. Eliot’s The Waste Land in 1992. This article is a personal contemplation and evaluation of the process of literary translation as experienced in the particular case, referring to aspects of translation theory where relevant. It discusses the unremitting balancing act that literary translation requires, where the translator has to pose the need for as close a literal translation as possible against the need to render, again as faithfully as possible, the comprehensive poetic effect of the work, as regards, for example, stylistic features, emotive force and symbolic significance. Through all of this runs the thread of (a sometimes unconscious) transculturation of the work, partly the result of the desire on the part of the translator to communicate the impact of the poem as successfully as possible to a specific audience with a specific cultural identity and cultural presuppositions. Sometimes the inescapable interpretative nature of literary translation could be attributable to the cultural identity of the translator himself and sometimes it could be the result of the innate cultural dimensions or temper of the recipient language. The problems encountered, solutions arrived at and transcultural evolution effected are illustrated from the (original and translated) texts.

Author(s):  
Svitlana Gruschko

In the article the phenomenon of translation is regarded as mental interpretation activity not only in linguistics, but also in literary criticism. The literary work and its translation are most vivid guides to mental and cultural life of people, an example of intercultural communication. An adequate perception of non-native culture depends on communicators’ general fund of knowledge. The essential part of such fund of knowledge is native language, and translation, being a mediator, is a means of cross-language and cross-cultural communication. Mastering another language through literature, a person is mastering new world and its culture. The process of literary texts’ translation requires language creativity of the translator, who becomes so-called “co-author” of the work. Translation activity is a result of the interpreter’s creativity and a sort of language activity: language units are being selected according to language units of the original text. This kind of approach actualizes linguistic researching of real translation facts: balance between language and speech units of the translated work (i.e. translationinterpretation, author’s made-up words, or revised language peculiarities of the characters). The process of literary translation by itself should be considered within the dimension of a dialogue between cultures. Such a dialogue takes place in the frame of different national stereotypes of thinking and communicational behavior, which influences mutual understanding between the communicators with the help of literary work being a mediator. So, modern linguistics actualizes the research of language activities during the process of literary work’s creating. This problem has to be studied furthermore, it can be considered as one of the central ones to be under consideration while dealing with cultural dimension of the translation process, including the process of solving the problems of cross-cultural communication.


2020 ◽  
Vol 164 ◽  
pp. 12013
Author(s):  
Tatiana Baranova ◽  
Aleksandra Kobicheva ◽  
Elena Tokareva

In this paper we examine the development of students’ intercultural communication skills as a result of participation in the Erasmus Mobility Program. For the analysis both quantitative and qualitative methods are used. The results of survey show that students’ level of knowledge, skills and attitudes are much higher than before the program, especially in the skills category. According to the interview with students it can be concluded that students regard the experience of participating in the Erasmus Mobility program as positive primarily for learning a foreign language and developing cross-cultural communication skills. Thus it allows us to confirm the positive impact of Erasmus on intercultural communication skills of Russian students.


Author(s):  
Olga V. Petrova

The article discusses the problem of choosing ways and means of pragmatic adaptation in translating a text. The relevance of the topic is due to the necessity to facilitate cross-cultural communication in view of the increased intensity and diversity of forms of international contacts. The definition of pragmatic adaptation as the actions of a translator aimed at adapting the source language text to its perception by a recipient belonging to a different culture, does not answer the questions of when and how a translator can and should change the text in order to preserve the pragmatic potential of the original. The aim of the article is to analyze the problems arising in translating texts requiring pragmatic adaptation and evaluate the impact of different types of pragmatic adaptation on reproducing the pragmatic potential of the original and achieving the possible purposes of translation. In order to do it an experiment was carried out: a text was translated in four different ways with different means used for its pragmatic adaptation, and the translations were compared. The results of the experiment show that the choice of pragmatic adaptation methods and techniques is determined not by the type of text or the type of adaptation, as is usually believed, but by the specific purpose for which the text is translated. Thus, when translating a literary text, which always contains factual, conceptual, emotional, aesthetic, and cultural information, the choice between the naturalness of the text, the preservation of the author’s style, the completeness of the content and the communication of culturally relevant information means, in fact, setting different accents. The means of pragmatic adaptation used by the translator depend entirely on the prioritization of these types of information, in other words, on the purpose of translation.


Author(s):  
Jonathan P.A. Sell

This paper explores the involvement of metaphor and allusion in the discursive construction of cross-cultural identity. Cross-cultural identity is regarded as a narrative; as such it is liable to rhetorical analysis and dependent on rhetorical processes for its construction and assimilation. Metaphor is claimed to serve both as an analogy for the act of cross-cultural communication and cognition and as a fundamental enabling means of that communication and cognition. Allusion is, likewise, claimed to serve as another analogy on the semiotic and mimetic levels, this time for the experiential condition of the cross-cultural subject, while more pragmatically, it acts as a means for negotiating a palatable identity in a given host community. In conclusion, it is suggested that rhetorical analysis may provide a fruitful tool for affirming the possibility of cross-cultural communication and for understanding how it may actually work.


Author(s):  
Nadezhda Golubeva ◽  

Precedence as one of the most universal categories in our thinking enjoys unflagging interest among experts in humanities and social sciences. The purpose of the article is to prove the hypothesis about interparadigmality of precedent linguistics as a research field whose object is precedence units. This issue is specially relevant since the study of any manifestation of precedence in linguistic, cognitive, semiotic, and cultural projection has a high heuristic po-tential. The article contributes to the already existing body of knowledge by attempting to find similarities in the terms that are different in their linguo-philosophical meanings, namely: “precedence”, “cross-cultural communication” and “globalization,” as well as adapt new terms within the field of precedent linguistics. The article presents current scholarly debates about the specifics of precedent thought as that which ontologically predominates in the system of thinking which is realized by precedent units. It leads to the conclusion that any language system goes back to precedent thinking as something genetically precedent. It means that, as objects of linguistic analysis, precedent lin-guistic units are a prioiri devoid of any research prospects. Nevertheless, scholars’ interest to precedent units is explained not only by the worldview-related value of precedence phenomena, but also by the field of linguistic knowledge expressed by precedence units with the help of certain linguistic mechanisms in the realization of concrete linguistic processes. In this case one can see the opportunity of linking the object under research (precedent units) to other systems of scientific coordinates. For the analysis of precedent units we used a set of special and linguistic methods, namely: the method of precedence, precedent modeling, reconstructions of cognitive structures, transformation, etc. The research resulted in an increase of terms that are methodologically obligatory for prece-dent linguistics: a precedent reality, a precedent sentence, a precedent object, etc. Therefore, the following thesis was formulated: the cognitive nature of a precedent is a reproduced meaning which forms the basis of lexical, grammatical, and other language meanings. It is established that precedent units are semiotic signs of precedent thinking. They have a national and cultural identity and, simultaneously, a cross-cultural universality. In terms of linguistics, they also possess a global categorical status.


2017 ◽  
Vol 17 (2) ◽  
pp. 175-195 ◽  
Author(s):  
Robin Bell ◽  
Carlos Fernández Riol

This research contributes to the knowledge and theory on cross-cultural communication by investigating the impact of cross-cultural communication competence on the collective efficacy of multicultural National Collegiate Athletic Association basketball teams. Data was collected from 140 US National Collegiate Athletic Association basketball coaches via the Cross-Cultural Communication Competence Questionnaire and the Collective Efficacy Questionnaire for Sports. Principle component analysis was conducted on the data, revealing that the cross-cultural communication competence and collective efficacy of basketball teams are multidimensional. The hypothesized relationship between cross-cultural communication competence and collective efficacy was confirmed and statistically measured through regression analysis. It was found that four of the cross-cultural communication competence dimensions produced by the principle component analysis exhibited a significant positive relationship with one of the two dimensions within collective efficacy. Given the well-supported relationship between collective efficacy and team performance in business, this study produces important implications for scholars and practitioners working with multicultural sporting teams.


E-Management ◽  
2020 ◽  
Vol 3 (1) ◽  
pp. 27-35
Author(s):  
M. A. Gil Martinez ◽  
Yu. V. Vorontsova

The main objective in this paper is to analyze the impact of cross-cultural communication on increasing business profitability. In order to do that, the research is based on three main concepts: cross-cultural skills, which are considered in our study one the most strategical tools for companies’ success, concerning both the profitability and the image of any company. Cross-cultural communication, as stated by the anthropologist Edward Hall in his book The Hidden Dimension. Hall is most associated with proxemics, the study of the human use of space within the context of culture. Bearing in mind Hall’s considerations, the paper emphasized the need and importance of cross-cultural education for employees, as long as the goal of the companies is to position themselves internationally. Intercultural communication. Hall’s ideas have also had a significant impact in communication theory, especially intercultural communication, where it inspired research on spatial perception that continues to this day. In the digital economy, there are different indicators for measuring the level of cross-cultural skills within a company: a financial indicator such as return on sales has an important role. Sales play a fundamental role in the activities of any company and they are causally related to the cross-cultural skills of employees and entrepreneurs concerning company’s management. Business management style as well as the type of cross-cultural communication existing in the company will determine the international position of any company. Communication and cross-cultural skills contribute to a positive image of the company, since these are skills pointing out at companies with multilingual staff, with personal and professional experience living and working in different countries, experts on using innovative technologies, characteristics which will strongly impact on final profitability results. The paper concludes focusing on the importance for all the international companies to invest in the concept of intercultural communication and cross-cultural skills as a way of behaving in business, since these skills will reward them with increasing ratios of business profitability in international markets.


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