Social Class and Consumer Behavior

Social class has been the interesting subject in consumer behavior studies, so does the collective decision making. This study explore the consumer decision making whether as individual or as family regarding some behavior. The study covers five social class range from upper to the lowest social classes. The result shows interesting findings that although all behaviors can be classified into the same categories, they show specific characters for some social classes. The findings also covers the decision making dominance in the family regarding specific product characteristics.

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The Role of Social Class on Consumer Behavior: A Study of Eco-friendly Cosmetic Products

Journal of Business and Social Review in Emerging Economies ◽

10.26710/jbsee.v6i1.1032 ◽

2020 ◽

Vol 6 (1) ◽

pp. 113-134

Author(s):

Shaheera Amin ◽

Aaliya Manzoor ◽

Fatima Farid

Keyword(s):

Consumer Behavior ◽

Social Class ◽

Important Change ◽

Marketing Strategies ◽

Cosmetic Products ◽

Buying Behavior ◽

Intention To Purchase ◽

Relationship Of ◽

The Relationship

In the past few decades, the analysts have noticed an important change in consumers’ behavior while purchasing and picking products, especially in cosmetics. Now, when consumers purchase the product, they pay more attention to health and environment features of the product. Therefore, the purpose of this research is to analyze Pakistani Consumers’ buying behavior towards Eco-Friendly Cosmetic products. The theory of planned behavior has been applied for better understanding of consumer behavior. Moreover, analyzed the relationship of consumers’ values on their intention to buy eco-friendly cosmetics products. It is studied that consumers’ social class has a moderating effect on consumer’s intention toward purchasing eco-friendly cosmetic products. For quantitative data collection questionnaire is constructed. For questionnaire, variable scales are adapted from literature. Convenience sampling is used for distribution of questionnaire. Data is composed from 260 respondents in Punjab, Pakistan. For analyzing the data, statistical analysis will be done by using SPSS and AMOS. All variables are significantly influence consumer intention to purchase eco-friendly cosmetics.This research suggests marketers to develop their marketing strategies and promote eco-friendly cosmetics through effective advertising.

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Rimpu Culture In Mbojo Tribe Consumer Behavior In The West Nusa Tenggara Province

Jurnal Manajemen ◽

10.24912/jm.v23i3.568 ◽

2019 ◽

Vol 23 (3) ◽

pp. 338

Author(s):

Sri Ernawati, Mulyadin

Keyword(s):

Consumer Behavior ◽

Social Class ◽

Data Collection ◽

Human Behavior ◽

Literature Study ◽

The West ◽

Study Research ◽

Cultural Phenomenon ◽

Cultural Variable ◽

Regional Governments

Culture is a complex symbol and fact created by humans passed down from generation to generation as a determinant and regulator of human behavior in existing societies. Researcher was interested in researching the Rimpu Cultural Phenomenon influencing Consumer Behavior in the Mbojo tribe community in West Nusa Tenggara. The study was conducted in Mbojo Tribe which included three regional governments, namely Bima City, Bima and Dompu Districts, with the object of research being the Mbojo tribe who bought Bima's unique sarong to be used as Rimpu. Data collection techniques used in this study, namely (a) Qutionary, (b) Observation, (c) Literature study. Research Variable Measurements using likes scale by spreading questionnaire to 100 people, Analysis of data using multiple linear .The results show that Cultural variable, Sub Culture variable and Social Class Variables has an influence on consumer behavior of the Mbojo Tribe in West Nusa Tenggara Province.

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Analisis Preferensi dan Kepuasan Konsumen terhadap Beras di Kecamatan Mulyorejo Surabaya Jawa Timur (The Analysis of Preferences and Customer Satisfaction on Rice in Mulyorejo District, Surabaya, East Java)

Jurnal Sains Terapan ◽

10.29244/jstsv.1.1.42-53 ◽

1970 ◽

Vol 1 (1) ◽

pp. 42-53

Author(s):

Rita Nurmalina ◽

Endang Pudji Astuti

Keyword(s):

Decision Making ◽

Consumer Behavior ◽

Social Class ◽

Customer Satisfaction ◽

Data Processing ◽

Family Income ◽

Descriptive Analysis ◽

Consumer Preference ◽

Social Classes ◽

Rice Grain

Rice is a very important commodity. Rice plays an important role in food security, economic stability, and employment. Consumer behavior in rice consumption continues to grow. Improved incomes lead to increased demands on quality. Changes in demographic structures, such as level of education, lifestyle, technology, transportation, and communication, affect the customer preferences and satisfaction with the rice they consume. In line with efforts to increase productivity, the rice should be produced to meet consumer expectations which are constantly evolving. This study aimed to identify the characteristics, analyze the decision-making process, preferences, and customer satisfaction, as well as making the right marketing mix recommendations based on the study of consumer behavior on three different social classes (lower class, middle, and upper). Convinience Sampling was used. The analytical tool used in this study was a descriptive analysis, Important & Performance Analysis (IPA) and the Customer Satisfaction Index (CSI). Data processing with descriptive analysis showed some differences in the characteristics of responders and decision-making processes at all three social classes. The differences associated with educational level and family income levels, initial consideration of the purchase of rice, and where to purchase the rice. CSI showed that the total satisfaction on all three social classes is entirely in the range “satisfied”. However, the higher the social class, the higher the satisfaction of the rice consumed. Data processing by IPA showed that the performance, which should be improved based on consumer preference and satisfaction, was a top-class ease of getting rice and seller services. The performance on middle-class consumers have to be improved in assessing durability of rice, grain uniformity, and broken. While the upscale consumer should improve performance in terms of price, flavor, broken, and clean rice.Keywords: consumption, quality, expectation, social class, sample, performance.

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Pengaruh Kelas Sosial Terhadap Perilaku Konsumen (Studi Pada Pembelian Rumah di Perum Perumnas Cabang Mojokerto Lokasi Madiun)

EQUILIBRIUM Jurnal Ilmiah Ekonomi dan Pembelajarannya ◽

10.25273/equilibrium.v6i1.2188 ◽

2018 ◽

Vol 6 (1) ◽

pp. 80

Author(s):

Ria Dwi Nugraheni

Keyword(s):

Consumer Behavior ◽

Social Class ◽

Linear Regression ◽

Data Collection ◽

Sampling Technique ◽

Simple Linear Regression ◽

Behavior Study ◽

Regression Test ◽

Test Criteria

This research aim to know social class at PERUMNAS Branch Mojokerto Madiun location, to know consumer behavior at PERUMNAS Branch Mojokerto Madiun location, and to know influence of social class to consumer behavior at PERUM PERUMNAS Branch of Mojokerto Madiun location. Determination of samples in this study using a saturated sampling technique that is as many as 56 consumers who have bought houses of various types in PERUMNAS Branch Mojokerto Location Madiun. Data collection techniques used questionnaires, observations, interviews, and documentation. The results showed that obtained the results of simple linear regression test is Y = 17.668 + 1.256 X, the constant of 17.668. The result of t test is got the value of rhitung equal to 15.163 and ttabel equal to 1.67252. If rhitung ≥ ttable, then the calculation in accordance with the test criteria t. The result shows that rhitung (15.163) ≥ ttable (1.67252), it can be concluded that Ha accepted dah Ho rejected that social class significantly influence consumer behavior (Study on Purchase of House in PERUM PERUMNAS Branch of Mojokerto Madiun Location).

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