DEVELOPMENT OF PRINCIPLES FOR CONSTRUCTION OF ADAPTIVE SYSTEM OF MOTIVATION AND INCENTIVES FOR PERSONNEL MANAGEMENT OF HOSPITALITY ENTERPRISES

The tourism industry in Ukraine is currently actively developing. This industry meets the tourist needs of the population and is one of the important factors in the receipt of funds in the country's budget and employment. The main component of the tourism industry is the hotel industry. According to statistics, the cost of hotel services is from 30% to 50% of all tourist costs. The national market of the hotel industry of Ukraine includes international hotel chains. The analysis of the development of the hotel industry of Ukraine shows that the competitiveness of domestic hotel enterprises with European and Asian enterprises is not at the proper level. This requires increasing the efficiency of their economic activities. Therefore, to ensure efficiency, the task of the national hotel chain is to increase the competitiveness of hospitality enterprises. One of the ways to solve this problem is personnel management, including through the introduction of staff motivation. According to statistics, only 5% of staff always work in the hotel business with high efficiency. Other people need constant supervision, regular monitoring of tasks. Based on this, the hospitality companies had a small number of employees who aim at high efficiency of the entire enterprise. This is an important issue. Currently, hospitality companies use two types of motivation: - material motivation; - intangible motivation. The methods of material motivation include material rewards: - at full load of the enterprise, - at overfulfillment of the plan of sale of hotel services, - in the form of the annual premium, etc. Types of material motivation do not exclude punishment of staff, such as fines. The types of intangible motivation currently used in hospitality enterprises include: - organization of corporate holidays, - congratulations to employees on anniversaries, - introduction of additional days off, etc. Such types of motivation are used, for example, in the network of HELIOPARK Hotels & Resorts, Holiday Inn. This problem can be solved by organizing certain methods of motivation into a single system. Such a system must be adaptive.

Packaging design training to increase the selling of dragon fruit crackers products in Batuah Village

The abundantly harvested dragon fruit has encouraged the people at Batuah Village to make secondary product, in order to avoiding loss because the fruit is rotten, such as the dragon fruit crackers. Nowdays, the product has already marketed in the Mercure-Ibis Samarinda hotel chain. For the purpose it is considered important for the products to have good packaging. Therefore, the community service team do the coaching on how to make basic packaging design. The coaching trainee is taught on how to make packaging design from existed packaging pattern and then adjust it to the size of their products. The trainee was also taught on how to make simple design with design software. The results are that the trainee can make packaging design which the design and size are already adjusted with their product’s needs.

Problems development of hotel industry

The essence of the principle of network organization is that multi-level hierarchy is replaced by groups of enterprises, and specialized units coordinated by market mechanisms replace administrative mechanisms. Franchising, one of the forms of hotel management, is a contractual relationship between companies with a well-known brand and other hotels. As well as the positive role of franchising management in the hotel chain, there are also a number of problems. Key words: hotel, Franchising, hospitality, industry, service, tourist

The impact of consumers’ attitudes towards technology on the acceptance of hotel technology-based innovation

Purpose Technology-based innovation (TBI) is a primary approach across the hospitality industry to improve customer experience. It is essential to know the critical factors that affect consumers’ acceptance of hotels’ TBI. The effect of consumers’ attitudes toward technology is hypothesized to affect the acceptance of TBI besides commonly used technology acceptance models. Design/methodology/approach A model of attitudes toward technology influence on TBI was constructed and tested by inviting participants to watch a video of a keyless check-in process of a leading hotel chain and then completed a questionnaire. The attitudes toward technology were measured using the technology adoption propensity (TAP) scale. Findings Attitudes toward technology strongly affect the hotel’s booking intention (BI) used as a proxy for consumers’ acceptance of hotels’ TBI. However, attitudes toward technology can only influence BI through the mediating variables of trust and curiosity. Practical implications The findings provide useful insights, encouraging hotels to positively enhance consumers’ attitudes toward technology when introducing TBI services. Originality/value Most research on the acceptance of e-commerce technology focuses on consumers’ resulting attitudes or emotions using the products or services. In contrast, this study investigates the effect of consumers’ attitudes toward technology on accepting hotels’ TBI service. The study demonstrated that attitudes toward technology substantially impact the acceptance of hotels’ TBI service. Furthermore, the study provides empirical support on the use of the TAP scale in complex TBI services.

Evaluating the environmental sustainability strategies of the housekeeping department: the case of an international hotel chain in Hong Kong

Purpose The purpose of this paper is to use the case of an international luxury hotel chain in Hong Kong to present the general environmentally-friendly practices in housekeeping. Six in-depth interviews were conducted with the housekeeping department staff to evaluate the effectiveness of the Hotel’s environmental sustainability practices by analysing their benefits and limitations. Results reveal that all informants acknowledged the environmental sustainability strategies adopted by the Hotel, which can benefit stakeholders. Despite multiple green practices in hotel housekeeping, several strategies may not be as significant as expected with misaligned expectations from the management and the actual practices may create excessive workload for frontline room attendants with a lack of policy enforcement and supportive policies. Therefore, hotels should keep a mutual communication between the management and frontline employees prior to conducting environmentally- and employee-friendly practices. Given the labour-intensive nature of the hotel industry, the housekeeping department should ensure employment equality policy is in place with adequate environmentally friendly support for employees.

Development of the Sheraton hotel chainDevelopment of the Sheraton hotel chain

The distribution of the world's hotel chains to more and more countries is also reflected in our country, and the development of this type of chain hotels is growing day by day. Along with the development of technology, the tourism infrastructure and its key element, the hotel industry, is also developing. Today, investments are being made in a planned way to modernize the hotel business, build new hotels, and introduce new technologies and forms of service. Sheraton Hotels and Resorts is an international hotel chain owned by Marriott International. Sheraton has 446 hotels with 155,617 rooms worldwide, including locations in North America, Africa, Asia, Central and South America, Europe, the Middle East and the Caribbean. Key words: hotel chains, investment, technology, hotel business, tourism infrastructure

Faktor Yang Mempengaruhi Kepuasan Pelanggan Menginap di Chain Hotel

AbstrakPersaingan bisnis perhotelan saat ini semakin kompetitif yang sejalan dengan upaya pemerintah untuk meningkatkan sektor pariwisata. Indikator utama dalam industri perhotelan adalah kepuasan dari pelanggan. Penelitian ini dibuat dengan tujuan untuk mengetahui kepuasan dari setiap pelanggan yang telah menginap di chain hotel. Variabel yang digunakan dalam penelitian ini adalah keandalan, daya tanggap, jaminan, perhatian, bukti fisik terhadap kepuasan pelanggan. Populasi dalam penelitian ini adalah orang-orang yang pernah menggunakan fasilitas pelayanan di hotel. Sampel yang digunakan dalam penelitian ini adalah wisatawan nusantara yang sudah pernah menggunakan fasilitas pelayanan chain hotel. Penelitian ini menggunakan data primer yaitu dengan melakukan penyebaran kuesioner. Penelitian ini menggunakan SPSS versi 22 dengan kuesioner yang berhasil diuji sebanyak 301 dengan pengolahan data uji data deskriptif, uji validitas, uji reliabel dan uji t. Hasil dari penelitian menunjukkan bahwa keandalan, daya tanggap, jaminan, perhatian dan bukti fisik mempunyai pengaruh terhadap kepuasan pelanggan yang menginap di chain hotel.Kata Kunci : Keandalan, Daya Tanggap, Jaminan, Perhatian, Kepuasan.Effect of Customer Satisfaction Staying at Chain HotelAbstractCompetition in the hotel business is currently increasingly competitive in line with the government's efforts to improve the tourism sector. The main indicator of the hospitality industry is customer satisfaction. This research was made to know the satisfaction of each customer who has stayed at the hotel chain. The variables used in this study are reliability, responsiveness, assurance, attention, physical evidence of customer satisfaction. The population in this study are people who have used service facilities at the hotel. The sample used in this study were domestic tourists who had already used the chain hotel service facilities. This study uses primary data by distributing questionnaires. This study used SPSS version 22 with 301 questionnaires that were successfully tested with descriptive data processing, validity, reliability, and t-test. The results of the study indicate that reliability, responsiveness, assurance, attention, and physical evidence have an influence on customer satisfaction staying at the hotel chain.Keyword: Reliability, Responsiveness, Assurance, Emphaty, Satisfaction.

The tourist demand of the hotel chain. time series for a forecast model

In an increasingly uncertain world where world dynamics accelerates the way of managing processes in any sector, the forecast of tourist demand becomes very important. In this sense, the present research aims to forecast the tourist demand of the Cuban Hotel Chain of Pinar del Río, Cuba, until December 2019, through the use of time series techniques, which facilitate planning and decision-making. in this sector and in this way work towards the achievement of an integration in the productive chains, considering that tourism is one of the socioeconomic activities that activates many other sectors of production and services, as well as predicting the behavior of tourism. For this, the quantitative research method was used as the guiding method, based on the Box - Jenkins methodology and the Holt - Winters exponential smoothing method. It is also possible to characterize tourism management taking into consideration two indicators: cost per weight and average income per tourist, referring to efficiency and effectiveness respectively. In addition, a multivariate analysis of time series was carried out that made it possible to characterize the tourist activity in four fundamental stages in the hotel chain taken as the object of study.

Analysis of antecedents and consequences of memorable tourist experiences (MTEs): A Spanish case study

Competition in the tourism industry has intensified over the years and the process of searching for information when choosing a tourist destination has become more important. The most valuable information we have is what we remember: the memorable tourist experience (MTE). This study explores this concept by proposing a model that includes antecedents, such as destination image and tourist engagement, as well as consequences of the tourist experience, such as satisfaction, revisit intention and recommendation intention for the tourist destination. For this analysis, a self-administered online survey was conducted with clients of a Spanish hotel chain, resulting in a sample of 328 valid returned questionnaires. To carry out the analysis a structural equation model was developed. The results underline the importance of memory in the creation of memorable tourist experiences. Academic and management implications are proposed to complete the paper.