… social media amplified the voice for WOM

Author(s):  
Sarah Zaraket
Keyword(s):  
Author(s):  
Marissa Silverman

This chapter asks an important, yet seemingly illusive, question: In what ways does the internet provide (or not) activist—or, for present purposes “artivist”—opportunities and engagements for musicing, music sharing, and music teaching and learning? According to Asante (2008), an “artivist (artist + activist) uses her artistic talents to fight and struggle against injustice and oppression—by any medium necessary. The artivist merges commitment to freedom and justice with the pen, the lens, the brush, the voice, the body, and the imagination. The artivist knows that to make an observation is to have an obligation” (p. 6). Given this view, can (and should) social media be a means to achieve artivism through online musicing and music sharing, and, therefore, music teaching and learning? Taking a feminist perspective, this chapter interrogates the nature of cyber musical artivism as a potential means to a necessary end: positive transformation. In what ways can social media be a conduit (or hindrance) for cyber musical artivism? What might musicing and music sharing gain (or lose) from engaging with online artivist practices? In addition to a philosophical investigation, this chapter will examine select case studies of online artivist music making and music sharing communities with the above concerns in mind, specifically as they relate to music education.


Author(s):  
Iwona Dorota Bąk ◽  
Beata Szczecińska

The aim of the study is to attempt to systematize the concept of economic value that takes into account elements of sustainable development. At the same time, it is the voice in the ongoing discussion on the purpose and methods of valuation of the company's value. The measure of strength of each enterprise is its value expressed in monetary units. Due to differences in the results of the valuation of enterprises made by groups of experts representing such disciplines as finance, taxes, or marketing, there was a need to identify sources and to analyze more precisely the resulting discrepancies. The values of the enterprise should include both measurable and hard to measure values, which largely differentiate economic units from each other. The need for a wider perspective on the data published by enterprises appeared along with new business models, changes in consumer trends, environmental regulations, or the impact of social media.


Author(s):  
Kerri Morgan ◽  
Marc Cheong ◽  
Susan Bedingfield

Social media provides people from all socio-economic sectors with the opportunity to voice their opinions. Platforms such as Twitter provide the means to share one’s opinion with little effort and cost. But do these media empower everyday people to make their voice heard? In this research, we introduce a novel approach for investigating the voice of different Twitter groups on social media platforms, by combining text clustering and an analysis of cliques in the resulting network. We focus on a case study using Twitter interactions with respect to energy issues, in particular the closure of coal-fired power stations such as Hazelwood. Implications from this study will benefit stakeholders from governments to industry to the ‘common man’, in understanding how discourse on social media reflects public consumer sentiment.


Author(s):  
Hadi Permana ◽  
Sumira Sumira ◽  
Dhini Aulia

Abandoned children is  one of the problems faced by Padang city. Many reasons make the number of abanded children  still high. Although, the news about abandoned children have been posted in  newspaper,  magazine even online and   social media,  but  seen that they just inform in partially. Therefore the researchers conducted a project on presenting the data on the picture of abanded children in padang in form of radio feature.  It is expected that this radio feature can give useful information about the reason why they “work on the street”, the life that they run  everyday. Hence it is hope that it can touch the human care of people and government to find the best solution for them. The data  was gotten from the result of interview by using recorder tools. Then Cool Edit Pro 2.1 application was  used to  edit and mix the voice . Moreover this project applied the stages of making radio feature likes pre-production, production and post-production. The result of thisl project were  in form of audio, radio feature  with 15 minutes duration, and the English script with  756 word.


2015 ◽  
Vol 11 (4) ◽  
pp. 1-28 ◽  
Author(s):  
Rafael Berlanga ◽  
Lisette García-Moya ◽  
Victoria Nebot ◽  
María José Aramburu ◽  
Ismael Sanz ◽  
...  

The tremendous popularity of web-based social media is attracting the attention of the industry to take profit from the massive availability of sentiment data, which is considered of a high value for Business Intelligence (BI). So far, BI has been mainly concerned with corporate data with little or null attention to the external world. However, for BI analysts, taking into account the Voice of the Customer (VoC) and the Voice of the Market (VoM) is crucial to put in context the results of their analyses. Recent advances in Sentiment Analysis have made possible to effectively extract and summarize sentiment data from these massive social media. As a consequence, VoC and VoM can be now listened from web-based social media (e.g., blogs, reviews forums, social networks, and so on). However, new challenges arise when attempting to integrate traditional corporate data and external sentiment data. This paper deals with these issues and proposes a novel semantic data infrastructure for BI aimed at providing new opportunities for integrating traditional and social BI. This infrastructure follows the principles of the Linked Open Data initiative.


2020 ◽  
Vol 13 (1) ◽  
pp. 51-66 ◽  
Author(s):  
Thomas Fibiger

This article discusses the role of a politically mobilized diaspora in the media and politics of Bahrain. The political turmoil of several decades has resulted in the exile of a sizeable community of Bahrainis, and many key activists have settled in London. From here they continue to work with a variety of political activities and a variety of media to put pressure on both Gulf and European regimes. The article traces the development of media forms, from a print newspaper formed out of the diasporic experience, via a particular community-driven homepage opened in Bahrain in 1998, whose creator fled to London after the 2011 ‘Arab Spring’ uprising, to the diversity of the social media that now dominates. In this regard, the role of digital surveillance, and subsequent demobilization and increasing silence, are key to the discussion.


2018 ◽  
Vol 4 (3) ◽  
pp. 205630511879587 ◽  
Author(s):  
Ahmed Al-Rawi

This article investigates the issue of Arab collective identity manifested in the mediated type of communication taking places on social media. The study employs multiple methodologies to provide a better understanding of Arab audiences’ online engagements with four MBC TV shows that are regarded as among the most popular throughout the MENA region as contestants from almost all Arab countries have the chance to participate in them. These shows use Arabic as a bond that unites Arab viewers from different national, religious, and racial backgrounds into distinct online communities. In total, the study offers an analysis of over 839,000 comments from four Facebook pages including Arab Idol, Arabs Got Talent, The Voice, and The Voice Kids. We argue that the notion of Arab identity is an imagined concept since the mediated communication on social media shows different identity affiliations especially toward the national one.


2016 ◽  
Vol 31 (8) ◽  
pp. 955-960 ◽  
Author(s):  
Mike Bernard

Purpose The commentary paper aims to delve into how social media are being used by chief marketing officers (CMOs) and shows that while many in business-to-customer have understood how to use social media already, their CMO counterparts in business-to-business (B2B) have not made up their minds. So some key questions are raised about B2B CMOs’ readiness to use social media, what this accomplishes and resulting effects upon the role of the CMO within an organisation. Design/methodology/approach The research paper involves use of case studies drawn from IBM experience with social media. Findings B2B CMOs are not ready to make use of social media. Even those who are actively engaging are expressing concern that they are pioneering and have not yet put in place a strategy that they are satisfied with. In addition, social media can be used for after-sales service, getting sales leads, engaging with key influencers, building the company’s reputation and enhancing the industry status of key individuals. B2B firms need to exploit the capabilities of processing massive amounts of data to get the most from social media. Originality/value The paper brings insights to the challenges facing CMOs of B2B firms when using social media. It provides a better understanding of what should be the role of CMOs in the use of social media. The CMO must be the voice of the customer as well as the custodian of the values that enable effective use of social media. Effective collaboration within the boardroom is essential and if the CMO is not a board member, then the company should consider making that change.


2019 ◽  
Vol 3 ◽  
pp. 305-316
Author(s):  
Siti Muflikhah

Social media is an online media that is used as a means of communication and social interaction through the internet. Someone can easily connect with other people, both those that have been known before and not yet known, either through written messages or talking directly listening to the voice, even through video calls. From social media someone can get the latest information quickly and easily, in the form of news, images, or videos. In this millennial era, the ease of social media has made most people feel the need and motivation to use it. For the world of education, social media can also be used as one of the learning media. Because the goals of social media include self-actualization, forming a community, establishing personal relationships, and marketing media. And the characteristics of social media include user participation, openness, conversation, and connectedness. Learning media in general is a tool for teaching and learning. Everything that can be used to stimulate thoughts, feelings, attention and abilities or skills of students so that it can encourage the learning process. Examples of learning media are audio media and graphic or visual media. In Arabic language lessons, the use of social media as one of the learning media is very supportive and very appropriate to increase learning or development outside of school hours. Management of social media can be used to add lessons about conversations, searching for vocabulary, and translating text. With other social media, it can be used to practice conversations both in writing and orally, practice reading, and so on. So that the learning media becomes fun and in accordance with the times.


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