scholarly journals Election Marketing and Communication Management in Local Public Sphere

2020 ◽  
Vol 8 (4) ◽  
pp. 495-523
Author(s):  
Ilona Biernacka-Ligięza
Keyword(s):  
Quantitative Research ◽  
Turnover Rate ◽  
Web Pages ◽  
Local Elections ◽  
Theory Analysis ◽  
High Turnover ◽  
Communication Management ◽  
Qualitative And Quantitative ◽  
Starting Point ◽  
Lower Silesia

The proposed paper is going to be an analysis of communication management during local elections campaigns in Poland in 2002, 2006, 2010, 2014, 2018. The 2002 was chosen as the starting point of the analysis because of the following facts: 1) those were the first direct local elections for mayors/municipality heads; 2) the number of council members was reduced by law all of which heralded an interesting competition. The high turnover rate of candidates for councillors across different regions of Poland in 2002, 2006, 2010, 2014 and 2018 local government elections has been attributed in part to the volatility caused by greater media and public interest in council issues. The paper is based on: the theory analysis, qualitative and quantitative research (questionnaires), statistical analysis (questionnaires and reports) and content analysis (selected papers; radio/TV stations; web pages). Surveys were carried out in: 2002, 2006, 2010, 2014 and 2018. The survey was followed at the region of Lower Silesia. In this paper there is presented detailed data from the study of Dzierżoniów county. There were chosen varied types of communes: periphery and centre of the region. The group of around 2500 respondents was analysed.

New Media in the Process of Shaping Local Democracy

2015 ◽  
pp. 2132-2153
Author(s):  
Ilona Biernacka-Ligieza
Keyword(s):  
New Media ◽  
Public Interest ◽  
Quantitative Research ◽  
Local Elections ◽  
High Turnover ◽  
Starting Point ◽  
Before And After ◽  
The Media ◽  
Source Of Information

This chapter is an analysis of the voting campaigns in Poland before the local elections in 2002, 2006, and 2010. The 2002 election was chosen as the starting point of the analysis because of the following facts: 1) those were the first direct local elections for mayors/municipality heads, and 2) the number of council members was reduced by law, all of which heralded an interesting competition. The high turnover rate of candidates for councillors across different regions of Poland in 2002, 2006, and 2010 local government elections has been attributed in part to the volatility caused by greater media and public interest in council issues. Many see the media as the most effective way to get voters' attention. Voters also treat media information about candidates as a very important source of knowledge about the candidate, which helps them to vote. However, it is important to check: 1) which medium is the most popular and effective source of information for local public debate; 2) what is the quality of information being published before and after the local elections; and 3) if the “politician activity” and “society response” is only clearly visible during the elections time or maybe “local debate” develops after the election time. The chapter is based on the qualitative and quantitative research. Surveys were carried out in 2002, 2006, and 2010.

New Media in the Process of Shaping Local Democracy

2014 ◽  
pp. 88-109 ◽  
Author(s):  
Ilona Biernacka-Ligieza
Keyword(s):  
New Media ◽  
Public Interest ◽  
Quantitative Research ◽  
Local Elections ◽  
High Turnover ◽  
Starting Point ◽  
Before And After ◽  
The Media ◽  
Source Of Information

This chapter is an analysis of the voting campaigns in Poland before the local elections in 2002, 2006, and 2010. The 2002 election was chosen as the starting point of the analysis because of the following facts: 1) those were the first direct local elections for mayors/municipality heads, and 2) the number of council members was reduced by law, all of which heralded an interesting competition. The high turnover rate of candidates for councillors across different regions of Poland in 2002, 2006, and 2010 local government elections has been attributed in part to the volatility caused by greater media and public interest in council issues. Many see the media as the most effective way to get voters' attention. Voters also treat media information about candidates as a very important source of knowledge about the candidate, which helps them to vote. However, it is important to check: 1) which medium is the most popular and effective source of information for local public debate; 2) what is the quality of information being published before and after the local elections; and 3) if the “politician activity” and “society response” is only clearly visible during the elections time or maybe “local debate” develops after the election time. The chapter is based on the qualitative and quantitative research. Surveys were carried out in 2002, 2006, and 2010.

scholarly journals How Can We Find Out What Makes a Good Requirements Engineer in the Age of Digitalization?

2017 ◽  
Vol 7 (3) ◽  
pp. 147
Author(s):  
Yvonne Sedelmaier ◽  
Dieter Landes
Keyword(s):  
Requirements Engineering ◽  
Quantitative Research ◽  
Scientific Basis ◽  
Success Factor ◽  
Quantitative Research Methods ◽  
Qualitative And Quantitative ◽  
Starting Point ◽  
Competence Profile ◽  
Key Success Factor ◽  
Insight Into

Good requirements are commonly viewed as a key success factor for IT (and non-IT) projects, but still there seems to be insufficient insight into which competences requirements engineers need to have these days. Digitalization is likely to pose new challenges to requirements engineering. Chances are that digitalization will change the competences that are necessary for successful requirements engineering. This paper proposes a research design that will be used for clarifying which competences requirements engineers need nowadays and how these competences change due to digitalization. To that end, qualitative and quantitative research methods will be combined for developing a comprehensive competence profile for requirements engineering on a scientific basis. The resulting competence profile constitutes a starting point for devising competence-oriented learning settings. Thus, our research contributes to a better understanding of competences for requirements engineering and improves education of future requirements engineers, in particular for coping with challenges posed by digitalization.

scholarly journals Uncovering Market Positioning Coordinates Using In-Depth Interviews. Evidence from the Romanian Modern Retail

2016 ◽  
Vol 11 (2) ◽  
pp. 68-78
Author(s):  
Iliuta Costel Negricea ◽  
Tudor Edu ◽  
Laura Balan
Keyword(s):  
Qualitative Research ◽  
Quantitative Research ◽  
Consumer Behaviour ◽  
Situation Analysis ◽  
Market Positioning ◽  
Quantitative Research Methods ◽  
Qualitative And Quantitative ◽  
Starting Point ◽  
Depth Interviews ◽  
Quantitative Nature

AbstractMarket positioning is not anymore just an outcome of the marketing endeavour but actually the essence of it. Organisations must develop and implement proper market positioning plans if they want to pursue an enduring existence. In this direction, an organisation must perform a brand situation analysis, its results being the starting point of a successful market positioning. This analysis entails collecting data about the brand and its competitors being performed through various qualitative and quantitative research methods. The current study focuses on the use of in-depth interviews, a very important qualitative research instrument, in collecting data necessary to build a market position in the form of inconspicuous consumer behaviour factors, such as perceptions, attitudes and motivations. The peculiarities and advantages of this tool are detailed in an analysis of the Romanian modern retail. The findings through their richness made possible configuring market positions for several companies under study. There is no doubt about the effectiveness of this tool in collecting essential data for an effective market positioning. However, in some instances an organisation might need data of quantitative nature in making market positioning decisions, situations in which the use of the indepth interview should be complemented with a survey.

A Call for Methodological Plurality: Reconsidering Research Approaches in Adult Education

2018 ◽  
Vol 68 (2) ◽  
pp. 157-169 ◽  
Author(s):  
Barbara J. Daley ◽  
Larry G. Martin ◽  
Kevin M. Roessger
Keyword(s):  
Adult Education ◽  
Continuing Education ◽  
Research Methods ◽  
Quantitative Research ◽  
Research Trends ◽  
Adult And Continuing Education ◽  
Qualitative And Quantitative ◽  
Starting Point ◽  
Adult And Continuing

Within this AEQ forum, the authors call for a dialogue and examination of research methods in the field of adult and continuing education. Using the article by Boeren as a starting point, the authors analyze both qualitative and quantitative research trends and advocate for more methodological diversity and plurality in current research approaches.

Simple Bayesian Inference for Qualitative Political Research

2004 ◽  
Vol 12 (4) ◽  
pp. 386-399 ◽  
Author(s):  
Jack Buckley
Keyword(s):  
Quantitative Research ◽  
Empirical Modeling ◽  
Small Samples ◽  
Multivariate Test ◽  
Unequal Variances ◽  
Philosophical Foundations ◽  
Qualitative And Quantitative ◽  
Starting Point ◽  
The Social ◽  
The Difference

In political science and related disciplines in the social and behavioral sciences, there exists an unfortunate de facto divide between qualitative and quantitative empirical research. Sometimes this divide is purely a function of training and disciplinary socialization, but often it reflects a valid dispute over the philosophical foundations of inquiry. I argue here that the Bayesian approach to quantitative empirical modeling is an amenable starting point for building a rapprochement between qualitative and quantitative research, and I introduce as an example a straightforward model that allows for the Bayesian estimation of the difference between means of very small samples with unknown and possibly unequal variances. I then extend this approach to consider nonnormal variates, informative priors, and a multivariate test of the difference of means useful for the researcher who is interested in determining whether two small samples are different on several dimensions simultaneously.

FAKTOR PERSONAL YANG BERHUBUNGAN DENGAN KOMITMEN ORGANISASI PERAWAT RSUD EMBUNG FATIMAH BATAM

2020 ◽  
Vol 5 (3) ◽  
pp. 875
Author(s):  
Asfri Sri Rahmadeni
Keyword(s):  
Organizational Commitment ◽  
Turnover Rate ◽  
Sampling Technique ◽  
Hospital Nurses ◽  
Test Results ◽  
Personal Factors ◽  
High Turnover ◽  
Chi Square ◽  
Cross Sectional ◽  
Chi Square Test

<p class="Normal1"><em>Commitment is the attitude or behavior of likes or dislikes shown by someone against the organization at work. Indonesia is recorded as a nurse who has a low organizational commitment (76%) so it harms services. This phenomenon in the hospital can be seen from the indicator of the high turnover rate of nurses which reaches 30.9% which exceeds the standard &lt;5%. Many factors affect organizational commitment. The purpose of this study was to analyze the Personal Factors Associated with Organizational Commitment of Hospital Nurses. This study is a cross-sectional analytic study and purposive sampling technique with a sample of 59 nurses. Chi-Square test results obtained personal factors that have a relationship with organizational commitment Nurse Hospital is age with p = 0,000 and education with p = 0,000, personal factors not related to organizational commitment are gender p = 1,053 and years of service with p = 1,147. Hospitals should conduct research/surveys on Organizational Commitment periodically as an evaluation material in the context of the organization's development and development in the future</em>.</p>

A Tale of Two Cultures

2012 ◽  
Author(s):  
Gary Goertz ◽  
James Mahoney
Keyword(s):  
Social Sciences ◽  
Quantitative Research ◽  
Social Science Research ◽  
Measurement Data ◽  
Science Research ◽  
Quantitative Research Methods ◽  
Qualitative And Quantitative ◽  
The Social ◽  
Scientific Worldview ◽  
Different Cultures

Some in the social sciences argue that the same logic applies to both qualitative and quantitative research methods. This book demonstrates that these two paradigms constitute different cultures, each internally coherent yet marked by contrasting norms, practices, and toolkits. The book identifies and discusses major differences between these two traditions that touch nearly every aspect of social science research, including design, goals, causal effects and models, concepts and measurement, data analysis, and case selection. Although focused on the differences between qualitative and quantitative research, the book also seeks to promote toleration, exchange, and learning by enabling scholars to think beyond their own culture and see an alternative scientific worldview. The book is written in an easily accessible style and features a host of real-world examples to illustrate methodological points.

scholarly journals Leveraging human factors in cybersecurity: an integrated methodological approach

2021 ◽  
Author(s):  
Alessandro Pollini ◽  
Tiziana C. Callari ◽  
Alessandra Tedeschi ◽  
Daniele Ruscio ◽  
Luca Save ◽  
...  
Keyword(s):  
Human Factors ◽  
Cyber Security ◽  
Quantitative Research ◽  
Methodological Approach ◽  
Quantitative Research Methods ◽  
Security Culture ◽  
Technological Factors ◽  
Qualitative And Quantitative ◽  
The Individual ◽  
Technical Solutions

AbstractComputer and Information Security (CIS) is usually approached adopting a technology-centric viewpoint, where the human components of sociotechnical systems are generally considered as their weakest part, with little consideration for the end users’ cognitive characteristics, needs and motivations. This paper presents a holistic/Human Factors (HF) approach, where the individual, organisational and technological factors are investigated in pilot healthcare organisations to show how HF vulnerabilities may impact on cybersecurity risks. An overview of current challenges in relation to cybersecurity is first provided, followed by the presentation of an integrated top–down and bottom–up methodology using qualitative and quantitative research methods to assess the level of maturity of the pilot organisations with respect to their capability to face and tackle cyber threats and attacks. This approach adopts a user-centred perspective, involving both the organisations’ management and employees, The results show that a better cyber-security culture does not always correspond with more rule compliant behaviour. In addition, conflicts among cybersecurity rules and procedures may trigger human vulnerabilities. In conclusion, the integration of traditional technical solutions with guidelines to enhance CIS systems by leveraging HF in cybersecurity may lead to the adoption of non-technical countermeasures (such as user awareness) for a comprehensive and holistic way to manage cyber security in organisations.

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