Mining Users Rely on E-Commerce

Author(s):  
C Santha Kumar ◽  
V Mallesi

In recent years, photo-based social media has become one of the most common social media platforms. Understanding user preferences in user-generated images and making suggestions has become a major necessity due to the large number of images uploaded daily. Several types of hybrids have been suggested to improve the performance of the recommendations by combining different types of third-party information (e.g., image representation, interaction) with user object history. Previous research, however, has failed to incorporate complex factors that affect user preferences into the corresponding framework due to various image features created by users on social media. In addition, many of these hybrid models have used pre-defined weights to combine different types of data, resulting in less favorable performance. To this end, we present a consistent model for capturing public imagery in this paper. We define three key elements (i.e., upload history, social exposure, and proprietary information) that affect each user's preferences, where each item summarizes the content aspect from complex interactions between users and images, in addition to the basic matrix interest model matrix factorization proposal. After that, we create a consecutive natural attention network that demonstrates a consistent relationship between hidden user interests and known key elements (elements at each level and feature level). A sequential attention network will learn to pay attention to more or less content using embedding from higher learning models designed for each type of data. Finally, the availability of extensive tests on real-world information indicates that our proposed model is superior.

2021 ◽  
Vol 11 (3) ◽  
pp. 1064
Author(s):  
Jenq-Haur Wang ◽  
Yen-Tsang Wu ◽  
Long Wang

In social networks, users can easily share information and express their opinions. Given the huge amount of data posted by many users, it is difficult to search for relevant information. In addition to individual posts, it would be useful if we can recommend groups of people with similar interests. Past studies on user preference learning focused on single-modal features such as review contents or demographic information of users. However, such information is usually not easy to obtain in most social media without explicit user feedback. In this paper, we propose a multimodal feature fusion approach to implicit user preference prediction which combines text and image features from user posts for recommending similar users in social media. First, we use the convolutional neural network (CNN) and TextCNN models to extract image and text features, respectively. Then, these features are combined using early and late fusion methods as a representation of user preferences. Lastly, a list of users with the most similar preferences are recommended. The experimental results on real-world Instagram data show that the best performance can be achieved when we apply late fusion of individual classification results for images and texts, with the best average top-k accuracy of 0.491. This validates the effectiveness of utilizing deep learning methods for fusing multimodal features to represent social user preferences. Further investigation is needed to verify the performance in different types of social media.


2017 ◽  
Vol 8 (1) ◽  
pp. 133-147 ◽  
Author(s):  
Seonjeong Ally Lee ◽  
Minwoo Lee

Purpose The purpose of this study is to investigate different types of customer relationships on customers’ interaction with the brand, based on prior social media and relationship marketing research. Design/methodology/approach A cross-sectional, self-administered online survey was conducted to investigate the role of different types of relationships on customers’ brand-relevant responses in the context of hotel social media platforms. Findings Results identified customers’ relationships with services and brands, and how other customers influenced their parasocial interactions (PSIs). Customers’ PSIs then positively influenced their self-brand connection and their brand usage intention. Originality/value This study was the first attempt to propose a conceptual framework to explain different types of customer relationships on customers’ interactions with the brand in the context of hotel social media platforms.


2019 ◽  
Vol 8 (3) ◽  
pp. 113 ◽  
Author(s):  
Eva Hauthal ◽  
Dirk Burghardt ◽  
Alexander Dunkel

Social media platforms such as Twitter are extensively used for expressing and exchanging thoughts, opinions, ideas, and feelings, i.e., reactions concerning a topic or an event. Factual information about an event to which people are reacting can be obtained from different types of (geo-)sensors, official authorities, or the public press. However, these sources hardly reveal the emotional or attitudinal impact of events on people, which is, for example, reflected in their reactions on social media. Two approaches that utilize emojis are proposed to obtain the sentiment and emotions contained in social media reactions. Subsequently, these two approaches, along with visualizations that focus on space, time, and topic, are applied to Twitter reactions in the example case of Brexit.


2018 ◽  
Vol 7 (6) ◽  
pp. 501-506 ◽  
Author(s):  
Anna Vannucci ◽  
Christine McCauley Ohannessian ◽  
Sonja Gagnon

The current study examined relationships between different types of social media platforms used and psychological functioning in a diverse, national U.S. sample of emerging adults (18–22 years). Participants completed surveys online in the spring of 2014. Findings from a path analysis model suggested that individuals who used a higher number of different social media platforms reported more anxiety symptoms, depressive symptoms, total alcohol consumption, and drug use. Facebook use was associated uniquely with depressive symptoms and Snapchat use with substance use. Neither Instagram use nor Twitter use was associated with any measures of psychological functioning. Gender differences also were not observed. Findings highlight the importance of considering the number of different social media platforms used, as well as the specific platform itself, when conceptualizing the relationship between social media use and psychological functioning in emerging adults.


2020 ◽  
Vol 35 (1) ◽  
pp. 28-34
Author(s):  
Sweta Baniya ◽  
Liza Potts

This article addresses how social media platforms can better highlight expert voices through design choices. Misinformation, after all, has exploded during the Covid-19 pandemic, and platforms have struggled to address the issue. The authors examine this critical gap in validation mechanisms in the current social media platforms and suggest possible solutions for this urgent problem with third-party partnerships.


2018 ◽  
Vol 4 (3) ◽  
pp. 205630511878780 ◽  
Author(s):  
Luci Pangrazio ◽  
Neil Selwyn

Young people’s engagements with social media now generate large quantities of personal data, with “big social data” becoming an increasingly important “currency” in the digital economy. While using social media platforms is ostensibly “free,” users nevertheless “pay” for these services through their personal data—enabling advertisers, content developers, and other third parties to profile, predict, and position individuals. Such developments have prompted calls for social media users to adopt more informed and critical stances toward how and why their data are being used—that is, to build “critical data literacies.” This article reports on research that explores young social media users’ understandings of their personal data and its attendant issues. Drawing on research with groups of young people (aged 13–17 years), the article investigates the consequences of making third party (re)uses of personal data openly available for social media users to interpret and make critical sense of. The findings provide valuable insights into young people’s understandings of the technical, social, and cultural issues that underpin their ability to engage with, and make sense of, social media data. The article concludes by considering how research into critical data literacies might connect in more meaningful and effective ways with everyday lived experiences of social media use.


Author(s):  
Cristina Miguel

This paper aims to contribute to the understanding of how to study the way people build intimacy and manage privacy through social media interaction. It explores the research design and methodology of a research project based on a multi-sited case study composed of three different social media platforms: Badoo, CouchSurfing, and Facebook. This cross-platform approach is useful to observe how intimacy is often negotiated across different platforms. The research project focuses on the cities of Leeds (UK) and Barcelona (Spain). In particular, this article discusses the methods used to recruit participants and collect data for that study - namely, participant observation, semi-structured interviews, and user profiles analysis. This cross-platform approach and multi-method research design is helpful to investigate the nature of intimacy practices facilitated by social media at several levels: online/offline, across different platforms, among different types of relationships, within both new and existing relationships, and in different locations


Author(s):  
Srinidhi Hiriyannaiah ◽  
Siddesh G.M. ◽  
Srinivasa K.G.

In recent days, social media plays a significant role in the ecosystem of the big data world and its different types of information. There is an emerging need for collection, monitoring, analyzing, and visualizing the different information from various social media platforms in different domains like businesses, public administration, and others. Social media acts as the representative with numerous microblogs for analytics. Predictive analytics of such microblogs provides insights into various aspects of the real-world entities. In this article, a predictive model is proposed using the tweets generated on Twitter social media. The proposed model calculates the potential of a topic in the tweets for the prediction purposes. The experiments were conducted on tweets of the regional election in India and the results are better than the existing systems. In the future, the model can be extended for analysis of information diffusion in heterogeneous systems.


2018 ◽  
Vol 36 (5) ◽  
pp. 558-571 ◽  
Author(s):  
Zahy Ramadan ◽  
Maya F. Farah ◽  
Armig Dukenjian

Purpose Luxury brands tend to be hesitant in adopting social media. This matter has created an imminent need to understand the different types of online luxury followers so as to help luxury brands communicate effectively with their consumers, while maintaining the “luxe” image and experience. Accordingly, the purpose of this paper is to provide luxury brands with a deeper understanding of their online audience and the strategies needed to engage with them through the different social media platforms. Design/methodology/approach A qualitative approach was utilized in which 24 in-depth interviews were conducted with Lebanese followers of an online luxury brand’s social media pages. Findings The study identifies the presence of six main categories of online luxury followers: pragmatists, bystanders, trend hunters, image seekers, passionate owners, and prime consumers. Each group has a specific engagement and propensity to buy levels. Research limitations/implications Understanding the different segments of luxury brand followers provides a framework for marketing managers that allows them to correctly target their marketing and communication strategies in order to maximize consumer engagement and purchasing behaviors. Originality/value A significant gap exists in the extant literature which offers no understanding of the different luxury brand followers and their different characteristics. This study is the first to offer an exploratory typology of the various luxury brand followers on social media platforms.


2015 ◽  
Vol 67 (2) ◽  
pp. 182-202 ◽  
Author(s):  
Esther MengYoke Tan ◽  
Dion Hoe-Lian Goh

Purpose – Research has shown that when presenting large amounts of social media information on small devices, design should consider multiple contexts which include user preferences, time, location, environment and so on. It should also take into account the purpose of use, for example, the kind of tasks undertaken by users. However, little research has been done on the organization of social media information by multiple context and tasks. The paper aims to discuss these issues. Design/methodology/approach – Using tourism as a domain, the authors conducted a user evaluation study with a prototype to investigate users’ preferred ways of organizing different types of social media information based on multiple contexts. Findings – In this paper, the authors present a sequence of context types for organizing four types of social media information (recommendations, events, friends and media elements). The study revealed that users preferred to view recommendations by location and environment context, events by location and temporal context, contacts by location and identity context and finally, list of media elements by environment and identity context. Research limitations/implications – There may be different sequences of context types for organizing social media information in domains other than tourism. Researchers are encouraged to analyze users’ needs in other domains so as to find their preferred ways of organizing social media information. Practical implications – This paper includes implications for the design and development of user interface, in particular, for mobile applications presenting large amount of social media information. Originality/value – It presents a new way of organizing social media information using multiple context types and with consideration of users’ needs.


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