scholarly journals The Business To Business Marketing Strategies For The Package Delivery Service Companies To Increase The Volume Of Delivery

2021 ◽  
Vol 2 (5) ◽  
pp. 1684-1690
Author(s):  
Yuary Farradia ◽  
Khaeruman ◽  
Fatari ◽  
Ismunandar
Keyword(s):  
Swot Analysis ◽  
Case Study Research ◽  
Matrix Analysis ◽  
Market Prices ◽  
Analysis Techniques ◽  
Service Companies ◽  
Package Delivery ◽  
Competitive Pricing ◽  
Business To Business

In this study, the researchers used descriptive qualitative research methods with case study research on the object of research using observation, interviews, and documentation methods, data analysis techniques using SWOT analysis techniques (strengths, weaknesses, opportunities, threats) combined with IE Matrix to determine the position company.The results showed that the company uses a special tariff strategy and effective communication with customers. The IE Matrix analysis shows the company's position at a growth rate through horizontal integration, meaning that the company has the opportunity to expand the market, improve facilities, or merge with other companies in the same industry. From the results of the SWOT analysis, alternative strategies are obtained, namely: a) increasing the company's competitiveness and, b) competitive pricing policies with competitors that are adjusted to market prices.

scholarly journals KAJIAN STRATEGI PENGEMBANGAN AGROWISATA KOPI LUWAK (STUDI KASUS KOPI LUWAK MANGLAYANG, KAMPUNG PONDOK BUAHBATU-CIKAWARI, DESA MEKARMANIK, KECAMATAN CIMENYAN, KABUPATEN BANDUNG)

2018 ◽  
Vol 3 (2) ◽  
Author(s):  
Lucyana Trimo ◽  
Gema Wibawa Mukti ◽  
Fauziana H
Keyword(s):  
Social Media ◽  
Animal Welfare ◽  
Development Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Case Study Research ◽  
Matrix Analysis ◽  
Qualitative Descriptive ◽  
Analysis Design

ABSTRAKKelompok Usaha Kopi Luwak Manglayang (KLM) berusaha mengembangkan agrowisata kopi  luwak dengan menerapkan  kaidah kesejahteraan hewan di kawasan kaki Gunung Manglayang, namun saat ini belum dikembangkan secara optimal. Penelitian dilakukan pada kelompok usaha KLM, di kaki Gunung Manglayang. Desain penelitian yang digunakan adalah kualitatif dengan teknik penelitian studi kasus. Rancangan analisis data yang digunakan adalah analisis deskriptif kualitatif, analisis matriks IFE, analisis matriks EFE, dan analisis SWOT. Dari hasil penelitian yang telah dilakukan diketahui bahwa kegiatan agrowisata kopi luwak yang telah dilakukan oleh KLM mulai dari edukasi mengenai proses produksi kopi luwak dengan menerapkan kaidah kesejahteraan satwa hingga wisata kuliner. Strategi yang telah dilakukan oleh KLM dalam pengembangan agrowisata kopi luwak adalah membuat rencana dalam perbaikan fasilitas di lokasi KLM, meningkatkan cita rasa kopi yang dihasilkan oleh KLM, dan melakukan promosi agrowisata KLM melalui media sosial. Strategi yang paling tepat dan diutamakan dalam pengembangan agrowisata KLM yaitu strategi agresif dengan meningkatkan berbagai daya tarik agrowisata KLM serta memperluas pemasaran agrowisata KLM.Kata kunci: agrowisata, strategi pengembangan, analisis SWOTABSTRACTKelompok Usaha Kopi Luwak Manglayang (KLM) trying to develop civet coffee agrotourism by applying animal welfare rules in the Manglayang Mountain, but currently it has not been optimally developed. The study was conducted at Kelompok Usaha Kopi Luwak Manglayang (KLM), at Manglayang Mountain. The research design used is qualitative with case study research techniques. The data analysis design used qualitative descriptive analysis, IFE matrix analysis, EFE matrix analysis, and SWOT analysis. The results showed that the civet coffee agrotourism activities conducted by KLM started from education about the production process of civet coffee by applying animal welfare principles to culinary tourism. Strategies that have been made by KLM in the development of agro civet coffee is making plans in facility improvements at the site of KLM, enhance the flavor of the coffee produced by KLM and KLM agrotourism promotion through social media. The most appropriate strategy and priority in the development of agro-KLM is an aggressive strategy to increase the variety of agro-tourism appeal and expand marketing agro KLM KLM.Keywords : agrotourism, development strategy, SWOT analysis

scholarly journals Implementation Of Marketing Strategies In Increasing Sales Volume

2021 ◽  
Vol 2 (5) ◽  
pp. 1449-1459
Author(s):  
Andi Haslindah ◽  
Aminuddin Hamdat ◽  
Mora ◽  
Hafidz Hanafiah
Keyword(s):  
Factor Analysis ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Case Study Research ◽  
Marketing Strategies ◽  
Manufacturing Companies ◽  
Service Companies ◽  
Strategic Factor ◽  
Analysis Technique

Marketing strategy is the means to communicate company goals with the direction to be taken to achieve goals to stakeholders or parties who have decisions in the company. So as the marketing strategy is a very important value to be applied by service and non-service companies to remain competitive.The purpose of this study was to identify and understand the implementation of marketing strategies in manufacturing companies. The method used in this research is descriptive qualitative with the type of case study research on the object of research using the methods of observation, interviews, and documentation. While the data analysis technique using the SWOT analysis technique (Strength, Weakness, Opportunity, Threat).The results showed that through the EFAS (External Strategic Factor Analysis Summary) analysis, a total score of 2.95 was obtained and the IFAS (Internal Strategic Factor Analysis Summary) analysis obtained a total score of 2.25. This strategy focuses on efforts to maintain the capabilities of the company and use them to seize the opportunities that exist. Market penetration and product development are strategies that are usually applied by companies in this position.

scholarly journals ANALISIS STRATEGI PERUBAHAN BISNIS PT BATA INDONESIA

2019 ◽  
Vol 5 (2) ◽  
pp. 81
Author(s):  
Pamungkur Pamungkur ◽  
Sunarmie Sunarmie
Keyword(s):  
Swot Analysis ◽  
Case Study Research ◽  
Growth Strategy ◽  
Horizontal Integration ◽  
Business World ◽  
Data Collection Technique ◽  
A Company ◽  
Research Type ◽  
General Service

         PT. Bata Indonesia is a company engaged in footwear manufacturing and retail industry. The increasing competition in today’s business world becomes a challenge for the company to keep competing and surviving in the competition.         The research method used in this research is descriptive method with case-study research type. The research data collection technique is survey which was carried through interviews and questionnaires with the company director and general service manager of the sales department. The collection of data obtained was analyzed using SWOT analysis. For in order to make an accurate strategy for a company to run, it is necessary to begin with reviewing the company’s strengths, weaknesses, opportunities, and also threats for the company.         From the SWOT analysis undertaken, it was figured that the IFAS value is 2,64584 and the EFAS value is  2,32827. Moreover, the IE matrix showed that the company’s position is in the concentration strategy through horizontal integration or stability. This is a state where the company is experiencing a period of growth. These results inferred that the fittest strategy the company should implement is a growth strategy through horizontal integration. It is an activity to expand the company by building outlets, stores, and mall sales in as many cities as possible in Indonesia, and also to improve the products through product innovations. The result of SWOT diagram also showed that the company carries out aggressive strategy or at quadrant 1 that possesses positive value.         From the research results, it can be concluded that the company should implement SO (Strengths-Opportunities) strategy for the company to maintain the ability to survive in the business competition.

KONTRIBUSI UJI KOMPETENSI CALON PENGAWAS MADRASAH TERHADAP PENGEMBANGAN INSTRUMEN SUPERVISI MANAJERIAL

2018 ◽  
Vol 12 (32) ◽  
Author(s):  
Nana Umar Sumarna
Keyword(s):  
Instrument Development ◽  
Case Study Research ◽  
Regression Equation ◽  
Regional Office ◽  
Analysis Techniques ◽  
Point Increase ◽  
Study Case ◽  
Development Of Instrument ◽  
Competence Test

Research in the field of madrasah supervisors is still very lacking, this study fills the less space. The problem of this research is whether the competency test of madrasah supervisor candidate conducted by the Regional Office of the Ministry of Religion of West Java Province has contributed to the development of managerial supervision instruments in the training of the formation of candidates for supervisors of madrasah conducted at BDK Bandung 2015. For the purposes of this study, case study research and as data analysis techniques used simple regression. Anova results show the value of Foutpit = 4.41 while refear table with dk = 1, and df = 69 with 95% confidence level of 3.99. Therefore it can be said that Foutput 4.41 Ftabel  3.34, so H0 rejected and H1 accepted or in other words competence test of candidate supervisor of madrasah have contribution to development of instrument of managerial supervision. The amount of competency test contribution to the development of managerial supervision instrument can be seen from the regression equation Ŷ = 49.77 + 0.26 X. From the regression equation it can be concluded that, every one point increase in competency test will contribute as much as 0.26 points against the development of the instrument managerial supervision. In addition, the supervisory competence test also has a relationship with the correlation coefficient (r=0.247) with the development of managerial supervision instruments. Keywords: madrasah supervisor, instrument development, managerial supervision, competency test.

scholarly journals The Role of Family Hope Program Actor in Empowering Poor Society (Case Study of Bone Regency) Indonesia

2019 ◽  
Vol 9 (2) ◽  
pp. 359
Author(s):  
Misnawati Misnawati ◽  
Hasbi ◽  
Abd Rasyid J ◽  
Yusriadi Yusriadi ◽  
Saidna Zulfiqar Bin-Tahir
Keyword(s):  
Data Collection ◽  
Poverty Alleviation ◽  
Case Study Research ◽  
Data Presentation ◽  
Analysis Techniques ◽  
The Family ◽  
Collection Data ◽  
And Function

The Family Hope Program (PKH) is one of government policy programs in poverty alleviation by involving the main actor who called PPKH. This study aimed to describe the task and function of PPKH in empowering the sick society in Bone Regency. Qualitative approach used with case study research. Data collection techniques used was interviews, observation, and documentation. The instrument in this study was the researcher himself as a human instrument, while the informants selected by a purposive method. Data analysis techniques used an interactive model includes data collection, data reduction, data presentation, verification, and conclusion. The results of the study showed that PPKH has carried out their roles well as representatives and technicians but have not been optimal in their roles as facilitators and educators.

scholarly journals STRATEGI KRAMA SUBAK DALAM MENANGGULANGI ALIH FUNGSI LAHAN PERTANIAN AKIBAT PARIWISATA (Studi Kasus Subak Umadesa Desa Lodtunduh, Ubud)

2016 ◽  
Vol 4 (2) ◽  
pp. 134 ◽  
Author(s):  
I Made Jodi Artawan ◽  
I Nyoman Sunarta
Keyword(s):  
Data Collection ◽  
Agricultural Sector ◽  
Swot Analysis ◽  
Sampling Technique ◽  
Agricultural Activities ◽  
Literature Study ◽  
Purposive Sampling ◽  
Analysis Techniques ◽  
Tourism Sector

The research titled "strategy of subak community in reducing land alternation of ricefields due to tourism (Case Study Subak Umadesa Lodtunduh Village, Ubud)", aims to understand subak strategy in reducing land alternation of ricefields due to tourism in Subak Umadesa, Lodtuduh Village, Ubud, Gianyar-Bali. This research uses SWOT analysis techniques, with data collection techniques of observation, in-depht interviews, literature study, and documentation. Moreover the technique of determining informants using purposive sampling technique, which determines the sample with a certain consideration which is deemed enable to provide the data to the maximum results in accordance with the criteria of the research objectives. The result of this research after conducting interviews and observations based on SWOT analysis matrix is creating agro-ecotourism activities. Forms and types of activities of agro-ecotourism that can be implemend in the territory of Subak Umadesa include: trekking, directly agricultural activities such as plowing, planting, harvesting, interaction with local people directly, etc. Hence the agricultural sector is not being marginalized by the development of activities in tourism sector.

scholarly journals METODE PENGASUHAN ANAK PASANGAN PERNIKAHAN DINI (STUDI KASUS TIGA KELUARGA PERNIKAHAN DINI DI KECAMATAN PONJONG KABUPATEN GUNUNGKIDUL DAERAH ISTIMEWA YOGYAKARTA)

2020 ◽  
Vol 16 (2) ◽  
pp. 166-179
Author(s):  
Siti Rofingah
Keyword(s):  
Government Policy ◽  
Case Study Research ◽  
Field Research ◽  
Research Field ◽  
Early Marriage ◽  
Data Presentation ◽  
Analysis Techniques ◽  
Minimum Age

Abstract This research was conducted with the aim of describing the childcare methods carried out by three early marriage families in Ponjong District, Gunungkidul Regency. The background of this research is the existence of government policy in Law Number 1 of 1974 article 7 paragraph (1) concerning Marriage which explains the minimum age limit for marriage so that the benefit of the household is achieved, but the phenomenon of early marriage is still happening in the District of Ponjong Regency Gunungkidul, even able to maintain the household and be able to carry out childcare duties at a young age if reviewed psychologically immature mentally, emotionally, psychologically and physically. This type of research is a qualitative research with a type of case study research (field research). Determination of informants by purposive sampling. The subjects of this study were three families of early marriage, children of early marriage partners (if they were able to provide information) and the Young Clerk of the Wonosari Religious Court Law. Then, the object of research is the method of parenting early marriage partners. Data collection techniques used were observation, interviews, and documentation. While the data analysis techniques used are data reduction, data presentation and conclusion making. The results showed that the methods carried out by early marriage couples included exemplary education methods, methods through habituation, education methods through advice and dialogue, as well as education methods through the awarding and punishment. The three early marriage families apply a number of collaborative methods for parenting. Keywords: childcare methods, early marriage.

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