scholarly journals Peeling Off the Layers in Qualitative Research: A Book Review of Robert K. Yin’s Qualitative Research from Start to Finish

2019 ◽  
Author(s):  
Dorcas Matowe
Keyword(s):  
Qualitative Research ◽  
Quantitative Research ◽  
Social Scientist ◽  
Research Process ◽  
Reference List ◽  
Research Experience ◽  
Qualitative And Quantitative ◽  
The Subject ◽  
Peeling Off

The title of Robert Yin’s (2016) book, Qualitative Research from Start to Finish, second edition, aptly summarizes what he intended to accomplish and did. The author’s writing and organizational style made for an enjoyable and engaging read given the subject matter. For the student, teacher, or researcher seeking an in-depth understanding of the entire research process, this book covers it all, including an exhaustive reference list on qualitative studies in varied disciplines. In keeping with his training as a social scientist, Yin incorporated his global research experience and understanding of human behavior to produce a book with something to offer researchers at various levels. I integrated my perspective as a doctorate student with intermediate experience in qualitative and quantitative research, highlighting what I found most useful.

scholarly journals Tittle book: An introduction to qualitative research. Author: Uwe Flick

2019 ◽  
Vol 15 (1) ◽  
pp. 171-175
Author(s):  
Olga Castiblanco ◽  
Diego Vizcaino
Keyword(s):  
Qualitative Research ◽  
Quantitative Research ◽  
Online Research ◽  
Qualitative And Quantitative ◽  
The Future ◽  
The Subject ◽  
The Relationship ◽  
Research Author

This book is a good referential guide for both novice and experienced researchers because it gives detailed descriptions of qualitative research and offers information that leads to a deeper understanding of the subject. Additionally, it is noted that the book introduces current issues, including ethics in qualitative research, the use of literature in qualitative research, the relationship between qualitative and quantitative research and qualitative online research, in relation to each topic. In the final chapter, the author proposes the future of qualitative research as a combination of art and method.

scholarly journals ANALYSIS REGARDING THE IMPORTANCE OF PROMOTION IN STEEL COMPANIES IN INDONESIA

2021 ◽  
Vol 5 (2) ◽  
pp. 1-11
Author(s):  
Reinaldi Yapari
Keyword(s):  
Qualitative Research ◽  
Marketing Strategy ◽  
Research Methods ◽  
Research Method ◽  
Quantitative Research ◽  
Qualitative Research Methods ◽  
Quantitative Research Methods ◽  
Qualitative And Quantitative

ABSTRACT  The purpose of this research is to find out the promotion and marketing strategy for steel companies in Indonesia. The research method used in this research is qualitative and quantitative research methods. Qualitative research methods include interviews with resource persons and product users (extreme users and expert users) as well as literature studies of journals related to light steel, promotion, and marketing strategy. The conclusion of this research is the need for a promotion that can be accepted by customers and to be able to promote steel companies in Indonesia.   Keyword: branding, marketing, promotion, customers, steel.

scholarly journals Through the Looking Glass Space to New Ways of Knowing: A Personal Research Narrative

2015 ◽  
Author(s):  
Gabrielle Brand
Keyword(s):  
Qualitative Research ◽  
Health Professional ◽  
Health Care Professionals ◽  
Historical Context ◽  
Ways Of Knowing ◽  
Research Process ◽  
Value Systems ◽  
Research Experience ◽  
Looking Glass ◽  
Personal Research

This article describes how writing personal research narratives during my doctoral research journey challenged my role as a health professional and my personal beliefs and values in fundamental ways. In qualitative narrative inquiry, the reflexive account of the research experience is a key element in conducting ethical, rigorous, and meaningful forms of qualitative research. However, as a novice researcher, I was unprepared for the unlearning journey I experienced during the research process. This uncomfortable experience cut to the core of my identity by dismantling unexamined belief and value systems that lay dormant and hidden from my everyday consciousness as a health professional. In the spirit of transparency, reflexivity and “good” qualitative research, this article presents an explicit account of my exquisite and sometimes excruciating reflexive research journey that profoundly changed how I relate and work with people. I believe health care professionals should adopt a narrative view of experience that creates the “looking glass space” to locate their own stories within the broader socio-cultural and historical context of their lives, especially in relation to their health professional identity. Exchanging diminishing dialogue with deeper dialogue honours both the complexities of young peoples’ lives and social worlds and encompasses socially-conscious methodologies of promise and hope.

Qualitative and Quantitative Paradigm Constellation In Educational Research Methodology

2021 ◽  
Vol 2 (2) ◽  
pp. 339-345
Author(s):  
Hilman Djafar ◽  
Rasid Yunus ◽  
Sarson W DJ Pomalato ◽  
Ruslan Rasid
Keyword(s):  
Qualitative Research ◽  
Educational Research ◽  
Research Methodology ◽  
Quantitative Data ◽  
Quantitative Research ◽  
Social Reality ◽  
Fundamental Difference ◽  
Qualitative And Quantitative ◽  
Research Article

Differences qualitative and quantitative research to academicians and researchers mainly concentrated on education  studies is only able to browse and identify with the fundamental difference merely as example: research that only uses quantitative data but using the qualitative as a benchmark often not considered as a quantitative research  Likewise ,  qualitative research that uses quantitative data is not considered qualitative research. If traced further, actually qualitative and quantitative research very spacious and is a level. Qualitative and quantitative research in the context of methodology includes a researcher's conception of social reality, the researcher's self placement in relation to the reality study and various other reviews. Therefore, in this research article,is stated that the correlation between qualitative and quantitative research in educational research methodology is possible if both are based on the same paradigm. Conversely qualitative and quantitative researchis difficult to reconcile if they depart from different paradigms, which have different epistemological assumptions, and different goodness criteria.

scholarly journals Uncovering Market Positioning Coordinates Using In-Depth Interviews. Evidence from the Romanian Modern Retail

2016 ◽  
Vol 11 (2) ◽  
pp. 68-78
Author(s):  
Iliuta Costel Negricea ◽  
Tudor Edu ◽  
Laura Balan
Keyword(s):  
Qualitative Research ◽  
Quantitative Research ◽  
Consumer Behaviour ◽  
Situation Analysis ◽  
Market Positioning ◽  
Quantitative Research Methods ◽  
Qualitative And Quantitative ◽  
Starting Point ◽  
Depth Interviews ◽  
Quantitative Nature

AbstractMarket positioning is not anymore just an outcome of the marketing endeavour but actually the essence of it. Organisations must develop and implement proper market positioning plans if they want to pursue an enduring existence. In this direction, an organisation must perform a brand situation analysis, its results being the starting point of a successful market positioning. This analysis entails collecting data about the brand and its competitors being performed through various qualitative and quantitative research methods. The current study focuses on the use of in-depth interviews, a very important qualitative research instrument, in collecting data necessary to build a market position in the form of inconspicuous consumer behaviour factors, such as perceptions, attitudes and motivations. The peculiarities and advantages of this tool are detailed in an analysis of the Romanian modern retail. The findings through their richness made possible configuring market positions for several companies under study. There is no doubt about the effectiveness of this tool in collecting essential data for an effective market positioning. However, in some instances an organisation might need data of quantitative nature in making market positioning decisions, situations in which the use of the indepth interview should be complemented with a survey.

scholarly journals The Analysis of Students’ Mathematical Reasoning Ability in Completing Mathematicalproblems on Geometry

2019 ◽  
Vol 3 (1) ◽  
pp. 72
Author(s):  
Widya Rizkha Sandy ◽  
Siti Inganah ◽  
Anis Farida Jamil
Keyword(s):  
Data Collection ◽  
Research Design ◽  
Quantitative Research ◽  
Mathematical Reasoning ◽  
Reasoning Ability ◽  
Qualitative And Quantitative ◽  
Average Value ◽  
Reasoning Abilities ◽  
Mathematical Formulas ◽  
The Subject

This study aimed to describe the level of students' reasoning ability to solve the problems on flat sides of Geometry with the level of mathematical reasoning ability of high, moderate and low. The types and the research approaches used were descriptive qualitative and quantitative research design. The research subjectswere 6 students from class VIIIF. The form of data collection included 4 items ofwritten questions test and interview on the subject selected. Based on the analysis, the average value of the entire instrument about the mathematical reasoning abilities gained 71.5% for the indicators that carried out the calculations based on mathematical formulas or rules applicable. While 73.33% and 71.5% for the indicator of conclusions and 66.67% for the indicator ofestimation, that ifsummedup and averaged the percentage was 69%. The ability of class VIIIF students’ mathematical reasoning was fair.

scholarly journals A Comparative Discussion of the Notion of 'Validity' in Qualitative and Quantitative Research

2000 ◽  
Author(s):  
Glyn Winter
Keyword(s):  
Qualitative Research ◽  
Research Methods ◽  
Quantitative Research ◽  
Qualitative Research Methods ◽  
Research Methodologies ◽  
Qualitative And Quantitative ◽  
Quantitative And Qualitative Research ◽  
Similarities And Differences

The issues surrounding the use and nature of the term 'validity' in qualitative research are controversial and many. In this paper, the author attempts to establish that 'validity' is not a single, fixed or universal concept, but rather a contingent construct, inescapably grounded in the processes and intentions of particular research methodologies and projects. The first section of this work deals with the problems faced in defining 'validity' in both quantitative and qualitative research methods and will briefly review other authors' attempts to categorise it. The work will then proceed to distinguish and compare the claims to 'validity' made by quantitative and qualitative researchers, highlighting similarities and differences as they emerge. Finally, an attempt will be made to establish that an understanding of nature of 'truth' is central to any theorisation of 'validity.' It will become clear that it is the affiliations of methodologies, concerning truth, that generate varying notions of 'validity.'

Qualitative, Quantitative, and Mixed Methods Research Sampling Strategies

Education ◽  
2020 ◽  
Author(s):  
Timothy C. Guetterman
Keyword(s):  
Qualitative Research ◽  
Mixed Methods ◽  
Mixed Methods Research ◽  
Quantitative Research ◽  
Target Population ◽  
Research Process ◽  
Sampling Strategies ◽  
Quantitative And Qualitative Research ◽  
Purposeful Sampling ◽  
Relationship Of

Sampling is a critical, often overlooked aspect of the research process. The importance of sampling extends to the ability to draw accurate inferences, and it is an integral part of qualitative guidelines across research methods. Sampling considerations are important in quantitative and qualitative research when considering a target population and when drawing a sample that will either allow us to generalize (i.e., quantitatively) or go into sufficient depth (i.e., qualitatively). While quantitative research is generally concerned with probability-based approaches, qualitative research typically uses nonprobability purposeful sampling approaches. Scholars generally focus on two major sampling topics: sampling strategies and sample sizes. Or simply, researchers should think about who to include and how many; both of these concerns are key. Mixed methods studies have both qualitative and quantitative sampling considerations. However, mixed methods studies also have unique considerations based on the relationship of quantitative and qualitative research within the study.

scholarly journals Bricolage research in history education as a scholarly mixed-methods design

2019 ◽  
Vol 16 (1) ◽  
Author(s):  
Heather Sharp
Keyword(s):  
Qualitative Research ◽  
Mixed Methods ◽  
Quantitative Research ◽  
Quantitative Methods ◽  
History Education ◽  
Data Gathering ◽  
Mixed Methods Design ◽  
Qualitative And Quantitative ◽  
Qualitative And Quantitative Methods ◽  
Discipline Area

Research using a mixed-methods design is increasingly becoming the norm, crossing the myriad of educational fields of research, including history education. While commonly interpreted as a combining of qualitative and quantitative methods, mixed methods in history education can also extend to a bricolage approach, whereby the epistemological aspect of research is explicitly used to frame a study incorporating a combination of interdisciplinary methodologies and theoretical underpinnings. It extends beyond the often asserted binary of qualitative and quantitative research. In considering directions of qualitative research in the broad discipline area of education, the work of researchers such as Kincheloe (2005) and Denzin and Lincoln (2005) is used throughout this paper within a qualitative research context based on the work of Kincheloe and Tobin (2006). Adopting their approach of investigating the complexity of the lived world means placing research within a number of contexts. Research can be framed – from conceptualization to data gathering to analysis – in a range of contexts, appropriately matched between stage of research and underpinning theories. This paper reports on how bricolage can be used to frame research in history education.

An assessment of the transparency of contemporary technology education research employing interview-based methodologies

2021 ◽  
Author(s):  
Jeffrey Buckley ◽  
Latif Adams ◽  
Ifeoluwapo Aribilola ◽  
Iram Arshad ◽  
Muhammad Azeem ◽  
...  
Keyword(s):  
Qualitative Research ◽  
Education Research ◽  
Technology Education ◽  
Design Education ◽  
Quantitative Research ◽  
Design And Technology ◽  
Qualitative And Quantitative ◽  
Data Saturation ◽  
High Level ◽  
Contemporary Technology

A high level of transparency in reported research is critical for several reasons, such as ensuring an acceptable level of trustworthiness and enabling replication. Transparency in qualitative research permits the identification of specific circumstances which are associated with findings and observations. Thus, transparency is important for the repeatability of original studies and for explorations of the transferability of original findings. There has been no investigation into levels of transparency in reported technology education research to date. With a position that increasing transparency would be beneficial, this article presents an analysis of levels of transparency in contemporary technology education research studies which employed interviews within their methodologies, and which were published within the International Journal of Technology and Design Education and Design and Technology Education: An International Journal (n = 38). The results indicate room for improvement, especially in terms of documenting researcher positionality, determinations of data saturation, and how power imbalances were managed. A discussion is presented on why it is important to improve levels of transparency in reported studies, and a guide on areas to make transparent is presented for qualitative and quantitative research.

Sign in / Sign up

Export Citation Format

Share Document