scholarly journals Influencer Marketing from a Consumer Perspective: How Attitude, Trust, and Word of Mouth Affect Buying Behavior

2021 ◽  
Vol 1 (15) ◽  
pp. 231-241
Author(s):  
Kamaldeep Singh
Keyword(s):  
Social Media ◽  
Qualitative Method ◽  
Word Of Mouth ◽  
Buying Behavior ◽  
Structured Interviews ◽  
Negative Attitudes ◽  
Positive Attitudes ◽  
Consumer Perspective ◽  
Buying Behaviors ◽  
Relevant Factors

Influencer marketing is a marketing method that more and more companies are using when it comes to marketing brands. The purpose of the study has been to gain a deeper understanding of how social media influencers affect consumers' buying behavior. To understand this, consumers' attitudes and confidence in the phenomenon have been relevant factors to examine. The study also aimed to find out whether Word of Mouth (WoM) or social media influencers have the greatest impact on consumers' buying behavior. The results have shown that social media influencer's impact on consumers' buying behavior depends on whether attitudes are positive or negative. Consumers with positive attitudes towards social media influencers have a greater tendency to acquire what is marketed in comparison with consumers who have negative attitudes towards social media influencers, who instead refrain from buying. Factors that increase confidence in social media influencer are whether the consumer feels connected, honesty and that social media influencer in markets products / services within its area of expertise. What has been shown to play a significant role when it comes to influencing consumers' buying behaviors and attitudes is what the environment's perceptions, opinions and experiences about the phenomenon look like WoM. It has emerged that the respondents have a greater confidence in their surroundings than they have in social media influencers. This study will adopt a qualitative approach towards collection and analysis of data. Hence this study will investigate influencer marketing from a consumer perspective through a qualitative method with the help of semi-structured interviews. The researcher will conduct a minimum of 5 semi-structured interviews and analyze the data to formulate the required findings of this study.

scholarly journals Students’ and parents’ attitude towards the SEE English test

2019 ◽  
Vol 24 (1-2) ◽  
pp. 1-16
Author(s):  
Saraswati Dawadi
Keyword(s):  
Test Context ◽  
Structured Interviews ◽  
High Stakes ◽  
Negative Attitudes ◽  
Test Fairness ◽  
Speaking Test ◽  
Positive Attitudes ◽  
Post Test ◽  
Comprehensive Picture ◽  
Listening And Speaking

This paper reports on a study that explored students’ and their parents’ attitudes towards the fairness and accuracy of the Secondary Education Examination (SEE)English test- a high stakes test in the Nepalese context. It is most probably the first empirical study that has extensively explored this area. The data generated through a longitudinal survey among 247 SEE candidates and semi-structured interviews with six students and their parents in both the pre-test and post-test contexts indicates that students had mostly positive attitudes towards the test fairness and its accuracy in the pre-test context but mostly negative attitudes in the post-test context. However, parents had mostly negative attitudes towards the test in both contexts. Both students and their parents raised questions regarding the accuracy and fairness of the listening and speaking test in the post-test context. Having collected both the qualitative and quantitative data, this study has gained a comprehensive picture of the complexity of the test impacts within the Nepalese educational context, as perceived by students and their parents. The implications of the study have also been highlighted.

scholarly journals Actitudes del profesorado de secundaria hacia estudiantes con diagnóstico de trastorno mental en colegios de la provincia de Concepción y Diguillín: Un estudio cualitativo

2021 ◽  
Vol 39 (1) ◽  
pp. 283-298
Author(s):  
Cecilia Cariaga Balboa ◽  
Pamela Grandon Fernández
Keyword(s):  
Middle School ◽  
Mental Disorder ◽  
Middle School Teachers ◽  
Qualitative Methodology ◽  
Structured Interviews ◽  
School Teachers ◽  
Negative Attitudes ◽  
Positive Attitudes ◽  
Teachers Attitudes ◽  
The Impact

Las actitudes de los profesores hacia estudiantes con diagnóstico de trastorno mental han sido escasamente exploradas en Chile y Latinoamérica, a pesar de su importancia por el impacto que tienen en el proceso de aprendizaje de los alumnos. El presente estudio tuvo por objetivo describir las actitudes de los profesores de secundaria hacia estudiantes que presentan un diagnóstico de trastorno mental. Esta investigación empleó una metodología cualitativa con enfoque fenomenológico. Se utilizó análisis de contenido y temático para analizar los corpus. La muestra se obtuvo por conveniencia y correspondió a 30 profesores de enseñanza secundaria procedentes de colegios de diferente dependencia administrativa (municipal, subvencionado y particular). Se realizaron entrevistas semi estructuradas, por saturación teórica. Los resultados muestran que los profesores de enseñanza secundaria manifiestan actitudes contradictorias, positivas y negativas, hacia sus estudiantes con trastorno mental (TM). Las actitudes negativas tienen que ver con el temor y peligrosidad mientras que las actitudes positivas están relacionadas con el apoyo y expectativas favorables de éxito. Las actitudes negativas son comparables con las que mantiene la población en general, mientras que las actitudes positivas y las expectativas favorables de éxito hacia sus estudiantes podrían explicarse por el impacto de la educación inclusiva en los colegios y la teoría del contacto. Estos resultados deberían servir para guiar a los establecimientos educacionales en la mejora de las actitudes de los docentes hacia estudiantes con TM. Teachers' attitudes towards students with a diagnosis of mental disorder have been little explored in Chile and Latin America, despite their importance due to the impact they have on the learning process of students. The present study aimed to describe the attitudes of secondary school teachers towards students who present a diagnosis of mental disorder. This research used a qualitative methodology with a phenomenological approach. Content and thematic analysis was used to analyze the corpus. The sample was obtained for convenience and corresponded to 30 middle school teachers average coming from schools of different administrative dependency (municipal, subsidized and private). Semi-structured interviews were carried out, due to theoretical saturation. The results show that middle school teachers show contradictory, positive and negative attitudes towards their students with mental disorder (TM). Negative attitudes have to do with fear and dangerousness while positive attitudes are related to support and favorable expectations of success. Negative attitudes are comparable to those held by the general population, while positive attitudes and favorable expectations of success towards their students could be explained by the impact of inclusive education in schools and the theory of contact. These results should serve to guide educational establishments in improving teachers' attitudes towards students with TM.

Pengaruh Tingkat Kepercayaan Berkomunikasi di Jejaring Sosial Internet (Social Media) Terhadap Perilaku Beli Mahasiswa

2012 ◽  
Vol 4 (1) ◽  
pp. 1-12
Author(s):  
Ilham Prisgunanto
Keyword(s):  
Social Media ◽  
Interpersonal Communication ◽  
Word Of Mouth ◽  
Private University ◽  
Semantic Differential ◽  
Communication Model ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
Keywords Internet ◽  
Survey Results

The research examines effect of the confidence level of students in social media to communicate to their buying behavior. The theories used in this research are impersonal interpersonal communication model develop by Miller DeVito continuum of interpersonal and Word of Mouth model’s Ian Safko. This is a quantitative study using associative effects among variables Knowing, Confidence, and Buying behavior. Thus research uses semantic differential scale with a student population of information technology at a private university in Jakarta with a simple sample about 92 people as the random sampling model. From this survey results that there is influence between the level of confidence to communicate in social media purchasing behavior student, but very small. Equation that there is a Y (buying behavior) = 0.136 + 1.16 X1 (Confidence) + 0.049 X2 (Knowing). Keywords: internet, social media, interpersonal communication, word of mouth

Patient preferences for treatment for angina: An overview of findings from three studies

2008 ◽  
Vol 13 (3_suppl) ◽  
pp. 104-108 ◽  
Author(s):  
Ann Bowling ◽  
Barnaby Reeves ◽  
Gene Rowe
Keyword(s):  
Primary Care ◽  
Older People ◽  
Artery Bypass ◽  
Age Groups ◽  
Treatment Preferences ◽  
Structured Interviews ◽  
Negative Attitudes ◽  
Coronary Syndrome ◽  
Positive Attitudes ◽  
Primary Care Patients

Background: Access to cardiac treatments has been documented to vary with patients’ age. It is unknown whether these variations reflect patients’ treatment preferences. We aimed to investigate patients’ preferences for cardiology treatments and develop a Patients’ Preferences Questionnaire. Methods: Semi-structured interviews with primary care patients with diagnosed angina with postal follow-up. The resulting Patients’ Preferences Questionnaire was tested with newly admitted inpatients with acute coronary syndrome and with patients in primary care. Results: The Patients’ Preferences Questionnaire was psychometrically sound. Analyses of preference subscale scores showed that the most positive preference scores were for medication. Angioplasty scored highest at the negative end of the scale. Detailed analyses showed that older people and women were less likely to prefer coronary artery bypass surgery (CABG), reflecting its greater level of invasiveness. Older people (aged over 75 years, compared to people aged under 75 years), but not women, were also more cautious in their strength of preference for angioplasty. More positive attitudes towards CABG surgery, and more negative attitudes towards medication, were associated with greater impact of the condition on life. Conclusions: The research resulted in a psychometrically sound Patients’ Preferences Questionnaire. There was some evidence to support the view that older people's weaker preferences for CABG may contribute slightly to variations in the provision of re-vascularization. There was also variation in preferences within age groups, cautioning against the assumption that all or most older people are more reluctant than younger people to undergo invasive procedures.

scholarly journals Faktor-faktor yang Memengaruhi Perilaku Konsumen dalam Bertransaksi di Media Sosial

2017 ◽  
Vol 1 (1) ◽  
pp. 95
Author(s):  
Irfan Aulia Syaiful ◽  
Anggit Verdaningrum Kumala Sari
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Data Collection ◽  
Qualitative Method ◽  
Target Market ◽  
Personal Factors ◽  
Data Collection Tool ◽  
Structured Interviews ◽  
Product Packaging ◽  
Language Selection

<p class="IABSTRAK"><strong>Abstract: </strong>This research is in the area of consumer behavior. Many of these factors can be confusing for company to map consumer behavior into its target market. Therefore, the purpose of this study was to determine the factors influencing consumer behavior transactions in social media. This research using qualitative method. Our subjects involved 5 consumers who make transactions in social media. Techniques of data collection is done by observation and structured interviews, while the data collection tool used as interview guides and recorder. Based on the results it was found that four of these factors influence consumer behavior in social media, in the cultural factors such as between consumers and sellers adjust to each other in the language selection, social factors such as testimonials, offer from a friend, how the seller described the product, personal factors such as convenience at shopping (even when in the bathroom), while psychological factors such as discounts, product packaging and delivery speed.</p><strong>Abstrak:</strong> Banyak faktor yang membingungkan perusahaan dalam memetakan perilaku konsumen yang menjadi targetnya. Penelitian ini berupaya menggambarkan faktor-faktor yang memengaruhi perilaku transaksi konsumen di media sosial. Metode yang digunakan adalah kualitatif yang melibatkan sebanyak 5 orang dengan karakter telah sering melakukan transaksi belanja lewat media sosial. Teknik pengambilan data dilakukan dengan observasi dan wawancara terstruktur. Hasil penelitian menunjuk­kan, ada tiga faktor yang me­me­ngaruhi perilaku konsumen di media sosial. <em>Pertama,</em> faktor budaya seperti antara kesesuaian bahasa antara konsumen dan penjual, faktor sosial seperti testimonial, tawaran dari teman, cara penjual mendeskripsikan produk. <em>Kedua,</em> faktor pribadi seperti kemudahan berbelanja. <em>Ketiga</em>, faktor psikologis seperti diskon, waktu pengiriman, dan pengemasan produk.

scholarly journals Ill Consequences of Social Media in Intepreting Customers Buying Opinion

2019 ◽  
Vol 9 (2S4) ◽  
pp. 178-180
Keyword(s):  
Social Media ◽  
Word Of Mouth ◽  
Vital Role ◽  
Demographic Variables ◽  
Brand Awareness ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
Result Show ◽  
The Impact ◽  
Consumer Buying Behavior

This research aims to study the interaction between the companies and the consumers directly. Now a day’s social media is playing a vital role for the marketers. It creates curiosity, brand awareness. Social media is the fastest way to get in touch with the consumers. The traditional word-of-mouth publicity has been replaced by word-of-web as consumers are increasingly referring to social media sites before making a purchase, greatly influencing buying behavior. This Study is focusing on the factors which influence the impact of social media on consumer buying behavior. To analyse the impact of demographic variables on purchasing behavior using social media. The survey has been conducted by randomly selecting 50 respondents who are using Social Media. Result show that Social Media influences consumer buying behavior.

scholarly journals How EFL Learners Maintain Motivational Factors and Positive Attitudes during COVID-19 Pandemic: A Qualitative Study

2021 ◽  
Vol 5 (2) ◽  
pp. 277
Author(s):  
Reza Anggriyashati Adara ◽  
Novita Puspahaty
Keyword(s):  
Social Media ◽  
Qualitative Study ◽  
Language Learning ◽  
Extrinsic Motivation ◽  
English Language ◽  
Personal Communication ◽  
Structured Interviews ◽  
Extrinsic Factors ◽  
Efl Learners ◽  
Positive Attitudes

The present study aims to analyze how a group of EFL learners in Indonesia maintained their motivation and positive attitudes toward English learning during the Covid-19 pandemic. The present study applied a qualitative study by conducting semi-structured interviews with ten respondents. The results suggest that the Covid-19 pandemic has affected the respondents significantly. At the beginning of the Covid-19 pandemic, most respondents were demotivated but they were able to motivate themselves again by reminding themselves of the reasons they learned English in the first place. Those reasons are mostly dominated by extrinsic factors such as their need to get jobs, studying overseas and the benefits of mastering English for their future also motivated the respondents. However, some are still motivated to learn English because they are intrinsically motivated. The results suggest that both intrinsic and extrinsic motivation are needed to maintain learners' motivation and positive attitudes toward language learning. In addition, maintaining personal communication with students during tough times such as the Covid-19 pandemic seems important to be conducted by teachers. By keeping personal communication, teachers can help maintain students' motivation. Besides that, the findings of the present study indicate that the respondents used various methods to maintain their motivation such as using social media to learn English and constantly reminding themselves of their language learning goals. In regards to this, teachers should help students by integrating social media into the lessons and providing affirmations that remind students of the benefits of English language mastery.

scholarly journals Self-presentation, privacy and electronic word-of-mouth in social media

2017 ◽  
Vol 26 (4) ◽  
pp. 415-428 ◽  
Author(s):  
Oleksandra Pasternak ◽  
Cleopatra Veloutsou ◽  
Anna Morgan-Thomas
Keyword(s):  
Social Media ◽  
Word Of Mouth ◽  
Brand Management ◽  
Electronic Word Of Mouth ◽  
Structured Interviews ◽  
Self Presentation ◽  
Content Type ◽  
Privacy Preferences ◽  
Self Image ◽  
The Individual

Purpose This study aims to explore the nature of electronic word-of-mouth (eWOM) and the key drivers of this consumer-generated brand communication, focusing on eWOM in the context of social media communications. Design/methodology/approach The study uses inductive qualitative design, and the data have been collected via 22 semi-structured interviews with individuals who follow brands on Facebook. Findings Building on interview data, the paper advances a conception of eWOM in the social media context and highlights that eWOM consists of a broad range of brand-related communications, which include such activities as consuming, commenting, posting and forwarding information. The study also uncovers two major antecedents of eWOM, which are one’s concern for self-presentation and privacy. Research limitations/implications Further research could examine additional drivers of brand-related eWOM in the context of Facebook brand pages, and investigate eWOM in other social media platforms. Practical implications The findings have two important implications for brand management. Firstly, considering the importance of self-presentation, brands are advised to develop an in-depth understanding of the types of self-image pursued by their target audience. Secondly, given the concerns about privacy on social media, brands may carefully consider and manage the levels of privacy that should apply when communicating with their followers. Originality/value The novel insights centre on the individual differences in eWOM activity, and the importance of one’s perceptions of self-image and privacy in explaining these differences. It seems that the propensity to engage in eWOM and the form that this communication takes are the reflections of one’s self-presentation and privacy preferences.

scholarly journals Performances of Myanmar Military in COVID-19 Pandemic Period & Disparities of Public Attitudes on Myanmar Military "Between Before COVID-19 And Present COVID-19 Period"

2021 ◽  
Vol 16 ◽  
pp. 584-598
Author(s):  
Phyoe Marnn ◽  
Thaw Tar Oo ◽  
Phyo Moh Moh Zin ◽  
Nizeyimana Jean Claude
Keyword(s):  
Social Media ◽  
Public Attitudes ◽  
The Other ◽  
Negative Attitudes ◽  
Care Services ◽  
Other Hand ◽  
Global Pandemic ◽  
Positive Attitudes ◽  
Public Areas ◽  
National League

COVID-19 is well known as “Global Pandemic” and it is a dreadful disaster on the world. However, on the other hand, COVID-19 pandemic becomes study issues for many researchers and their juniors and followers. Moreover, some negative attitudes of some Myanmar people to Myanmar National Soldiers become positive attitudes of them. Myanmar has many conflicts between some people who stand with NLD (National League for Democracy) and some people who stand with Myanmar Military. On Social Media pages, Myanmar public have quarreled and they are still quarrelling even in public areas and moreover family members become conflicts due to their favorite organization and poor knowledge of politics. Myanmar Tradition was so gentle and polite and polite people of Myanmar never abused other people and they had extremely tolerance each other before social media did not share rumors of Myanmar Military and Government. This conflicts are severe more and more and it is becoming bad situation of unity of Myanmar. Unfortunately, COVID-19 pandemic appeared as global disasters and Myanmar Military was ready to support public by taking their responsibilities. Military Quarantine Centers for public are so systematical and patients and their families don’t need to worry about their medical care services, medicines and their daily meals and moreover for their necessary daily items are ready placed there. COVID-19 is so cruel warfare for every country and on the other hand, this warfare could reform “Unity Damage” of Myanmar. 57% of negative attitudes of some Myanmar people have been decreased. This study aimed to reform “Noble Unity” of Myanmar and some conditions of COVID-19 were recorded to protect fake informations of COVID-19 periods by some social media pages. The researchers hope “Developed Myanmar” with “Noble Unity and Peace”.

scholarly journals Groupthink Antecedent Conditions of the Social Media Team of the Ministry of Finance of the Republic of Indonesia

2021 ◽  
Vol 4 (1) ◽  
pp. 51-58
Author(s):  
Aditya Arifiyanto ◽  
Prahastiwi Utari ◽  
Andre Noevi Rahmanto
Keyword(s):  
Social Media ◽  
Qualitative Method ◽  
Structured Interviews ◽  
Antecedent Conditions ◽  
External Pressures ◽  
The Social ◽  
Policy Information ◽  
Ministry Of Finance ◽  
The Republic ◽  
Use Of Social Media

The use of information technology to communicate has become a new culture in recent years, one of which is the use of social media in communication. No exception government agencies also use to disseminate government policy information. At the Ministry of Finance of the Republic of Indonesia, there is a team that specializes in managing the Ministry of Finance's social media accounts. Through this research will reveal whether the social media team of the Ministry of Finance of the Republic of Indonesia has the potential to indicate groupthink in the process of group communication in order to make effective decisions. This study will use Antecedent Conditions as a guideline for the main indicators. This study uses a descriptive qualitative method with semi-structured interviews as a way to retrieve data. Informants involved in this study were five people consisting of members of the Ministry of Finance's social media team from the January 2017 to December 2018 period. The results revealed that the Ministry of Finance social media team had the potential to Groupthink, this was known from group cohesion, organizational structure faults and external pressures that affect them at work.

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