AN ANALYSIS OF INTENTION TO DO ECOTOURISM IN THE NEW NORM: A COMPARATIVE STRUCTURAL MODEL BETWEEN MALAYSIA AND INDONESIA
Keyword(s):
Tourism contributes to the growth of economy of a nation through employment, the multiplier effect, and foreign exchange earnings. It also contributes towards a positive balance of payments. Eco-tourism is the natural evolution of tourism that cares for the environment, culture and local traditions, while promoting environmental education. The coronavirus (COVID-19) pandemic has had a significant negative effect on the tourism industry in almost all countries in Asia including Malaysia and Indonesia, therefore an analysis of the intention to undertake eco-tourism in the new norm of the post pandemic period is the basis for consideration of this research paper in a bid to turnaround the tourism industry.
2021 ◽
Vol ahead-of-print
(ahead-of-print)
◽
2017 ◽
Vol 12
(3)
◽
pp. 214
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2021 ◽
Vol 8
(SI-1)
◽
pp. 17-35
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2017 ◽
Vol 8
(1)
◽
pp. 47-60
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