scholarly journals Pristupi pojmovnoj metafori

Forum ◽  
2020 ◽  
Vol 2 (1-2) ◽  
pp. 27-41
Author(s):  
Tatjana Grujic
Keyword(s):  
The Other ◽  
Conceptual Metaphor Theory ◽  
Target Category ◽  
Class Inclusion ◽  
Human Thought ◽  
Cognitive Metaphor ◽  
Metaphor Theory ◽  
Critical Metaphor Analysis ◽  
Source Category ◽  
Single Approach

This paper presents a set of possible contemporary approaches to the study of metaphor. Although undoubtedly most propulsive, Lakoff and Johnson’s conceptual (or cognitive) metaphor theory is only one of several metaphor models. Conceptual metaphor theory postulates that metaphor is a phenomenon of thought which is manifest in language. According to this approach, metaphor is understanding abstract conceptual domains (where domain is any coherent organization of human experience) in terms of more concrete source domains. In Fauconnier and Turner’s blending theory meaning is constructed through building of a number of mental spaces and establishment of mappings between them. Contrary to these two approaches, in Glucksberg’s class-inclusion model of metaphor, properties of the source category are attributed to the target category not by means of mappings but through class inclusion. Bowdle and Gentner’s ‘career of metaphor’ theory highlights the importance of metaphor conventionality. In Cameron’s ‘discourse dynamics’ approach metaphor is explored through analysis of discourse. It is perceived and used as a tool which helps uncover attitudes and values. Relevance theorists, on the other end of the spectrum, see metaphor as ‘loose talk’ understood via pragmatic inferential processes. Critical metaphor analysis explores how metaphors shape not only human thought and language, but also our beliefs, values and actions. The range of available approaches to metaphor suggests that no single approach can exhaustively capture this multifaceted phenomenon.

scholarly journals Metaphors in Political Discourse in Kenya: Unifying or Divisive?

2019 ◽  
Vol 9 (2) ◽  
pp. 62
Author(s):  
Raphael Francis Otieno
Keyword(s):  
Political Discourse ◽  
Target Domain ◽  
National Unity ◽  
Conceptual Metaphor Theory ◽  
Human Thought ◽  
Metaphor Theory ◽  
Thought Patterns ◽  
Critical Metaphor Analysis ◽  
Political Actions ◽  
Political Decisions

Metaphor has been viewed as a tool that is used in political discourse to structure human thought. In the structuring function of metaphor, it is assumed that there is a similarity between the source and the target domains. However, the similar structure in the target domain does not always exist before the metaphor is coined (Lakoff & Turner, 1989). Rather, the metaphor can create the similar structure in the target domain. The politicians’ reference to war, religion, business and animals among others, therefore, serves to structure and limit the thought of the electorates to view politics from certain perspectives. The basic argument in this study is, therefore, that metaphors are ingrained in our conceptual faculties and play a significant role in structuring our thought patterns in politics. The structuring through metaphor can, however, either be positive and/or negative. In other words, the structuring could either be unifying or divisive. As Rozina (2001:12) asserts, ‘…political discourse is primarily focused on persuading people to take specified political actions or to make crucial political decisions.’ Using the Conceptual Metaphor Theory (CMT) and Critical Metaphor Analysis (CMA), this study investigated the extent to which metaphors in political discourse in Kenya create, reflect or symbolize the values of national unity and inclusiveness enshrined in the Constitution of Kenya. The study found that both positive and negative axiological values are present in metaphors in political discourse in Kenya. However, the negative axiological value overrides the positive value.

Metaphor, Cognition, Culture

2018 ◽  
Author(s):  
Zoltán Kövecses
Keyword(s):  
Conceptual Metaphor ◽  
The Other ◽  
Conceptual Metaphor Theory ◽  
Conceptual Metaphors ◽  
Culture And Cognition ◽  
Metaphor Theory ◽  
The One ◽  
Cultural Reality ◽  
Metaphor And Metonymy

The chapter reports on work concerned with the issue of how conceptual metaphor theory (CMT) functions as a link between culture and cognition. Three large areas are investigated to this effect. First, work on the interaction between conceptual metaphors, on the one hand, and folk and expert theories of emotion, on the other, is surveyed. Second, the issue of metaphorical universality and variation is addressed, together with that of the function of embodiment in metaphor. Third, a contextualist view of conceptual metaphors is proposed. The discussion of these issues leads to a new and integrated understanding of the role of metaphor and metonymy in creating cultural reality and that of metaphorical variation across and within cultures, as well as individuals.

Once Upon a Time in the Realm of Notions : The Conceptualisation of Novak Djokovic-Inspired Personality Shifts

2020 ◽  
pp. 1-23
Author(s):  
Nenad Blaženović ◽  
Emir Muhić
Keyword(s):  
Conceptual Metaphor ◽  
The Other ◽  
Tennis Player ◽  
Conceptual Metaphor Theory ◽  
Conceptual Metaphors ◽  
Bilingual Speakers ◽  
Metaphor Theory

An analysis was carried out with two interviews given by the tennis-player Novak Djokovic, one of which was in English and the other in his native Serbian. In both instances, Novak Djokovic used many conceptual metaphors throughout his speech, some of which were analysed in more detail. The main premise of the research was that people’s personalities change in accordance with language they speak at any given time and that they use different conceptual metaphors to describe the same events in different languages. The aim of the paper was to investigate whether personality shift in bilingual speakers can be observed through the speaker’s use of conceptual metaphors in different languages. Through the framework of conceptual metaphor theory, it was shown that Djokovic’s personality does change with the language he speaks. This change was shown through the conceptual metaphors, i.e., source and target domains that Djokovic used during the interviews. He does indeed use different source domains to conceptualise the same target domains in different languages.

‘The sickness stands at your shoulder …’: Embodiment and cognitive metaphor in Hornbacher’sWasted: A Memoir of Anorexia and Bulimia

2016 ◽  
Vol 25 (1) ◽  
pp. 3-17 ◽  
Author(s):  
Karsten Senkbeil ◽  
Nicola Hoppe
Keyword(s):  
Mental Illness ◽  
Eating Disorders ◽  
The Body ◽  
Conceptual Metaphor Theory ◽  
Cognitive Metaphor ◽  
Bodily Experiences ◽  
Metaphor Theory ◽  
Embodied Experiences ◽  
Marya Hornbacher ◽  
Linguistic Approaches

This paper applies cognitive linguistic approaches, particularly conceptual metaphor theory, to the study of literature, and analyses how Wasted: A Memoir of Anorexia and Bulimia (1998) by Marya Hornbacher communicates embodied experiences such as sickness, hunger, and (self-)loathing with the help of conceptual metaphors. It explores how the author renegotiates and partly recontextualizes highly conventionalized metaphors around eating disorders, mental illness, and identity to create new meaning, and how this strategy helped explain the mindset of a person with anorexia and bulimia to a broad critical readership in the late 1990s. This paper hence hypothesizes that the book’s emphasis on metaphors as a means to articulate bodily experiences surrounding a mental disorder may hint towards larger trends concerning the representation of the body–mind relationship in literature and culture in the last two decades.

scholarly journals Metaforikus névadás

2020 ◽  
Vol 42 ◽  
pp. 9-28
Author(s):  
Katalin Reszegi
Keyword(s):  
Data Collection ◽  
Cognitive Linguistics ◽  
Place Names ◽  
Psychological Reality ◽  
Cognitive Mechanism ◽  
Human Thought ◽  
Proper Nouns ◽  
Cognitive Metaphor ◽  
Metaphor Theory ◽  
The Creation

The paper discusses the cognitive mechanics of metaphorical name-giving with a focus on place names, following an overview of cognitive metaphor theory and the questions of metaphorically used proper nouns. In cognitive linguistics, the use of metaphors is a cognitive mechanism that plays a fundamental role in human thought and understanding, and the creation of our social, cultural and psychological reality. A particular form of this also manifests in name-giving, creating a small but influential category of names. The category of place names also influences the application of this name-giving method: it is generally used in more informal names and name types. The creation of such a name requires the speaker to detach themselves from the conventional norms of direct descriptionand metonymic name-giving, and relies on their lingual creativity and ability to detach themselves from dominant name-giving models. However, names in the category can also be divided into subcategories. Beyond the typical common-noun-based metaphorical name-giving, more complex parallels can also be found, resulting in the associations connecting the names of several nearby locations. Place names can also serve as the base of metaphorical name-giving, supporting the complex meaning of these names. Despite the fact that the majority of metaphorical names are available from contemporary data collection, it is obviously a long-standing and ancient method of name-giving, as it is based on a cognitive mechanics that seem to be as old as humanity itself.

An analysis of Arabic metaphorical and/or metonymical compounds

2018 ◽  
Vol 8 (1) ◽  
pp. 100-133 ◽  
Author(s):  
Aseel Zibin ◽  
Abdel Rahman Mitib Salim Altakhaineh
Keyword(s):  
Native Speaker ◽  
Conceptual Metaphor ◽  
The Other ◽  
Conceptual Blending ◽  
Semantic Transparency ◽  
Conceptual Metaphor Theory ◽  
Metaphor Theory ◽  
The One ◽  
Metaphor And Metonymy

Abstract This study provides an analysis of Arabic metaphorical and/or metonymical compounds, extracted from a 20,000-word corpus, based on Conceptual Metaphor Theory and Conceptual Blending Theory. The analysis focuses on the semantic transparency of these compounds, on the one hand, and their linguistic creativity, on the other. In line with Benczes (2006, 2010), we suggest that the comprehension of Arabic metaphorical and/or metonymical compounds is possibly one of degree depending on which element is affected by metaphor and metonymy. Here, it is proposed that there are compounds which are more creative than others. We argue that in addition to the degree of semantic transparency and linguistic creativity of Arabic metaphorical and/or metonymical compounds, there are other factors that can influence the comprehension of these compounds; namely, the frequency of the compound, the conventionality of the metaphors involved in the compound and whether conceptual metonymy acts on the compound. Our proposal is supported by the judgments of 12 native-speaker informants, who were asked to provide the meaning of 35 Arabic metaphorical and/or metonymical compounds. The study concludes with recommendations for further research.

scholarly journals Fight metaphors in Spain’s presidential speeches: J.L. Rodríguez Zapatero (2004-2007)

2009 ◽  
pp. 127 ◽  
Author(s):  
María Josefa Hellín García
Keyword(s):  
Political Ideology ◽  
Terrorist Attack ◽  
Political Agenda ◽  
Discursive Construction ◽  
Cognitive Approach ◽  
Conceptual Metaphor Theory ◽  
Metaphor Theory ◽  
Critical Metaphor Analysis ◽  
Political Speeches ◽  
Research Questions

This article investigates the metaphorical conceptualization of terrorism by president José Luis Rodríguez Zapatero, who came into power soon after the biggest terrorist attack in Spain on March 11th, 2004. Specifically, it examines how terrorism is conceptualized via metaphors through the notion of fight, and their conceptual implication in discourse. I will refer to these as Fight Metaphors. The research questions addressed are as follows: 1. What Fight Metaphors are used in the discursive construction of terrorism? 2. How do Fight Metaphors contribute to support Zapatero’s anti-terrorism political agenda? I follow a combination of a cognitive and a pragmatic approach from a corpus-based analysis perspective. The cognitive approach is based on Lakoff’s Conceptual Metaphor Theory (1993), and the pragmatic one is based on Charteris-Back’s Critical Metaphor Analysis (2004). The corpus of investigation comprises 58 Spanish political speeches over a three-year period (2004-2007). Findings reveal that Fight Metaphors constitute the pivotal node that simultaneously performs various functions at several levels: cognitive, rhetorical, and ideological in order to promote his anti-terrorism political ideology.

scholarly journals Cross-linguistic Metaphorical Representation of the #MeToo Movement: Communicating Attitudes

2020 ◽  
pp. 55-66
Author(s):  
Jurga Cibulskienė
Keyword(s):  
Social Issue ◽  
Critical Discourse Analysis ◽  
Public Attitudes ◽  
Critical Discourse ◽  
Negative Attitudes ◽  
Cognitive Metaphor ◽  
Metaphor Theory ◽  
Social Concerns ◽  
Critical Metaphor Analysis ◽  
Sensitive Issues

The article focuses on the metaphorical conceptualisation of the #MeToo movement, which has spread virally as a hashtag used on social media in an attempt to demonstrate the widespread prevalence of sexual assault and harassment. The #MeToo movement as a social issue is looked at from the perspective of Critical Metaphor Analysis (CMA) (Charteris-Black 2005/2011, 2014, Musolff 2004, 2016, Koller 2014, De Landtsheer 2009, Hart 2010). CMA is a blend of Cognitive Metaphor Theory and Critical Discourse Analysis that aims at identifying how metaphors are used to describe socially contested issues and how they reveal speakers’ hidden intentions and attitudes (Charteris-Black, 2014, p. 174). CMA is also concerned with the different functions metaphors may perform. A predicative function, being one of many, is most likely to explain how socially sensitive issues are communicated (Charteris-Black, 2014, pp. 204-207; Musolff, 2016, p. 4). In other words, it implies positive or negative attitudes expressed towards certain issues. Thus, the paper aims to study how the predicative function of metaphor manifests in the discourse of contemporary social concerns cross-linguistically and cross-culturally. In other words, the paper looks into how different attitudes towards the #MeToo movement are communicated via metaphors in Lithuanian and English media and how they shape prevailing public attitudes.

scholarly journals A Study of Hot and Cold Metaphors in Iraqi Arabic

2020 ◽  
Vol 2 (2) ◽  
pp. 46-58
Author(s):  
Khalid Wahaab Jabber ◽  
Hayder Tuama Jasim Al-Saedi
Keyword(s):  
Data Analysis ◽  
The Other ◽  
Sampled Data ◽  
Abstract Concepts ◽  
Conceptual Metaphor Theory ◽  
Metaphor Theory ◽  
Idiomatic Expressions ◽  
Abstract Domains ◽  
Arabic Speaker ◽  
Concrete Domains

The present study is an attempt to explore the ways of an Iraqi Arabic speaker conceptualises his/her understanding of various abstract domains of emotions or feeling and attitudes through his/her experiences of concrete domains of Cold and Hot metaphors. Lakoff & Johnson’s (1980) Conceptual Metaphor Theory is adopted to analyse the collected data. Idiomatic expressions and proverbs are chosen specifically from the southern dialect where they are widely used in daily interaction. The data analysis classified the results according to their abstract and concrete domains of the sampled data. The findings of this study showed different conceptualisations of the Hot and Cold metaphor in Iraqi Arabic. The study concluded that these metaphors are used to conceive more of the abstract concepts of emotions, feelings, and attitudes. Cold domain is used to conceptualise the bad habits of people, and it is also used to conceptualise some good habits, on the other hand. Whereas Hot domain is used to conceptualise the more intensive of emotions and attitudes. The study concluded that the sharp emotions, feelings and attitudes that are understood from the conceptualisation of Hot and Cold conceptual metaphors, are experienced from the more concrete domains of hard things. 

scholarly journals Figuring the Shame of Corruption in Jordanian Sociopolitical Discourse through a Range of Creative Metaphorical Scenarios

2017 ◽  
Vol 7 (3) ◽  
pp. 17
Author(s):  
Mohammad Abedltif Albtoush ◽  
Sakina Suffian Sahuri
Keyword(s):  
Abstract Concept ◽  
Pragmatic Approach ◽  
Main Research ◽  
Creative Power ◽  
Conceptual Domain ◽  
Cognitive Metaphor ◽  
Metaphor Theory ◽  
Critical Metaphor Analysis ◽  
Central Argument ◽  
Research Questions

Using the tenets of the Cognitive Metaphor Theory (CMT) and the pragmatic approach of the Critical Metaphor Analysis (CMA), this paper investigates a variety of novel metaphoric scenarios targeting the conceptualization of the abstract concept of corruption in Jordanian sociopolitical discourse. My central argument is that by employing a range of conceptual domains to elicit a strong visceral reaction in his readership, the columnist Ahmad Hasan Al-Zu’bi connects the conceptual domain of CORRUPTION back to the equally abstract (but also deeply felt) conceptual domain of SHAME as the embedded running theme in the data under investigation. Unlike the corresponding model, which is primarily concerned with mapping elements from the source domain onto the target counterpart, these scenarios provide us with mini-narratives or storylines, shedding more light on the concept of SHAME which is crystallized through the diverse source domains utilized in the columnist’s writings. The study is based on the analysis of 19 extracts taken from the writings of a popular Jordanian columnist Ahmad Hasan Al-Zu’bi in his well-known website Sawalief.com. Two main research questions are raised in this paper: 1. What types of creative metaphoric scenarios are used to frame the abstract target concept of corruption? 2. Why are these particular creative metaphors exploited in the conceptualization of the problem of corruption? Findings of the study reveal that the creative power of these metaphoric scenarios does highlight and connect back to a powerful and emotionally resonant emotion that is important in traditional Jordanian society: SHAME.                   

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