scholarly journals Figuring the Shame of Corruption in Jordanian Sociopolitical Discourse through a Range of Creative Metaphorical Scenarios

2017 ◽  
Vol 7 (3) ◽  
pp. 17
Author(s):  
Mohammad Abedltif Albtoush ◽  
Sakina Suffian Sahuri
Keyword(s):  
Abstract Concept ◽  
Pragmatic Approach ◽  
Main Research ◽  
Creative Power ◽  
Conceptual Domain ◽  
Cognitive Metaphor ◽  
Metaphor Theory ◽  
Critical Metaphor Analysis ◽  
Central Argument ◽  
Research Questions

Using the tenets of the Cognitive Metaphor Theory (CMT) and the pragmatic approach of the Critical Metaphor Analysis (CMA), this paper investigates a variety of novel metaphoric scenarios targeting the conceptualization of the abstract concept of corruption in Jordanian sociopolitical discourse. My central argument is that by employing a range of conceptual domains to elicit a strong visceral reaction in his readership, the columnist Ahmad Hasan Al-Zu’bi connects the conceptual domain of CORRUPTION back to the equally abstract (but also deeply felt) conceptual domain of SHAME as the embedded running theme in the data under investigation. Unlike the corresponding model, which is primarily concerned with mapping elements from the source domain onto the target counterpart, these scenarios provide us with mini-narratives or storylines, shedding more light on the concept of SHAME which is crystallized through the diverse source domains utilized in the columnist’s writings. The study is based on the analysis of 19 extracts taken from the writings of a popular Jordanian columnist Ahmad Hasan Al-Zu’bi in his well-known website Sawalief.com. Two main research questions are raised in this paper: 1. What types of creative metaphoric scenarios are used to frame the abstract target concept of corruption? 2. Why are these particular creative metaphors exploited in the conceptualization of the problem of corruption? Findings of the study reveal that the creative power of these metaphoric scenarios does highlight and connect back to a powerful and emotionally resonant emotion that is important in traditional Jordanian society: SHAME.                   

scholarly journals Fight metaphors in Spain’s presidential speeches: J.L. Rodríguez Zapatero (2004-2007)

2009 ◽  
pp. 127 ◽  
Author(s):  
María Josefa Hellín García
Keyword(s):  
Political Ideology ◽  
Terrorist Attack ◽  
Political Agenda ◽  
Discursive Construction ◽  
Cognitive Approach ◽  
Conceptual Metaphor Theory ◽  
Metaphor Theory ◽  
Critical Metaphor Analysis ◽  
Political Speeches ◽  
Research Questions

This article investigates the metaphorical conceptualization of terrorism by president José Luis Rodríguez Zapatero, who came into power soon after the biggest terrorist attack in Spain on March 11th, 2004. Specifically, it examines how terrorism is conceptualized via metaphors through the notion of fight, and their conceptual implication in discourse. I will refer to these as Fight Metaphors. The research questions addressed are as follows: 1. What Fight Metaphors are used in the discursive construction of terrorism? 2. How do Fight Metaphors contribute to support Zapatero’s anti-terrorism political agenda? I follow a combination of a cognitive and a pragmatic approach from a corpus-based analysis perspective. The cognitive approach is based on Lakoff’s Conceptual Metaphor Theory (1993), and the pragmatic one is based on Charteris-Back’s Critical Metaphor Analysis (2004). The corpus of investigation comprises 58 Spanish political speeches over a three-year period (2004-2007). Findings reveal that Fight Metaphors constitute the pivotal node that simultaneously performs various functions at several levels: cognitive, rhetorical, and ideological in order to promote his anti-terrorism political ideology.

scholarly journals Cross-linguistic Metaphorical Representation of the #MeToo Movement: Communicating Attitudes

2020 ◽  
pp. 55-66
Author(s):  
Jurga Cibulskienė
Keyword(s):  
Social Issue ◽  
Critical Discourse Analysis ◽  
Public Attitudes ◽  
Critical Discourse ◽  
Negative Attitudes ◽  
Cognitive Metaphor ◽  
Metaphor Theory ◽  
Social Concerns ◽  
Critical Metaphor Analysis ◽  
Sensitive Issues

The article focuses on the metaphorical conceptualisation of the #MeToo movement, which has spread virally as a hashtag used on social media in an attempt to demonstrate the widespread prevalence of sexual assault and harassment. The #MeToo movement as a social issue is looked at from the perspective of Critical Metaphor Analysis (CMA) (Charteris-Black 2005/2011, 2014, Musolff 2004, 2016, Koller 2014, De Landtsheer 2009, Hart 2010). CMA is a blend of Cognitive Metaphor Theory and Critical Discourse Analysis that aims at identifying how metaphors are used to describe socially contested issues and how they reveal speakers’ hidden intentions and attitudes (Charteris-Black, 2014, p. 174). CMA is also concerned with the different functions metaphors may perform. A predicative function, being one of many, is most likely to explain how socially sensitive issues are communicated (Charteris-Black, 2014, pp. 204-207; Musolff, 2016, p. 4). In other words, it implies positive or negative attitudes expressed towards certain issues. Thus, the paper aims to study how the predicative function of metaphor manifests in the discourse of contemporary social concerns cross-linguistically and cross-culturally. In other words, the paper looks into how different attitudes towards the #MeToo movement are communicated via metaphors in Lithuanian and English media and how they shape prevailing public attitudes.

scholarly journals Beyond Predator and Prey: Figuring Corruption through Animal Metaphoric Scenarios in the Jordanian Context

2017 ◽  
Vol 7 (2) ◽  
pp. 110
Author(s):  
Mohammad Abedltif Albtoush ◽  
Sakina Suffian Sahuri
Keyword(s):  
Conceptual Metaphor ◽  
Pragmatic Approach ◽  
Metaphor Analysis ◽  
Cognitive Approach ◽  
Conceptual Metaphor Theory ◽  
Cultural Implications ◽  
Metaphor Theory ◽  
Critical Metaphor Analysis

Combining a cognitive approach based on Lakoff’s Conceptual Metaphor Theory and a pragmatic approach based on Critical Metaphor Analysis, this study investigates the use of ANIMAL metaphoric scenarios to figure corruption as a relationship between predators and prey and the cultural implications in the Jordanian context. It also seeks to identify the diverse functions performed by the use of ANIMAL metaphors. Data for the study consist of 10 excerpts taken from a satire-genre discourse “sawalief.com”. My argument is that all animal metaphors in the corpus promote the contrast between the ACTIVITY of corrupters and the PASSIVITY of the citizenry and that the goal of this rhetoric is to move the PASSIVE citizenry into ACTION by shaming them into fighting corruption. This is clearly illustrated through the use of two types of ANIMAL metaphoric scenarios: ACTIVE ANIMALS representing corrupters and politicians, and PASSIVE ANIMALS representing the citizens. In addition, the use of these metaphors performs diverse functions: ideological, cognitive, and rhetorical. 

scholarly journals Pristupi pojmovnoj metafori

Forum ◽  
2020 ◽  
Vol 2 (1-2) ◽  
pp. 27-41
Author(s):  
Tatjana Grujic
Keyword(s):  
The Other ◽  
Conceptual Metaphor Theory ◽  
Target Category ◽  
Class Inclusion ◽  
Human Thought ◽  
Cognitive Metaphor ◽  
Metaphor Theory ◽  
Critical Metaphor Analysis ◽  
Source Category ◽  
Single Approach

This paper presents a set of possible contemporary approaches to the study of metaphor. Although undoubtedly most propulsive, Lakoff and Johnson’s conceptual (or cognitive) metaphor theory is only one of several metaphor models. Conceptual metaphor theory postulates that metaphor is a phenomenon of thought which is manifest in language. According to this approach, metaphor is understanding abstract conceptual domains (where domain is any coherent organization of human experience) in terms of more concrete source domains. In Fauconnier and Turner’s blending theory meaning is constructed through building of a number of mental spaces and establishment of mappings between them. Contrary to these two approaches, in Glucksberg’s class-inclusion model of metaphor, properties of the source category are attributed to the target category not by means of mappings but through class inclusion. Bowdle and Gentner’s ‘career of metaphor’ theory highlights the importance of metaphor conventionality. In Cameron’s ‘discourse dynamics’ approach metaphor is explored through analysis of discourse. It is perceived and used as a tool which helps uncover attitudes and values. Relevance theorists, on the other end of the spectrum, see metaphor as ‘loose talk’ understood via pragmatic inferential processes. Critical metaphor analysis explores how metaphors shape not only human thought and language, but also our beliefs, values and actions. The range of available approaches to metaphor suggests that no single approach can exhaustively capture this multifaceted phenomenon.

OUTDOOR CAMP EFFECTS ON ATHLETES: ORIENTEERING EXAMPLE

2017 ◽  
Vol 1 (104) ◽  
pp. 55-64 ◽  
Author(s):  
Kadir Yıldız ◽  
Pınar Güzel ◽  
Fırat Çetinöz ◽  
Tolga Beşikçi
Keyword(s):  
Qualitative Research ◽  
Data Analysis ◽  
Outdoor Education ◽  
Study Group ◽  
Analysis Method ◽  
Data Collection Tool ◽  
Main Research ◽  
Interview Technique ◽  
Content Analysis Method ◽  
Research Questions

Background. In this research, we aimed to investigate the effects of outdoor camps on orienteering athletes. Methods. The study group consisted of 74 athletes (44 males and 30 females, aged 11.94 ± 1.32 years) who participated in Bolu outdoor camp on the 3 rd –13 th of August, 2015. Interview technique, which is one of the qualitative research methods, was used as data collection tool and content analysis method was used for data analysis. Results. Demographic factors were interpreted after the analysis of the obtained data and three main research questions were discussed under the topics of the views of athletes about the concept of Orienteering which is an outdoor sport, themes and codes regarding the purpose of Orienteering by the students who participated in the outdoor camp, and themes and codes about the outcomes of Orienteering for the students who participated in outdoor camps. Conclusion. It is suggested that a policy must be developed within the Ministry of Youth and Sport and Sport Federations in order to disseminate more deliberate and more comprehensive outdoor education among young people and measures should be taken to provide extensive participation.

Cognitive metaphor theories in translation studies: Toward a dual-model parametric approach

2021 ◽  
Vol 18 (1) ◽  
pp. 25-52
Author(s):  
Sui He
Keyword(s):  
Translation Studies ◽  
Analytical Framework ◽  
Future Research ◽  
Dual Model ◽  
Conceptual Blending ◽  
Parametric Approach ◽  
Complementary Relationship ◽  
Cognitive Metaphor ◽  
Metaphor Theory ◽  
Two Parameters

Abstract Cognitive metaphor theory provides a systematic framework to better understand the working mechanism of metaphor. Its recent development further allows translation researchers to have a clearer insight into the movement of metaphor across languages and culture. Building on an empirical study, this paper examines the complementary relationship between two prominent cognitive metaphor theories – Conceptual Metaphor Theory (CMT) and Conceptual Blending Theory (CBT), and discusses the practical contribution that this relationship could make to the existing research on metaphor translation. To construct a comparable basis for CMT and CBT, two parameters are adopted for data analysis, which is proven useful to serve the purpose. The two chosen parameters are: projection and provenance, denoting the content and the type of metaphor respectively. Metaphorical expressions analyzed in this paper are sourced from cosmology-themed articles published in Scientific American in 2017 and their Simplified Chinese translations published in Huanqiukexue. Findings show that delineated by the two parameters, CMT and CBT indeed share a complementary relationship owing to their different focuses and organizing mechanisms. Furthermore, the collaboration between CMT and CBT offers a well-rounded analytical framework for translation studies. In turn, the correlation between metaphor parameters and translation solutions provides detailed clues for studying metaphor across culture. Finally, the reflection of this dual-model parametric approach regarding its pros and cons is also shown to shed light on future research.

scholarly journals ENGINEERING STUDENT ATTAINMENT AND ENGAGEMENT THROUGHOUT THE DESIGN PROCESS

2021 ◽  
Vol 1 ◽  
pp. 1373-1382
Author(s):  
Avril Thomson ◽  
Hilary Grierson
Keyword(s):  
Design Process ◽  
Engineering Students ◽  
Project Work ◽  
Design Engineering ◽  
Engineering Student ◽  
Online Questionnaire ◽  
Main Research ◽  
Research Questions ◽  
Design Students ◽  
Major Project

AbstractThe paper reports on a study that aims to gain an understanding of how senior engineering design students engage and attain throughout the various stages of the design process during a major design project. Following a literature review it sets out to answer 3 main research questionsQ1. Do students engage more with certain stages of the design process during major project work?;Q2. Do students attain better during certain phases of the design process during major project ?Q3. Is there a difference in this attainment between year groups of the same degree programme ?The methodology adopted employs an analysis of marks and an online questionnaire to collect data. Patterns and trends in how senior BEng and MEng Product Design Engineering students engage and attain within the design process are presented, identified and discussed and in turn used to inform reflection on the research questions set.

scholarly journals Shear Behavior of a Reinforced Concrete Frame Retrofitted with a Hinged Steel Damping System

2020 ◽  
Vol 12 (24) ◽  
pp. 10360
Author(s):  
Hyun-Do Yun ◽  
Sun-Woong Kim ◽  
Wan-Shin Park ◽  
Sun-Woo Kim
Keyword(s):  
Reinforced Concrete ◽  
Shear Behavior ◽  
Seismic Retrofitting ◽  
Reinforced Concrete Frame ◽  
Main Research ◽  
Torsion Spring ◽  
Concrete Frame ◽  
Energy Dissipation Capacity ◽  
Research Questions ◽  
Torsion Springs

The purpose of this study was to experimentally evaluate the effect of a hinged steel damping system on the shear behavior of a nonductile reinforced concrete frame with an opening. For the experimental test, a total of three full-scale reinforced concrete frame specimens were planned, based on the “no retrofitting” (NR) specimens with non-seismic details. The main research questions were whether the hinged steel damping system is reinforced and whether torsion springs are installed in the hinged steel damping system. From the results of the experiment, the hinged steel damping system (DR specimen) was found to be effective in seismic retrofitting, while isolating the opening of the reinforced concrete (RC) frame, and the torsion spring installed at the hinged connection (DSR specimen) was evaluated to be effective in controlling the amount of deformation of the upper and lower dampers. The strength, stiffness, and energy dissipation capacity of the DSR specimen were slightly improved compared to the DR specimen, and it was confirmed that stress redistribution was induced by the rotational stiffness of the torsion spring installed in the hinge connection between the upper and lower frames.

scholarly journals Online or Offline Services for Urban Neighbourhoods?

2019 ◽  
Vol 8 (1) ◽  
pp. 50-67
Author(s):  
Lukasz Damurski ◽  
Jacek Pluta ◽  
Jerzy Ładysz ◽  
Magdalena Mayer-Wydra
Keyword(s):  
Virtual Environments ◽  
Local Scale ◽  
Research Model ◽  
Central Places ◽  
Main Research ◽  
Services Sector ◽  
Urban Neighbourhoods ◽  
Research Problems ◽  
Research Questions ◽  
Strong Competition

Services originally developed as natural concentrations of human activity, reflecting the Christallerian hierarchy of central places. Today, those natural mechanisms are challenged by strong competition from online facilities. More and more services are offered by the internet and this affects the traditional ‘bricks-and-mortar' urban development. In this article, the main research problems of the inter-relatedness of real and virtual environments are defined in the context of urban neighbourhood service centres. The process of conversion from offline services into online ones is treated as a canvas for building a comprehensive research model for studying the development of the contemporary urban services sector in the local scale. Particular research questions and hypotheses are formulated and followed by a set of methods for further empirical research.

scholarly journals Identification Elements Symmetry in Teaching Informatics in Czech Secondary School during the Covid-19 Outbreak from the Perspective of Students

Symmetry ◽  
2020 ◽  
Vol 12 (11) ◽  
pp. 1768
Author(s):  
R. Nemec ◽  
A. Jahodova Berkova ◽  
S. Hubalovsky
Keyword(s):  
Distance Education ◽  
Secondary School ◽  
The Self ◽  
The Czech Republic ◽  
Main Research ◽  
Face To Face ◽  
Classical State ◽  
Anonymous Questionnaire ◽  
Research Questions ◽  
Students Attitudes

This article describes the research results aimed at distance education during the Covid-19 pandemic and closing schools and its symmetry with the classical state in terms of time, difficulty, and the mental and physical condition of students. An important aspect is therefore to maintain the symmetry of attitudes to teaching in face-to-face form and distance form. In terms of the eight-year gymnasium in the Czech Republic, students’ attitudes to the teaching subject informatics were investigated. The main research questions in our study dealt with whether students felt equally balanced regarding the amount of tasks and time taken for home preparation during the Covid-19 outbreak compared with the time before the quarantine and their condition (both mental and physical) during the Covid-19 outbreak. The research was conducted using an anonymous questionnaire, which was answered by 110 out of 180 students. According to the results, it is evident that students felt that during the distance education, there are more tasks compared to face-to-face ones. Students also claimed to spend more time learning at distance education than at school. On the other hand, they agreed that the self-education schedule is suitable for them. In terms of the questionnaire, their condition (both mental and physical) was also evaluated, which was slightly above the average.

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