scholarly journals Mobile Media Usage Patterns, Advertising Type Preference, Traits of Advertising, and Mobile Advertising Effects: A Case of South-Eastern Korean Residents

2021 ◽  
Vol 7 (7) ◽  
pp. 91-100
Author(s):  
Joon-Ho Lee ◽  
Sang-Hyun Hwang
Author(s):  
Thomas Mößle ◽  
Florian Rehbein

Aim: The aim of this article is to work out the differential significance of risk factors of media usage, personality and social environment in order to explain problematic video game usage in childhood and adolescence. Method: Data are drawn from the Berlin Longitudinal Study Media, a four-year longitudinal control group study with 1 207 school children. Data from 739 school children who participated at 5th and 6th grade were available for analysis. Result: To explain the development of problematic video game usage, all three areas, i. e. specific media usage patterns, certain aspects of personality and certain factors pertaining to social environment, must be taken into consideration. Video game genre, video gaming in reaction to failure in the real world (media usage), the children’s/adolescents’ academic self-concept (personality), peer problems and parental care (social environment) are of particular significance. Conclusion: The results of the study emphasize that in future – and above all also longitudinal – studies different factors regarding social environment must also be taken into account with the recorded variables of media usage and personality in order to be able to explain the construct of problematic video game usage. Furthermore, this will open up possibilities for prevention.


Author(s):  
Anna Freytag ◽  
Katharina Knop-Huelss ◽  
Adrian Meier ◽  
Leonard Reinecke ◽  
Dorothée Hefner ◽  
...  

Abstract Concerns have been expressed that permanent online connectedness might negatively affect media user’s stress levels. Most research has focused on negative effects of specific media usage patterns, such as media multitasking or communication load. In contrast, users’ cognitive orientation toward online content and communication has rarely been investigated. Against this backdrop, we examined whether this cognitive orientation (i.e., online vigilance with its three dimensions salience, reactibility, monitoring) is related to perceived stress at different timescales (person, day, and situation level), while accounting for the effects of multitasking and communication load. Results across three studies showed that, in addition to multitasking (but not communication load), especially the cognitive salience of online communication is positively related to stress. Our findings are discussed regarding mental health implications and the origins of stress.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shaoyu Ye ◽  
Kevin K.W. Ho ◽  
Andre Zerbe

Purpose This study aims to clarify the effects of different patterns of Facebook, Twitter and Instagram usage on user loneliness and well-being in Japan. Design/methodology/approach Based on responses to a self-report questionnaire in Japan, 155 university students were separated into 4 groups: users of Twitter only, users of Twitter and Facebook, users of Twitter and Instagram and users of all three social media. The effects of social media usage on loneliness and well-being for each group were analysed. Findings No social media usage effects on loneliness or well-being were detected for those who used only Twitter or both Twitter and Instagram. For those using both Twitter and Facebook, loneliness was reduced when users accessed Twitter and Facebook more frequently but was increased when they posted more tweets. Users of all three social media were lonelier and had lower levels of well-being when they accessed Facebook via PC longer; whereas their their access time of Facebook via smartphones helped them decrease loneliness and improve their levels of well-being. Originality/value The findings reported here provide possible explanations for the conflicting results reported in previous research by exploring why users choose different social media platforms to communicate with different groups of friends or acquaintances and different usage patterns that affect their loneliness and well-being.


2012 ◽  
Vol 17 (2) ◽  
pp. 190-213 ◽  
Author(s):  
Benjamin Gaskins ◽  
Jennifer Jerit

The Internet has changed the political world, but its effect on media usage patterns is not well understood. In particular, previous research suggests no clear answer to the question of whether the Internet is a substitute for or a complement to traditional media outlets. We contribute to this literature by applying theories from ecology—namely, the theory of the niche—to examine competition between new and older media. Our study is the first to test hypotheses derived from this theory on a large, national sample. The analysis indicates that people are replacing traditional outlets, especially newspapers, with the Internet. At the same time, however, replacement is not a widespread phenomenon as yet. We find important replacement differences across newspapers and radio on the one hand and television on the other. We also report some of the first evidence regarding the attitudinal consequences of replacement behavior.


2018 ◽  
Vol 8 (3) ◽  
pp. 45-59
Author(s):  
Joachim Stöter

This article describes how numerous studies on student usage of various digital applications, social media and networks are available but studies on study-related media usage typologies are rare. Based on the instruments developed by Zawacki-Richter, Müskens, Krause, Alturki, and Aldraiweesh, as well as Zawacki-Richter, Kramer and Müskens, a short questionnaire was developed and tested with a cohort of 72 students. The results of the factor analysis suggest statistically relevant scales, which are suitable for classifying students along their media usage patterns through a subsequent cluster analysis. The three clusters that were determined can be compared with the usage types from Zawacki-Richter et al. During the instructional design process these heterogeneous groups and their media usage should be taken into consideration. The identified items can be applied in order to develop qualitative interviews for a deeper understanding of the usage types.


2019 ◽  
Vol 5 (2) ◽  
pp. 205630511984874 ◽  
Author(s):  
Briana M. Trifiro ◽  
Jennifer Gerson

The existing literature regarding social media use provides extant evidence supporting the claim that usage patterns ultimately have the capability of impacting users. However, the vast majority of the literature is based upon experimental laboratory settings where participants are observed by researchers. The current article asserts that there is a significant deficiency within the discipline regarding the validated measurement of usage patterns of social networking sites (SNSs) and offers guidance for those who may want to develop a general measure.


PLoS ONE ◽  
2019 ◽  
Vol 14 (2) ◽  
pp. e0210484 ◽  
Author(s):  
Meredith T. Niles ◽  
Benjamin F. Emery ◽  
Andrew J. Reagan ◽  
Peter Sheridan Dodds ◽  
Christopher M. Danforth

Author(s):  
Olaf Zawacki-Richter ◽  
Wolfgang Müskens ◽  
Ulrike Krause ◽  
Uthman Alturki ◽  
Ahmed Aldraiweesh

A total of 2,338 students at German universities participated in a survey, which investigated media usage patterns of so-called traditional and non-traditional students (Schuetze &amp; Wolter, 2003). The students provided information on the digital devices that they own or have access to, and on their usage of media and e-learning tools and services for their learning. A distinction was made between external, formal and internal, informal tools and services. <br /><br />Based on the students’ responses, a typology of media usage patterns was established by means of a latent class analysis (LCA). Four types or profiles of media usage patterns were identified. These types were labeled entertainment users, peripheral users, advanced users and instrumental users. Among non-traditional students, the proportion of instrumental users was rather high. Based on the usage patterns of traditional and non-traditional students, implications for media selection in the instructional design process are outlined in the paper.


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