scholarly journals Communicative Strategy, the Essence of the Terms of Communicative Tactics and Their Interpretation in World Linguistics

Author(s):  
S. Barliboeva ◽  

This article discusses communicative linguistics, a key branch of pragmatics. In particular, the concepts of communicahe differences between the purpose of communication and the communication strategy are sttive strategy, communicative tactics are explained, research is analyzed. Scientific views on stated. The role of communicative tactics in political texts is highlighted.

Author(s):  
Yuliya Yurievna Sugrobova ◽  
Irina Daniilovna Karpova ◽  
Yuliya Olegovna Dorofei

This article analyzes the main factors of anthropological crisis, its attributes, impact upon the worldview, psychological, and cultural characteristics of the modern global network generation of Millennials and Centennials. An overview is given to the sources, in which the authors raise the problems of personal crisis, its causes, as well as the prospects for further development of humanity. Analysis is conducted on key traits in communication of collective society, peculiarities of behavioral communication strategy in the conditions of Informatization of the society. The article provides the results of modern research of R. Jenkins and the agency PBN H+K jointly with Magram MR, as well as “Tomsk initiative” project on the representatives of Millennials – “generation Y” and Centennials – “generation Z”; comparative characteristics of their value orientations and life strategies is given. The current formation and development of the new cultural space with the specific features of global, universal, technologized, virtual nature is demonstrated. The role of Net-technologies is revealed; being the key factor of the transformation of modern space, change the forms of sociocultural interaction, production techniques, transformation and conveyance of information, require elaboration of the special forms of spiritual and practical mastering of the reality and self-reflection of the individuals. An assumption is made that due to the technologies of globalization and ideology of postmodernism, takes place the uniformity of social and political structures, destruction of the forms of human identification – cultural, historical and spiritual, as well as destruction of the worldview foundations of personal becoming. Deidentification of a person becomes the key reason of the anthropological crisis.


2021 ◽  
Vol 25 (2) ◽  
pp. 353
Author(s):  
Aliyandi Aliyandi

This research is to explain about the role of Dakwah communication strategy in the empowerment of the labor community in Panjang Sub-District, Bandar Lampung in improving the practice of the implementation of sharia. This is descriptive qualitative research, where the data were collected throuh interviews, observation, and documentation. The data were then analyzed qualitatively using inductive thinking approach. The result of this research shows that the communication strategy used by  the preacher in Panjang Sub-district was by giving motivation through the message of dawah conveyed to the community, Providing religious guidance, including religious activities such as five-time prayer, memorizing prayers, taking care of the corps and protecting the environment, establishing good relations with  the community, either through regular recitation at the ta’lim assembly or taking the advantage of Arisan for savings and loan activities, interacting and seeing firsthand situation and conditions that exist in the community, then cooperate with the government by providing assistance in the form of funds and food. The most inhibiting factor is mad’u, especially in terms of understanding the message (somatic), closed to change (self-image), and motivation, marked by the passiveness  communicant in receiving da’wah from the preacher because the preacher can not fully know the limits of somatic knowledge from the community.


2021 ◽  
Author(s):  
Lien Tran

<p><b>The way English is taught at all educational levels has been a matter of big concern in Vietnam. This is clearly shown by the National Foreign Languages Project 2020 (phases 2008-2016 and 2017-2025) which aims to renovate all aspects of English teaching including teaching facilities, teacher proficiency, curriculum, assessment methods, and learning outcomes, particularly in tertiary English teaching (Vietnamese Government, 2008). Teachers’ classroom English communication is an important part of English teaching and learning; thus, closely examining how they use classroom English and communication strategies is a necessity. However, most international and Vietnamese research of English communication in English as a Foreign Language (EFL) teaching contexts has focused on the perspectives of learners, with limited attention given to the role of teachers. This thesis fills this gap by examining tertiary teachers’ practices of English communication in relation to learners’ perspectives. </b></p><p>This study investigated how English communication was used by five Vietnamese lecturers of English who were teaching non-English major students at two public colleges in Vietnam. This research adopted a mixed methods and qualitative dominant approach. The data were collected via classroom observations, survey questionnaires, individual interviews with lecturers, and focus group interviews with students. Findings reveal that, while most of the lecturers said they used more English than Vietnamese, classroom observation and student interview data suggested that they spent marginally less time speaking English than Vietnamese. Both lecturers and students shared viewpoints on the benefits of an English-only approach, but many did not think this approach would be applicable and effective in classes. Both lecturers and students believed that lecturers’ choice and use of classroom language was predominantly influenced by the desire to ensure comprehension and to provide concern to students. Findings further show seven key communication strategies used by the lecturers, with humour having not been previously identified in communication strategy research. </p><p>The lecturers’ roles as language users and language analysts are assumed to be mutually interconnected to lead to their practices of communication strategies; and the role of language teachers with their pedagogical learner knowledge shaped their perceptions on the functions and usages of communication strategies. Mismatches between the lecturers’ and students’ perceptions of classroom English communication were also identified. Those mismatches were caused by a limitation on communication at the interpersonal level between the lecturers and students and the particularly hierarchical and formal teacher-learner relationship in Vietnamese culture. To minimise those perceptual gaps, it is recommended that lecturers need to consider the perspectives of students to know what they expect to learn and how to learn that effectively. Lecturers’ classroom communication styles and strategies are also shown to be important to help alleviating those perceptual mismatches. It is also suggested that EFL classrooms should offer features of a supportive and motivating environment such as a well-designed classroom layout, teachers’ systematic corrective feedback, less asymmetrical power, and plentiful interaction opportunities. In the communicative and learner-centred teaching approaches, EFL teaching needs to be innovative to better engage and motivate students and to create more learning opportunities. </p><p>Taken as a whole, this thesis suggests that socially affective classroom culture plays an important role in students’ foreign language (FL) and second language (L2) learning and development. A positive lecturer-student relationship, a supportive learning environment, and interaction opportunities are the three main factors that can mediate and construct students’ FL/L2 learning. This study also emphasises the essential role of lecturers in shortening the perceptual gaps between them and students and opening learning space for students. Lecturers’ classroom communications strategies are used for communicative, affective, motivational, and pedagogical purposes and can be converted into students’ learning strategies with mediation tools. To improve EFL teaching and learning, this study also recommends an English-dominant teaching policy, job-oriented and communicative-based syllabus and assessment, and frequent teacher self-reflection and students’ feedback. Lastly, the research has useful implications for EFL teacher education and proficiency development. </p>


Author(s):  
Lucie Herbočková ◽  
Vladimír Žítek

Marketing plans are one of the key strategic documents for the management of modern cities. If cities want to effectively use marketing tools to support the comprehensive development of their territory, it is necessary to design and implement their unique marketing strategy. A lot of European cities have been doing this for several decades, and their steps have already become an inspiration for many Czech cities. The quality of the document is determined not only by the sufficient depth of processing of individual parts but also by a detailed analysis of the target groups on which attention is to be focused. Only in this way is it possible to propose measures and activities that will fulfill the city's visions and goals. The aim of the paper is to evaluate the marketing strategies of selected Czech cities in the light of theoretical background and concepts. The paper focuses on three Czech towns that have a marketing plan, namely Hodonín, Břeclav and Trutnov. Hodonín's marketing plan is too general and has an analytical rather than a developmental character. On the other hand, Bruntál has a clear plan based on a precisely performed analysis stemming from the results of a questionnaire survey. All objectives and measures are clearly and comprehensibly defined, and measurable indicators enhance their achievement. The plan looks realistic and ambitious at the same time. Trutnov's marketing plan significantly focuses on the role of the media in the implementation of the communication strategy. Considerable emphasis is also placed on the specification of target groups.


2017 ◽  
Vol 5 (1) ◽  
pp. 41-59
Author(s):  
Yolanda Stellarosa ◽  
Desy Iwanti

Media Features beautiful as an ideal body shape which is slim, not fat with a flat stomach.  There are various beauty concepts which have been adopted by the mass media which stick in the public's mind. This often leads to acts of discrimination and bullying, which happened to a plus body size woman. Plus size women federation community (KAGUMI) has become a place for self expression and help for women of plus size to increase their confidence. This research aims to determine the communication strategy of Kagumi as a place to motivate and increase self confidence of their members. This research uses qualitative method; interviewees are the founder and members of Kagumi. The data obtained were analyzed using interactive analysis techniques including reduction, data presentation and conclusion. Results of this research show that the community role of Kagumi is a place to motivate through a credible communicator in conveying motivational messages can be quotes, words of wisdom which contain positive values for life, using inspirational stories through social media facebook, television, tabloids and offline activities. Obstacles encountered in the implementation of the communication strategy are self control from members, cyber crime and the spread of the message on a large scale in media which is contrary to the purpose of Kagumi.


2022 ◽  
pp. 261-278

The formal response to COVID-19 through ICT is presented with a focus on testing COVID-19, ICTs and tracking COVID-19, ICTs and COVID-19 treatment, and policies and strategies. The chapter highlights the critical role of ICTs and e-government for technologies to fight coronavirus. It covers delivery of remote learning, ICT trends, artificial intelligence (AI), and big data in fighting the pandemic, in addition to social media application for awareness of citizens such as emergencies, protection, and pandemic news. The notion of developing an information and communication strategy for redesigning smart city transformation in a pandemic is highlighted.


2019 ◽  
Vol 35 (5) ◽  
pp. 1241-1250 ◽  
Author(s):  
Roel O Lutkenhaus ◽  
Jeroen Jansz ◽  
Martine P A Bouman

Abstract Entertainment-education (EE) is a communication strategy that uses popular media to engage with audiences on prosocial topics such as health, social tolerance and sustainability. The purpose of EE serials on radio, television or the internet is to introduce new ideas, norms and practices by means of storytelling, as well as to offer points of engagement for audiences to talk about the themes raised by the intervention. However, in today’s media landscape, it has become increasingly difficult to captivate audiences as they have fragmented across channels and have started to create and circulate content themselves. The concept of spreadable media allows us to deal with fragmentation and user-generated content in productive ways, as it recognizes the role of autonomous audience members in shaping the flows of media content in the online networks that underlie today’s media landscape. In this article, we introduce spreadable EE: an innovative approach that builds on transmedia storytelling strategies to reach and captivate target audiences for a longer period of time, and that entails collaboration with online platforms, communities and social influencers to stimulate meaningful conversations. We enhance EE's theoretical, empirical and practical traditions with insights about how today’s audiences have come to engage with media and propose strategic approaches to create and evaluate spreadable EE.


2017 ◽  
Vol 35 (6) ◽  
pp. 983-996 ◽  
Author(s):  
George Kofi Amoako ◽  
Peter Anabila ◽  
Ebenezer Asare Effah ◽  
Desmond Kwadjo Kumi

Purpose The purpose of this paper is to investigate the mediating role of brand preference on the relationship between bank advertising and customer loyalty in Ghana’s banking industry. Design/methodology/approach A total number of 600 respondents participated in the study. Convenient sampling technique was employed to select a cross-section of customers from the universal banks currently operating in Ghana. Structural equation modeling technique of PLS was used to test the nature of relationships in the research hypotheses. Findings The study found a significant positive relationship between advertising effectiveness and brand preference. Also, there is a significant positive relationship between advertising and customer loyalty. Again, there is a significant positive relationship between brand preference and customer loyalty. Finally, brand preference positive mediates the relationships between advertising and customer loyalty. Practical implications The study provides a useful guide to strategy and policy formulation in marketing communication by establishing the potential viability of advertising strategy in bank marketing and its potential to generate brand preference and customer loyalty. Originality/value The study has practical implication for, and relevance not only to the banking industry communication strategy but also the entire financial services industry.


Pragmatics ◽  
2002 ◽  
Vol 12 (1) ◽  
pp. 31-51 ◽  
Author(s):  
Kofi Agyekum

This paper looks at the meaning of silence within the Akan speech community. It discusses two types of silence (1) performative silence and (2) semiotic silence. The positive attributes of silence as a communicative strategy will be explored. The paper outlines the various communicative situations in Akan society in which silence is employed, highlighting religious, social and linguistic aspects. Attention is drawn to indigenous expressions to describe silence. In passing, I will also compare the Akan data with other African societies and cultures outside Africa. The paper finally discusses silence vs. talk, silence and gender, and the acquisition of silence as a form of socialisation and communicative competence.


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