scholarly journals Toward spreadable entertainment-education: leveraging social influence in online networks

2019 ◽  
Vol 35 (5) ◽  
pp. 1241-1250 ◽  
Author(s):  
Roel O Lutkenhaus ◽  
Jeroen Jansz ◽  
Martine P A Bouman
Keyword(s):  
Popular Media ◽  
Communication Strategy ◽  
User Generated Content ◽  
Media Content ◽  
Social Tolerance ◽  
Entertainment Education ◽  
Online Networks ◽  
Online Platforms ◽  
New Ideas

Abstract Entertainment-education (EE) is a communication strategy that uses popular media to engage with audiences on prosocial topics such as health, social tolerance and sustainability. The purpose of EE serials on radio, television or the internet is to introduce new ideas, norms and practices by means of storytelling, as well as to offer points of engagement for audiences to talk about the themes raised by the intervention. However, in today’s media landscape, it has become increasingly difficult to captivate audiences as they have fragmented across channels and have started to create and circulate content themselves. The concept of spreadable media allows us to deal with fragmentation and user-generated content in productive ways, as it recognizes the role of autonomous audience members in shaping the flows of media content in the online networks that underlie today’s media landscape. In this article, we introduce spreadable EE: an innovative approach that builds on transmedia storytelling strategies to reach and captivate target audiences for a longer period of time, and that entails collaboration with online platforms, communities and social influencers to stimulate meaningful conversations. We enhance EE's theoretical, empirical and practical traditions with insights about how today’s audiences have come to engage with media and propose strategic approaches to create and evaluate spreadable EE.

Pornification and the Mainstreaming of Sex

2016 ◽  
Author(s):  
Susanna Paasonen
Keyword(s):  
Public Debate ◽  
Popular Media ◽  
Media Content ◽  
Digital Cameras ◽  
Sexually Explicit Media ◽  
Western Countries ◽  
Online Platforms ◽  
Production Distribution ◽  
Sexually Explicit ◽  
Children’S Exposure

The changing cultural role, visibility, and meaning of pornography, particularly its increased accessibility and the sociocultural reverberations that this is seen to cause, have been lively topics of public debate in most Western countries throughout the new millennium. Concerns are routinely yet passionately voiced, especially over the ubiquity of sexual representations flirting with the codes of pornography in different fields of popular media, as well as children’s exposure to hardcore materials that are seen to grow increasingly extreme and violent. At the same time, the production, distribution, and consumption have undergone notable transformations with the ubiquity of digital cameras and online platforms. Not only is pornography accessible on an unprecedented scale, but also it is available in more diverse shapes and forms than ever. All this has given rise to diverse journalistic and academic diagnoses on the pornification and sexualization of culture, which, despite their notable differences, aim to conceptualize transformations in the visibility of sexually explicit media content and its broader sociocultural resonances.

scholarly journals PERAN KOMUNIKASI DALAM DIFUSI INOVASI USAHA BARANG BEKAS DI DESA PENGADANG

MEDIAKITA ◽  
2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Haerozi Haerozi
Keyword(s):  
Diffusion Of Innovation ◽  
Local Community ◽  
Community Empowerment ◽  
Communication Strategy ◽  
Literature Study ◽  
The People ◽  
New Ideas ◽  
The Media ◽  
Used Goods

Ideas that have an impact on social change must be communicated to the community. As objects, they not only know about the changes that have occurred, but they must also support and be involved so that they become part of the changes. People have always assumed that innovation always ends with the adoption of an innovation that is conveyed to them. So according to this assumption, it is as if the diffusion of innovation only focuses on spreading innovation programs or ideas to the community and only sees innovation as new ideas, ideas, methods, or products in the perspective of development communication.This study aims to find out how the innovation and development of used goods business occurred in Pengadang Village and to find out how the role of communication in the diffusion of secondhand goods business innovation occurred in Pengadang Village. This study also seeks to find out the communication of secondhand innovation in order to develop community empowerment programs. And also its influence on the community's strategy for the development of the used goods business. This study uses a qualitative approach. Data was collected by means of observation and interview techniques, also supported by literature study. The results show that through the process of diffusion of innovation, this business has now become popular and is widely practiced by the people in Pengadang Village and with communication, the secondhand goods business in Pengadang Village is now a large growing business and is widely cultivated by the local community. The implementation of the communication strategy in the innovation of used goods processing is going well. Such as outreach activities, making pamphlets, brochures, exhibitions, and using the media to encourage the process of rapid diffusion of innovation in Pengadang Village.

Instagram Influencers in Social Media-Induced Tourism

2021 ◽  
pp. 135-144
Author(s):  
Rizalniyani Abdul Razak ◽  
Nur Aliah Mansor
Keyword(s):  
Social Media ◽  
Conceptual Framework ◽  
Destination Image ◽  
User Generated Content ◽  
Future Research ◽  
Destination Marketing ◽  
Media Content ◽  
Persuasive Messages ◽  
Destination Brand

Social media-induced tourism happens when a traveller visits a destination/attraction after being exposed to certain social media content. A user-generated content (UGC) provider, such as a social media influencer, has been identified as the initial motivator in social media-induced tourism. Social media influencers generate persuasive messages for their followers and are typically sources of credibility. In destination marketing and tourism destination studies, the UGC of social media influencers is significantly related to the destination image, destination brand, tourist trust, and tourist expectations. Of particular interest for Instagram influencers, this chapter proposes a conceptual framework to describe the role of the Instagram influencer in inducing his/her followers to travel and suggests a guide for future research.

The More You Say, the Less They Hear

2015 ◽  
Vol 27 (4) ◽  
pp. 159-169 ◽  
Author(s):  
Elsbeth D. Asbeek Brusse ◽  
Marieke L. Fransen ◽  
Edith G. Smit
Keyword(s):  
Hearing Protection ◽  
Entertainment Education ◽  
Mediating Role ◽  
Attitude Measures ◽  
Underlying Mechanisms

Abstract. This study examined the effects of disclosure messages in entertainment-education (E-E) on attitudes toward hearing protection and attitude toward the source. In addition, the (mediating) role of the underlying mechanisms (i.e., transportation, identification, and counterarguing) was studied. In an experiment (N = 336), three different disclosure messages were compared with a no-disclosure condition. The results show that more explicit disclosure messages negatively affect transportation and identification and stimulate the generation of counterarguments. In addition, the more explicit disclosure messages affect both attitude measures via two of these processes (i.e., transportation and counterarguing). Less explicit disclosure messages do not have this effect. Implications of the findings are discussed.

Agenda-Setting Dynamics during the Campaign Period

2017 ◽  
Author(s):  
Julia Partheymüller
Keyword(s):  
Political Parties ◽  
News Media ◽  
Agenda Setting ◽  
Information Environment ◽  
Limiting Factors ◽  
Media Content ◽  
Agenda Setter ◽  
Memory Decay ◽  
The Media

It is widely believed that the news media have a strong influence on defining what are the most important problems facing the country during election campaigns. Yet, recent research has pointed to several factors that may limit the mass media’s agenda-setting power. Linking news media content to rolling cross-section survey data, the chapter examines the role of three such limiting factors in the context of the 2009 and the 2013 German federal elections: (1) rapid memory decay on the part of voters, (2) advertising by the political parties, and (3) the fragmentation of the media landscape. The results show that the mass media may serve as a powerful agenda setter, but also demonstrate that the media’s influence is strictly limited by voters’ cognitive capacities and the structure of the campaign information environment.

Climb or Jump: Status-Based Seeding in User-Generated Content Networks

2019 ◽  
Vol 56 (3) ◽  
pp. 361-378 ◽  
Author(s):  
Andreas Lanz ◽  
Jacob Goldenberg ◽  
Daniel Shapira ◽  
Florian Stahl
Keyword(s):  
User Generated Content ◽  
High Status ◽  
Trade Off ◽  
Online Communications ◽  
Managerial Implications ◽  
Status Difference

This article addresses seeding policies in user-generated content networks by challenging the role of influencers in a setting of unpaid endorsements. On such platforms, the content is generated by individuals and firms interested in self-promotion. The authors use data from a worldwide leading music platform to study unknown music creators who aim to increase exposure of their content by expanding their follower base through directing outbound activities to other users. The authors find that the responsiveness of seeding targets strongly declines with status difference; thus, unknown music creators (the majority) do not generally benefit at all from seeding influencers. Instead, they should gradually build their status by targeting low-status users rather than attempt to “jump” by targeting high-status ones. This research extends the seeding literature by introducing the concept of risk to dissemination dynamics in online communications, showing that unknown music creators do not seed specific status levels but rather choose a portfolio of seeding targets while solving a risk versus return trade-off. The authors discuss various managerial implications for optimal seeding in user-generated content networks.

Yankee Ingenuity in the South: James Burton and Confederate Ordnance Production

Vulcan ◽  
2013 ◽  
Vol 1 (1) ◽  
pp. 39-55
Author(s):  
Steven G. Collins
Keyword(s):  
New South ◽  
Technological Diffusion ◽  
The South ◽  
Military Technology ◽  
American System ◽  
Harpers Ferry ◽  
New Ideas ◽  
Connecticut Valley

This article examines the role of James Burton in the diffusion of military technology in the mid-19th century. Burton worked as the Master Armorer at the Harpers Ferry Armory, as a contractor in the Connecticut Valley, and as an engineer at the Enfield Armory. At each location he incorporated the latest ideas of the American System of Manufacturing. Not only did he transmit new ideas, he visited, studied, and learned from his international peers. When the American Civil War began, he joined the Confederate Ordnance Department and helped the South continue a long and destructive war. The new technological ideas—bred out of necessity of war—continued to help shape the creation of a New South. After the war, Burton influenced weapons manufacturing in Russia, Italy, Turkey, and Egypt. The ideas that Burton helped implement is a case study of international technological diffusion.

scholarly journals Essential Role of Non-Coding RNAs in Enterovirus Infection: From Basic Mechanisms to Clinical Prospects

2021 ◽  
Vol 22 (6) ◽  
pp. 2904
Author(s):  
Peiyu Zhu ◽  
Shuaiyin Chen ◽  
Weiguo Zhang ◽  
Guangcai Duan ◽  
Yuefei Jin
Keyword(s):  
Acute Flaccid Paralysis ◽  
Foot And Mouth Disease ◽  
Human Diseases ◽  
Circular Rnas ◽  
Enterovirus Infection ◽  
Research Directions ◽  
Cardiorespiratory Failure ◽  
New Ideas ◽  
Non Coding Rnas

Enteroviruses (EVs) are common RNA viruses that can cause various types of human diseases and conditions such as hand, foot, and mouth disease (HFMD), myocarditis, meningitis, sepsis, and respiratory disorders. Although EV infections in most patients are generally mild and self-limiting, a small number of young children can develop serious complications such as encephalitis, acute flaccid paralysis, myocarditis, and cardiorespiratory failure, resulting in fatalities. Established evidence has suggested that certain non-coding RNAs (ncRNAs) such as microRNAs (miRNAs), long ncRNAs (lncRNAs), and circular RNAs (circRNAs) are involved in the occurrence and progression of many human diseases. Recently, the involvement of ncRNAs in the course of EV infection has been reported. Herein, the authors focus on recent advances in the understanding of ncRNAs in EV infection from basic viral pathogenesis to clinical prospects, providing a reference basis and new ideas for disease prevention and research directions.

Suggesting text alternatives for images in social media

2021 ◽  
pp. 1-6
Author(s):  
Letícia Seixas Pereira ◽  
João Guerreiro ◽  
André Rodrigues ◽  
André Santos ◽  
João Vicente ◽  
...  
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Shared Responsibility ◽  
User Generated Content ◽  
Media Content ◽  
Android Application ◽  
Image Description ◽  
Visual Content ◽  
Considerable Part ◽  
The Web

Image description has been a recurrent topic on web accessibility over the years. With the increased use of social networks, this discussion is even more relevant. Social networks are responsible for a considerable part of the images available on the web. In this context, users are not only consuming visual content but also creating it. Due to this shared responsibility of providing accessible content, major platforms must go beyond accessible interfaces. Additional resources must also be available to support users in creating accessible content. Although many of today's services already support accessible media content authoring, current efforts still fail to properly integrate and guide their users through the authoring process. One of the consequences is that many users are still unaware of what an image description is, how to provide it, and why it is necessary. We present SONAAR, a project that aims to improve the accessibility of user-generated content on social networks. Our approach is to support the authoring and consumption of accessible social media content. Our prototypes currently focus on Twitter and Facebook and are available as an Android application and as a Chrome extension.

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