Effects of modern communication channels on taxpayer service experience in Kenya

2021 ◽  
Vol 2021 (1) ◽  
pp. 80-93
Author(s):  
Fredricke Bryan Okello
Keyword(s):  
Social Media ◽  
Mobile Communication ◽  
Communication Channels ◽  
Web Portals ◽  
Probit Regression ◽  
Tax Base ◽  
Service Experience ◽  
Form Part ◽  
Research Questions ◽  
Use Of Social Media

The objective of this research study was to establish the effect of modern communication channels on taxpayer service experience in Kenya. This was answered using three research questions which revolved around social media, mobile communication and web portals and how each affected taxpayer service experience. The targeted population for the survey were all taxpayers in the Nairobi region who were registered as taxpayers in the iTax system and who form part of the country’s tax base. This comprised the total population for this study. To arrive at the sample for the survey, stratified random sampling was employed. The probit regression results from the analysis of the survey data show that the factors that significantly influence taxpayer service experience in Kenya are the individual’s age, gender, level of education, use of social media, mobile communication and web portals.

scholarly journals CrossFit across Three Platforms: Using Social Media to Navigate Niche Sport Challenges

2019 ◽  
Vol 81 (1) ◽  
pp. 36-46
Author(s):  
Sun J. Kang ◽  
Jason A. Rice ◽  
Marion E. Hambrick ◽  
Chulhwan Choi
Keyword(s):  
Social Media ◽  
Relationship Marketing ◽  
Communication Channels ◽  
Media Usage ◽  
The Social ◽  
Social Media Platforms ◽  
Marketing Activities ◽  
Research Questions ◽  
Similarities And Differences ◽  
Use Of Social Media

AbstractNiche sports have limited opportunities to promote their sport offerings via traditional communication channels and may rely upon alternatives such as social media to accomplish their marketing goals (Puchan, 2004). Williams and Chinn (2010) developed a relationship marketing conceptual framework to examine social media usage and marketing within a sports context. This study used the framework with the burgeoning sport of CrossFit and examined three primary organizational relationship-marketing activities: (a) Information, (b) Interaction, and (c) Promotion. The purpose of this study was to investigate the use of social media by key members of the CrossFit community. The study addressed the following research questions: RQ1. What are the usage categories similarities and differences observed across the social media platforms? RQ2. What are the group usage similarities and differences observed across the social media platforms? and RQ3. What are the group usage similarities and differences observed across the usage categories? A content analysis of 5,565 Twitter, Facebook, and YouTube messages was used to explore these activities. The CrossFit social media users—CrossFit Games, regions, boxes, athletes, and sponsors—used the platforms primarily to provide information about the sport and interact with the community, while promotion was employed less frequently. CrossFit and other niche sports can use social media to provide information and build community within their sports, before attempting to create online communities and promote their products.

Adoption of Social Media as Communication Channels in Government Agencies

2018 ◽  
pp. 773-807
Author(s):  
Reemiah Alotaibi ◽  
Muthu Ramachandran ◽  
Ah-Lian Kor ◽  
Amin Hosseinian-Far
Keyword(s):  
Social Media ◽  
Communication Channel ◽  
Communication Channels ◽  
Extensive Literature ◽  
Public Agencies ◽  
Wide Range ◽  
Level Of Use ◽  
The World ◽  
The Government ◽  
Use Of Social Media

Social media has become an integral part of many people's lives around the world. The main use of this communication channel is to connect with social circles. It is also widely used for commercial and business purposes. Governments are also keen to use social media as an alternative to the traditional communication channels. Nonetheless, when the level of use of social media in the government is compared to other fields, a clear gap becomes apparent. This chapter investigates the adoption of social media as a communication channel between citizens, public agencies and government departments; and considers a wide range of factors that affect the issue from the perspective of public agencies. This chapter presents an extensive literature review and proposes a framework that organises the critical factors that affect public agencies' efforts while implementing social media. We also provide a list of hypotheses to validate and evaluate the significance of these factors.

Digital Marketing

2018 ◽  
pp. 18-38
Author(s):  
Cesar Pereira da Mota ◽  
Pedro Isaías
Keyword(s):  
Social Media ◽  
New Media ◽  
Information Search ◽  
Communication Channels ◽  
Digital Marketing ◽  
Online Questionnaire ◽  
Football Fans ◽  
Use Of Social Media ◽  
Marketing Actions ◽  
The Relationship

Despite the fact that the branding of football is not a new phenomenon, the emergence of new media has provided the means and the opportunity for the widespread promotion of football club's brands. At the same time, the growing popularity of social media among football fan has empowered them to express their opinions and has granted them unlimited resources for information search and exchange. This chapter aims to examine the relationship that exists between Real Madrid's digital marketing actions and its promotion as a brand and the loyalty of its supporters. An online questionnaire was distributed among sports and football fans in order to identify their profile, their preferred communication channels, their use of social media and their knowledge about Real Madrid.

scholarly journals Usability attributes influencing the adoption and use of mobile apps for dissemination of agricultural information

2018 ◽  
Vol 6 (1) ◽  
pp. 33-41
Author(s):  
Jonathan C. Kandagor ◽  
Jason M. Githeko ◽  
Arnold M. Opiyo
Keyword(s):  
Social Media ◽  
Mobile Apps ◽  
Sampling Technique ◽  
Ease Of Use ◽  
Probit Regression ◽  
Gender And Age ◽  
Internet Availability ◽  
Use Of Social Media ◽  
Flow Of Information ◽  
Structured Questionnaire

Mobile apps such as social media have friendly attributes and unbiased usage across gender and age; and have become one of the most promising channels for dissemination of agricultural information. The current sources of agricultural information available to farmers do not allow a two-way flow of information and instant feedback. The information disseminated using such channels are generally not customized to specific farmers’ needs. Despite the availability of various mobile apps providing agricultural information, the adoption rate is too minimal. The aim of this study was to determine the usability attributes of social media influencing its adoption and use. A semi-structured questionnaire was used to collect data from a sample of 149 respondents. The respondents were selected through purposive sampling technique from a population comprising of farmers, extension staff, lecturers and students enrolled in agricultural courses participating in the Farm Attachment Program of Egerton University.  Data collected was analysed using Statistical Packages for Social Sciences (SPSS) and probit regression was used to analyse expected probability of social media adoption. The findings indicate that the main usability attributes of social media are Ease of use, usefulness, credibility, flexibility and Internet availability. Mobile apps being used to disseminate agricultural information should incorporate some of the usability attributes that have significantly influenced the adoption and use of social media to enhance its uptake and use.

Digital Marketing

2018 ◽  
pp. 28-49
Author(s):  
Cesar Pereira da Mota ◽  
Pedro Isaías
Keyword(s):  
Social Media ◽  
New Media ◽  
Information Search ◽  
Communication Channels ◽  
Digital Marketing ◽  
Online Questionnaire ◽  
Football Fans ◽  
Use Of Social Media ◽  
Marketing Actions ◽  
The Relationship

Despite the fact that the branding of football is not a new phenomenon, the emergence of new media has provided the means and the opportunity for the widespread promotion of football club's brands. At the same time, the growing popularity of social media among football fan has empowered them to express their opinions and has granted them unlimited resources for information search and exchange. This chapter aims to examine the relationship that exists between Real Madrid's digital marketing actions and its promotion as a brand and the loyalty of its supporters. An online questionnaire was distributed among sports and football fans in order to identify their profile, their preferred communication channels, their use of social media and their knowledge about Real Madrid.

But Do They Want Us in “Their” World?

2012 ◽  
pp. 1353-1369
Author(s):  
Tim Brown ◽  
Amanda Groff
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Mobile Communication ◽  
Personal Information ◽  
Communication Channels ◽  
Course Management Systems ◽  
Related Information ◽  
Academic Information ◽  
Types Of Information ◽  
Personal Media

The growth of social media and mobile communication provides educators with an opportunity to transmit course-related information to students in new ways. But are students willing to accept course information through those channels, typically seen as “fun” and “social?” The study in this chapter examines the reasons that students use different types of personal media and how appropriate certain types of communication channels are for academic information. Results show that students prefer to get their academic information through “official” channels, such as email and course management systems. However, they are willing to accept certain types of information through social channels (mobile devices, social networking), as long as they do not have to share personal information.

Interaction between Consumers and Businesses through Social Media

2013 ◽  
pp. 237-255
Author(s):  
Huliane Medeiros da Silva ◽  
Gilson Gomes da Silva ◽  
Flavius da Luz e Gorgônio
Keyword(s):  
Social Media ◽  
Competitive Advantage ◽  
Communication Channels ◽  
Communication Process ◽  
The Internet ◽  
Use Of Social Media ◽  
The Way

For a great deal of people, social media is the gateway to the Internet and it would not be feasible use of the network if it was not through them. Social media revolutionized not only the Internet but also the way people communicate and, consequently, the way consumers and businesses interact. Therefore, companies need to know and master the use of social media for competitive advantage. The current forms of interaction between businesses and consumers still leave much to be desired and it is not rare to find companies that make mistakes in the process of communication with their consumers through social media. This chapter aims to evaluate the communication channels based on social media used by businesses and consumers, showing successful and non-successful cases in the communication process and suggesting trends of usage of these channels more efficiently.

scholarly journals Arabic Language Lifelong Learning (A3L) Tutorial Platform Using WhatsApp Messenger

2020 ◽  
Author(s):  
Anggi Cecilia Safaningrum ◽  
A. R. Setiawan
Keyword(s):  
Social Media ◽  
Lifelong Learning ◽  
Sampling Technique ◽  
Arabic Language ◽  
Mobile Technologies ◽  
Exploratory Research ◽  
Building Models ◽  
The Social ◽  
Research Questions ◽  
Use Of Social Media

This study examined the use of WhatsApp Messenger as a tutorial platform for Arabic language lifelong learning (A3L) at the Velsuf Institute. An exploratory research design was adopted and the purposive sampling technique was used in selecting participants for the study. Specifically, the study comprises 40 Velsuf Institute A3L learners. The WhatsApp Messenger was used as a tutorial delivery tool for the learners. Two research questions were raised and analyzed qualitatively. The result of the analysis indicated that WhatsApp Messenger could be used as tutorial delivery tool for A3L following the prescribed steps and procedures. Twelve Arabic lessons were learned which include contents for learners, quizzes, feedbacks and learner supports. Based on the findings, it was recommended that researchers need to extensively respond to the growing need of a body of research in this area, especially building models and strategies that work for the use of social media for the improvement of A3L delivery. Additionally, the A3L facilitators should be equipped with the skills of using mobile technologies, particularly the social media for A3L enhancement.

scholarly journals Analysis on Promotion and the Influence of Social Media in Restaurant Industry, Ubud, Bali, Indonesia

2017 ◽  
Vol 3 (1) ◽  
pp. 80
Author(s):  
Ratih Tunjung Sari ◽  
Putu Eka Wirawan
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Descriptive Analysis ◽  
Restaurant Industry ◽  
Internet Technology ◽  
Primary Data ◽  
Decision Making Process ◽  
Analysis Method ◽  
Research Questions ◽  
Use Of Social Media

The activities of promotion can be varied nowadays as the Internet technology has been developed to get information in real time. Digital promotion, such as from website and social media, is common to use to promote product and services, such as food and beverages in the restaurant including the services. The restaurant industry in Ubud has been growing since the start of the tourism in Ubud, Bali. Moreover, the promotion activities also need to be enhanced due to development of the technology. This research discussed further the analysis of promotion and the influence of social media to influence the decision-making process of the customers to eat food in Ubud. The aim of this research was to investigate the marketing trend in promoting restaurant in Ubud. Besides, the author aimed to find the relation between the use of social media for the restaurant to influence the decision-making process of the customers to find food in Ubud. Since Ubud is a touristic area in Bali, Indonesia, the competition of the restaurant industry should have the attention of the restaurants’ owners and managers. This research used descriptive analysis method to answer the research questions and collecting both secondary and primary data through literature review, observation, interview, and questionnaires. Based on our research, we found that digital promotion, such as social media marketing through social networks (Instagram, Facebook, Tripadvisor, and Website) could enhance the number of the customers in restaurants in Ubud. 

Micro Organization Use of Social Media for Business-to-Business Customers

2021 ◽  
pp. 2140-2152
Author(s):  
Lisa S. Rufer ◽  
Rosalyn J. Rufer ◽  
Savita Hanspal
Keyword(s):  
Social Media ◽  
Small Firms ◽  
Communication Channels ◽  
Electronic Media ◽  
Medium Size ◽  
Media Usage ◽  
Small Organizations ◽  
Use Of Social Media ◽  
Business Customers ◽  
Business To Business

Marketing communications have evolved on account of development of greater interaction between organizations due to the availability of new electronic media. Much has been written about the effect of these new communication channels and how they can be used to retain consumers. However little evidence has been presented to show how these channels of communication are used by smaller organizations, particularly when serving business to business customers. This research builds on earlier exploratory work of Brink and Atanassova and Clark to provide empirical evidence of the importance of social media usage for small organizations when serving business customers. However, unlike Brink, this research separates small firms from medium size organizations and focuses on the subcategory of micro organizations (fewer than 50 employees).

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