scholarly journals Analysis on Promotion and the Influence of Social Media in Restaurant Industry, Ubud, Bali, Indonesia

2017 ◽  
Vol 3 (1) ◽  
pp. 80
Author(s):  
Ratih Tunjung Sari ◽  
Putu Eka Wirawan
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Descriptive Analysis ◽  
Restaurant Industry ◽  
Internet Technology ◽  
Primary Data ◽  
Decision Making Process ◽  
Analysis Method ◽  
Research Questions ◽  
Use Of Social Media

The activities of promotion can be varied nowadays as the Internet technology has been developed to get information in real time. Digital promotion, such as from website and social media, is common to use to promote product and services, such as food and beverages in the restaurant including the services. The restaurant industry in Ubud has been growing since the start of the tourism in Ubud, Bali. Moreover, the promotion activities also need to be enhanced due to development of the technology. This research discussed further the analysis of promotion and the influence of social media to influence the decision-making process of the customers to eat food in Ubud. The aim of this research was to investigate the marketing trend in promoting restaurant in Ubud. Besides, the author aimed to find the relation between the use of social media for the restaurant to influence the decision-making process of the customers to find food in Ubud. Since Ubud is a touristic area in Bali, Indonesia, the competition of the restaurant industry should have the attention of the restaurants’ owners and managers. This research used descriptive analysis method to answer the research questions and collecting both secondary and primary data through literature review, observation, interview, and questionnaires. Based on our research, we found that digital promotion, such as social media marketing through social networks (Instagram, Facebook, Tripadvisor, and Website) could enhance the number of the customers in restaurants in Ubud. 

Social Media Enhances Consumer Behaviour During e-Transactions: An Empirical Evidence from Bahrain

2020 ◽  
Vol 19 (01) ◽  
pp. 2040012
Author(s):  
Dalal Saad ALShaer ◽  
Allam Hamdan ◽  
Anjum Razzaque
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Consumer Behaviour ◽  
Descriptive Analysis ◽  
Consumer Welfare ◽  
Vital Role ◽  
Restaurant Industry ◽  
The Social ◽  
Pros And Cons ◽  
Marketing Tool

This study aims to investigate the role of social media on consumer behaviour in the restaurants industry of Bahrain. The objectives of this research were to assess importance of social media as a marketing tool for Bahrain’s restaurants for influencing consumer purchase decision-making. Such an objective was reached by the scholars who randomly collected data from 224 respondents in Bahrain, who use social media, using a survey instrument. The findings of the descriptive analysis revealed that social media affects consumers’ decision-making, such that the consumers use the social media to study new products, services, and particularly new brands. Also, ongoing consumer discussions reveal how social media exposes the pros and cons of products, services, and brands, so consumers are comfortable with their online decisions, since they can select broads before settling on what is the best price, quality, etc. Moreover, the social media speeds the spread of information unlike any other mass media; ensuring that new knowledge reaches consumers, hence enhancing competition among retailers in the restaurant industry. This study concludes that social media plays a vital role in promoting consumer welfare and decision-making.

scholarly journals THE IMPACT OF SOCIAL MEDIA ON INDIVIDUAL PERFORMANCE IN AGRICULTURE AND FOOD OFFICE MAGELANG

Jurnal Pari ◽  
2021 ◽  
Vol 6 (1) ◽  
pp. 75
Author(s):  
Kurnia Hardjanto
Keyword(s):  
Social Media ◽  
Positive Impact ◽  
Descriptive Analysis ◽  
Individual Performance ◽  
Analysis Method ◽  
Negative Impacts ◽  
Use Of Social Media ◽  
Agriculture And Food ◽  
The Impact ◽  
Share Information

Penggunaan media sosial sosial telah merambah ke semua lini layanan kehidupan masyarakat, termasuk di instansi pemerintah. Media sosial digunakan untuk mendukung implementasi program dan kegiatan di instansi pemerintah, yang kemudian berdampak pada kinerja individu di dalamnya. Penelitian ini bertujuan untuk mengidentifikasi secara empiris dampak penggunaan media sosial terhadap kinerja individu di Dinas Pertanian dan Pangan Kota Magelang.Penelitian ini menggunakan metode analisis deskriptif. Pengambilan data dilakukan dengan penyebaran kuesioner dan wawancara kepada 40 (empat puluh) karyawan di Dinas Pertanian dan Pangan Kota Magelang. Hasil penelitian menunjukkan bahwa aplikasi media sosial memiliki dampak positif pada peningkatan kinerja individu di Dinas Pertanian dan Pangan, yaitu sebagaimedia komunikasi (koordinasi) dan tempat untuk berbagi informasi secara aktual. Sementara beberapa dampak negatif penggunaan media sosial yang perlu diantisipasi berupa konsentrasi karyawan yang berkurang sehingga dapat menyebabkan keterlambatan pada penyelesaian pekerjaanThe use of social social media has penetrated into all lines of life services, including at government offices. Social media are used to support the implementation of programs and activities in government offices, which then have an impact on the performance of individuals in it. This studyaims to identify empirically the impact of the use of social media on the performance of individuals in Agriculture and Food Office, Magelang. This research uses descriptive analysis method. Data is collected by filling in questionnaires and interviewing with 40 (forty) officer in the Agriculture andFood Office. Research shows that the application of social media has a positive impact on improving the performance of individuals in Agriculture and Food Office, namely as a medium of communication (coordination) and a place to share information actually. While some negative impacts that need to be anticipated include reducing the concentration that can cause delay incompletion of work.

scholarly journals LANSKAP SIBER SASTRA: POSTMODERNISME, SASTRA POPULER, DAN INTERAKTIVITAS

2019 ◽  
Vol 7 (2) ◽  
pp. 136
Author(s):  
Sri Nurhidayah ◽  
Rahmat Setiawan
Keyword(s):  
Social Media ◽  
Descriptive Analysis ◽  
Popular Literature ◽  
Internet Technology ◽  
Literary Production ◽  
Analysis Techniques ◽  
Close Relationship ◽  
Use Of Social Media ◽  
Pop Literature ◽  
Cultural Movement

Kajian ini bertujuan mengungkapkan kaitan antara posmodernisme, sastra populer, dan siber sastra. Dengan pemahaman posmodernisme sebagai pergerakan budaya, sastra populer sebagai sastra pelarian, dan siber sastra sebagai konsekuensi atas pergeseran produksi sastra yang memanfaatkan internet, kajian ini merelevansikan asumsi bahwa ketiganya memiliki kaitan yang cukup erat. Pendekatan kajian ini adalah fenomenologis dengan teknik analisis deskriptif. Posmodernisme menghasilkan pergeseran pola pikir terpusat menjadi tersebar sehingga batas antara yang adiluhung dengan yang populer menjadi kabur ditambah lagi dengan fenomena media sosial yang menghadirkan interaktivitas penulis-pembaca sebagai pola baru kesusastraan, seperti pemanfaatan media sosial (facebook, twitter, wattpad, dan lain sebagainya) yang mampu menawarkan intimasi antara penulis dengan pembaca serta bagaimana wacana kebebasan menulis menjadi hal yang realistis lagi tanpa perlu kompetisi ketat yang penuh dengan kekuasaan dan legitimasi. Tentu saja, interaktivitas penulis-pembaca tersebut merupakan hal yang sulit terwujud dalam produksi sastra yang konvensional (versi cetak). Kata kunci: Posmodernisme, sastra popular, siber sastra, interaktivitas This study aims to reveal the relation among postmodernism, pop literature, and cyber literature. By the understanding of postmodernism as a cultural movement, popular literature as escape literature, and cyber literature as a consequence of the shift in literary production that utilizes the internet technology, this study revives an assumption that the three have a fairly close relationship. The approach of this study is phenomenological with descriptive analysis techniques. Postmodernism results in a shift in decentralization process, so that the margin between the noble and the popular get blurred along with the phenomenon of social media that faces writer-reader interactivity as a new mode of literature, such as the use of social media (facebook, twitter, wattpad, etc.). Those offer intimacy between writers and readers, as well as how the discourse of freedom of writing becomes realistic without requirement toward intense competition that is full of power and legitimacy. Of course, the writer-reader interactivity is difficult to be realized in conventional literary production (print version). Keywords: Postmodernism, pop literature, cyber literature, interactivity 

Impact of Social Media Marketing Strategies on Consumers Behaviour in Delhi

2014 ◽  
Vol 6 (2) ◽  
pp. 1-23 ◽  
Author(s):  
Deepali Saluja ◽  
Shamsher Singh
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Urban Areas ◽  
Information Age ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Primary Data ◽  
Decision Making Process ◽  
The Social ◽  
The Everyday

In the information age, social media is growing rapidly and at a faster pace. Social media is playing an important role in the day to day life of individuals. Using social media has become the everyday routine. Many social media sites display different type of advertisement by which decision making process is generally getting affected. Social Media is much more than just a medium of sharing information. The present study is an attempt to understand how the social media affect the decision making process of consumers and impact of various marketing strategies used by firms on social media. The study employs the surveys methods to collect primary data from 200 customers who have been regularly using social media. Factor Analysis and ANOVA has been used for having insights in the study. The selected respondents are assumed to represent the population in the urban areas of Delhi.

scholarly journals SOCIAL MEDIA MARKETING; STRATEGI KOMUNIKASI BISNIS ERA DIGITAL (Studi Analisis Portal TaniFund.com)

2020 ◽  
pp. 22
Author(s):  
Mellyan Mellyan
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Agricultural Land ◽  
Descriptive Analysis ◽  
Animal Husbandry ◽  
Business Development ◽  
Internet Technology ◽  
Business World ◽  
Digital World ◽  
Use Of Social Media

The digital world with all its novelty brings changes in every field. This was triggered by the advent of internet technology. Various sectors adapt to the emergence of the technology, one of the business. At the previous two decades, business world is still prevalent using traditional methods, now the business world uses digital media, including social media in it for promotion and business development. Tanifund is a financial funding platform that focuses on agriculture, animal husbandry, and fisheries. It is interesting to study Tanifund because there are big differences in the era of digital agriculture that "move" agricultural land in the digital world and the traditional era which considers agriculture is a heavy work that is only done in open land. This research method uses qualitative research, library research with a descriptive analysis approach. The results of the research show Fanifund has utilized social media for business promotion and development, it's just not been implemented to the maximum. Maximizing the use of social media can increase the number of people who use tanifund. It takes several treatments and a solid team to move social media into media promotion and business development.

scholarly journals "Diversity" is the Highest Parameter Intensity of the use of Social Media in Adolescents

2020 ◽  
Vol 8 (3) ◽  
pp. 235
Author(s):  
Heni Dwi Windarwati ◽  
Rachel Victoriana Raharjo ◽  
Muladefi Choiriyah
Keyword(s):  
High School ◽  
Social Media ◽  
Data Analysis ◽  
Media Use ◽  
Descriptive Analysis ◽  
Measuring Instrument ◽  
Analysis Method ◽  
10Th Grade ◽  
Analysis Technique ◽  
Use Of Social Media

Using social media can be reviewed through teens using social media. The intensity of the use of social media teenagers reaches one-sixth of the time in one day. This study aims to explore the use of social media in 10th-grade high school teenagers in Malang. This research uses descriptive. The measuring instrument used is the intensity questionnaire of social media use adopted from the Ardari research questionnaire. The number of samples in this study was 124 adolescents with a descriptive analysis method. The data analysis technique used is descriptive analysis. The intensity of the use of social media in 10th-grade teenagers in Malang is relatively high. The highest parameter of intensity use of social media with a high category is in the aspect of appreciation.

Effects of Social Media Marketing Strategies on Consumers Behavior

2019 ◽  
pp. 146-173
Author(s):  
Shamsher Singh ◽  
Deepali Saluja
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Urban Areas ◽  
Information Age ◽  
Marketing Strategies ◽  
Primary Data ◽  
Survey Method ◽  
Decision Making Process ◽  
The Everyday ◽  
Everyday Routine

In the information age, social media is growing rapidly and at a faster pace. Social media is playing an important role in the day-to-day life of individuals. Using social media has become the everyday routine. Many social media sites display different types of advertisements by which the decision-making process is generally getting affected. Social media is much more than just a medium of sharing information. The present study is an attempt to understand how social media affects the decision-making process of consumers and the impacts of various marketing strategies used by firms on social media. The study employs the survey method to collect primary data from 200 customers who have been regularly using social media. Factor analysis and ANOVA has been used to gain insights in the study. The selected respondents are assumed to represent the population in the urban areas of Delhi.

scholarly journals Dinamika Kepemimpinan Direktur CV. Dwi Jaya di Desa Sanggalangit Kecamatan Gerokgak Kabupaten Buleleng

2018 ◽  
pp. 495
Author(s):  
IRVAN MUTTAQIEN ◽  
WAYAN SUDARTA ◽  
I MADE SARJANA
Keyword(s):  
Decision Making ◽  
Descriptive Analysis ◽  
Decision Making Process ◽  
Human Relationship ◽  
Analysis Method ◽  
Human Relations ◽  
Achievement Score ◽  
And Control ◽  
A Company

Leadership Dynamics of CV. Dwi Jaya’s Director in Sanggalangit Village, Sub- District of Gerokgak, Buleleng Regency The success of a company is influenced by the success of its employees. Employee success is influenced by the leadership dynamics of the director. CV Dwi Jayaagribusiness company is one of the companies engaged in the sale of fish seeds in the Sanggalangit Village of Gerokgak Sub-District, Buleleng Regency. The purpose of this research is to determine the level of leadership dynamics of the director and to investigate the levels of the three elements of leadership dynamics of directors in the company of cultivation and sale of fish seeds in CV Dwi Jaya. Descriptive analysis method was used to answer the purpose of the research. Effective human relations, decision-making process and control in leadership are the three variables in leadership dynamics that become the reference in this research.The result of descriptive analysis of leadership dynamics of director of CV Dwi Jaya is classified into a very good category with achievement score of 4.41. This can be seen from the three variables of leadership dynamics. Effective human relationship is categorized as very good with 4.45 achievement score, decision making process is very good with the score of 4.34 and leadership control is quite good with 4.41 score.

scholarly journals IMPLEMENTASI NILAI-NILAI DEMOKRASI DALAM PENGAMBILAN KEPUTUSAN ORGANISASI UNTUK MENINGKATKAN ORGANISASI SISWA INTRA SEKOLAH (OSIS) DI SMK DARUS SYIFA KOTA CILEGON

2019 ◽  
Vol 2 (1) ◽  
pp. 38-50
Author(s):  
Anton Aulawi ◽  
Srinawati Srinawati
Keyword(s):  
Decision Making ◽  
Minority Groups ◽  
Minority Group ◽  
Descriptive Analysis ◽  
Vocational School ◽  
Decision Making Process ◽  
Analysis Method ◽  
Organizational Decision Making ◽  
Deliberation Process ◽  
Student Council

This research aims to find out how the implementation of democratic values ​​in the Intra-School Student Organization (OSIS) in Darus Syifa Vocational School, Cilegon City, especially in the organizational decision-making process carried out by the student council administrators. This study uses a qualitative approach that was developed through a descriptive analysis method. Data collection techniques used are observation, interviews, documentation studies and literature studies. Based on the results of research in the field it can be explained that the decision-making process that can be implemented in the Student Council includes certain majority agreements, procedures with minority group agreements and the approval of certain minority groups. These three elements are aspects contained in the decision making process where a decision is considered valid if approved by many people. This can be seen in the deliberations carried out by the Student Council in the Darus Syifa Vocational School in Cilegon, Banten where the decisions made were based on the majority of votes. Walaw even in reality there are still many that need to be increased again such as the level of participation of the Student Council administrators in expressing their opinions so that the deliberation process is more active and not passive to get the best solution from the problem.

STRATEGI MAKSIMALISASI ANGGARAN BELANJA PADA BALAI PENELITIAN DAN PENGEMBANGAN LINGKUNGAN HIDUP DAN KEHUTANAN MANOKWARI

2016 ◽  
Vol 8 (2) ◽  
Author(s):  
Arif Hasan ◽  
Dedi Budiman Hakim ◽  
Irdika Mansur
Keyword(s):  
Decision Making ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Fiscal Year ◽  
The Third ◽  
Swot Matrix ◽  
Three Stages ◽  
Using Data

This study aims to analyze causes of the low uptake of the budget and formulate a strategy of maximizing the absorption of expenditure on Balai Penelitian dan Pengembangan Lingkungan Hidup dan Kehutanan Manokwari. Respondents involved are 20 people that consist of: treasury officials and holder output of activity. The data used were secondary data in the form of reports on budget realization (LRA) quarter I, II, III and IV of the fiscal year 2011 to 2015, and the primary data were in the form of interviews with the help of a questionnaire. While the analysis of the data used was descriptive analysis using data tabulation, and the analysis of the three stages strategy of the decision making used IFE and EFE matrix, SWOT matrix and QSPM matrix.The results showed that there are 19 factors causing low of budget absorption until the end of the third quarter, and there were 10 drafts of policy as a strategy for maximizing the absorption of the budget on Balai Penelitian dan Pengembangan Lingkungan Hidup dan Kehutanan Manokwari.ABSTRAKPenelitian ini bertujuan untuk menganalisis penyebab rendahnya penyerapan anggaran belanja dan merumuskan strategi maksimalisasi penyerapan anggaran belanja pada Balai Penelitian dan Pengembangan Lingkungan Hidup dan Kehutanan Manokwari. Responden yang terlibat adalah 20 orang yaitu pejabat perbendaharaan dan pemegang output kegiatan. Data yang digunakan adalah data sekunder berupa laporan realisasi anggaran (LRA) triwulan I, II, III dan IV tahun anggaran 2011 sampai 2015, dan data primer berupa wawancara dengan bantuan kuesioner. Sedangkan analisis data yang digunakan adalah analisis deskriptif menggunakan analisis tabulasi, dan analisis analisis strategi tiga tahap pengambilan keputusan menggunakan matriks IFE dan EFE, matriks SWOT dan matriks QSPM. Hasil penelitian menunjukkan bahwa terdapat 19 faktor penyebab rendahnya penyerapan anggaran belanja sampai akhir triwulan III, dan terdapat 10 rancangan kebijakan sebagai strategi maksimalisasi penyerapan anggaran belanja di Balai Penelitian dan Pengembangan Lingkungan Hidup dan Kehutanan Manokwari.

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