Efektivitas Sosialisasi Lapak Desa terhadap Pemasaran Online (E-Commerce) Berbasis Syariah

2021 ◽  
Vol 3 (3) ◽  
pp. 125-132
Author(s):  
Alfina Shafira ◽  
Muhammad Iqbal Fasa ◽  
Soeharto Soeharto ◽  
Rio Kartika Supriyatna ◽  
Dedi Junaedi
Keyword(s):  
Information Technology ◽  
Business Owners ◽  
Digital Marketing ◽  
Website Evaluation ◽  
Community Knowledge ◽  
Community Or ◽  
Targeted Assistance

Socialization of activities is carried out by visiting the community or business owners directly and providing information related to this village website. Evaluation of activities, visiting the community and digging up information about community knowledge in conducting information and education must be continuously conveyed to the community, and supervision must also be carried out so that the community is educated and has the ability to operate technology. In fact, digital marketing launched by Tiyuh Pulung Kencana has a large commercial impact on business if it is implemented through various targeted assistance and socialization. In addition, essentially in Islam the muamalah system is based on permissibility/permissibility. However, the low willingness and understanding of the SME group in the use of information technology as a means to market their products is one of the obstacles faced when carrying out this socialization.  

scholarly journals Efektivitas Sosialisasi Lapak Desa terhadap Pemasaran Online (E-Commerce) Berbasis Syariah

2021 ◽  
Vol 3 (3) ◽  
pp. 395-402
Author(s):  
Alfina Shafira ◽  
Muhammad Iqbal Fasa ◽  
Soeharto Soeharto ◽  
Rio Kartika Supriyatna ◽  
Dedi Junaedi
Keyword(s):  
Information Technology ◽  
Business Owners ◽  
Digital Marketing ◽  
Website Evaluation ◽  
Community Knowledge ◽  
Community Or ◽  
Targeted Assistance

Socialization of activities is carried out by visiting the community or business owners directly and providing information related to this village website. Evaluation of activities, visiting the community and digging up information about community knowledge in conducting information and education must be continuously conveyed to the community, and supervision must also be carried out so that the community is educated and has the ability to operate technology. In fact, digital marketing launched by Tiyuh Pulung Kencana has a large commercial impact on business if it is implemented through various targeted assistance and socialization. In addition, essentially in Islam the muamalah system is based on permissibility/permissibility. However, the low willingness and understanding of the SME group in the use of information technology as a means to market their products is one of the obstacles faced when carrying out this socialization.  

Improving Stakeholder Communications and IT Engagement

2007 ◽  
pp. 160-171 ◽  
Author(s):  
G. Verley
Keyword(s):  
Information Technology ◽  
Stakeholder Engagement ◽  
Enterprise Architecture ◽  
Continuous Process ◽  
Stakeholder Involvement ◽  
Business Owners ◽  
It Investments ◽  
Governance Process ◽  
High Level

Stakeholder engagement is critical to applying enterprise architecture (EA) principles and methodologies in order to achieve value from information technology (IT) investments. Stakeholders include the business owners, data owners, developers, and technical infrastructure operational staff. Obtaining stakeholder engagement is a continuous process and is necessary at all levels of the organization. It is also an integral aspect of the governance process for IT investments. This chapter addresses the following topics as they relate to stakeholder engagement:• Obtaining high-level stakeholder involvement in EA governing processes and addressing major challenges in building stakeholder engagement.• Illustrating how stakeholder involvement can lead to consolidation and better management of IT investments.• Identifying vehicles to communicate with EA stakeholders while ensuring the architecture accommodates the style and priorities of the stakeholder community.

scholarly journals Innovation in the sphere of advertising: latest innovations and prospects of development

2021 ◽  
Vol 12 (2) ◽  
pp. 140-146
Author(s):  
Мария Олеговна Сураева ◽  
Maria O. Suraeva
Keyword(s):  
Information Technology ◽  
Social Network ◽  
Digital Marketing ◽  
Outdoor Advertising ◽  
The Past ◽  
New Methods ◽  
Contextual Advertising ◽  
Product Value ◽  
Fast Pace ◽  
Near Future

Advertising innovation is growing at a fast pace today. We observe how advertising is becoming more and more digital, it has also become easier to use, now it can be done not only by an agency, but by any person who has one or another category of listeners, an audience in a social network. But it should be noted that digital advertising still does not completely replace outdoor advertising, which has undergone dramatic changes over the past few years: new creative ways of presenting product value to the consumer have appeared, often using information technology. This article discusses the main innovations in the field of digital and outdoor advertising over the past five years, as well as the prospects for their development in the near future. The article reveals new methods of communication between the seller and the client using advertising, the reasons for using contextual advertising (safety, efficiency), reflects how to correctly apply the technologies of innovative types of advertising today and how companies understand what the consumer needs and why they need to focus on social and digital marketing. It also analyzed what factors should be considered when choosing advertising methods.

scholarly journals Digital marketing to increase sales of salted fish products in Muara Badak Ilir village, Kutai Kartanegara

2021 ◽  
Vol 6 (12) ◽  
pp. 2253-2256
Author(s):  
Andi Nurhasanah ◽  
Muchamad Zainul Rohman
Keyword(s):  
Information Technology ◽  
Focus Group ◽  
Community Service ◽  
Group Discussion ◽  
Digital Marketing ◽  
Small Scale ◽  
Fish Products ◽  
Salted Fish ◽  
Product Sales ◽  
Program Show

The development of information technology has grown rapidly and has an impact on society in supporting various large and small-scale business activities. Digital Marketing is one of the means to sell that can help increase product sales compared to conventional sales. This community service aims to provide training and assistance to members of the Rukun Nelayan Toko Lima, Muara Badak Ilir Village, Kutai Kartanegara Regency in marketing tembang and anchovy salted fFish products as regional superior products. This program was carried out through a Focus Group Discussion (FGD) to explore problems in product marketing as well as training and assistance in website management, design and marketing of tembang and anchovy salted fish products. The results of the program show that members of the Rukun Nelayan Toko Lima can skillfully manage marketing through digital marketing and website.

scholarly journals PENGARUH KEMAJUAN TEKNOLOGI TERHADAP VOLUME PEJUALAN RITEL DI KOTA MOJOKERTO

OPTIMA ◽  
2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Rachmad Sholeh ◽  
Khasbulloh Huda
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Technological Progress ◽  
Digital Marketing ◽  
The Internet ◽  
Sales Volume ◽  
Business World ◽  
Technological Advances ◽  
The Right ◽  
A Company

The development of the business world today is increasingly diverse and competitive, the pace of development is very difficult to predict, so having the right strategy is the key for a company to continue to compete and survive. Along with technological advancements and the development of communication suggestions, the company is utilizing these technological advances as a marketing strategy tool to promote its products. Given the growth of buying and selling transactions in the network or online in Indonesia at this time is very rapid, with this being used by companies to market and promote via the internet. This study aims to determine the effect of the implementation of technological progress on retail sales volumes. The development of information technology that is growing very rapidly now influences the community in supporting various business activities both large and small so that it can be known globally. The most obvious impact is that besides being known, it can also increase sales volume. Digital Marketing is one of the very large marketing media that has an influence. Using digital marketing in this case is social media and E-commerce. The most widely used social media is Facebook, Twitter and Instagram. The subjects in this study were retail owners, managers, and employees who were selected by purpose sampling.

The democratization of intangible luxury

2019 ◽  
Vol 37 (6) ◽  
pp. 660-673 ◽  
Author(s):  
Zahy Ramadan
Keyword(s):  
Information Technology ◽  
Design Methodology ◽  
Service Providers ◽  
Digital Marketing ◽  
Technological Innovations ◽  
Consumer Experience ◽  
Content Type ◽  
Information Technology Security ◽  
Personalized Services ◽  
Exploratory Approach

Purpose The notion of luxury has changed due to the democratization and the fast adoption pace of intangible luxury service providers embedding voice-controlled assistants. In particular, Amazon’s Echo Look is expected to further democratize luxury services and consumer experience; indeed, this camera-based device acts as a personal consultant as it provides fashion advices based on the pictures of its users. Nonetheless, as the Echo Look proliferates the market, concerns around its potential disruption to the marketplace alongside usage-related issues, such as privacy, will arise. The paper aims to discuss these issues. Design/methodology/approach The research adopted an exploratory approach using elite interviewing. The sample included 17 experts in the fields of digital marketing, fashion consulting, information technology security and retailing. Findings The study pioneers the discussion on how interactive voice-activated assistant (IVA) devices can potentially outweigh concerns around safety and privacy through providing luxury-like personalized services. To that end, the Echo Look device was taken as the key example based on the unique features and benefits it provides to its users, namely, in being perceived as a personal fashion consultant. Originality/value The literature on intangible luxury based on IVA devices is still nascent. This study fills a considerable gap in the literature related to retailers’ technological innovations aimed at democratizing luxury-like personalized experiences.

Issues and Challenges for IT in Small Business

2005 ◽  
pp. 1692-1696
Author(s):  
Stephen Burgess
Keyword(s):  
Information Technology ◽  
Small Business ◽  
Small Businesses ◽  
Business Owners ◽  
Small Business Owners ◽  
Internet Technologies

This article examines the main issues and challenges facing small business owners and managers in the manner in which they use information technology and Internet technologies within their businesses. The first part of the article concentrates upon the issues. The “Challenges” section examines some of the areas that small business researchers are targeting in their recommendations for how the use of IT in small businesses can be improved. These are areas that small businesses often neglect or, even worse, know nothing about.

The Clash of the Titans

2020 ◽  
pp. 86-102
Author(s):  
Sachithra Lokuge ◽  
Darshana Sedera ◽  
Shailesh Palekar
Keyword(s):  
Information Technology ◽  
Technology Management ◽  
Digital Technologies ◽  
Digital Marketing ◽  
Chief Information Officers ◽  
New Challenges ◽  
The Creation ◽  
Management Approaches ◽  
It Innovations

The emergence of digital technologies provides organizations with affordable, easy-to-use, and easy-to-learn technologies that opens line-of-business (LOB) managers to participate in information technology-led innovations. Such participatory actions by the LOB-managers in information technology (IT) innovations at the department levels will lead the creation of new roles like the ‘chief digital marketing officer.' While the overall outlook for innovation becomes positive through such expanding contributions of the LOB-managers, such additions will ignite new challenges. Especially, such roles and approaches will contest the traditional centralized technology management approaches. This chapter provides three engagement models on how the LOB-managers and chief information officers could interact harmoniously to enhance the quality of IT innovations led by LOB-managers.

scholarly journals Online Business Capabilities and Online Business Performance in the Malaysian Fashion Industry

2021 ◽  
Vol 9 (2) ◽  
pp. 114-127
Author(s):  
Teo Shao Zhen ◽  
Siti Hasnah Hassan
Keyword(s):  
Business Performance ◽  
Business Models ◽  
Business Owners ◽  
Jel Classification ◽  
Digital Marketing ◽  
Fashion Industry ◽  
Marketing Capability ◽  
It Capability ◽  
Industry Type ◽  
Online Business

Objective - The digital economy is believed to be one of Malaysia's largest sectors as online businesses are expected to exhibit an increase of 10% in the near future. This factor eventually prompted subsequent studies on online business models. This study aims to discover the types of online business capabilities that could enhance the firm competitiveness of online business in the Malaysian fashion industry. Methodology/Technique - A questionnaire was developed and distributed by hand to a number of Malaysian online business owners in the fashion industry. The data was analysed using SPSS version 26 and SmartPLS 3.0. Finding - The findings indicated that digital marketing capability and CRM capability were significantly correlated to firm competitiveness, which in turn, also showed a significant and positive relationship with online business performance. Nevertheless, IT capability was an insignificant factor of firm competitiveness. Novelty - This study concluded the importance of CRM capability and digital marketing capability for online business owners to enhance firm competitiveness. The results also implied the importance of firm competitiveness for online businesses to perform in Malaysian fashion industry. Type of Paper - Empirical. Keywords: Online Business Performance, Online Business Capabilities, Digital Marketing Capability, CRM Capability, IT Capability, Firm Competitiveness, Fashion Industry JEL Classification: L20, L25 URI: http://gatrenterprise.com/GATRJournals/GJBSSR/vol9.2_2.html DOI: https://doi.org/10.35609/gjbssr.2021.9.2(2) Pages 114 – 127

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