scholarly journals The “Crisis” and “Opportunity” of the Hosts in the New Media Environment

2020 ◽  
Vol 2 (4) ◽  
pp. p77
Author(s):  
Wenjing Hu ◽  
Fansheng Cao
Keyword(s):  
New Media ◽  
Daily Life ◽  
Rapid Development ◽  
Media Industry ◽  
High Quality ◽  
Media Environment ◽  
Emerging Media ◽  
Continuous Progress ◽  
The Media ◽  
The Times

Along with the continuous progress of science and technology, in recent years, the improvement and optimization of the structure of the media and the rapid development of the network are promoting continuous changes in the media environment. New media has penetrated into people’s daily life and become an integral part of the whole social environment. As an indispensable component of the media industry, the host industry is facing challenges from many aspects in the new media environment, which requires the announcers and hosts to give full play to their subjective initiative, finding the “opportunity” in the “crisis”, keeping up with the pace of the times, embracing the emerging media, and grasping the needs of the audience, to produce high-quality content, so as to transform “crisis” into “opportunity”.

scholarly journals An Analysis of the Effective Path of Ideological and Political Education of College Students in the Background of New Media Industry Development

2021 ◽  
Vol 292 ◽  
pp. 03021
Author(s):  
Xiaomin Liu ◽  
Yalin Wang
Keyword(s):  
College Students ◽  
New Media ◽  
Rapid Development ◽  
Ideological And Political Education ◽  
Political Education ◽  
Media Industry ◽  
Media Technology ◽  
Teachers And Students ◽  
Continuous Progress ◽  
Effective Path

The rapid development of new media industry has not only changed the social network, but also set off a wave of change in many fields. At present, the new media industry has spread all over the society, and also caused scholars to think about the innovative reform of education.. The continuous progress of network technology has changed the learning and life style of college students, which not only broadens the channels for students to obtain outside information, but also strengthens the communication between students and teachers, and brings teachers and students closer together. As an important way to guide students' value orientation and cultivate students' discernment ability, teachers need to keep up with the development of new media, actively innovate educational methods, and also be alert to the challenges brought by new media technology to ensure the effectiveness of ideological education. This paper analyses the opportunity dilemma faced by ideological and political education in the context of new media, and proposes an effective path for education.

scholarly journals IMPACTS OF MEDIA LITERACY LEVELS ON HUMAN TRAFFICKING (TPPO) CONTENT

2021 ◽  
Vol 14 (2) ◽  
pp. 185
Author(s):  
Popi Andiyansari ◽  
Ade Irma Sukmawati
Keyword(s):  
High School ◽  
Social Media ◽  
New Media ◽  
Human Trafficking ◽  
Media Literacy ◽  
Quantitative Method ◽  
Daily Life ◽  
Rapid Development ◽  
Age Group ◽  
The Media

New media is rapidly evolving and has an impact on our daily life. The rapid development of applications and increasing number of social media users can lead the users in a vulnerable condition. Human trafficking, also known as TPPO (Tindak Pidana Perdagangan Orang) in Indonesia, is one of the threats that users encounter, it commonly happens to young users who do not have enough information about it, but they can obtain TPPO information through employment advertisements in the media. The goal of this study is to look at media literacy levels and the correlations between them and TPPO message comprehension in new media. This research used a descriptive quantitative method with a correlation approach, in which associations between variables were measured. The media literacy levels of respondents were measured by using a Likert scale with a range of 1-5. The aspects measured were age, school origin and ownership of social media. These aspects and the TPPO message understanding in new media were measured by a Pearson scale. This study found that the highest level of media literacy was in the age group of 15 years old from SMAN 1(Public Senior High School) Pakem and that the number of social media account ownership did not show a significant relationship with the literacy levels. The measurement on the relationships between the media literacy levels and the TPPO message understanding by using a Pearson scale obtained 0.606; these results indicated that the correlation between both variables was high.

scholarly journals Local Newspaper Strategy to Survive in the Digital Era

2020 ◽  
Vol 13 (1) ◽  
Author(s):  
Hendra Alfani
Keyword(s):  
Mass Media ◽  
New Media ◽  
Online Media ◽  
Media Industry ◽  
Social Media Networks ◽  
Digital Era ◽  
Local Newspapers ◽  
The Media ◽  
The Times ◽  
Communication And Information Technology

The development of communication and information technology that gave birth to the digital era has made the competition for the mass media industry increasingly competitive. This condition requires conventional mass media, especially local newspapers to carry out special strategies focused on efforts to transform their activities in accordance with the demands of the times, so as not to get further behind with new media that use the internet and digital technology. The Daily OKU Ekspres and OKU Timur Pos, as conventional local newspapers, are confronted with this reality. Surrender or immediately develop a strategy for transformation and change, in order to remain able to compete in the media industry. This study uses a qualitative method, where data analysis is displayed descriptively. The results showed that the two newspapers systematically implemented four strategies to face competition with online media, namely; strengthen local content with investigative reports, media convergence, penetration in social media networks and carry out regular and incidental off-air activities. In the context of this strategy choice, the two newspapers are able to capitalize on the vulnerability of online media to strengthen their existence.

scholarly journals Development of the Concept of Free Sources as a New Reality of the Contemporary Media Environment

2014 ◽  
pp. 36-45
Author(s):  
Kateryna Afanasieva (Horska)
Keyword(s):  
New Media ◽  
Mass Communication ◽  
Information Technologies ◽  
Rapid Evolution ◽  
Media Industry ◽  
Media Environment ◽  
Dominant Position ◽  
The Media ◽  
Contemporary Media ◽  
Free Media

Internet is an ideal environment for emergence and popularization of the concept of free sources. Our analysis of this concept and the assessment of its impact on the media sphere confirmed clearly that the sphere of mass communication under the influence of globalization and the rapid evolution of information technologies is looking for the new models of activities of the media in order to keep its dominant position and influence in the structure of the modern information environment. The concept of free sources has a significant impact on the media sphere and promotes the realization of the need to change the approach to new media. At the same time the most radical interpretations of the concept, such as the idea of free media content, were not supported by the media industry.

The New Media Influence Ranking of Provincial Satellite TV Based on Fuzzy Math Method

2014 ◽  
Vol 667 ◽  
pp. 16-21
Author(s):  
Zhang Bin ◽  
Lei Xu ◽  
Ya Ran Chen ◽  
Zheng Zheng Liu
Keyword(s):  
New Media ◽  
Rapid Development ◽  
Modern Society ◽  
Current Situation ◽  
Media Industry ◽  
Rating Systems ◽  
Assessment Index ◽  
Target Field ◽  
Fuzzy Math ◽  
The Media

With the rapid development of various media forms in modern society and the rise of various means of communication, the media pattern has already had dramatic changes. Increasingly convenient means of communication have brought a large amount of information for the mass public and the society. To help the public better analyze the current situation and trends in the media industry, we have proposed different rating systems for different segments of the media industry, and then we give each system corresponding emphasis and calculate its assessment index, and finally use the ranking list to present an objective analysis of the results. A set of precise rating system has been established based on the method of fuzzy mathematics and analytical hierarchy process in this paper. The target field of broadcasting and television is ranked accurately according to the ranking system combined with the advice of the senior in the media industry and researcher. The result of the ranking can make a reference to the current situation and trend of broadcasting and television industry and make a long-term guide for future planning and development of the industry.

scholarly journals Transformation of democracy in the information age: the role of new media and civic communication

2021 ◽  
pp. 90-105
Author(s):  
Serhiy Danylenko ◽  
Keyword(s):  
Social Networks ◽  
New Media ◽  
Rapid Development ◽  
Representative Democracy ◽  
Political Life ◽  
Modern Democracy ◽  
Corporate Influence ◽  
Form Of Government ◽  
Protection Of Human Rights ◽  
The Media

The article aims to outline the transformation in the functioning of modern democracy as a form of government, to explore the influence of modern media on the mechanisms of its implementation. The issue is raised about the preservation of its fundamental principles during the information revolution (primarily in the media sphere) and changes in the forms and methods of communication of people during political interaction. The model of „monitoring democracy” was chosen as the theoretical and conceptual basis for considering these processes, which is based on the „idea of a monitoring citizen” and which is caused by rapid growth of various extra-parliamentary (non-representative) mechanisms of government. Among them, the most important for us is the rapid development of media instruments, namely social networks. The imperative of elections, political parties and parliamentary life, typical for representative democracy over the last two centuries of the history of civilization, is now far behind the capacity of other actors of public life to influence the political decisions of citizens. The author also points to the fact that technology companies, which have concentrated both information − microtargeting supply of information based on psychological profiling, and business activities, demonstrate a new phenomenon, which is assessed by citizens as the most competent and ethical center of gravity and trust. At the same time, governments, independent public institutions and traditional media are perceived as less effective and ethical. Such a concentration of information and corporate influence in one actor (a small group of technology companies) is a new challenge for democracy. Respectively, basic principles that ensure its functioning as the most successful form of government, namely − election and control of power, protection of human rights, participation of citizens in political life and governance, rule of law and accountability of government agencies, prevention of usurpation of power – nowadays experience theoretical rethinking, and are embodied in new political practices. In addition, they (foundations of democracy) are torpedoed by negative phenomena of the period of transformation and political turbulence, among which populism in all its manifestations is the most threatening. Key words: representative democracy, monitoring democracy, mediacracy, constructive journalism, civil communication, social networks.

scholarly journals Native Advertising—The Formats and Types of Content Most Demanded by Brands in the Spanish Media

2021 ◽  
Vol 2 (4) ◽  
pp. 529-544
Author(s):  
Daniel Zomeño ◽  
Rocío Blay-Arráez
Keyword(s):  
Social Media ◽  
Rapid Development ◽  
Editorial Content ◽  
Media Environment ◽  
The Social ◽  
Media Ecosystem ◽  
The Media ◽  
Media Formats ◽  
Depth Interviews

Media convergence and the incorporation of new narratives typical of the consumption habits of younger audiences in the social media environment have led to the proliferation of a wide variety of formats and types of content in the media ecosystem through which the editorial content offered to brands is being distributed. This qualitative research, using in-depth interviews with a qualified sample of branded content managers from the main Spanish media, allows us to determine the main characteristics of the native advertising demanded by advertisers. The results corroborate observations that content channelled through more sophisticated consumption experiences, using both multimedia and interactivity with a clear transmedia approach, tends to be better received by the audience and, therefore, in greater demand by brands. It also confirms that both video and social media formats have grown exponentially when it comes to providing an outlet for branded content. Based on the results obtained, a proposed classification of these products, including definitions, has been drawn up so they can be publicised to the professional world, offering the reflection and precision that their rapid development has not allowed until now.

New Media and Political Change in the Occupied Palestinian Territories: Assembling Media Worlds and Cultivating Networks of Care

2010 ◽  
Vol 3 (1) ◽  
pp. 63-81 ◽  
Author(s):  
Amahl Bishara
Keyword(s):  
New Media ◽  
News Media ◽  
Palestinian Authority ◽  
Media Environment ◽  
Broadcast Media ◽  
Palestinian Territories ◽  
Technological Advances ◽  
Second Intifada ◽  
The Media ◽  
First Intifada

AbstractIn terms of infrastructure and technology, the media environment of Palestinians in the Occupied Territories developed extensively between the first and second Intifadas. Yet the media environment of the second Intifada was not necessarily more conducive to democratic change than that of the first. This paper argues that technological advances must be evaluated in their political contexts, and that the Palestinian context offers insight into what news media can do when they are not necessarily forums for an effective public sphere. For decades, Palestinians have assembled their media world out of other states' media, and a diverse collection of small and large media. This active process of assembly has itself constituted a productive field of political contestation. During the first Intifada, having no broadcast media or uncensored newspapers, Palestinians relied on small media like graffiti to evade Israeli restrictions. During the Oslo period, the Palestinian Authority (PA) established official Palestinian broadcast media, while Palestinian entrepreneurs opened broadcasting stations and Internet news sites. During the second Intifada, with Palestinian news media hampered by continued PA restrictions and intensified Israeli violence, small and new media enabled networks of care and connection, but were not widely effective tools for political organizing.

Governance Strategies of Public Crisis Communication in the New Media Environment – Taking Tobacco Industry as Example

2021 ◽  
Vol 7 (6) ◽  
pp. 6115-6120
Author(s):  
Yang Lei
Keyword(s):  
New Media ◽  
Crisis Communication ◽  
Tobacco Industry ◽  
Media Industry ◽  
Media Environment ◽  
Public Crisis ◽  
Wide Range ◽  
Governance Strategies ◽  
The Government ◽  
The Masses

Social and economic development has brought about a higher standard of living and higher material standards, resulting in higher requirements for spiritual life. As a result, the development of the new media industry and related industries was accelerated, providing various channels for the dissemination of information. To put it simply, as an important concept in today's society, new media is a kind of social environment, which is mainly attached to the Internet industry and has profoundly changed the media pattern and communication pattern in contemporary society. Because the new media mainly depends on the network, and the network spreads rapidly and in a wide range, it will spread the news to the public as soon as there is a major event. Therefore, the emergence and widespread use of new media has also had a great impact on the government's crisis communication. In the new environmental situation, the government will face more problems and difficulties, and more supervision by all the masses. In this paper, from the characteristics of public crisis communication in the tobacco industry, the measures and strategies of public crisis communication governance under the new media environment are put forward.

Contemporary Social Movements in a Hybrid Media Environment

2020 ◽  
Vol 46 (1) ◽  
pp. 443-465
Author(s):  
Neal Caren ◽  
Kenneth T. Andrews ◽  
Todd Lu
Keyword(s):  
Social Movements ◽  
New Media ◽  
Organizational Forms ◽  
Media Environment ◽  
Media Technologies ◽  
Analytical Skills ◽  
The Media ◽  
Media And Communication ◽  
New Media Technologies

Media are central to the dynamics of protest and social movements. Contemporary social movements face a shifting environment composed of new media technologies and platforms that enable new identities, organizational forms, and practices. We review recent research focusing on the ways in which movements shape and are shaped by the media environment and the ways in which changes in the media environment have reshaped participation, mobilization, and impacts of activism. We conclude with the following recommendations for scholarship in this burgeoning area: move toward a broader conception of media in movements; expand engagement with scholarship in neighboring disciplines that study politics, media, and communication; develop new methodological and analytical skills for emerging forms of media; and investigate the ways in which media are enhancing, altering, or undermining the ability of movements to mobilize support, shape broader identities and attitudes, and secure new advantages from targets and authorities.

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