scholarly journals Brand Promotion Strategy in the Internet Services Market

2021 ◽  
Vol 24 (7) ◽  
pp. 100-108
Author(s):  
Mariana Malchyk ◽  
Olena Popko ◽  
Oksana Martyniuk ◽  
Ilona Adasiuk ◽  
Iryna Oplachko
Keyword(s):  
Public Relations ◽  
System Analysis ◽  
Brand Management ◽  
Practical Importance ◽  
Communication Channels ◽  
Communication Strategy ◽  
Business Community ◽  
The Internet ◽  
Internet Services ◽  
Brand Promotion

Digital technologies have become an integral part of modern life, the Internet services market is rapidly developing all over the world, which requires business companies to enter cyberspace. Staying on the Internet has long been an obligatory part of the business not only for large multinational companies but also for small regional and local business structures. It is not just the presence of a website or a group in social networks that is important, a brand communication strategy is necessary. The relevance of the studied subject is due to the need to increase the competitiveness of Ukrainian companies in the field of Internet marketing. The purpose of the article is to develop standard recommendations for strategic brand promotion in the Internet services market, to study the most effective promotion tools and communication channels with the audience in cyberspace. The leading methods for studying the problem were sociological and statistical methods. The technologies of system analysis and modeling are applied. The article analyses the best international and industry branding practices in cyberspace, examines the e-commerce market in Ukraine, and structures the main trends in its development. The material of the article formulates the mechanism for developing and introducing a brand positioning strategy in the e-commerce market, the main characteristics of successful branding, structures recommendations for the use of marketing technologies on the Internet. An important component of the research is the analysis of digital marketing tools and communication channels in the Internet services market. The materials of the article are of practical importance for the business community, specialists in the field of public relations, marketing, advertising, sales departments, and other specialists in the field of management. Effective brand management of Internet services allows increasing the commercial results of one's business, provides additional competitive advantages

scholarly journals Features of Legal Relations that Arise on the Internet

2021 ◽  
Vol 7 (3) ◽  
pp. 1001-1007
Author(s):  
Myroslav Kovaliv ◽  
◽  
Serhii Yesimov ◽  
Ruslan Skrynkovskyy ◽  
Ivan Krasnytskyi ◽  
...  
Keyword(s):  
Public Relations ◽  
International Organizations ◽  
Policy Development ◽  
System Analysis ◽  
Legal Regulation ◽  
The Internet ◽  
Infrastructure Development ◽  
Legal Personality ◽  
Legal Standards ◽  
Internet Policy

Based on the methodology of system analysis, the article examines the features of legal relations that arise on the Internet. It is defined that Internet legal relations are legally regulated public relations under the state's protection, which arise based on digital technologies in cyberspace. It is stated that there are many entities on the Internet which can be grouped into: technical entities, people responsible for the functioning of the Internet; individual subjects and users; collective subjects, among which are the governmental entities, which provide legal regulation of relations on the Internet, policy development and implementation; non-governmental entities - business; civil society, stakeholders in the expansion of the Internet and infrastructure development; international organizations that coordinate issues, develop technical and legal standards related to the Internet. The legal personality of the subjects of Internet relations is described. It is noted that the subjects exercise the rights that are aimed at certain interest groups: services, goods, information. The specifics of the Internet legal relations are that the rules of administrative, informational, civil, criminal law, etc. will be applied, depending on the object to which the subjects' interests are directed.

IMPLEMENTASI MIKROTIK ROUTER BOARD 750 SEBAGAI FIREWALL BLOK SITUS PADA JARINGAN LAN

JURTEKSI ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 70-75
Author(s):  
Mohd Siddik
Keyword(s):  
Service Provider ◽  
Service Providers ◽  
Internet Service Provider ◽  
Business Community ◽  
The Internet ◽  
Internet Services ◽  
Internet Service ◽  
Internet Users ◽  
Use Of The Internet ◽  
Content Information

AbstrakPenggunaan internet saat ini semakin meluas, dengan mudah berbagai informasi kita temukandi internet, mulai dari ilmu pengetahuan, bisnis, komunitas sampai informasi yang menjurus kepadakonten negatifpun sering di jumpai. Tidak semua informasi yang ada di internet positif, tak jaranginformasi negatif banyak ditemukan, bahkan informasi yang berkonten negatif terkadang merugikanpengguna internet. Untuk bisa terkoneksi ke internet ada banyak layanan internet yang bisa digunakan,pastinya layanan tersebut sudah terhubung dengan ISP (internet service provider) atau jasa penyedialayanan internet. Jaringan LAN adalah konsep jenis jaringan yang banyak digunakan dalampendistribusian layanan internet. Saat ini pendistribusian layanan internet sudah semakin meluas, mulaidari instansi pemerintah, perusahaan, sekolah bahkan sampai café untuk sekedar minum kopi pun takluput dari layanan internet, untuk itu perlu melakukan filterisasi terhadap situs web yang berkontennegatif. Dalam penelitian ini penulis menjelaskan bagaimana proses blok situs dengan menggunakanhardware Mikrotik Routerboar 750 yang digunakan sebagai firewall, yang nantinya dimplementasikanpada jaringan LAN.Kata Kunci: Blok Situs Web, Internet, Jaringan LAN, MikrotikAbstractTh e use of the Internet today is widespread, with easy information we find on the internet,ranging from science, business, community to information that leads to negative content is oftenencountered. Not all of the information on the internet is positive, there is not enough negativeinformation to be found, even negative content information is sometimes detrimental to internet users. Tobe connected to the internet there are many internet services that can be used, of course the service isalready connected with the ISP (internet service provider) or service providers internet. LAN network is aconcept of network type that is widely used in the distribution of internet services. Currently thedistribution of Internet services has been increasingly widespread, ranging from government agencies,companies, schools and even the café to just drink coffee did not escape the internet service, for it needsto do the filtering of websites that berkonten negative. In this study the authors explain how the site blockprocess using Mikrotik Routerboar 750 hardware used as a firewall, which will be implemented on theLAN network.Keywords: Internet, LAN Network, Mikrotik, Web Site Block

scholarly journals Strategi Komunikasi Krisis pada Era Digital: Penggunaan Internet Dari Sebelum Hingga Sesudah Krisis

2018 ◽  
Vol 22 (1) ◽  
pp. 19-36
Author(s):  
Aqida Nuril Salma
Keyword(s):  
Public Relations ◽  
Crisis Communication ◽  
Corporate Communication ◽  
Communication Strategy ◽  
Internet Usage ◽  
The Internet ◽  
Corporate Communications ◽  
Crisis Communications ◽  
Digital Era ◽  
Use Of The Internet

In recent years, the Internet has evolved into the most popular way for companies to communicate with stakeholders and key public while also changing the practice of corporate communications and public relations professionals. Especially in crisis communications activities that are considered to be more complex in the digital era. Handling of the crisis nowadays is considered ineffective if only using traditional ways, but also requires the use of the Internet within every element of the crisis. The Internet has dramatically changed the way to respond to a crisis. Thus, research on internet usage in crisis communication are getting a lot of scholar attention. But unfortunately, many studies still only focus on internet usage at one stage. This research paper presents an exploratory study conducted to understand how the internet could be used in all stages of the crisis either before the crisis, during the crisis, and after the crisis. Furthermore, crisis communication strategy in the digital age is not limited to the use of the Internet as a medium of communication, but also to note the principles and ways of communicating.Keywords: Crisis Communication, Internet, Corporate Communication, Public Relations ABSTRAKDalam beberapa tahun ini, Internet telah berkembang menjadi cara yang paling populer bagi perusahaan untuk berkomunikasi dengan stakeholder dan publik kuncinya sekaligus juga mengubah praktik komunikasi korporat dan public relations profesional. Terlebih dalam kegiatan komunikasi krisis yang dinilai menjadi lebih kompleks di era digital. Penanganan krisis dianggap tidak cukup efektif jika hanya menggunakan cara tradisional, namun juga mewajibkan penggunaan internet di dalam setiap elemen krisis. Internet telah secara dramatis mengubah cara untuk merespon sebuah krisis. Sehingga penelitian mengenai penggunaan internet dalam komunikasi krisis semakin banyak dilakukan oleh para peneliti. Namun sayangnya beberapa masih hanya berfokus pada penggunaan internet pada satu tahapan saja. Maka dari itu, melalui metode studi kasus, penelitian ini dilakukan untuk mengetahui bagaimana internet dapat berperan di dalam setiap tahapan krisis, baik itu sebelum krisis, saat krisis hingga sesudah krisis. Selanjutnya hasil penelitian juga menunjukkan bahwa strategi komunikasi krisis di era digital tidak terbatas hanya pada penggunaan internet sebagai media, namun juga perlu diperhatikan perubahan pada prinsip dan cara berkomunikasinya.Kata Kunci: Komunikasi Krisis, Internet, Komunikasi Korporat, Hubungan Masyarakat

Optimizing Costs of Customer Attraction as a Competitiveness Factor

2019 ◽  
pp. 172-182
Author(s):  
A. V. Katernyuk
Keyword(s):  
Simplex Method ◽  
Investment Analysis ◽  
Economic Indicators ◽  
The Internet ◽  
Internet Services ◽  
Induction Method ◽  
Matrix Methods ◽  
Fast Growing ◽  
Analysis Methods ◽  
Available Resources

In all spheres business experts try to raise competitiveness of the company by different ways, for instance at the expense of more efficient redistribution of available resources (costs). Objectives connected with modeling and optimizing resources used in advertising are becoming the most topical. Deeper knowledge in planning and conducting any marketing and advertising campaigns are in demand today among many specialists. The process of searching for and finding optimum costs of advertising in the Internet as a factor of the rise in the company sustainability can be successfully shaped through universal matrix methods of solution (e.g. simplex-method). Objectives which cannot be resolved by this method can be supplemented by such economic indicators, as profitability of investment and return on one ruble. The article summarizes the instrumental base dealing with estimating the efficiency of events connected with customer attraction to such a fast growing industry as internet-services. The author proposes besides traditional ways of expense optimization to take into account economic indicators connected with profitability of each sale channel. The following tools were used in the research: modeling, induction method, investment analysis, methods of statistics and formal logics, multi-criteria optimization, specific software meant for solving similar tasks, in particular special macros for excel table.  

Legal aspects of the brand protection in Ukraine and world

2020 ◽  
pp. 133-143
Author(s):  
Ivanna Babetska
Keyword(s):  
Public Relations ◽  
Practical Importance ◽  
Legal Protection ◽  
Legal Regulation ◽  
Legal Aspects ◽  
Scientific Article ◽  
Protection Mechanism ◽  
Brand Protection ◽  
Wide Range ◽  
International Regulations

Purpose. The purpose of the scientific article is to establish the ratio of the meanings of the concepts "trademark", "brand" and "well-known" trademark and then to characterize their common and distinctive features. Indicate the gaps in current legislation and the need to refine certain rules in this aspect to determine the aspects of protection and protection of the brand. Methodology. The methodology includes a comprehensive analysis and generalization of the available scientific and theoretical material and the formulation of appropriate conclusions and recommendations. During the research, the following methods of scientific knowledge were used: terminological, dialectical, logical-semantic, logical-normative, system-structural. Results: in the course of the conducted study, the main and optional components of the brand are determined, which make it possible to determine the features of its legal protection. It has been proved that despite a fairly wide range of domestic and international regulations, there are certain shortcomings of the brand protection mechanism. Originality. The study found that a trademark differs from a brand in that a trademark is a designation that is only the basis of the brand, as for the trademark are not essential such properties of the designation as a certain level of information among consumers and quality as a basis. gaining a reputation; the concept of "brand" is an evaluative, conditional concept, and therefore its consolidation at the regulatory level is impractical. It is sufficient to establish the factors on the basis of which the trademark can be considered "well known". A "well-known" trademark is a designation that is familiar to a wide range of consumers through its use to designate certain goods. Practical importance. The results of the study can be used in law-making activities for the purpose of legal regulation of public relations in the sphere of legal protection of the brand.

scholarly journals Aktivitas Public Relations dalam Mengelola Citra di Industri Financial Technology

2020 ◽  
Vol 12 (2) ◽  
pp. 285-300
Author(s):  
Kevin Zaprilan Lovis
Keyword(s):  
Corporate Social Responsibility ◽  
Public Relations ◽  
Social Responsibility ◽  
Brand Management ◽  
Customer Relations ◽  
Community Relations ◽  
Media Relations ◽  
Government Relations ◽  
Corporate Social ◽  
Financial Technology

Citra perusahaan yang baik di mata publik menjadi salah satu faktor yang harus diperhatikan di tengah persaingan bisnis saat ini. Bagi perusahaan fintech lending yang bergerak pada layanan keuangan dan beroperasional secara online, trust dan citra positif dari pengguna atau calon pengguna menjadi hal yang penting. Membangun trust dan citra positif merupakan fungsi dari public relations dalam sebuah perusahaan. Melalui penelitian ini akan dilihat bagaimana praktisi public relations Investree menjalankan aktivitas PR dalam rangka mengelola citra perusahaan. Penelitian ini menggunakan paradigma interpretif dan pendekatan kualitatif, dengan wawancara sebagai metode utama dalam pengumpulan data. Hasil penelitian menunjukkan bahwa posisi PR di Investree sudah dijalankan secara strategis dengan aktivitas PR yang paling dominan dilakukan adalah media relations, customer relations, dan content and brand management. Akan tetapi, aktivitas lainnya seperti community relations, government relations, corporate social responsibility dan lain sebagainya juga dilakukan oleh tim lainnya dalam departemen Marketing & Communications. Selanjutnya, semua tools PR juga telah dimanfaatkan oleh tim PR Investree, mulai dari controlled PR, uncontrolled PR, dan juga semi-controlled PR, termasuk salah satunya adalah media sosial dalam mengelola citra positif di mata publik. Kata Kunci: Citra, Public Relations, Fintech Lending, Media Relations, PR Tools

scholarly journals Calculation the Equity Level of an Internet Service

2018 ◽  
Author(s):  
Sigit Haryadi
Keyword(s):  
The Internet ◽  
Internet Services ◽  
Statistical Measure ◽  
Reference Distribution ◽  
Internet Service ◽  
Speed Distribution ◽  
The Relationship

The method of calculating the level of equity of internet services of several cities or provinces in a country is a statistical measure showing how far the internet service speed distribution being measured is to have similarities with the reference distribution of all elements equal to one, where the determination of the level of equity is done by calculating the Index Haryadi from the relationship between internet service speed distribution as measured by reference distribution. In this case, an equalization index equal to one represents a perfect similarity between the elements of the distribution as measured by the pairs of elements of the reference distribution. Let R be the reference distribution = {0.7 Mbps; 0.8 Mbps; 0.9 Mbps; 1 Mbps; 1.1 Mbps; 1.2 Mbps; 1.3 Mbps; 1.4 Mbps} and Y is the measured internet rate = = 1.05 Mbps; 1.2 Mbps; 1.35 Mbps; 2 Mbps; 1.65 Mbps; 1.8 Mbps; 1.95 Mbps; 2.1 Mbps}, then Y has an Internet service equalization index equal to one, through the Y = 1.5R relationship function because all elements of Y are equal to 1.5 times of the pairing elements of R.

scholarly journals Prepaid Electricity Marketing Communication Strategy at PT. PLN (Persero) Temanggung Customer Service Unit

2020 ◽  
Vol 5 (1) ◽  
pp. 47
Author(s):  
Muhammad Hasan Absori ◽  
Deni Ramdani
Keyword(s):  
Customer Service ◽  
Communication Channels ◽  
Electrical Energy ◽  
Communication Strategy ◽  
Qualitative Description ◽  
Target Market ◽  
Marketing Communication ◽  
Public Marketing ◽  
Service Unit ◽  
The Difference

<em>PT. PLN (Persero) is a provider of electrical energy services in Indonesia. Technological developments encourage the innovation of prepaid electricity programs in providing effective and efficient services to consumers. So marketing communication is one of the strategies used to introduce prepaid electricity products to the public. marketing communication is communication that is used to improve marketing strategies in expanding the target market segmentation. PT. PLN (Persero) Temanggung Customer Service Unit uses socialization techniques in delivering prepaid electricity programs to the Temanggung community. The purpose of this study was to determine the form of marketing communication channels used by PT. PLN (Persero) Temanggung Customer Service Unit to provide prepaid electricity program information to consumers in order to increase prepaid electricity usage in Temanggung. This study uses a qualitative description method. Research data obtained by interview and observation conducted at PT. PLN (Persero) Temanggung Customer Service Unit. In this study conducted with triagulation techniques. The research results of PT. PLN (Persero) Temanggung Customer Service Unit uses marketing communication channels in promoting prepaid electricity programs. The message delivered contains the difference between prepaid and postpaid electricity, benefits, token costs or electricity energy vouchers and how to purchase tokens on the prepaid electricity program.</em>

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