Creating Competitive Advantage by Going Abroad: A Case Study of Tata Steel

2018 ◽  
Vol 19 (2) ◽  
pp. 26-47
Author(s):  
TaeGyeom Kim

Through different types of mergers and acquisitions, what started off as a motive for Tata Steel to increase their market expansion had led to diversifying their investments, gaining experiences and new knowledge sets through market and technology learning about different business environments. While the existing studies most simply look at fragmented cases of what advantages Tata Steel had in comparison with other steel firms to go abroad, this paper demonstrates that Tata Steel’s competitive advantages were not innate, but rather created through continuous learning, collaboration, and outward investments based on the Imbalance Theory. Thus, hadn’t been Tata Steel’s motive to learn market and technology in different business settings after market expansion, it would have not become the top global steel player today.

2020 ◽  
Vol 1 (2) ◽  
pp. 25-36 ◽  
Author(s):  
Amir Ahmed ◽  
Farhana Ferdousi

This study reports on a case study of TQM adoption in searching for answers of why and how organizations adopt such approaches to gain competitive advantages within a Bangladeshi beverage company. It focuses organizational approaches to adopt TQM as a strategic option and the subsequent changes in organizational set-up. Moreover, using the resource-based theory, this study explores what TQM components help achieving competitive advantage. Findings reveal that due to the change in customer requirements in respect to tastes and quality; and increased price pressure led the case organization to adopt TQM. The result shows that the case organization has brought a series of changes in adopting TQM including appointing a consultant; encouraging a culture of continuous learning; developing a mechanism of communicating information; involving top management along with the employees in the improvement process; and emphasizing the use of teams. Following the resource-based view, findings show that the adoption of TQM helped the case organization in identifying its capabilities that facilitated the achievement of competitive advantage. The findings may help other organizations to learn lesson from the case organization through the identification of tacit resources that are generated by a TQM initiative.


2018 ◽  
Vol 7 (2.14) ◽  
pp. 70
Author(s):  
M Nordin A Rahman ◽  
WM Khairi ◽  
W Awang

The issue of information management is crucial for any academic institution. Convenient access to requested content is creating a competitive advantage for different types of decisions. Information management process in Institut Pendidikan Guru (IPG) often create problems because there is no systematic way of storage management. IPG lecturers stored their teaching materials in different kind of methods. This situation cause in a loss of resources, difficult to retrieve and also cannot be identified when it's needed. Dealing with large volumes of resources it is essential to use technological solutions that enable flexible storage, retrieval, processing and interpreting information. To solve the problems, this article introduced a framework that use single platform and named as Information Sharing for Learning (IS4L) for managing teaching and learning resources in IPG. The resources will be stored and can be accessed at any time. The framework also applied the technique of gamification to motivate and encourage users to use the application and consequently will increase the volume of resources stored. The developed application based on the proposed framework could help to motivate and engage peoples to share their resources and enhance quality of services in IPG. Finally it could assist to improve the performance and effectiveness of services to achieve users’ satisfaction. 


Author(s):  
Valentyna V. Postova

The relevance of the study of the development of competitive advantages is related to the need to ensure the competitiveness of restaurants, given the current market conditions. The purpose of the study is to investigate the ways of developing a strategy to ensure and implement the competitive advantages of restaurants. Theoretical and methodological framework of the study included general scientific methods (methods of scientific generalisation and comparison), specific methods (methods of analysis and synthesis). The study defines that indirect criteria are used to assess competitiveness, which can be divided into two main groups: consumer and economic criteria. It is analysed that for different categories of consumers and groups of goods competitiveness is provided by different types of prices: purchasing, selling, and consumer. The sources of development of competitive advantages are determined. The study also provides the competitive advantages of restaurant establishments, which have different forms of manifestation. The diagnostics of the competitive environment is carried out, which requires not only the analysis of the state of various methods of competition, but also the study of the image of the product, as well as the image of the enterprise. The main factors of competitive advantage of restaurants were considered. The study analysed the factors of competitive advantage of the organisation, which are divided into external and internal. It is determined that the factors of consumer preferences are divided into four groups: psychological, informational, sales, and economic. It is established that each group has certain measures, the consistent implementation of which, in the end, leads either to the development or maintenance of consumer preferences


2017 ◽  
Vol 1 (2) ◽  
pp. 102-112
Author(s):  
Hesti Budiwati

Commercial banks and Bank Perkreditan Rakyat are two different types of banks whose existence in society aims to raise and channel public funds to improve people's lives. The facts show that there is a sharp competition between the two types of banks in terms of gaining public trust to become bank customer but although these two types of banks are different but still able to develop well in society. This study aims to identify the factors that become competitive advantage at Commercial Banks and Bank Perkreditan Rakyat from the customer's point of view based on customers' perceptions, expectations and interests so banks can determine competitive strategy. The approach used in this research is Lean Six Sigma approach with a sample of 60 respondents consisting of 30 customers of Commercial Banks and 30 customers of Bank Perkreditan Rakyat. Respondents will be asked to respond to research instruments based on their perceptions, expectations and interests. The results of the study there are five competitive advantages in Commercial Banks (1) promotions made, (2) reward appeal, (3) saving security, (4) cleanliness and comfort of the room, (5) friendliness, courtesy and neatness. Bank Perkreditan Rakyat obtained competitive advantage that is (1) cleanliness and comfort of the room,(2) ability and alertness of the officers, (3) friendliness, courtesy and neatness, (4) saving security, (5) familiarity  of the officer with the customer. In addition there are similarities there are interesting differences that is on the excellence of promotional activities and the attractiveness of prizes at Commercial Banks. and the familiarity of officers with customers at Bank Perkreditan Rakyat.


Author(s):  
Bikem Türkeli ◽  
Alp Ariburnu ◽  
Özalp Vayvay

In a time of rapid revolutionary change, today organizations must innovate in ways that allow them to take advantage of change. Competitive business environments force companies to respond to all changes in the market. This response to that change brings innovation in processes. As a basis of all competitive advantages, innovation should be continuous and the only way to maintain this is having the right innovation strategy. In this study innovative strategies for logistics processes, which can be used practically in business environments, are mentioned. For each innovative strategy title tools that can be used to innovate operations are presented. By innovating logistics processes logistics providers can fulfill customer needs rapidly and increase their profit because of having a competitive advantage.


Author(s):  
Michaela Mihaylova ◽  

The current chapter presents the transformation of perception about the online identity of a business in the context of the COVID-19 pandemic. Online identity and related marketing activities, perceived until only recently as innovative actions, today are a prerequisite for a competitive advantage. The chapter comments on the general knowledge and understanding of this topic, the different types of innovations, the elements of online identity and the marketing actions related to them. The competitive advantage and the evolved view of its nature are outlined as a positive transformation – a creation of new knowledge as a result of the learning processes application.


2018 ◽  
Vol 22 (03) ◽  
pp. 1850022 ◽  
Author(s):  
LAURI HAAPANEN ◽  
PIA HURMELINNA-LAUKKANEN ◽  
JAN HERMES

Prior literature suggests that dynamic capabilities enable, on the one hand, firms to respond successfully to the changes in the markets, and on the other hand, to embrace firms’ ability to shape their business environments. However, existing studies have not fully considered how some firms within the same industry are able to shape markets, and why others need to adapt to these changes in a Kirznerian manner. We make an attempt, based on contemporary literature on the microfoundations of dynamic capabilities, to explain how resource allocation between marketing and R&D function — as one of the microfoundations and as a central contributor to innovation — influences the sustainability of competitive advantage and, consequently, a firm’s ability to create or respond to exogenous shocks. Findings from our multiple-case study on internationalizing SMEs indicate that investments in marketing and R&D functions per se are a necessary though not sufficient condition for building dynamic capabilities and competitive advantage. Rather, the extent to which companies are able to follow their own strategies is closely tied to the microfoundations of dynamic capabilities.


2018 ◽  
Vol 13 (2) ◽  
pp. 880-896 ◽  
Author(s):  
Anna Adamik ◽  
Michał Nowicki ◽  
Katarzyna Szymańska

Abstract Openness is an expression of an enterprise’s ability to adapt to changing environment conditions and its ability to cooperate with different types of partners. A given company’s openness shows its readiness for the creation of dynamics of many business processes, including the creation of its competitive advantage. Due to the nature of today’s enterprises’ environment, mainly its “high velocity” & “complexity” attributes, openness of companies has to be multifaceted. Organization-customer relationships, called co-creation, are one of such facets. The capacity for effective co-creation gives a company the ability to gain a competitive advantage along with the chance for its permanent dynamization and sustainability. The main purpose of the paper is to present the framework and algorithm of co-creation as a method of reducing the complexity of the environment and dynamizing companies’ competitive advantages. A review of literature in the areas of open organization, open culture, partnership, co-creation, and competitive advantage provides a basis for understanding the process of co-creation. Collected data show that the activity of enterprises in this process is a key factor in the reduction of complexity of a company’s environment and an important stimulator of the dynamization of a company’s competitive advantage. The authors’ own CATI questionnaire survey research conducted in Poland showed the level of preparation Polish SMEs have to co-create.


2018 ◽  
Vol 4 (2) ◽  
pp. 91
Author(s):  
IDRIS YANTO NIODE

This research aims to: (1) Identified and analyzed the factors that would influences external and internal environment of SME’s in order to maintain their competitive advantages; (2) to found and analyzed what kind of effort that SME’s and government does in order to maintain and supporting the competitive advantage of SME’s at Gorontalo; (3) to analyzed the competitive advantage strategy of SME’s to winning the competition. The method used in this research is a survey method by doing data collection from interviewing, observation, and questionnaire spread up. Analysis doing by identified current external and internal environment, until move to the particular circumstances of competitive advantage strategy in the future. In order to formulating the competitive advantage strategy, researcher used SWOT analysis. The result shown, to achieve competitive advantage between competitors, SME’s must use “aggressive“ Strategy which is by decreasing a cost, create new product, quality improvement, market expansion. In addition another strategy based on SWOT matrix that could used to achieve competitive advantage are: create a fresh business plan; get more credit to have more capital; fixing and improving product quality; labor insurance (work safety); enter and conquer the market; service quality improvement; and promotion intensity.


Author(s):  
Petra Schubert ◽  
Susan P. Williams ◽  
Ralf Woelfle

Developing and sustaining a competitive advantage from the use of information technology is a topic of concern for information systems research. Mata et al. (1995) present a model that is founded on the resource-based view of the firm. The model is used to discuss factors that lead to competitive advantage in e-commerce companies. This paper explores factors that enable sustainable competitive advantages in B2C retailing. The analysis is based on a single in-depth case study of an Internet pioneer company (LeShop), which was observed by the authors since its inception more than 10 years ago. The research data stems from a series of interviews with managers at LeShop as well as two case studies about the company from two different points in time (2000 and 2009). LeShop is an online pioneer, which began selling groceries on the Internet in Switzerland in April 1998. After a turbulent few years, LeShop is now one of the few successful e-commerce suppliers in the supermarket segment worldwide. The discussion includes an analysis of further critical resources of the company from a resource-based view.


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