scholarly journals Openness to co-creation as a method of reducing the complexity of the environment and dynamizing companies’ competitive advantages

2018 ◽  
Vol 13 (2) ◽  
pp. 880-896 ◽  
Author(s):  
Anna Adamik ◽  
Michał Nowicki ◽  
Katarzyna Szymańska
Keyword(s):  
Competitive Advantage ◽  
Survey Research ◽  
Business Processes ◽  
Customer Relationships ◽  
Competitive Advantages ◽  
Review Of Literature ◽  
Different Types ◽  
Key Factor ◽  
The Creation ◽  
A Company

Abstract Openness is an expression of an enterprise’s ability to adapt to changing environment conditions and its ability to cooperate with different types of partners. A given company’s openness shows its readiness for the creation of dynamics of many business processes, including the creation of its competitive advantage. Due to the nature of today’s enterprises’ environment, mainly its “high velocity” & “complexity” attributes, openness of companies has to be multifaceted. Organization-customer relationships, called co-creation, are one of such facets. The capacity for effective co-creation gives a company the ability to gain a competitive advantage along with the chance for its permanent dynamization and sustainability. The main purpose of the paper is to present the framework and algorithm of co-creation as a method of reducing the complexity of the environment and dynamizing companies’ competitive advantages. A review of literature in the areas of open organization, open culture, partnership, co-creation, and competitive advantage provides a basis for understanding the process of co-creation. Collected data show that the activity of enterprises in this process is a key factor in the reduction of complexity of a company’s environment and an important stimulator of the dynamization of a company’s competitive advantage. The authors’ own CATI questionnaire survey research conducted in Poland showed the level of preparation Polish SMEs have to co-create.

Markets and the creation of competitive advantages in companies according to an internal marketing orientation

2021 ◽  
Vol 8 (10) ◽  
pp. 93-107
Author(s):  
Fouzi Tahar Abderzag ◽  
Keyword(s):  
Financial Performance ◽  
Competitive Advantage ◽  
Current Literature ◽  
Internal Marketing ◽  
Competitive Advantages ◽  
Continuous Growth ◽  
Marketing Orientation ◽  
The Creation ◽  
The Relationship ◽  
A Company

The objective of this study was is to examine the relationship between internal marketing orientation and the creation of competitive advantages and determine whether this is useful in light of the continuous growth in competition. For modern companies, competitive advantage has become a necessary and inevitable prerequisite for their continued survival in the market. Internal marketing policies, which are an element of modern marketing, have, therefore, become a pillar for building and sustaining competitive advantages. However, there is insufficient focus on strategic internal marketing and its impact on a firm’s competitiveness. Indeed, nuanced insights suggest that the competitive advantage of a company can actively increase its financial performance by maintaining and increasing its market share and distinguishing it from its competitors, which is especially useful during highly competitive periods. Finally, this research uses an updated approach to build on the current literature and provide managers with insights into the drivers and outcomes of strategic internal marketing. These insights about internal-marketing-driven competitive advantages suggest that internal marketing can help companies achieve diversification and stability.

scholarly journals Competitiveness of the Sugarcane Cluster in Goianesia-GO, Brazil

2016 ◽  
Vol 10 (11) ◽  
pp. 255
Author(s):  
Jhon Sebastian Castiblanco ◽  
Alcido Elenor Wander
Keyword(s):  
Research And Development ◽  
Competitive Advantage ◽  
Firm Strategy ◽  
Cane Sugar ◽  
Policy Makers ◽  
Adoption Of Technology ◽  
Physical Constraints ◽  
Key Factor ◽  
A Company

The present study aims to analyze the competitiveness of the chain of sugarcane cluster that is located in Goianesia (Goiás state, Brazil) and in nearby municipalities like Barro Alto, Santa Rita and Vila Propicio. It was used Michael Porter’s Diamond of Competitiveness, which lets to study the competitiveness of a company, cluster or country, by four factors: demand conditions, factor conditions, context for firm strategy and rivalry and related and supporting industries. To build the Diamond of Competitiveness was used secondary and primary information, where the latter was collected by interviewing the key actors inside and outside the Jalles Machado, central company of the cluster analyzed. In terms of results they were found several interesting aspects that affect (positively and negatively) competitiveness of the cluster. It was identified, for instance, how investment in research and development, as well as the adoption of technology, are key for the central company of the cluster to facing the physical constraints of the Goianesian soil, and how this contribute to the cluster competitiveness against other actors that are in better conditions. In addition, the cooperation between cluster’s stakeholders - which makes the central company and its partners identify together the cluster's weaknesses and work on a solution- was identified as a key factor in creating competitive advantage. The paper presents the factors that affect both positively and negatively the competitiveness of Goianésia’s cane sugar cluster, leaving available the necessary inputs for policy makers drawing strategies for improving the competitiveness of this cluster.

scholarly journals Features of Development and Implementation of Competitive Advantages of Establishments of Restaurant Economy in Modern Market Conditions

2021 ◽  
Vol 8 (1) ◽  
pp. 58-67
Author(s):  
Valentyna V. Postova
Keyword(s):  
Competitive Advantage ◽  
Consumer Preferences ◽  
Competitive Advantages ◽  
Market Conditions ◽  
Scientific Methods ◽  
Different Types ◽  
Analysis And Synthesis ◽  
General Scientific ◽  
Main Factors ◽  
Economic Criteria

The relevance of the study of the development of competitive advantages is related to the need to ensure the competitiveness of restaurants, given the current market conditions. The purpose of the study is to investigate the ways of developing a strategy to ensure and implement the competitive advantages of restaurants. Theoretical and methodological framework of the study included general scientific methods (methods of scientific generalisation and comparison), specific methods (methods of analysis and synthesis). The study defines that indirect criteria are used to assess competitiveness, which can be divided into two main groups: consumer and economic criteria. It is analysed that for different categories of consumers and groups of goods competitiveness is provided by different types of prices: purchasing, selling, and consumer. The sources of development of competitive advantages are determined. The study also provides the competitive advantages of restaurant establishments, which have different forms of manifestation. The diagnostics of the competitive environment is carried out, which requires not only the analysis of the state of various methods of competition, but also the study of the image of the product, as well as the image of the enterprise. The main factors of competitive advantage of restaurants were considered. The study analysed the factors of competitive advantage of the organisation, which are divided into external and internal. It is determined that the factors of consumer preferences are divided into four groups: psychological, informational, sales, and economic. It is established that each group has certain measures, the consistent implementation of which, in the end, leads either to the development or maintenance of consumer preferences

scholarly journals Commercial Banks Versus BPR: Advantages Based On Perception, Hope And Customer Interest

2017 ◽  
Vol 1 (2) ◽  
pp. 102-112
Author(s):  
Hesti Budiwati
Keyword(s):  
Competitive Advantage ◽  
Six Sigma ◽  
Commercial Banks ◽  
Public Trust ◽  
Lean Six Sigma ◽  
Point Of View ◽  
Competitive Advantages ◽  
Public Funds ◽  
Different Types ◽  
Six Sigma Approach

Commercial banks and Bank Perkreditan Rakyat are two different types of banks whose existence in society aims to raise and channel public funds to improve people's lives. The facts show that there is a sharp competition between the two types of banks in terms of gaining public trust to become bank customer but although these two types of banks are different but still able to develop well in society. This study aims to identify the factors that become competitive advantage at Commercial Banks and Bank Perkreditan Rakyat from the customer's point of view based on customers' perceptions, expectations and interests so banks can determine competitive strategy. The approach used in this research is Lean Six Sigma approach with a sample of 60 respondents consisting of 30 customers of Commercial Banks and 30 customers of Bank Perkreditan Rakyat. Respondents will be asked to respond to research instruments based on their perceptions, expectations and interests. The results of the study there are five competitive advantages in Commercial Banks (1) promotions made, (2) reward appeal, (3) saving security, (4) cleanliness and comfort of the room, (5) friendliness, courtesy and neatness. Bank Perkreditan Rakyat obtained competitive advantage that is (1) cleanliness and comfort of the room,(2) ability and alertness of the officers, (3) friendliness, courtesy and neatness, (4) saving security, (5) familiarity  of the officer with the customer. In addition there are similarities there are interesting differences that is on the excellence of promotional activities and the attractiveness of prizes at Commercial Banks. and the familiarity of officers with customers at Bank Perkreditan Rakyat.

Competitive advantage through innovation: the case of Nespresso

2016 ◽  
Vol 19 (1) ◽  
pp. 133-148 ◽  
Author(s):  
Alexander Brem ◽  
Maximilian Maier ◽  
Christine Wimschneider
Keyword(s):  
Competitive Advantage ◽  
Secondary Data ◽  
Linear Process ◽  
Lessons Learned ◽  
Competitive Advantages ◽  
Content Type ◽  
Market Situation ◽  
Long Time ◽  
A Company

Purpose – The purpose of this paper is to describe how Nespresso achieved competitive advantage through innovation by changing the rules of the game in its industry. Design/methodology/approach – Nespresso was analyzed based on public available secondary data, in combination with related academic concepts on innovation and competitive advantage. Findings – The company succeeded by the thorough application of a strategy that, through perfect alignment, allowed the company to reach a unique market position. However, as described in the case, it took a relatively long time and the company came close to failure several times. Before the current situation of the company, it remains challenging in the future as well. Hence, the Nespresso story provides interesting space for discussion and learning about what innovation is, how innovation emerges, and under which circumstances innovation can serve as a source for competitive advantage. Research limitations/implications – Especially given the current market situation, the case offers different starting points for discussion about innovation and long-term company success. Practical implications – Especially before the current market situation, the case offers different starting points for discussion about innovation and the success of a company on the long term. The case is designed to give practitioners a better understanding on what an innovation as, and how competitive advantages can be linked to innovation. Originality/value – This case of Nespresso is a unique combination of the concepts of innovation and competitive advantage. It serves as an example of an innovation, which was not successful from the scratch, but evolved over time and is still developing. As many innovations went through such a non-linear process, this case offers interesting lessons learned for academics as well as for practitioners.

scholarly journals Akuisisi dan Budaya Knowledge Sharing

2011 ◽  
Vol 2 (1) ◽  
pp. 505
Author(s):  
Nuril Kusumawardhani Soeprapto Putri
Keyword(s):  
Competitive Advantage ◽  
Knowledge Sharing ◽  
The Creation ◽  
Creativity And Innovation ◽  
A Company

Large companies which are experiencing barriers in innovation often take a radical step to acquire knowledge, namely acquisition. Though innovation is not the only reason, acquisition will result in the company wishes to achieve competitive advantage affected by the creation of ideas, creativity and innovation. The three points can be achieved more easily when the knowledge sharing within the organization / company runs well. However, the acquisition maybe impacts as a counter-attack for the knowledge sharing culture both in the acquisitor and and company which obtains the acquisition. Therefore, a key to succeed the acquisition is a sharing culture among individuals within a company that runs well or even better. Individuals from the acquisitor and those of the company that obtains the acquisition can adapt to each other and have confidence in order not to hinder them to share knowledge. This study discusses in detail the potential impacts of an acquisition upon a knowledge sharing culture in a company. 

The Role of Lean Marketing in Achieving Sustainable Competitive Advantage: An Analytical Study at Al-Mosul Dairy Manufactory

2021 ◽  
Vol 3 (2) ◽  
pp. 61-72
Author(s):  
Harith Hussein Ali ◽  
Shahla Salem Khalil ◽  
Rana Jamal Khalil
Keyword(s):  
Competitive Advantage ◽  
Quantitative Methods ◽  
Analytical Study ◽  
Main Tool ◽  
Sustainable Competitive Advantage ◽  
Different Types ◽  
Relationship Of ◽  
The Relationship ◽  
A Company

This paper aims to examine the relationship between Lean Marketing (LM) and implementing Sustainable Competitive Advantage (SCA).  Based on discussing the different types of waste that a company can produce during the production process.   This study targeted the Mosul Dairy Manufactory.  In total (67%) valid completed questionnaires, out of (75) questionnaire forms distributed to the manufacturer’s marketing departments and distribution outlets.  This study is based on a number of conceptual and applied questions concerning the relationship of correlation and its influence between the variables of research. The questionnaire was used as the main tool for collecting data and information. Statistical quantitative methods like (SPSS) were adopted in analyzing the data collected by the questionnaire. The main outcomes indicated, the existence of a significant correlation between the two variables, as well as, the existence of a significant impact of lean marketing on the sustainable competitive advantage. The main significance suggests; the necessity to adopt the concept of lean marketing in the manufacturing facility to achieve sustainable competitive advantage.

COMPANY COMPETITIVENESS AND COMPETITIVE ADVANTAGES IN TOURISM AND HOSPITALITY

2007 ◽  
Vol 14 (1) ◽  
pp. 37-50
Author(s):  
Vinka Cetinski ◽  
Ines Milohnić
Keyword(s):  
Qualitative Research ◽  
Business Processes ◽  
Competitive Advantages ◽  
Competitive Strategies ◽  
Paper Model ◽  
Tourism And Hospitality ◽  
A Company ◽  
Principal Task ◽  
Available Resources

Connection between competitive strategies and competitive advantages is described in details in this paper. Model of the research is located on the company level in tourism and hospitality. Applicative basis of the paper is founded on the Diamond of Competitiveness (Case Study) usage and is based on the qualitative research of small entrepreneurship in tourism and hospitality. The fact that every strategy is based on creating and sustaining competitive advantages implies that the principal task of company management is shaping company’s competitive advantages. Management uses its knowledge, controls available resources and manages business processes and events of a company in tourism and hospitality.

scholarly journals Consumer Perception of Modern and Traditional Forms of Advertising

2020 ◽  
Vol 12 (23) ◽  
pp. 9996
Author(s):  
Marcela Korenkova ◽  
Milan Maros ◽  
Michal Levicky ◽  
Milan Fila
Keyword(s):  
Social Networks ◽  
Marketing Strategy ◽  
Target Group ◽  
Strategy Choice ◽  
Consumer Perception ◽  
Competitive Environment ◽  
Different Types ◽  
Key Factor ◽  
The Right ◽  
A Company

If a company wants to succeed in a tough competitive environment, it must consider all the options to be more visible. One of these possibilities is advertising, which exists in a considerable variety of forms. Therefore, our goal was to conduct a survey on the attitude of customers in Slovakia to several modern and traditional forms of advertising, which are used by companies for their visibility. Data were obtained from the questionnaires filled in by 244 respondents. We were interested in opinions on advertising oversaturation, the influence of advertising, annoyance by advertising, and credibility of advertising. In each of four topics, we investigated opinions on 21 different types of advertising, using non-parametric tests to determine the significance of differences, which means we used inductive statistics. According to respondents, the advertising on social networks has a higher influence than most other types of advertising. At the same time, it is not one of the most trusted forms, nor one of the most bothering forms. The right marketing strategy choice concerning time, money, form, and efficiency is a key factor to companies. Therefore, it is important for companies to use the right form or combination of forms of advertising to make themselves known depending on the type of product and its target group. To increase the sustainability of a company in the market, it is important to use the right form or combination of forms of advertising considering the product and the target group.

scholarly journals A survey research among employees at a Chinese Company

2019 ◽  
Vol 31 (4) ◽  
pp. 221-232
Author(s):  
Gábor Dániel Nagy
Keyword(s):  
Survey Research ◽  
Cultural Context ◽  
Secondary Analysis ◽  
Scientific Basis ◽  
Retail Store ◽  
Incentive Schemes ◽  
Different Types ◽  
Chinese Company ◽  
A Company

Incentives form an indispensable part in the operations of a company regardless its social and cultural context. In this article I have reviewed different types of incentive schemes. I have conducted a case study with secondary analysis of data about Suning corporation, which is a Chinese retail store network. The research observed that coming up with an executive incentive framework increases the loyalty of the staff at the workplace. The methodology for researching on Suning gives a rational base of the whole incentive process. The description is also dependent on the scientific basis and interpretations based on the logical concepts identified. The principles are related to the tools used in the research as well as the techniques that could be applied in the study. The research reports on the most critical or appropriate methods of study that have been selected to carry out the research.

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