scholarly journals ONLINE IDENTITY IN A PANDEMIC – FROM INNOVATION PRACTICE TO COMPETITVE ADVANTAGE THROUGH THE LEARNING PROCESS

2020 ◽  
Author(s):  
Michaela Mihaylova ◽  
Keyword(s):  
Competitive Advantage ◽  
Learning Process ◽  
Learning Processes ◽  
General Knowledge ◽  
Online Identity ◽  
New Knowledge ◽  
Different Types ◽  
Marketing Activities ◽  
Positive Transformation ◽  
Marketing Actions

The current chapter presents the transformation of perception about the online identity of a business in the context of the COVID-19 pandemic. Online identity and related marketing activities, perceived until only recently as innovative actions, today are a prerequisite for a competitive advantage. The chapter comments on the general knowledge and understanding of this topic, the different types of innovations, the elements of online identity and the marketing actions related to them. The competitive advantage and the evolved view of its nature are outlined as a positive transformation – a creation of new knowledge as a result of the learning processes application.

scholarly journals THE USE OF MARKETING AS A TOOL FOR COMPETITIVE ADVANTAGE AMONG POTENTIAL AND PROFESSIONAL FOOTBALL CLUBS IN KZN, SOUTH AFRICA

2020 ◽  
Vol 8 (4) ◽  
pp. 319-335
Author(s):  
Joseph Kolawole Abon ◽  
Keyword(s):  
South Africa ◽  
Competitive Advantage ◽  
Sampling Technique ◽  
Research Approach ◽  
Professional Football ◽  
Mixed Method Research ◽  
Football Clubs ◽  
Kwazulu Natal ◽  
Marketing Activities ◽  
Marketing Actions

Football, as the most popular sport amongst other sports, is a household name in the world and South Africa particularly. This study examines the use of marketing in improving competitive advantage among potential and professional football clubs in KwaZulu-Natal, South Africa. Several sponsorship opportunities that could serve as an impetus to disseminate various club projects are noted to be undermined. Arguably, some of the clubs’ activities are seasonal, and the applicability of marketing by football clubs in the KZN province could not be tactically emphasized. Therefore, the amount of marketing activities in clubs’ seasonal operations is unidentified which poses a challenge in achieving club objectives. This paper argues that it is of importance for the club marketing managers to consider features of each specific season and corporate marketing activities for the development of appropriate marketing actions that could serve as competitive advantages. This study adopts a mixed-method research approach, and a convenient sampling technique with responses from 80 questionnaires were retrieved. Five (5) coaches, 5 club owners, 5 managers, 5 supporters, and 5 players from five football clubs each located in KwaZulu-Natal province were interviewed to extract their understanding of the use of marketing to gain competitive advantage. Findings from the study state that using marketing correctly could improve the chances of potential professional football clubs’ popularity and increase financial gains. Most respondents emphasized that when clubs use a proper marketing strategy with appropriate use of marketing mix, it could position the clubs in the hearts of their supporters and public.

A Pattern of Reference to Insure Organizational Learning Process

2013 ◽  
pp. 319-332
Author(s):  
Michel Grundstein
Keyword(s):  
Organizational Learning ◽  
Learning Process ◽  
Ad Hoc ◽  
Learning Processes ◽  
Innovative Technology ◽  
General Knowledge ◽  
Knowledge Based Systems ◽  
Appropriate Use ◽  
Knowledge Based ◽  
Industrial Company

In this paper, referring to the Model for General Knowledge Management within the Enterprise (MGKME), the author emphasizes two of the operating elements of this model, which are essential to insure the organizational learning process that leads to the appropriate use of concepts, methods, and tools of innovative technology: “Ad hoc Infrastructures” and “Organizational Learning Processes”. Nonaka’s SECI models and the Japanese concept of Ba underlie these two elements. The author discusses a case in which the “Semi-opened Infrastructure Model” (SopIM) was implemented to deploy artificial intelligence and knowledge-based systems within a large industrial company.

scholarly journals The COVID-19 pandemic as disjuncture: Lifelong learning in a context of fear

2020 ◽  
Author(s):  
Cecilia Bjursell
Keyword(s):  
Lifelong Learning ◽  
Learning Process ◽  
Intergenerational Relationships ◽  
Learning Processes ◽  
Reflective Learning ◽  
Worth Living ◽  
Adult Educator ◽  
Recent Introduction ◽  
New Knowledge ◽  
The World

Abstract The COVID-19 pandemic has caused a number of fundamental changes in different societies, and can therefore be understood as creating “disjuncture” in our lives. Disjuncture is a concept proposed by adult educator Peter Jarvis to describe the phenomenon of what happens when an individual is confronted with an experience that conflicts with her/his previous understanding of the world. Faced with a situation that creates disjuncture, the person is compelled to find new knowledge and new ways of doing things; i.e., he/she must embark on a learning process. The recent introduction of social distancing as a measure aiming to reduce transmission of the COVID-19 virus has dramatically changed people’s behaviour, but this measure does not only have preventive and desirable effects. There is an associated risk for increased isolation among the older generations of the population, as well as a change in intergenerational relationships. Although the current pandemic (as disjuncture) may potentially initiate major learning processes in the human collective, we should remember that disjuncture is often theorised within neutral, or even positive, contexts. In a context of fear, however, learning may result in a narrowing of mindsets and a rejection of collective efforts and solidarity between generations. In terms of the types of learning triggered by the current pandemic (as disjuncture), one problem is non-reflective learning, which primarily occurs on a behavioural level. We need to recognise this and engage in reflective learning if we are to make the choices that will lead to a society that is worth living in for all generations. Our goal must be to learn to be a person in a post-pandemic society.

Creating Competitive Advantage by Going Abroad: A Case Study of Tata Steel

2018 ◽  
Vol 19 (2) ◽  
pp. 26-47
Author(s):  
TaeGyeom Kim
Keyword(s):  
Mergers And Acquisitions ◽  
Competitive Advantage ◽  
Continuous Learning ◽  
Competitive Advantages ◽  
Technology Learning ◽  
Market Expansion ◽  
Business Environments ◽  
New Knowledge ◽  
Different Types

Through different types of mergers and acquisitions, what started off as a motive for Tata Steel to increase their market expansion had led to diversifying their investments, gaining experiences and new knowledge sets through market and technology learning about different business environments. While the existing studies most simply look at fragmented cases of what advantages Tata Steel had in comparison with other steel firms to go abroad, this paper demonstrates that Tata Steel’s competitive advantages were not innate, but rather created through continuous learning, collaboration, and outward investments based on the Imbalance Theory. Thus, hadn’t been Tata Steel’s motive to learn market and technology in different business settings after market expansion, it would have not become the top global steel player today.

A Pattern of Reference to Insure Organizational Learning Process

2011 ◽  
Vol 2 (3) ◽  
pp. 13-25 ◽  
Author(s):  
Michel Grundstein
Keyword(s):  
Organizational Learning ◽  
Learning Process ◽  
Ad Hoc ◽  
Learning Processes ◽  
Innovative Technology ◽  
General Knowledge ◽  
Knowledge Based Systems ◽  
Appropriate Use ◽  
Knowledge Based ◽  
Industrial Company

In this paper, referring to the Model for General Knowledge Management within the Enterprise (MGKME), the author emphasizes two of the operating elements of this model, which are essential to insure the organizational learning process that leads to the appropriate use of concepts, methods, and tools of innovative technology: “Ad hoc Infrastructures” and “Organizational Learning Processes”. Nonaka’s SECI models and the Japanese concept of Ba underlie these two elements. The author discusses a case in which the “Semi-opened Infrastructure Model” (SopIM) was implemented to deploy artificial intelligence and knowledge-based systems within a large industrial company.

¿Razonamos en función de nuestro conocimiento general? Un estudio de las interacciones entre el procesamiento de la información y la inferencia lógica

2015 ◽  
pp. 33
Author(s):  
Miguel López Astorga
Keyword(s):  
Information Processing ◽  
Teaching And Learning ◽  
Learning Processes ◽  
Formal Logic ◽  
Conditional Reasoning ◽  
General Knowledge

RESUMENEn este trabajo, analizamos un experimento sobre el razonamiento condicional de Staller, Sloman y Ben-Zeev (2000). En dicho experimento, los sujetos parecen manifestar un comportamiento contrario a las prescripciones de la lógica formal. Nosotros lo revisamosy descubrimos todas las variables que es preciso atender en los procesos de enseñanza y aprendizaje, variables que no siempre son consideradas por los docentes.Palabras clave: condicional, conocimiento general, inferencia, procesamiento de la información, representación mental.DO WE REASON ACCORDING TO OUR GENERALKNOWLEDGE? A STUDY ABOUT INTERACTIONSBETWEEN INFORMATION PROCESSING AND LOGICALINFERENCEABSTRACTIn this paper, I analyze an experiment about conditional reasoning presented by Staller,Sloman and Ben-Zeev (2000). In that experiment, the subjects’ behavior seems contradictory to prescriptions of formal logic. I check it and I discover all the variables that we need to deal with them in teaching and learning processes, despite that such variables are notalways checked by the teachers.Keywords: conditional, general knowledge, inference, information processing, mentalrepresentation.

Waldentwicklung als Politikfeld. Das südwestliche Rheinland (Deutschland) im 18. Jahrhundert | Political dimension of forest development. Southwest Rhineland (Germany) in the 18th century

2001 ◽  
Vol 152 (12) ◽  
pp. 484-489
Author(s):  
Christoph Ernst
Keyword(s):  
18Th Century ◽  
Wood Production ◽  
Political Issue ◽  
Political Dimension ◽  
Mutual Dependence ◽  
New Knowledge ◽  
Different Types ◽  
Production Agriculture ◽  
Landed Gentry ◽  
Archive Material

Evaluation of archive material from southwest Rhineland, Germany,has provided new knowledge on the development of forests in the 18th century. The society of those times had three different main requirements, which called for three different types of forest; for wood production, agriculture and hunting. But both landed gentry and the community as a whole were interested in maximising the use of the forest. It is therefore not accurate to conclude that wood production was only in the interest of the landowners and agriculture in the interest of the rest of the community. In addition, the different types of forest were subject to mutual dependence because changing one parameter meant that the balance governing wood production,grazing and arable areas, as well as habitat for game,also shifted. These interests, both divergent and common, of the population as a whole lead to the conclusion that forestry development was a highly political issue, and that the influence of the non-owning part of the population was greater than previously thought.

Industrial benchmarking for competitive advantage

1999 ◽  
Vol 18 (3-4) ◽  
pp. 287-296
Author(s):  
Bjørn Andersen
Keyword(s):  
Competitive Advantage ◽  
Process Model ◽  
Legal Aspects ◽  
Improvement Potential ◽  
Basic Understanding ◽  
Different Types

This paper deals with several different aspects of the concept of benchmarking in order to give the audience a basic understanding of what benchmarking is, how it is done, and what it can give in terms of improvement results. The main issues covered are definitions of benchmarking and explanations of the different types of benchmarking that exist and what implications these have, both in terms of improvement potential, difficulties, and suitability. Furthermore, ethical and legal aspects linked to benchmarking and the benchmarking wheel, a benchmarking process model explaining the phases and steps of the benchmarking study. A relatively large portion of the paper will be devoted to explaining how to carry out a benchmarking study and various pitfalls that might be encountered. The remainder of the paper will discuss the improvement results that companies that have used benchmarking actually have achieved. These range from phenomenal successes to downright failures, and the paper will explore conclusions derived from research on the topic.

scholarly journals Digitalisation of Teaching and Learning as a Tool for Increasing Students’ Satisfaction and Educational Efficiency: Using Smart Platforms in EFL

2021 ◽  
Vol 13 (9) ◽  
pp. 4892
Author(s):  
Sandra Stefanovic ◽  
Elena Klochkova
Keyword(s):  
Foreign Language ◽  
Learning Process ◽  
Teaching And Learning ◽  
English Language ◽  
Learning Processes ◽  
Application Development ◽  
Mobile Platforms ◽  
Digital Platforms ◽  
Motivation For Learning ◽  
Study Programs

This manuscript aims to present possibilities for developing mobile and smart platforms and systems in teaching and learning the English language for engineering professionals in different engineering study programs. Foreign language teaching and learning processes are based on traditional methods, while in engineering and technical sciences, teaching and learning processes include different digital platforms. Therefore, the following hypotheses were stated. (H1) It is possible to develop a software solution for mobile platforms that can have a higher level of interactivity, and it may lead to better learning outcomes, especially in the field of adopting engineering vocabulary. (H2) Implementation of the developed solution increases motivation for learning and leads to a higher level of satisfaction with the learning process as a part of the quality of life. (H3) Students who have digital and mobile platforms in the learning process could have higher achievement values. This manuscript presents software application development and its implementation in teaching English as a foreign language for engineering and technical study programs on the bachelor level. Initial results in implementation and satisfaction of end users point to the justification of implementing such solutions.

The knowledge interconnection process: evidence from contract manufacturing relationships

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tibor Mandják ◽  
Zsuzsanna Szalkai ◽  
Erika Hlédik ◽  
Edit Neumann-Bódi ◽  
Mária Magyar ◽  
...  
Keyword(s):  
Empirical Research ◽  
Knowledge Creation ◽  
Business Relationships ◽  
Business Relationship ◽  
Contract Manufacturing ◽  
Content Type ◽  
Types Of Knowledge ◽  
Body Of Knowledge ◽  
New Knowledge ◽  
Different Types

Purpose The main goal of the paper is to describe the knowledge interconnection process embedded in an interactive business relationship. The purpose of this study is to understand the knowledge interconnection inside the supplier-buyer relationship in the field of contract manufacturing. The knowledge interconnection process is defined by the authors as a process linked to business relationships, which contains different types of knowledge and various sub-processes related to them. Design/methodology/approach The Industrial Marketing and Purchasing Group (IMP) research framework has been applied and the contribution is a better understanding of the role of knowledge in the interactive business world. The empirical evidence is based on a case study of a Hungarian contract manufacturing company. This paper describes empirical, qualitative research about knowledge interconnection processes applying an abductive research design. Findings The knowledge interconnection process is linked to business relationships. It is a complex process, which contains three types of knowledge and five sub-processes. The knowledge evolution indicates the links between the different types of knowledge. The sub-processes relate to different types of knowledge and allow the flow of knowledge between the supplier and the buyer. In the business relationship, this flow of knowledge makes possible the new knowledge creation. A model of the knowledge interconnection process has been developed. Research limitations/implications Single case studies can create rich descriptions of complex phenomena, but the possibility for generalization is limited. Another limitation is that the knowledge interconnection process has been studied only from the supplier’s perspective. The present research extends IMP’s knowledge of embedded knowledge. In addition, empirical research contributes to the emerging field of IMP research that explores knowledge as a resource but lacks an empirical foundation. Practical implications The knowledge interconnection process is a decisive factor in the development and maintenance of long-term customer relations in the field of contract manufacturing. The evolution of knowledge types – from the body of knowledge to knowledge in use – demands the management of different sub-processes. Knowledge selection, knowledge recombination, knowledge mobilization and new knowledge creation processes are more strongly related to the supplier-customer dyad, while the knowledge relocation process has a network character. The knowledge interconnection process influences the company’s body of knowledge and its relationship management capability. Originality/value The originality of the study is, on the one hand, an empirical examination of the process of knowledge interconnection. On the other hand, the development of a model of the knowledge interconnection process. A further feature is that empirical research has been conducted in the field of contract manufacturing.

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